Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Top Brands - Indonesia 2023
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| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Blibli | Retail | Indonesia | 202.9 |
| 2 | Oreo | Food | Indonesia | 194.2 |
| 3 | Grab | Retail | Indonesia | 80.4 |
| 4 | Bear Brand | Soft Drinks | Indonesia | 52.2 |
| 5 | McDonald's | Retail | Indonesia | 48.2 |
| 6 | Clear | Toiletries & Cosmetics | Indonesia | 48.1 |
| 7 | Pepsodent | Toiletries & Cosmetics | Indonesia | 44.7 |
| 8 | Molto | Household & Domestic | Indonesia | 44.2 |
| 9 | Bank OCBC NISP | Financial Services | Indonesia | 40.2 |
| 9 | BCA Mobile | Financial Services | Indonesia | 40.2 |
| 11 | ABC | Food | Indonesia | 38.0 |
| 12 | Wall's | Food | Indonesia | 36.2 |
| 13 | Pantene | Toiletries & Cosmetics | Indonesia | 33.9 |
| 14 | Coca-Cola | Soft Drinks | Indonesia | 33.6 |
| 15 | Samsung | Technology & Electronics | Indonesia | 32.6 |
| 16 | Dancow | Soft Drinks | Indonesia | 32.2 |
| 16 | PT Bank Digital BCA | Financial Services | Indonesia | 32.2 |
| 16 | Wardah | Toiletries & Cosmetics | Indonesia | 32.2 |
| 19 | Dettol | Household & Domestic | Indonesia | 29.0 |
| 20 | Kidz Station | Leisure & Entertainment | Indonesia | 28.6 |
| 21 | Frisian Flag | Soft Drinks | Indonesia | 28.1 |
| 21 | Lactogrow | Soft Drinks | Indonesia | 28.1 |
| 23 | Downy | Household & Domestic | Indonesia | 25.0 |
| 24 | Biznet Networks | Telecoms & Utilities | Indonesia | 24.1 |
| 24 | Closeup | Toiletries & Cosmetics | Indonesia | 24.1 |
| 24 | Lazada | Retail | Indonesia | 24.1 |
| 24 | Lifebuoy | Toiletries & Cosmetics | Indonesia | 24.1 |
| 24 | Nescafé | Soft Drinks | Indonesia | 24.1 |
| 24 | Pond's | Toiletries & Cosmetics | Indonesia | 24.1 |
| 30 | Technology & Electronics | Indonesia | 19.8 | |
| 31 | KitKat | Food | Indonesia | 18.0 |
| 32 | AXE | Toiletries & Cosmetics | Indonesia | 16.1 |
| 32 | Merries | Toiletries & Cosmetics | Indonesia | 16.1 |
| 32 | Nyala | Financial Services | Indonesia | 16.1 |
| 32 | Samsung Galaxy | Technology & Electronics | Indonesia | 16.1 |
| 36 | Frestea | Soft Drinks | Indonesia | 14.0 |
| 37 | AQUA | Soft Drinks | Indonesia | 12.1 |
| 37 | Smartfren | Telecoms & Utilities | Indonesia | 12.1 |
| 37 | Vuse | Nicotine | Indonesia | 12.1 |
| 40 | Dulcolax | Pharma & Healthcare | Indonesia | 8.0 |
| 40 | Garnier | Toiletries & Cosmetics | Indonesia | 8.0 |
| 40 | Indosat | Telecoms & Utilities | Indonesia | 8.0 |
| 40 | Kahf | Toiletries & Cosmetics | Indonesia | 8.0 |
| 40 | Kiehl's | Toiletries & Cosmetics | Indonesia | 8.0 |
| 40 | L'Oréal | Toiletries & Cosmetics | Indonesia | 8.0 |
| 40 | Milo | Soft Drinks | Indonesia | 8.0 |
| 40 | Pretz | Food | Indonesia | 8.0 |
| 40 | Rexona | Toiletries & Cosmetics | Indonesia | 8.0 |
| 40 | S-26 | Food | Indonesia | 8.0 |
| 40 | Unilever | Toiletries & Cosmetics | Indonesia | 8.0 |
| 40 | Vaseline | Toiletries & Cosmetics | Indonesia | 8.0 |
| 40 | vivo | Technology & Electronics | Indonesia | 8.0 |
| 53 | Kopi Kenangan | Soft Drinks | Indonesia | 4.5 |
| 53 | Sunlight | Household & Domestic | Indonesia | 4.5 |
| 55 | Bango | Food | Indonesia | 4.0 |
| 55 | Bank Jago | Financial Services | Indonesia | 4.0 |
| 55 | Bebelac | Soft Drinks | Indonesia | 4.0 |
| 55 | Bussan Auto Finance | Financial Services | Indonesia | 4.0 |
| 55 | Durex | Pharma & Healthcare | Indonesia | 4.0 |
| 55 | Ensure | Food | Indonesia | 4.0 |
| 55 | HSBC | Financial Services | Indonesia | 4.0 |
| 55 | Indofood | Food | Indonesia | 4.0 |
| 55 | Lactacyd | Toiletries & Cosmetics | Indonesia | 4.0 |
| 55 | Listerine | Toiletries & Cosmetics | Indonesia | 4.0 |
| 55 | Magnum | Food | Indonesia | 4.0 |
| 55 | Make Over | Toiletries & Cosmetics | Indonesia | 4.0 |
| 55 | Nestlé | Food | Indonesia | 4.0 |
| 55 | Nestlé LACTOGROW | Soft Drinks | Indonesia | 4.0 |
| 55 | OMG | Toiletries & Cosmetics | Indonesia | 4.0 |
| 55 | PaediaSure | Soft Drinks | Indonesia | 4.0 |
| 55 | Pocari Sweat | Soft Drinks | Indonesia | 4.0 |
| 55 | Polysilane | Pharma & Healthcare | Indonesia | 4.0 |
| 55 | Royco | Food | Indonesia | 4.0 |
| 55 | Starbucks | Retail | Indonesia | 4.0 |
| 55 | Sunsilk | Toiletries & Cosmetics | Indonesia | 4.0 |
| 55 | The Walt Disney Company | Media & Publishing | Indonesia | 4.0 |
| 55 | Toyota | Automotive | Indonesia | 4.0 |
| 55 | XL Axiata | Telecoms & Utilities | Indonesia | 4.0 |
| 55 | XL PRIORITAS | Telecoms & Utilities | Indonesia | 4.0 |