2. Case Studies
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Unilever: Algida Creates an AI-Driven Platform to Paint Happiness for the Turkish People
The Coca-Cola Company: Fanta Creates an Interactive Flavor Hunt in Turkey
Yas Island: Dubai Hotel Reimagines Iconic ’90s Hit for Summer Promotions
Unilever: This Shampoo Brand Supported Disabled Soccer Players
Carrefour: This Grocery Chain Souped Up Its Loyalty Program
CarrefourSA: This Grocery Chain Enhanced its Messaging with Geo-Targeting
Unilever: This Brand Urged Consumers to Enhance Their Sunsets with Ice Cream
Mabina Spa: This Jewelry Company Bartered Its Own Wares in Exchange for Media
Unilever: Bleach Brand Uses Social Experiment Campaign to Provide Thousands of Schools with Hygienic Bathrooms
Unilever: This Ice Cream Brand Hacked an Outdoor Movie Screening
MediaMarkt Turkey: MediaMarkt Blends Maternal Wisdom with GPT-4 Technology
Amazon Türkiye: Amazon Gave Turkish Buyers the Deals They Most Wanted
Unilever Türkiye: Elidor Leverages Generative AI To Create an Immersive Monument in Support of Young Turkish Women
ClimatePartner: How Climate Partners Helped Brands Calculate the Carbon Emissions of Their Ads
Akbank: This Bank Created a Chatbot to Drive Business
Unilever: Using Weather Patterns and Iftar Times to Guide Dynamic Creative Optimization
adidas: adidas Shares Local Flavor with Sneakerheads
Unilever Türkiye: How Cif Used the Champions League Final to Win Over a New Audience
Unilever Türkiye: Domestos Helps Kids Practice Better Bathroom Hygiene
Unilever Türkiye: Elidor Created an Omnichannel Campaign to Support Turkish Women Amid a Natural Disaster
İşbank: Redefining Credit Card Benefits Beyond Travel
Unilever: How Clear’s Scalp Shampoo Campaign Leveraged TikTok
Otokoç Otomotiv: Pioneering Automotive Experiences in the Metaverse
Aramco: Aramco Uses Drones to Fight Desertification in Saudi Arabia
Unilever Türkiye: Clear Twitch
Unilever: Cif Leveraged Influencers to Launch Its New Degreaser
Cif: Cif’s Beautiful When Clean Project
Yas Island: Chief Island Officer
Aramco: Leading Energy Company Recycles Used Tires for Sustainability Initiative
Unilever: Magnum Redefines Ice Cream Luxury for Gen Z
Mastercard: How Mastercard Utilized Audio
Hamburger Kunsthalle: How Hinz&Kunzt Used Art Installations to Drive Sales and Address a Social Crisis
Unilever: This Ice Cream Brand Leveraged Astrology with Its Campaign, Cornetto Love Star
Algida: This Ice Cream Company Tailored its Messaging to Local Weather Conditions with Dynamic Creative Optimization
Unilever: Unilever’s Jet Fresh Found a Solution to a Consumer Need
Vodafone Turkey: Vodafone Leveraged TikTok to Connect with Gen Z
Vodafone Turkiye: Vodafone Leveraged Holograms in Live Concert
Allianz Türkiye: A Case Study on UX Design for Mobile
Narcotiques Anonymes: Overcoming Stigma and Connecting Lives in the Metaverse
Laisha: NTVAW Partnered with Laisha Magazine to Fight Gender Based Violence
San Francisco Travel Association: Promoting the Inclusivity of San Francisco’s Hospitality Industry with a U.K. Drag Contest
Ultima: Ultima Fuels Small-Dog Vitality with a Soccer Match
Santa Monica Travel & Tourism: How Santa Monica Leveraged a Relationship with a U.K. Town to Draw More Visitors from the U.K.
Volvo: Volvo’s Street Configurator App is Like Amazon’s "Buy Now" Button for Car Shoppers
Hyundai Motor Company: Hyundai Partnered with Roblox to Engage Future Car Buyers
Dove: Dove Live Stream’s Hair Care Day to Promote its New Premium Shampoo
Magnum: Magnum Offers Data-Driven Personalized Pleasure on YouTube
La Societé Protectrice des Animaux (SPA): This NGO Integrated Real-Life Shelter Animals into a Video Game to Encourage Adoptions
Accor S.A.: Accor Teams with DJ Snake for a Promotional Video Game
Ford: Digital Turbine Showcases Ford F-150's Power Through Mobile Advertising
Isbank: How Isbank Leveraged Click-to-WhatsApp to Drive Engagement
Kotex: Kotex Launches Digital SOS Button
Fiat: How Fiat Leveraged 3D in This Campaign
Rexona: Rexona Move More
Hard Rock International: Hard Rock International Uses AI to Win on Snapchat
Tadım: How This Food Brand Increased Sales on Mobile
L'Enfant Bleu: How L’Enfant Blue Used a “Fortnite” Avatar to Assist Victims of Child Abuse During Pandemic Lockdowns
Dove: Dove’s Inspirational #CheckYourself Campaign
Lipton: Lipton Stay at Home
World Travel and Tourism Council: Bringing the World #TogetherInTravel
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