Gladys Basinillo is an experienced Chief Executive Officer with a track record of successfully leading the transformation and growth of multinational media agencies. She is skilled in communications planning, marketing management, PR, digital strategy, integrated marketing, and advertising. She rose from the ranks with 3 decades of extensive media experience. A hands-on leader that knows the Philippine media landscape and industry inside-out, Gladys has solid experience in creative media works; content, influencer, and activations with a specialization in music marketing.