Agenda

Networking

Welcoming Remarks

Melis Ertem

MMA MEA CEO

MMA Global

Next! in KSA: Vision 2030 (and the Impact in Future of Marketing)

How has Vision 2030 changed the perception of the Kingdom? Where has there been a shift in perception and how is the vision contributing to KSA’s positive reputation. This session will explore the key themes and reputation drivers that will affect the future of marketing.

Joseph Hayek

Director Integrated Insight and Consulting

Carma

Next! in KSA: The AI & Start-ups Agenda

This session will explore the impact on start-ups, digital marketing, technology and AI.

Ceren Gokoglu

Chief of Staff, AI & Innovation

Careem

Next! in Data and Legislation

The Data Privacy Law establishes an integrated framework to ensure the confidentiality of information and the privacy of individuals in the country. It defines the rights and duties of all parties involved and provides proper governance for data management and protection. During this session, you’ll hear some examples of best practice and how marketers are facing this change.

Fiona Robertson

General Counsel

OSN

Saad Khalil

Compliance Consultant

Rocking Innovation

Next! in Content Preparation

During this session we will hear from Aladdin Abukhalaf, Vice President, MENA NABD talking all things around content preparation for Arabic advertisers and Arabic user behaviours on mobile during the month of Ramadan.

Aladdin Abukhalaf

Vice President, MENA

NABD

Next! Marketing in the Metaverse (Hybrid)

How brands can create value and innovate?

As an early metaverse leader, Roblox is ushering in a new category of human co-experiences together with its millions of creators. In this fireside chat, Roblox’s Chief Marketing & People Officer, Barbara Messing and MMA CEO Greg Stuart will discuss how the platform provides value to consumers and creators building positive and civil shared experiences, the opportunity for brands to innovate and what the future holds for the metaverse.)

Greg Stuart

CEO

Marketing + Media Alliance (MMA)

@gregstuart

Barbara Messing

Former Chief Marketing & People Experience Officer

Roblox

@barbmessing

Next! in Brand Purpose and Sustainability

This topic is not new news to marketers, and we are aware consumers are making purchasing decisions based on a shared value and purpose. This session will explore best practice in this space. Is impact the new purpose?

Liam Clarke

Managing Director

APCO Institute & Middle East Climate Practice

Alex Malouf

PRCA MENA BOARD MEMBER

Next! in New Media (Gaming & Audio)

Recent research shows that Gaming consumption in Saudi Arabia is projected to hit $6.8bn by 2030, growing at a compound annual rate of 22 percent through to 2030 and that there are over 6 million podcast listeners in the Kingdom tuning in at least once a week. What does this new media mean for marketers and how do we adapt to these trends?