Practical AI Workflows for High-Impact Personalization

In today's competitive landscape, customer expectations for personalization are higher than ever. Customers get frustrated when they don’t find personalized experiences, and businesses now consider first-party data to be their most valuable asset for creating them. The challenge, however, is turning vast amounts of first-party data into actionable, high-impact campaigns at a pace that matches the complexity of wide-scale personalization needs.

A machine learning-based approach can help marketers move beyond basic segmentation to a more predictive, value-based strategy. The good news is that there are widely-available machine-learning (ML) tools that marketers with basic SQL knowledge can leverage now.

This webinar offers an underrated solution with out-of-the-box, immediate functionality. We will demonstrate how a machine learning-based approach can help marketers move beyond basic segmentation to a more predictive, value-based strategy. Our session will demystify the process of leveraging a tool like Instant BQML (iBQML) to automatically analyze first-party data you already have in GA4 and create high-value, medium-value, and low-value customer segments. Throughout the session, you’ll see how iBQML can serve as a foundation for AI-driven personalization, and how to accelerate AI powered workflows directly from the experts at Monks, and Google.

The discussion will focus on the practical business value. Our expert speakers will share real-world case studies and provide a clear, actionable guide on how marketers can get started with this technology on their own, driving significant improvements in revenue, return on ad spend (ROAS), and overall marketing efficiency.

What Attendees Will Learn

• The New Personalization Imperative: Understand why customers demand more personalization than ever and how to deliver on their expectations using first-party data.
• Democratizing Machine Learning: Learn how a powerful, user-friendly tool can put advanced audience modeling into the hands of a marketing team, without requiring a team of data scientists.
• Actionable Strategies: Discover how to apply value-based audiences for everything from churn prevention to lead generation and optimizing your ad campaigns.
• Accelerate AI Powered Workflows: Get actionable steps on how to implement AI & ML driven workflows using Google’s tools and platforms as a baseline and foundation.
• Real-World Results: Hear firsthand from a brand on their experience with the tool, including insights on implementation, testing, and what they learned along the way.