Agenda | MMA / Marketing + Media Alliance

Agenda Overview

Building on the success of prior events, our next summit delivers all-new discussions, fresh insights, and exclusive networking opportunities with fellow CMOs leading AI-driven marketing transformations.

  • Strategic discussions led by AI and marketing experts
  • Peer-to-peer insights from CMOs already driving AI success
  • Moderated by Shelly Palmer

Format includes a dynamic mix of fireside chats and breakout discussions.

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    Agenda

    The agenda for this event is dynamic, and designed in partnership with our attendees. Discussions feature what matters most to CMOs in the room.

    Prior topics include:

    • HP Putting AI to Practical Use in the Enterprise
    • AT&T’s Work with GenAI
    • GenAI in the Marketing Org
    • AI Personalization (CAP)
    • The Future of Link-based Search
    • Agentic Consumers: Marketing to Bots
    • AI Ethics: Defining "Ethical AI Marketing"
    • Moving at the Speed of Culture
    • Harnessing Open Source for AI Breakthroughs
    • Future of AI Marketing and Moving from Experiments to Outcomes

     

     

     

    Become an MMA CMO AI Transformation Summit 2025 partner today.

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    or, contact:

    Andrew Somer
    SVP Membership and Summit Partnerships
    MMA Global
    M: +1 646.717.2559
    E: [email protected]