Introduction to Large Language Models (LLMs) | MMA / Marketing + Media Alliance
Decoding AI for Marketers

Introduction to Large Language Models (LLMs)

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Nov 27, 2023 Global
Webinar Sponsor:
Rex Briggs Rex Briggs MMA AI Subject Matter Expert and Author, “The AI Conundrum”, Marketing + Media Alliance
Caleb Briggs Caleb Briggs Co-author, The AI Conundrum

An introduction to the strengths and weaknesses of AI and large language models, using examples such as AI dialogue replacement in film, meeting summaries, a stop sign fooled by stickers, and Zillow’s home-pricing losses. Viewers learn a risk framework built on required precision, open versus closed environments, and need for a rationale, take an AI self-assessment, and use Claude to summarize a transcript and create a study guide.