Ayesha Huda is currently the Chief Marketing Officer for Mars Petcare IN, managing the portfolio of Brands incl. Pedigree, Whiskas, Sheeba & more.
Ayesha has 15 years + of experience in Consumer Marketing across FMCG & Consumer Tech having worked across leading brands such as Amazon Prime Video, Surf Excel, Pond’s, Dove & Instagram. Her work includes managing P&L, innovation, communication, go-to-market for national brands. She has delivered several business growing, award-winning campaigns (Effie’s, Abby’s and Kyoorius). At her recent stint in Prime Video, Ayesha led the team that created winning campaigns for content across languages (Hindi, Regional & English) and genres, including recent Panchayat, Mirzapur S3, Farzi, Made in Heaven S2 and Citadel to name a few.
Prior to Consumer Tech, Ayesha worked at Hindustan Unilever, playing an instrumental role in crafting the launch of Surf Excel Matic Liquids, driving premiumisation for the Laundry category. She also worked in the Skin Care Team on Pond’s to drive penetration. Ayesha is obsessed with bringing customer insights alive to solve business needs with a width of experience in market development categories.
Ayesha is a graduate of Indian School of Business, specializing in marketing and strategy. She is also an obsessed pet parent to adopted cocker spaniel, Coco and Freagle, Kylie.
