Group Head of Marketing, Sustainability, Loyalty & Support
Grab
Cheryl Goh is part of the early founding team at Grab, instrumental in building one of Southeast Asia's most recognized technology brands. As Group Head of Marketing, Sustainability, Loyalty and Support, she leads the full consumer remit across Grab's ecosystem, covering mobility, deliveries, and financial services. She oversees the full business P&L of Grab's loyalty programs, combining deep brand-building expertise with operational and commercial accountability.
Beyond Grab, Cheryl serves on the boards of Malaysia Aviation Group and Malaysia Airlines Berhad, WFA’s Global Executive Committee, advises OceanX Education and Tengah Island Conservation, and is a recognized Fellow of The Marketing Academy and Acumen.
