Trâm Lê (Sofia) got the Master’s Degree of Science in Communications from Northwestern University, USA. Her experience at the managing level involves Marketing; Corporate Communications; E-commerce, CMI for different industries: retail F&B (McDonald’s); FMCG (Unilever); Consumer electronics (Samsung, Ariston).
Tram is now with Ariston as the Marketing Director and is the 1st Marketing lead that has earned an MMA award for the Ariston brand in Vietnam thanks to the “Ice Challenge” Campaign in 2021. Tram is an adventurous and outgoing person. She has an advanced certificate in scuba diving; loves traveling & exploring new limits.