Transforming Brand's Conversation Through Mobile


It is a marketers’ dream to have a direct one-on-one and personal conversation with each of their existing, and potential, consumers, not just for customer service but throughout the entire consumer purchase funnel from awareness to purchase to advocacy. In addition, in the duration of a 24 hour day, as a consumer will only use a small number of apps, for marketers this creates a competition to win the consumer's hearts and minds.
So what can we, the marketers, leverage from this behavior? How can brands engage with their consumers through mobile? 
With our TOP experts from Coca-Cola, ZaloWebtretho, and Ogilvy&Mather, we answer these questions:
1> What can Chatbot do for brands to engage with customers?
2> What could OTT platform optimize their user's experience by its app-in-app strategy?
3> How does Coca-Cola connect and nurture conversation through mobile?
Don't hesitate, join us to learn the answers for yourself!


Quynh Anh Le
Head of Digital
Dung Nguyen
Head of Business Development

James Vuong
Chief Executive Officer
Daan van Rossum
Regional Strategic Planning Director




8:30 am - 9:00 am: Open for Registration 
9:05 am - 9:30am: Chatbot – the ideal channel to converse with your customers by James Vuong | CEO | Webtretho
9:30am - 9:55am: The App-in-App Revolution by Dung Nguyen | Zalo Business Platform
9:55am - 10:20am: How Coca-Cola connects and nurtures conversation through mobile by Quynh Anh Le | Head of Digital | Coca-Cola
10:20am - 11:00am: Panel discussion | Moderating by Daan van Rossum | Regional Strategic Planning Director | Ogilvy&Mather Vietnam
11:00am - 11:30am: Closing and Free Networking 
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