Top Brands - Global 2024

du

Overall Rank:	460
Points:	8.0
Awards Won:	19
Finalist(s) Achieved:	7

Best in Show(s) Won:	0
Gold(s) Won:	4
Silver(s) Won:	7
Bronze(s) Won:	8
Region:	Global

Campaigns and Awards 2024

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Turning Gameplay into Foreplay	Durex	Reckitt	Mindshare	China	Gaming, Gamification & E-Sports	Smarties APAC	Silver
Dulux’s Dual IPs & Idols Amid Economic Slowdown	Dulux	AkzoNobel	EssenceMediacom	China	Creator / Influencer / Celebrity Marketing	Smarties APAC	Silver
Turning Gameplay into Foreplay	Durex	Reckitt	Mindshare	China	Brand Experience \| Gaming, Gamification & E-Sports	Smarties X	Gold, Bronze
Durex The Pleasure of Play	Durex	Reckitt	Starcom	Philippines	Gaming, Gamification & E-Sports	Smarties Philippines	Gold
Express Your Love	Durex	Reckitt	CIRCUS	Turkey	Omnichannel Marketing \| Creator / Influencer / Celebrity Marketing \| Diversity? & ?Inclusion \| Social Impact Marketing \| Brand Purpose / Activism	Smarties Turkey	Silver (2), Bronze (2), Finalist
Señora Sequeira	Dulcolax	Sanofi	McCann	Argentina	Omnichannel Marketing	Smarties Hispanic Latam	Finalist
du Business Starter	du	Government of United Arab Emirates	ADScholars	United Arab Emirates	Customer (CX) / User Experience (UX) & Design	Smarties MENA	Finalist
du X Blis -21% Boost in Brand Relevance using a data & tech driven S.I.M strategy	du	Government of United Arab Emirates	Blis	United Arab Emirates	Customer (CX) / User Experience (UX) & Design	Smarties MENA	Finalist
Rethink Summer	Dubai Design District	Government of United Arab Emirates	Brand Ripplr	United Arab Emirates	Creator / Influencer / Celebrity Marketing	Smarties MENA	Finalist
10 Million Smiles	Dubai Holding Entertainment	Government of United Arab Emirates	Magna	United Arab Emirates	Product and / or Service Launch	Smarties MEA	Bronze
Home to Seeing Differently	Dubai Holding Real Estate	Government of United Arab Emirates	Magna	United Arab Emirates	Social Impact Marketing	Smarties MEA	Silver
Turning Gameplay into Foreplay	Durex	Reckitt	Mindshare	China	Gaming, Gamification & E-Sports \| Social Impact Marketing	Smarties China	Gold, Bronze
Express Your Love	Durex	Reckitt	Havas Media	Turkey	Omnichannel Marketing \| Creator / Influencer / Celebrity Marketing \| Diversity? & ?Inclusion \| Social Impact Marketing \| Brand Purpose / Activism	Smarties Turkey	Silver (2), Bronze (2), Finalist
Señora Sequeira	Dulcolax	Sanofi	Ninch Company	Argentina	Omnichannel Marketing	Smarties Hispanic Latam	Finalist
Turning Gameplay into Foreplay	Durex	Reckitt	GroupM	China	Gaming, Gamification & E-Sports \| Social Impact Marketing	Smarties China	Gold, Bronze