Northwestern University's Kellogg School of Management
Jim Lecinski is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management where he teaches popular courses on Marketing Strategy, Omnichannel Marketing, and AI in Marketing. He has won multiple prestigious teaching awards including Kellogg Professor of the Year.
Jim is a recognized expert, in-demand consultant and keynote speaker with over 30+ years of marketing industry experience, including a notable twelve year career at Google, where he was Vice President of Customer Solutions for the Americas.
Jim's seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” [pronounced Zee-Maht] has been read by over 300,000 marketers worldwide and his ZMOT concept is included in many marketing textbooks. His latest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” (Stanford University Press) was first published in 2021 and a newly updated 2d Edition is forthcoming later this year.
