Top Brands Global 2025
du
Overall rank
#67
Points
88.5
Awards won
19
Finalists
28
Best in Show
0
Gold
3
Silver
7
Bronze
9
Finalist
28
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Good Morning Dulcolax | Dulcolax | Opella | OMD | Philippines | Cross Digital Media Marketing | Smarties APAC | Finalist |
| Good Morning Dulcolax | Dulcolax | Opella | OMD | Philippines | Cross Digital Media Marketing | Smarties APAC | Finalist |
| Duroflex X Myntra- ‘Sleep Great to Look Good' | Duroflex | Duroflex | India | Small Budget, Big Impact | Smarties India | Bronze | |
| Sleepyhead SIT Games | Duroflex | Duroflex | India | Instant Impact / Promotion | Smarties India | Finalist | |
| The Durex Podcast – “Let’s End Good Sex” | Durex | Reckitt | Wavemaker | India | Diversity and Inclusive Excellence | Smarties India | Gold |
| Dunia Games: Winning Young Gamers with Heart | Dunia Games | Government of Indonesia | OMD | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Bronze |
| Dulux True Joy - Transforming Homes with AI | Dulux | AkzoNobel | EssenceMediacom | Vietnam | Future Forward Technology Marketing | Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | Smarties Vietnam | Bronze (2), Finalist |
| Durex - Ultra-thin Awareness, Delivered Invisibly | Durex | Reckitt | Ureka Media | Vietnam | Connected TV | Smarties Vietnam | Finalist |
| Good Morning Routines | Dulcolax | Opella | OMD | Philippines | Creator / Influencer / Celebrity Marketing | Cross Digital Media Marketing | Smarties Philippines | Gold, Silver |
| Lily Is wAIting | Duolingo | Duolingo | Jotacom | Brazil | Uso Inovador de IA em Publicidade (Innovative Use of AI in Advertising) | Smarties Brazil | Bronze |
| O último tweet | Duolingo | Duolingo | Jotacom | Brazil | Marketing em redes sociais (Social Media Marketing) | Smarties Brazil | Silver |
| Passagem pro CAPS | Duolingo | Duolingo | Jotacom | Brazil | Marketing em redes sociais (Social Media Marketing) | Baixo orçamento × alto impacto (Small Budget, Big Impact) | Smarties Brazil | Finalist (2) |
| Quem É Morto Sempre Aparece | Duolingo | Duolingo | Jotacom | Brazil | Marketing em redes sociais (Social Media Marketing) | Baixo orçamento × alto impacto (Small Budget, Big Impact) | Smarties Brazil | Silver, Finalist |
| Ads That Chase the Moment, Not the Map | du | Government of United Arab Emirates | Smartifai | United Arab Emirates | Personalization | Smarties MENA | Finalist |
| AI Is in the Home | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | AI-Driven Creative Excellence | Connected TV | Customer Journey Marketing - Lead Generation / CRM | Programmatic | Smarties MENA | Silver (2), Bronze, Finalist |
| AI Is in the Home | du | Government of United Arab Emirates | ArabyAds | United Arab Emirates | AI-Driven Creative Excellence | Connected TV | Customer Journey Marketing - Lead Generation / CRM | Programmatic | Smarties MENA | Silver (2), Bronze, Finalist |
| Build Experiences With CTV | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Connected TV | Innovative Use of AI in Advertising | Smarties MENA | Finalist (2) |
| Build Experiences With CTV | du | Government of United Arab Emirates | ArabyAds | United Arab Emirates | Connected TV | Innovative Use of AI in Advertising | Smarties MENA | Finalist (2) |
| du - Back To School - Home Internet | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Innovative Use of AI in Advertising | Smarties MENA | Bronze |
| du - Back To School - Home Internet | du | Government of United Arab Emirates | AdScholars | United Arab Emirates | Innovative Use of AI in Advertising | Smarties MENA | Bronze |
| du: Data Powered Home Plan Campaign | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Customer (CX) / User Experience (UX) & Design | Programmatic | Smarties MENA | Finalist (2) |
| du: Data Powered Home Plan Campaign | du | Government of United Arab Emirates | Blis MENA | United Arab Emirates | Customer (CX) / User Experience (UX) & Design | Programmatic | Smarties MENA | Finalist (2) |
| Flexi Is The New You | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Connected TV | Customer Journey Marketing - Lead Generation / CRM | Smarties MENA | Finalist (2) |
| Flexi Is The New You | du | Government of United Arab Emirates | ArabyAds | United Arab Emirates | Connected TV | Customer Journey Marketing - Lead Generation / CRM | Smarties MENA | Finalist (2) |
| Omourak Tayba | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Small Budget, Big Impact | Smarties MENA | Finalist |
| Your Data Speaks. The Agents Are Listening. | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | AI-Powered Audience Engagement | Personalization | Smarties MENA | Finalist (2) |
| Your Data Speaks. The Agents Are Listening. | du | Government of United Arab Emirates | Smartifai | United Arab Emirates | AI-Powered Audience Engagement | Personalization | Smarties MENA | Finalist (2) |
| Durex “Come Together” campaign | Durex | Reckitt | Pulse Nigeria | Nigeria | Social Media Marketing | Smarties Sub-Saharan Africa | Gold |