Phương Anh is the Project Manager of the KOC Ambassador project at ACCESSTRADE – a platform that connects brands with content creator communities in a sustainable and effective way. She has been directly managing and executing campaigns for nearly 40 multi-industry brands, supported by an ecosystem of over 70,000 creators active nationwide.

Her responsibilities include developing growth strategies, coordinating operations, building communities, and executing communications for each campaign. Notable projects include VinFast Vcreator, VinWonders Green Creator, and VNGGames Creator – all of which have made a strong impact in the market. The project has also been honored with several prestigious national and international awards, including Sao Khue 2025 and the Global Performance Marketing Awards 2024.

Phương Anh believes that when brands place their trust in the community, impact will spread naturally, effectively, and with lasting inspiration.