Presenting The Smarties India 2018 Winners
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India Best In Show
MTV / Roadies and Madison Communication Pvt. Ltd for
When India Dared to Stare
Credits
Prasanna Devadiga, Creative Director, Madison Communivation Pvt. Ltd.
Timmy Verghese, Creative Director, Madison Communivation Pvt. Ltd.
Anuradha Agarwal, Associate Creative Director, Madison Communivation Pvt. Ltd.
Jishad Govindan, Art Director, Madison Communivation Pvt. Ltd.
Marketing Objective
India – Brand Awareness
Gold Winner
Unilever / Lifebuoy and Mindshare India for
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
Watch Video | CreditsSilver Winner
ITC / Fabelle Elements and Madison Communication Pvt. Ltd. for
Rakhi with Fabelle
Watch Video | CreditsBronze Winner
Google / Google Maps and Essence for
How Google Maps helped consumers “Weather” the Monsoons
Watch Video | CreditsMarketing Objective
India – Lead Generation / Direct Response / Conversions
Gold Winner
Future Group / Big Bazaar and Mediacom Communications Pvt. Ltd. for
Smart Search
Watch Video | CreditsSilver Winner
Mahindra First Choice / India Blue Book and Isobar India for
MFC Uses Green Sim Data Insights To Drive 8X Conversions
Watch Video | CreditsMarketing Objective
India – Product / Services Launch
Bronze Winner
BloombergQuint and Quintillion Business Media Pvt Ltd for
BQ WhatsApp
Watch Video | CreditsMarketing Objective
India – Promotion
Gold Winner
MTV / Roadies and Madison Communication Pvt. Ltd for
When India Dared to Stare
Watch Video | CreditsSilver Winner
Godrej Consumer Products / Godrej No.1 and Mindshare India for
Godrej No.1 presenting Punjab Di Beauty No.1
Watch Video | CreditsMarketing Objective
India – Relationship Building / CRM
Gold Winner
BP / Castrol CRB Plus and Mindshare India for
Castrol CRB Mini Truck ka Shiksha Kendra
Watch Video | CreditsMarketing Objective
India – Social Impact / Not For Profit
Gold Winner
Mahindra Rise / Project Nanhi Kali and WATConsult for
Powerless Queen
Watch Video | Credits
Silver Winner
Unilever / Lifebuoy and Mindshare India for
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
Watch Video | CreditsMedia
India – Cross Media
Bronze Winner
21st Century Fox / Star India and Zapr Media Labs for
How Star India Aced Primetime TV battle: 550,000+ New Viewers Across Three Major Shows
Watch Video | CreditsMedia
India – Cross Mobile Integration
Silver Winner
StarPlus / Sabse Smart Kaun and Mindshare India for
Sabse Smart Kaun
Watch Video | CreditsBronze Winner
Diageo India / McDowell’s no.1 soda and Mindshare India for
Giving India the sound of Friendship
Watch Video | CreditsMedia
India – Marketing within a Mobile Gaming Environment
Gold Winner
Mahindra Rise / Project Nanhi Kali and WATConsult for
Powerless Queen
Watch Video | CreditsSilver Winner
Patanjali Ayurved / Patanjali Mango Juice and Pokkt for
Patanjali- Motu Patlu
Watch Video | CreditsMedia
India – Messaging
Gold Winner
Mahindra First Choice / India Blue Book and Isobar India for
MFC Uses Green Sim Data Insights To Drive 8X Conversions
Watch Video | CreditsSilver Winner
Unilever / Lifebuoy and Mindshare India for
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
Watch Video | CreditsBronze Winner
PepsiCo / Quaker Oats and Mindshare India for
WhatsApping to Fitness – The Quaker Way
Watch Video | CreditsMedia
India – Programmatic
Silver Winner
Yum! Brands / Pizza Hut and Mindshare India for
Transforming Pizza Hut into a Delivery Business
Watch Video | CreditsMedia
India – Mobile App
Silver Winner
Godrej Consumer Products / HIT and Interaction One for
Godrej HIT Dengue Back
Watch Video | CreditsBronze Winner
The Coca-Cola Company / Coca-Cola and Interactive Avenues Pvt. Ltd. for
Share A Coke Integration with Hello English, SHAREit, Truecaller, Jio, Hotstar & Google Assistant
Watch Video | CreditsMedia
India – Mobile Social
Gold Winner
Aditya Birla Capital Health Insurance and Mindshare India for
#JumpForHealth
Watch Video | CreditsSilver Winner
Johnson & Johnson / Stayfree and Interactive Avenues for
The story of a night napkin on social media
Watch Video | CreditsBronze Winner
StarPlus / Ikyawaan #NotShaadiMaterial and Mindshare India for
#NotShaadiMaterial
Watch Video | CreditsTechnology
India – Innovation
Gold Winner
MTV / Roadies and Madison Communication Pvt. Ltd for
When India Dared to Stare
Watch Video | CreditsBronze Winner
Indian Railways / RailTel and Essence for
Google RailWi-Fi : Leveraging MarTech to bring Wi-Fi to the masses
View Case Study | CreditsTechnology
India – Location Based Services or Targeting
Gold Winner
Google / Google Maps and Toaster Ltd for
Google Maps Weather Bumpers
Watch Video | CreditsTechnology
India – Mobile Audio
Silver Winner
B9 Beverages / Bira 91 and Saavn for
Saavn - Bira 91: Hip Hop Association
Watch Video | CreditsBronze Winner
Unilever / Lifebuoy and Mindshare India for
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
Watch Video | CreditsBronze Winner
Glaxo SmithKline Consumer Healthcare India / Horlicks and Mindshare India for
How Horlicks Proved That Content Hits Home Only When Localized
Watch Video | CreditsCreative Awards
India – Best Brand Experience in Mobile Rich Media
Gold Winner
MTV / Roadies and Madison Communication Pvt. Ltd for
When India Dared to Stare
Watch Video | CreditsSilver Winner
ITC / Fabelle Elements and Madison Communication Pvt. Ltd. for
Rakhi with Fabelle
Watch Video | CreditsBronze Winner
Adidas / Reebok Floatride and mCanvas Advertising Pvt. Ltd. / mCanvas Advertising for
Reebok - Floatride
Watch Video | CreditsCreative Awards
India – Most Engaging Mobile Creative
Gold Winner
L'Oréal Paris / Infallible and InMobi for
Beauty For All - Retail Consumer Experience In Your Palm!
Watch Video | CreditsSilver Winner
MTV / Roadies and Madison Communication Pvt. Ltd for
When India Dared to Stare
Watch Video | CreditsBronze Winner
ITC / Fabelle Elements and Madison Communication Pvt. Ltd. for
Rakhi with Fabelle
Watch Video | Credits2018 Smarties India Industry Award Winners
Marketer of the Year
MTV Roadies
Agency of the Year
Mindshare India
Publisher of the Year
Flipkart Internet Pvt Ltd