Lee Wen Tan is a seasoned AdTech leader with over a decade of experience driving digital transformation across Southeast Asia’s most innovation-forward markets. As the Country Director for Malaysia at mCanvas, she spearheads the strategic growth and operational excellence of the brand, positioning it as a dominant force in interactive mobile advertising, Push Notification and Connected TV (CTV). A specialist in high-impact, attention-driven formats, Lee Wen is recognized for her ability to bridge the gap between complex data-driven targeting and emotive, consumer-first creative. Under her leadership, mCanvas Malaysia has achieved consistent year-on-year revenue growth and secured multiple industry accolades for excellence in mobile-led storytelling. Beyond her commercial success, she is a vocal advocate for the evolution of the omnichannel ecosystem and is committed to fostering a culture of innovation and mentorship, helping brands and agencies navigate the shift toward more meaningful, measurable digital engagements in an increasingly fragmented landscape.
