Respnsible AI
Registration
Opening Remarks
MMA High Impact Initiatives
An Overview of the Responsible AI Innovation Lab
Alec Foster—MMA’s Responsible AI Lead— will share a comprehensive Responsible AI Innovation Lab (RAIL) overview. Alec will guide you through RAIL’s core mission, strategic goals, and the practical frameworks that empower DACH marketers to implement trustworthy, inclusive AI. You’ll leave with a clear picture of the roadmap and MMA resources driving ethical AI adoption.
Smarties Unplugged
SMARTIES Unplugged explores 2024 award-winning campaigns. During this session, you will hear from last year's gold winners sharing a case study of their award-winning campaign. This behind-the-scenes session will share an example of an innovative marketing campaign that captured attention, demonstrated creativity, and delivered measurable results, making a direct impact on the business.
Marketer Panel
AI in Action: How Marketers Are Reimagining Strategy, Creativity & ROI
As AI moves beyond the buzzwords and firmly into boardrooms, the marketing industry is pivotal. The question is no longer if we will use AI, but how we can do so responsibly, creatively, and strategically—without compromising the core principles of brand authenticity, consumer trust, and ethical leadership. In this panel, senior marketing leaders will candidly share how they are embedding AI across the marketing value chain—to drive operational efficiency and unlock deeper consumer understanding, deliver hyper-personalised experiences at scale, and fuel creative reinvention.
