Top Creative Agencies APAC 2021
dentsu
Overall rank
#7
Points
80.4
Awards won
25
Finalists
11
Best in Show
1
Gold
6
Silver
9
Bronze
9
Finalist
11
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Killer recipes | Unilever Food Solutions | Unilever | dentsu MB | China | Consumer Promotions | Smarties X | Silver |
| How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | Dentsu Redder | Vietnam | Social Media Marketing | Smarties X | Bronze |
| Killer recipes | Unilever Food Solutions | Unilever | dentsu MB | China | Consumer Promotions, Best in Show, Lead Generation | Smarties APAC | Best in Show, Gold (2) |
| Street Hanoi Launch - How Biti's Hunter Introduced A New Perspective To Hanoi's Over-Exploited Pride | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Best use of Branded Content, Social Media Marketing | Smarties APAC | Finalist (2) |
| How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | Dentsu Redder | Vietnam | Video Advertising | Smarties APAC | Silver |
| How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Best use of Branded Content, Video Advertising | Smarties APAC | Silver, Bronze |
| Love Worry-free With Durex Jeans | Durex | Reckitt | dentsu MB | Vietnam | Brand Awareness / Experience | Smarties APAC | Silver |
| Save20 | OCBC NISP | OCBC Bank | dentsu | Indonesia | Social Media Marketing, Video Advertising, Best Data Driven Display Creative, Purposeful Marketing, Brand Awareness / Experience | Smarties Indonesia | Gold, Bronze (3), Finalist |
| Heart to Heart | Wardah | Paragon Technology and Innovation | dentsu | Indonesia | Social Media Marketing, Social Impact / Not-For-Profit, Most Engaging Mobile Creative | Smarties Indonesia | Silver, Finalist (2) |
| Colorfit Ultra Light - Colors that fly me to Korea | Wardah | Paragon Technology and Innovation | dentsu | Indonesia | Brand Awareness / Experience | Smarties Indonesia | Silver |
| How Honda MV won Millions of Hearts across Generations & championed YouTube TET Trending in Vietnam in TET | Honda | Honda | Dentsu Redder | Vietnam | Video Advertising, Cross Channel Integration | Smarties Vietnam | Gold, Bronze |
| How Biti's Hunter introduced a new perspective to Hanoi's over-exploited Pride | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Most Engaging Mobile Creative, Brand Awareness / Experience, Product / Service Launch | Smarties Vietnam | Silver (2), Bronze |
| Tet Season 5 - 2 locations, 1 destination, 1 connected story, revealing the true value and meaning of homing | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Video Advertising | Smarties Vietnam | Finalist |
| How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | Dentsu Redder | Vietnam | Social Media Marketing | Smarties Vietnam | Finalist |
| How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration | Smarties Vietnam | Gold, Bronze, Finalist |
| "Discover the World of Cough" | Prospan | Flordis | Dentsu Redder | Vietnam | Most Engaging Mobile Creative, Cross Mobile Integration | Smarties Vietnam | Gold, Silver |
| How Baemin - New Player won the Consumer Hearts in a Competitive and Promotion driven Food Delivery Apps Market | BAEMIN | Woowa Brothers | Dentsu Redder | Vietnam | Innovation, Best Brand Experience in Mobile Rich Media | Smarties Vietnam | Finalist (2) |
| Smooth Stomach For A Smooth Year | Gaviscon | Reckitt | dentsu MB | Vietnam | Video Advertising | Smarties Vietnam | Finalist |
| "Red Cup Study Room" Scene Marketing | Nescafe | Nestlé | dentsu X | China | Relationship Building / CRM | Smarties China | Bronze |