Demystifying M-Commerce



The world is moving from Mobile First to Mobile Only. Vietnam is not off the map. In fact, we have most mobile engaging users in the region and Google APAC Smartphone Apps Research (July 2016) stated 60% lapsed users will return to an app if they see an increase in relevancy to their needs. Needless to say, cellphone is now the first screen to capture your customers' attention, engage with them, close the deal, and after sale services. In other words, it's the whole customer journey! Hence, it's true to say Mobile Commerce is the next big thing and it's happening fast!

With top experts from Central Group, Lazada, Tiki, and Isobar we invite you to join us to learn about:

1. The reality of M-Commerce in Vietnam - if Vietnam is ready for this new game and how brands can leverage M-Commerce to take off their business;

2. Identifying the right context for your customer journey and the best practices to implement context into your daily marketing execution.

3. Real examples and case study

Don't be left behind when you can start now and be the leader!



Hoa Trinh

Online Vice President


Thong Pham

Chief Marketing Officer

Hien Le

Product Marketing Manager

Denise Thi

Managing Director



En’s House Cafe, Robot Building, 308-308C Dien Bien Phu Street, Ward 4, District 3, HCMC




31 March 2017


8:30 am - 9:30 am: Open for Registration 
9:30 am - 9:50am: Real picutre of M-Commerce  in Vietnam by Thong Pham | CMO | Lazada
9:50am - 10:10am: The technical aspect of M-Commerce and how to make it works for many business by Hien Le | CMO | Tiki
10:10am - 10:30am: Case study presentation by Ms. Hoa Trinh | Online Vice President | Central Group
10:30am - 11:00am: Panel discussion | Moderating by Denise Thi | MD | Isobar
11:00am - 11:30am: Free Networking