Top Creative Agencies Global 2022
dentsu
Overall rank
#8
Points
170.2
Awards won
47
Finalists
23
Best in Show
0
Gold
13
Silver
14
Bronze
20
Finalist
23
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Adamak Campaign | Nestlé | Nestlé | dentsu | Turkey | Sustainability (Brand & Product & Initiative) | Smarties Turkey | Silver |
| All kinds of you is different | LCW Dream | LC Waikiki | dentsu | Turkey | Personalization | Smarties Turkey | Finalist |
| Keep continue, who can hold you now! | Nescafé | Nestlé | dentsu | Turkey | Brand Experience | Smarties Turkey | Bronze |
| BWS Levels Up Delivery Business to Legendary Heights with Gamification | BWS | Endeavour Group | dentsu | Australia | Gaming, Gamification & E-Sports, Geo Targeting | Smarties APAC | Silver, Finalist |
| LinkAja searches for The Greatest Gamers on TikTok | LinkAja | LinkAja | dentsu | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Gold |
| Nescafé Indonesia Goes Granular To Beat Local Coffee Giants | Nescafé | Nestlé | dentsu | Indonesia | Data Insights, Personalization | Smarties Indonesia | Bronze, Finalist |
| S26 GOLD - #DariBelajarJadiHebat Institute : Digital Powered Ecosystem for Exceptional Learning | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Instant Impact | Smarties Indonesia | Bronze |
| S26 Procal - Smart Learning Milestone Tracker : Expert-integration Child’s Milestone Tracker | Wyeth Nutrition | Nestlé | dentsu | Indonesia | User Experience (UX) & Design | Smarties Indonesia | Silver |
| Dynamic Uplift In A New Normal | Zespri | Zespri | Dentsu Creative | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Silver |
| TinyTan Launch | Downy | Procter & Gamble | Dentsu Redder | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
| Adamak Campaign | Nestlé | Nestlé | Dentsu Creative | Turkey | Sustainability (Brand & Product & Initiative) | Smarties Turkey | Silver |
| All kinds of you is different | LCW Dream | LC Waikiki | Dentsu Creative | Turkey | Personalization | Smarties Turkey | Finalist |
| Keep continue, who can hold you now! | Nescafé | Nestlé | Dentsu Creative | Turkey | Brand Experience | Smarties Turkey | Bronze |
| NE’APP | NESCAFÉ | Nestlé | dentsu | Turkey | Product / Service Launch | Smarties Turkey | Bronze |
| Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy | MILO | Nestlé | dentsu | Indonesia | Instant Impact | Smarties APAC | Bronze |
| Refreshing Urban Tea Drinkers through Boncha's Addictive Gameplay | Boncha | Uniben | Dentsu Creative | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| THE 1ST EVER ECOMMERCE CAMPAIGN TAILORED FOR GEN Z THE SPIRITUAL FOLLOWERS | Biti's | Biti's | Dentsu Redder | Vietnam | Integrated Ecommerce Innovation | Smarties APAC | Bronze |
| Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | dentsu | Indonesia | Cross Platform - All Media | Smarties Indonesia | Gold |
| Agility@Scale – When Bear Brand responded to the changing needs of the Indonesian Consumers in uncertain times | Bear Brand | Nestlé | dentsu | Indonesia | Cross Platform - All Media | Smarties Indonesia | Finalist |
| Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | Dentsu Creative | Indonesia | Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity & Inclusion | Smarties Indonesia | Gold, Bronze (2), Finalist |
| A Tummy Celebration Success with Programmatic OTT | Nestlé Lactogrow | Nestlé | dentsu | Indonesia | Programmatic | Smarties Indonesia | Finalist |
| 360 Video that Immerse Brand Experience and Unstoppable Exploration from S-26 Procal Ultima | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Short or Long Form Video | Smarties Indonesia | Silver |
| Google Shopping Hack: Maximizing Search Capabilities in Driving Excellent Consumer Purchase Journey | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Search | Smarties Indonesia | Finalist |
| S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
| The Perfect Marriage of Technology & Content | Bear Brand | Nestlé | dentsu | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
| Real Beer for GenZ. Game plan for a disruptor: re-crafting brand & product into a real stage for GenZ creators in Tet | Beck's | Anheuser-Busch InBev | Dentsu Redder | Vietnam | Integrated Ecommerce Innovation | Smarties Vietnam | Finalist |
| The 1st Ever eCommerce Attack of BTS Army, Making Downy the Most Adorable Fabcon in Town | Downy | Procter & Gamble | Dentsu Redder | Vietnam | Customer Experience (CX), Integrated Ecommerce Innovation | Smarties Vietnam | Finalist (2) |
| The 1st Ever eCommerce Campaign Tailored for Gen Z The Spiritual Followers | Biti's | Biti's | Dentsu Redder | Vietnam | Integrated Ecommerce Innovation | Smarties Vietnam | Gold |
| 1 Brand, 100 Names, 1 Solution | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Social Media Marketing, Short or Long Form Video | Smarties Vietnam | Silver (2) |
| LIVING THE + LIFE: How a mass out-of-style fridge brand premiumizes itself and refine the standard of catego | Panasonic | Panasonic | Dentsu Redder | Vietnam | Brand Experience, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
| COMEBACK TO MOM'S LULLABY: How did a forgotten type of art make a grand comeback to YouTube top trending and topped Tiktok trend | Ms. Bach Tuyet | Ms. Bach Tuyet | Dentsu Redder | Vietnam | Social Impact Marketing | Smarties Vietnam | Gold |
| ImPerfection Campaign - Turning societal image of Perfection upside down | La Roche-Posay | L'Oréal | Dentsu Creative | Vietnam | Customer Life-Cycle Marketing | Smarties Vietnam | Finalist |
| Effaclar Duo(+): How to deliver quick effective acne treatment just in 1 month | La Roche-Posay | L'Oréal | Dentsu Creative | Vietnam | Customer Experience (CX) | Smarties Vietnam | Finalist |
| Know your Whisky, Get your Rewards | Pernod Ricard | Pernod Ricard | Dentsu Creative | Vietnam | Customer Life-Cycle Marketing | Smarties Vietnam | Silver |
| LỜI CÂU HÔN THỨ 2 - The Second Proposal | Generali Group | Generali Group | dentsu X | Vietnam | Cross Platform - All Media, Customer Experience (CX) | Smarties Vietnam | Bronze (2) |
| Unlocking ECommerce with Always-On Collaborative Ads | Heineken | Heineken | Dentsu Redder | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Finalist |
| Bactroban X Intangible Cultural Heritage | Bactroban | GSK | Dentsu Creative | China | Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Silver |
| Create the first OTT film and television publicity and distribution full-link solution, and dentsu X helps the classic animated IP film "Spirit Hotel 4: Transforming into a Great Adventure" finish perfectly | Sony Pictures | Sony | dentsu X | China | AddressableTVAdvertising | Smarties China | Gold |
| 400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China | Customer Relationship Building and Management, Social Media, Best Social Communication（UGC/IKGC） | Smarties China | Gold (2), Bronze |
| Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China | Lead Generation/ Direct Response / Conversion / Promotion, Best Social Communication（UGC/IKGC）, O2O/New Retail / Innovative Sales Channels | Smarties China | Gold, Bronze (2) |
| Orange BUFF | Voltaren | Haleon | Dentsu Creative | China | Mobile Game / E-sports Marketing | Smarties China | Silver |
| Poop Tells | Bisco | Glico | Dentsu Creative | China | Brand Creative Content | Smarties China | Bronze |
| Remedy Recipes | Knorr | Unilever | Dentsu Creative | China | Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms | Smarties China | Gold, Silver |
| Sweet Pain | Fenbid | GSK | Dentsu Creative | China | Best Social Communication （UGC/IKGC）, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold, Silver |
| The Ultra Art | Shell | Shell | Dentsu Creative | China | Brand Creative Content | Smarties China | Gold |
| This is the Taste! | Master Kong | Ting Hsin International Group | Dentsu Creative | China | Cross Chanel Integration, Creative Integration | Smarties China | Bronze (2) |
| This is Very Green | Ant Forest | Alibaba Group | Dentsu Creative | China | Sustainable marketing | Smarties China | Bronze |
| Time Travel Photo Studio | Contac NT | GSK | Dentsu Creative | China | Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Bronze |
| Virtual Popstar's Bday Party | Master Kong | Ting Hsin International Group | Dentsu Creative | China | Metaverse Technology landing | Smarties China | Bronze |
| DentsuX and AdColony Slather on Success for McCormick & Company’s French’s Mustard | French's | McCormick & Company | dentsu X | USA | Short or Long Form Video | Smarties X | Finalist |
| THE 1ST EVER ECOMMERCE CAMPAIGN TAILORED FOR GEN Z THE SPIRITUAL FOLLOWERS | Biti's | Biti's | Dentsu Redder | Vietnam | Integrated Ecommerce Innovation | Smarties X | Finalist |
| DentsuX & Digital Turbine Slather on Success for McCormick & Company’s French’s Mustard | McCormick & Company | McCormick & Company | dentsu X | USA | Gaming, Gamification & E-Sports, Short or Long Form Video | Smarties North America | Finalist (2) |
| Eat Fresh Refresh | Subway | Subway | dentsu | USA | Product / Service Launch | Smarties North America | Gold |