2. Case Studies

With 1861 modern marketing campaign case studies to review, this is the #1 resource for marketers seeking to activate the innovation of modern marketing.

e.g. “Consumer Services”, “Coca-Cola”, “Mobile Couponing”

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Eczacıbaşı Tüketim Ürünleri: How a Film Exploring Premature Ejaculation Drove Condom Usage
Ferrero: Kinder Gets “Phygital” With Its App
Australia National Organ and Tissue Authority (OTA): Mobile Ads Drove Organ Donor Registration in AU
Google: Google Provides Internet Safety Literacy for Seniors
Kia: Kia Takes Gaming Beyond Screens for Gen Z
BSH Home Appliances (Vietnam): Bosch’s AI Renovation Campaign
Castrol India: Castrol Supported Truck Drivers Through This Campaign
Castrol India: Castrol Partnered with Celebrities to Increase Brand Awareness
Mast-Jägermeister US: Jägermeister Wanted to “Call the Shots”
Ultratech Cement Ltd: How This Company Cemented Democracy in India
Almarai: ALYOUM Cooks Up Video Tutorials During Ramadan
eBay: eBay Makes Its Met Gala Debut
Nestlé: Pitching Bottled Water in Vietnam
Campbell's: Campbell’s Dared America to Try Its Spiciest Soup
CenterWell Primary Care Organization (PCO): CenterWell Senior Primary Care: Reaching New Patients
Unilever: How Unilever Leveraged AI for Its Baby Brand
Techcombank: How Techcombank’s Fictional Celebrity Made It the No. 1 Bank App in Vietnam
Techcombank: How Techcombank Creates Its Own Celebrity to Drive Loyalty
Unilever: Algida Creates an AI-Driven Platform to Paint Happiness for the Turkish People
Biti's: How This Vietnamese Footwear Brand Illustrated 40 Years of History in 1.6 Seconds
GHTK: How GHTK Disrupted the Last-mile Delivery Category with a Music Video
Nestle Vietnam: Nestle’s La Vie Revolutionized the Packaged Water Category with a Social E-Commerce Campaign
Nestle Vietnam: Nestle’s La Vie Launched an Omnichannel and Experiential Campaign to Support the Well-Being of Urban Vietnamese Youth’s
Indeed: Indeed’s Rising Voices Program Raises Tides for BIPOC Entertainment Talent
Heineken: Heineken Silver Engaged Gen Z and Millennials Through Gaming
Nestlé Brasil: Nestlé’s Moça Unites Virtual Avatars For Real Women’s Empowerment
The Coca-Cola Company: Fanta Creates an Interactive Flavor Hunt in Turkey
Yas Island: Dubai Hotel Reimagines Iconic ’90s Hit for Summer Promotions
Yieldmo: This Brand Used Creative Tech and AI for a Nonprofit Campaign
Yili Group: Chinese Dairy Brand Connects Fans with Football Stars During FIFA World Cup
Unilever: This Shampoo Brand Supported Disabled Soccer Players
Bob Evans Farms: MarTech Helped This Food Company Promote a New Product
Carrefour: This Grocery Chain Souped Up Its Loyalty Program
CarrefourSA: This Grocery Chain Enhanced its Messaging with Geo-Targeting
Mondelēz International: OREO Undertakes a K-Pop Collaboration to Drive Business in Southeast Asia
Unilever: This Brand Urged Consumers to Enhance Their Sunsets with Ice Cream
Heineken: Heineken Silver Creates Gamified Program to Engage Gen Z Consumers
PreVue: Revolutionizing Online Dating with Unfiltered Video Profiles
LVMH: Louis Vuitton Bucks a Trend with a Live Experience in a Chinese Resort Town
Delivery Hero: foodpanda and adidas Collaborated on a World Cup Campaign
The Wine Group: How Cupcake Vineyards Targeted Different Generations
The Coca-Cola Company: Sprite Helps Consumers Beat the Heat in Vietnam
Mabina Spa: This Jewelry Company Bartered Its Own Wares in Exchange for Media
Tyson Foods: Tyson Food’s AI-Driven Tech Helps Brands Avoid Digital Content That Damages the Black Community
Unilever: Creating Household Gender Equality Through a Fake Product Launch in India
Unilever: Bleach Brand Uses Social Experiment Campaign to Provide Thousands of Schools with Hygienic Bathrooms
Unilever Vietnam: Vaseline Uses UV Index Billboards to Promote New Sunscreen
VIETJET: This Airline Reinvents Its Data Measurement Tactics for Consumer Growth and Retention
VIETJET: Vietnamese Airline Innovates Aviation Industry Through Tech Sales Channels
Audible: Audible Promotes a Podcast to Music Fans
Unilever: This Ice Cream Brand Hacked an Outdoor Movie Screening
Choctaw Casinos & Resorts: Choctaw Casinos & Resorts Launched a Digital Ad Campaign
Unilever: Dove The Best Pink Care Reminder
Unilever: What’s Cif Got to Do with Love?
Upside: This Cashback App Launched a Digital-Only Campaign
Ally Financial: How Ally Financial Helped a Bunch of Black Creators Break into the Comic Book Industry
Hilton: How the Longest TikTok Ad Ever Became a Huge Hit for Hilton
Unilever: How This Brand Leveraged Esports to Engage Gen Z
Unilever: Lifebuoy Enables Reunions During Tet 2022
MediaMarkt Turkey: MediaMarkt Blends Maternal Wisdom with GPT-4 Technology
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