Since August 2025, Mr. Le Viet Hai Son has officially assumed the position of Chief Executive Officer of Chicilon Digital Media, marking a pivotal transformation in the company’s strategic development. With a sharp strategic vision, Mr. Son is steering Chicilon toward becoming “the most effective media platform", leveraging advanced technologies such as 4G, AI Tracking, and NFC to build a transparent, efficient, and highly interactive advertising ecosystem that empowers brands in their journey to engage modern consumers.
Prior to joining Chicilon Digital Media, Mr. Son had extensive expertise in Digital Transformation (DX), Brand Experience Solutions (BX), and Customer Experience Solutions (CX), complemented by more than 15 years of senior leadership experience across major corporations in diverse sectors, including Franchise (AVIS, The Pizza Company, Swensen’s), Automotive (Mercedes-Benz, Ford, GM), and Real Estate (Vincom Retail). Notably, during his tenure at Novaon Group, he spearheaded the digital services and platform division, expanding the customer base from 5,000 to 90,000 within just three years, and positioning Novaon Digital as a pioneering enterprise in delivering brand experience solutions
