• Smarties X Global
  • North America
  • APAC
  • India
  • Vietnam
  • MENA
  • Indonesia
Marketing Impact

Smarties X Global – Brand Experience

Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience.

Dove Detox Your Feed
Vote for this:
Dove and Mindshare
Santa Monica Loves Brighton
Vote for this:
Santa Monica Travel & Tourism and MMGY Hills Balfour
Silent Hit
Vote for this:
TIM and BETC Havas
Dove Stop The Beauty Test 2.0
Vote for this:
Dove and Mindshare India
All the usefulness for me, TikTok
Vote for this:
TikTok Korea and SM C&C / TikTok Korea
#IniStyleKita
Vote for this:
TikTok and The Chariot Agency (Petaling Jaya) / TikTok
Marketing Impact

Smarties X Global – Instant Impact

Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, an experiential or an instant win campaign to support the sales and business impact of marketing a product or service directed at either the customer, sales staff, or distribution channel members.

Heineken Silver’s The eKoin
Vote for this:
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe
STING UP – WHERE I DON’T LIVE
Vote for this:
STING RED and MINDSHARE VIETNAM
Lay’s: Find Your Flavour
Vote for this:
Pepsico / Lay's and Mindshare China
Marketing Impact

Smarties X Global – Lead Generation

Campaigns using strategic application of marketing technology that generated prospects & leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. Campaigns showcasing example, use of third-party platforms (CRM, CMS, payments systems etc.) to improve retention and efficiency while delivering ROI results & business impact.

Aquafina | RE-Birth on a Ramp
Vote for this:
AQUAFINA and Mindshare Vietnam
Employing Local Digital Advertising at Scale to Grow a Multinational Business
Vote for this:
Dogtopia and Reshift Media
Making protein a routine during the lockdown
Vote for this:
Horlicks Protein Plus and Mindshare India
Marketing Impact

Smarties X Global – Data Insights

Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Transformative approaches to customer insight to shape the marketing strategies in their campaigns that seeks to recognise innovative brand activity rooted in data-driven customer insight to solve a problem but also contributed to the business impact including ROI demonstrating elements such as segmentation or targeting to improve the end user's experience with a brand, product or service.

Thumbstopping Beauty Biases
Vote for this:
Dove and Mindshare India / Mindshare India
Magnum - Director Mix/Coda
Vote for this:
Magnum and PHD Turkey / Standby
20 Years of Drive – Ranger
Vote for this:
FORD Ranger and MINDSHARE VIETNAM
Marketing Impact

Smarties X Global – Product / Service Launch

Campaign showcasing an effective customer focused product or service launch. Work that launched or re-launched a product or service highlighting impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness and tangible results are key points to be shared.

Digital Turbine Showcases Ford F-150's Power Through Mobile Advertising
Vote for this:
Ford and Wavemalker / Digital Turbine
#BreakfastWithApple
Vote for this:
Croma and SoCheers
Redoxon - Healthy Treat with a Tasty Twist
Vote for this:
Redoxon and Mediacom / Carnival
Yumoş Sıkılıyor
Vote for this:
Yumoş - Unilever and Wunderman Thompson Turkey / Wunderman Thompson / Unilever
How Real Local Pride Beats Fake News
Vote for this:
BIA Saigon (SABECO) and Ogilvy Vietnam / Ogilvy
Marketing Impact

Smarties X Global – Customer Life-Cycle Marketing

Building trust and loyalty and always ensuring the customer experience is paramount. Campaigns putting customer first in providing best in class consumer experience while building relationships with customers in pursuit of brand growth & success having a significant impact on the business as a result.

Redoxon - Healthy Treat with a Tasty Twist
Vote for this:
Redoxon and Mediacom / Carnival
Pepsi Money Heist: World's Biggest Virtual Party
Vote for this:
Pepsi and Mindshare India
Heineken Silver’s The eKoin
Vote for this:
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe
KFC: Colonel KI's Collector Cards
Vote for this:
Yum China / KFC and Mindshare China
Purpose Driven Marketing

Smarties X Global – Social Impact Marketing

We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors.

Adopt a Mod
Vote for this:
La Societé Protectrice des Animaux (SPA) and Havas Play
Helpline on the Cover
Vote for this:
Laisha and Havas Tel Aviv
Raw: Emotions Unite Us
Vote for this:
International Paralympic Committee and Meta / Storyhunter / PHORIA
Reluctant Shanty
Vote for this:
Australians for UNCHR and BMF Australia / Finch
Purpose Driven Marketing

Smarties X Global – Brand Purpose/Activism

Campaigns that use the brands’ platform to promote a cause or social issue to benefit society and give back for the greater good. This can include social, political, sustainability, economic and/or environmental campaigns addressing a new program or expanding on an existing program.

Dove Detox Your Feed
Vote for this:
Dove and Mindshare
Dove Stop The Beauty Test 2.0
Vote for this:
Dove and Mindshare India
The Love Connection
Vote for this:
AT&T Mobility and Hearts & Science / ATTN:
Helpline on the Cover
Vote for this:
Laisha and Havas Tel Aviv
McDonald’s Heroes Edition Toys that Can Build a Nation
Vote for this:
McDonald's Indonesia and Leo Burnett Indonesia / Digitas Indonesia
Reluctant Shanty
Vote for this:
Australians for UNCHR and BMF Australia / Finch
Purpose Driven Marketing

Smarties X Global – Diversity & Inclusion

Describe creative work or strategy specifically directed to this community and any relevant cultural differences. Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexuality, disability, race, ethnicity, origin, religion or economic (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime— (painting, sculpture, architecture, music, literature, history, etc.) -in order to uplift the lives of people and society at large.

Ancestry / A Dream Delivered: The Lost Letters of Hawkins Wilson
Vote for this:
Ancestry and OMD / The Content Collective
Game Stamina Ka - Breaking Gender Barriers in Gaming
Vote for this:
Boost and Mindshare India
Reviews of Hope
Vote for this:
Google Search and Toaster Singapore
A Royal Welcome
Vote for this:
San Francisco Travel Association and MMGY Hills Balfour
Impact Media

Smarties X Global – Cross Platform - All Media

Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.

Demystifying Stock Trading through Cricket
Vote for this:
Upstox and Mindshare India
Tantir Rong
Vote for this:
Sunlight and Mindshare India
Ghar Ek Mauka Ek
Vote for this:
UltraTech Cement and Mindshare India / GroupM
Ensure Gold 2022 TET Campaign
Vote for this:
ENSURE GOLD VIETNAM and Hakuhodo & Saigon Advertising Co., Ltd. / Spark Foundry
KFC: Colonel KI's Collector Cards
Vote for this:
Yum China / KFC and Mindshare China
#IniStyleKita
Vote for this:
TikTok and The Chariot Agency (Petaling Jaya) / TikTok
Impact Media

Smarties X Global – Cross Platform - Digital Only

Cross platform digital campaign integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.

Vodafone Freezone Tiktok Launch
Vote for this:
Vodafone Turkey and VMLY&R ISTANBUL / Vodafone Turkey
Game Stamina Ka - Breaking Gender Barriers in Gaming
Vote for this:
Boost and Mindshare India
Ghar Ek Mauka Ek
Vote for this:
UltraTech Cement and Mindshare India / GroupM
Singapore is NOT
Vote for this:
TikTok and TikTok
Impact Media

Smarties X Global – Gaming, Gamification & E-Sports

Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.

Playing with the Snake
Vote for this:
ALL - Accor Live Limitless and Havas Play
Game Stamina Ka - Breaking Gender Barriers in Gaming
Vote for this:
Boost and Mindshare India
Hyundai Mobility Adventure on Roblox
Vote for this:
Hyundai Motor Company and Havas Media Global / Innocean
Adopt a Mod
Vote for this:
La Societé Protectrice des Animaux (SPA) and Havas Play
Impact Media

Smarties X Global – Social Media Marketing

Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.

Dove Detox Your Feed
Vote for this:
Dove and Mindshare
Peacemaker
Vote for this:
HBO Max and Hearts & Science / Twitter Next
Undercover Hydration Reminders with Aqua
Vote for this:
Danone and Wavemaker Indonesia
The Family Man Season 2
Vote for this:
Amazon Prime Video India and SoCheers
Impact Media

Smarties X Global – Creator / Influencer Marketing

Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc. Campaign showcasing the business impact and ROI achievements.

MẤY BÉ LÌ 2.0 - TRANSFORMING MULTIPLE SHADES OF DARING
Vote for this:
MAYBELLINE NEW YORK and XYZ SAIGON / CIRCUS DIGITAL
Yumoş Sıkılıyor
Vote for this:
Yumoş - Unilever and Wunderman Thompson Turkey / Wunderman Thompson / Unilever
Reverse Selfie
Vote for this:
Dove and Mindshare
Heineken Silver’s The eKoin
Vote for this:
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe
#IniStyleKita
Vote for this:
TikTok and The Chariot Agency (Petaling Jaya) / TikTok
Singapore is NOT
Vote for this:
TikTok and TikTok
Impact Media

Smarties X Global – Social Messaging / Chat Apps / Text Messaging

Work that uses social messaging apps (e.g. Facebook Messenger, WeChat, Viber) and text messaging (SMS/MMS, RCS) to communicate to a targeted audience to market, inform or help customers.

Thumbstopping Beauty Biases
Vote for this:
Dove and Mindshare India
Aanandam Aarambam - Happiness starts with a Cup of Bru
Vote for this:
BRU and Mindshare India / Disney+ Hotstar
Experience Technology

Smarties X Global – Audio / Voice / Sonic Branding

Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce your brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms Pandora, Spotify, YouTube, etc.

Strengthening brand's value using karaoke ad units
Vote for this:
Blibli and Wavemaker Indonesia / YMT
Pepsi - My Music My Way
Vote for this:
Pepsi and MindshareWorld / Alta Media / Mindshare Vietnam
Experience Technology

Smarties X Global – XR Technology – (AR/VR/MR)

Use of existing or new technology to execute or support a media campaign. Use of new technology to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all three technologies.

NAverse
Vote for this:
Narcotiques Anonymes and Havas Play
Adopt a Mod
Vote for this:
La Societé Protectrice des Animaux (SPA) and Havas Play
IPL 22 - See you at the Stadium
Vote for this:
Star Sports and Mindshare India / Mindshare
LUX Botanicals - Change for the better
Vote for this:
LUX Botanicals and T&A Ogilvy Vietnam / Fision, Motix, 1989s
Experience Technology

Smarties X Global – Experimental / Innovation Technology

Innovative campaign enhancing branded experience that makes use of experimental technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable digital or physical experience for the customer.  An application of technology that is genuinely innovative or ground-breaking technique or an unconventional/creative use of existing technology, resulting in significant business impact for a brand.

Thumbstopping Beauty Biases
Vote for this:
Dove and Mindshare India
Volvoverse: The first ever sustainable & reusable platform
Vote for this:
Volvo Car India and Mindshare India
Aquafina | RE-Birth on a Ramp
Vote for this:
AQUAFINA and Mindshare Vietnam
Experience Technology

Smarties X Global – Geo Targeting

Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting. Campaign must include specifics on business impact against your marketing goals.

Changing Algida Ice Creams as the Weather Changes
Vote for this:
Algida and PHD Turkey
Bia Saigon Lager Tet 2022 Campaign
Vote for this:
Bia Saigon and Mediacom
Experience Technology: Geo-targeting
Vote for this:
Morrison and Morrison / GroundTruth
Web 3.0

Smarties X Global – The Internet of Innovation / Connected Intelligent Devices

Any technology, device or wearable that sends and receives data via mobile-driven internet to engage customers or enhance the experience. Includes hardware, software, wearables, smart watches, digital health products, smart TV’s, appliances, etc. Products can be in the market, exist as a prototype or in an incubator stage.

Dot Go
Vote for this:
Dot Incorporation and Mediaplus Germany / Hyperinteractive GmbH
Web 3.0

Smarties X Global – Spatial Technology

Campaigns using immersive large- or small-scale digital experiences and events which are set up to engage with consumers driving engagement. This may include but is not limited to VR/AR, multi-screen and multi-dimensional experiences. Any brand experience or activation leveraging a space or using a more permanent spatial feature to drive customer engagement. This may include but is not limited to art exhibitions, fairs, trade shows, signage. Please share business results.

Heineken Silver’s The eKoin
Vote for this:
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe
Vodafone 5G April, 23 Concert
Vote for this:
VODAFONE TURKIYE and VMLY&R ISTANBUL
Neverending Chase
Vote for this:
Ultima and Havas Media Italy / Havas
NAverse
Vote for this:
Narcotiques Anonymes and Havas Play
Web 3.0

Smarties X Global – Real Time Marketing

Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platform delivering on the brand's objectives. Campaigns that include new age technology solution in an immediate and meaningful way delivered for achieving desired business results and business impact.

Entertainer with HSBC's Redemption Boost Campaign: Purchase Intent Based Real-Time Engagement
Vote for this:
HSBC and Mall IQ, Inc. / The Entertainer / Mall IQ, Inc. & The Entertainer
Neverending Chase
Vote for this:
Ultima and Havas Media Italy / Havas
#ไอติมโคนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s Thailand
Vote for this:
McDonald’s and OMD / TikTok Pte. Ltd.
UNILEVER’s B2B app reaches a new SHIKHAR(Peak) !!!
Vote for this:
SHIKHAR and Mindshare India
Web 3.0

Smarties X Global – Metaverse

Marketers that are building first party communities and experiences for customers powered by WEB3.0 dynamics and fueling marketing opportunities with NFTs or inside the “metaverse” with in-game innovation, meta real estate etc. and including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand are forging the next iteration of marketing. The move to WEB3.0 also means more privacy and less ability to reach customers in the ways we commonly do now. Advertising and marketing are changing in the near future with cookies not being available; marketers embracing WEB3.0 are boldly going where no brands have gone before and shaping the future of our industry in the process.

Campbell's NFT
Vote for this:
Campbell's Condensed and MSL Group / Spark Foundry
Volvoverse: The first ever sustainable & reusable platform
Vote for this:
Volvo Car India and Mindshare India
Raw: Emotions Unite Us
Vote for this:
International Paralympic Committee and Meta / Storyhunter / PHORIA
E-commerce marketing

Smarties X Global – Integrated Ecommerce Innovation

Campaigns showcasing best use of 360 Ecommerce highlighting (including live streaming) marketing & advertising strategies, creatives and online experiences & activations on e-commerce platform to carry out innovative marketing / sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Summer Up Mood Up
Vote for this:
Pampers and Mediacom
KOC Vietnam: The first show about KOC's career
Vote for this:
Admicro and Athena CM Agency by Admicro / Wow Media & Kenh14.vn
Dove ''Hair Care Day'' First Time In Livestream Shopping
Vote for this:
Dove and Pik Creative
THE 1ST EVER ECOMMERCE CAMPAIGN TAILORED FOR GEN Z THE SPIRITUAL FOLLOWERS
Vote for this:
Bitis' Hunter and Dentsu Redder
E-commerce marketing

Smarties X Global – O2O / New Retail / Innovative Sales Channels

Campaigns showcasing best use of new technologies in O2O, thru integration and innovation of online and offline channels and data providing users with better participation and buying experience. Highlight marketing & advertising strategies, creatives capturing consumers attention, targeted, and engaged audience(s) and encouraged transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Street Configurator
Vote for this:
Volvo and Hogarth Brazil / FamousGrey
Recruiting the next generation of Coke drinkers at scale enabled by Grivy
Vote for this:
Coca-Cola and WPP - MediaCom / Publicis Media - Starcom / Grivy
E-commerce marketing

Smarties X Global – Social / Influencer Commerce

Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Lay’s: Find Your Flavour
Vote for this:
Pepsico / Lay's and Mindshare China
KangShiFu: Powerful Without Sugar
Vote for this:
MasterKong / KangShiFu and Mindshare China
Dove ''Hair Care Day'' First Time In Livestream Shopping
Vote for this:
Dove and Pik Creative
Creative

Smarties X Global – Customer Experience (CX)

Award that focuses on a campaign/brand that provides a truly outstanding customer experience on a platform, or integrated platforms/omni-channel approach achieving best B2C or B2B results. Creative solutions to brand challenges that have a tangible impact on customer experience.

Pepsi Money Heist: World's Biggest Virtual Party
Vote for this:
Pepsi and Mindshare India
Nescafé Tarot Ca phe
Vote for this:
Nestle Nescafe and Publicis Worldwide / Zenith, Digitas / Publicis Groupe
Creative

Smarties X Global – User Experience (UX) & Design

Design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability.

UX Design for Allianz'ım Mobile App
Vote for this:
Allianz Türkiye and Ting / Allianz Türkiye
Dot Go
Vote for this:
Dot Incorporation and Mediaplus Germany / Hyperinteractive GmbH
Heineken Silver’s The eKoin
Vote for this:
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe
Creative

Smarties X Global – Personalization

Campaign perfecting the consumer journey & creating personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.

Reviews of Hope
Vote for this:
Google Search and Toaster Singapore
Keeping Festive Stories Virtually Alive
Vote for this:
Mondelez Kinh Do Mooncake and Publicis Groupe / Publicis WW, Spark Foundry, Digitas, MSL, Prodigious
Nescafé Tarot Ca phe
Vote for this:
Nestle Nescafe and Publicis Worldwide / Zenith, Digitas / Publicis Groupe
Creative

Smarties X Global – Short or Long Form Video

Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.

Vim Black
Vote for this:
Vim and Mindshare India / Lowe Lintas / Mindshare- Group M
Head and Shoulders - 100 Names, 1 Solution
Vote for this:
Head and Shoulder and Mediacom
DentsuX and AdColony Slather on Success for McCormick & Company’s French’s Mustard
Vote for this:
French's and DentsuX / Fitzco / Digital Turbine
How Maybelline turns audience into consumers through videos on TikTok
Vote for this:
Maybelline and TikTok Indonesia / Wavemaker

    Marketing Impact

  • Brand Experience
  • Instant Impact
  • Lead Generation
  • Data Insights
  • Product / Service Launch
  • Customer Life-Cycle Marketing

    • Purpose Driven Marketing

  • Social Impact Marketing
  • Brand Purpose/Activism
  • Diversity & Inclusion

    • Impact Media

  • Cross Platform - All Media
  • Cross Platform - Digital Only
  • Gaming, Gamification & E-Sports
  • Social Media Marketing
  • Creator / Influencer Marketing
  • Social Messaging / Chat Apps / Text Messaging

    • Experience Technology

  • Audio / Voice / Sonic Branding
  • XR Technology – (AR/VR/MR)
  • Experimental / Innovation Technology
  • Geo Targeting

    • Web 3.0

  • The Internet of Innovation / Connected Intelligent Devices
  • Spatial Technology
  • Real Time Marketing
  • Metaverse

    • E-commerce marketing

  • Integrated Ecommerce Innovation
  • O2O / New Retail / Innovative Sales Channels
  • Social / Influencer Commerce

    • Creative

  • Customer Experience (CX)
  • User Experience (UX) & Design
  • Personalization
  • Short or Long Form Video