The Great Debates: AI in Marketing | MMA / Marketing + Media Alliance
The Great Debates: AI in Marketing

The Great Debates: AI in Marketing

With the rise of new generative AI tools, the tremendous potential AI has to transform marketing is readily apparent. While these advances are exciting, there are so many of them that, it can be hard for a marketing executive to know where to start. This webinar series will focus on helping marketing executives think about key issues relating to using AI to drive growth/profit, risks relating to AI, and the organizational implications of recent advancements in AI.

Speakers + Topics

Speakers will include AI industry experts, including practitioners, authors, executives and researchers. Topics will include:

  • Why you need to know more about AI as a marketer
  • How AI will change marketing in the coming 1-3 years
  • Practical applications of AI in marketing today
  • AI Governance: Responsibly Managing AI

Register for the series today