Top Advertisers Global 2024
Yum! Brands
Overall rank
#11
Points
278.9
Awards won
19
Finalists
7
Best in Show
0
Gold
6
Silver
5
Bronze
8
Finalist
7
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Creating Impact Through Local Authenticity | Pizza Hut | Yum! Brands | Reshift Media | Canada | Personalization | Instant Impact / Promotion | Smarties X | Silver, Finalist |
| Low Cost, High Return Reactivation with KFC40 | KFC | Yum! Brands | PivotRoots | India | Instant Impact / Promotion | Smarties India | Finalist |
| KFC The Box x PUB G: Redefining Meal Experiences | KFC | Yum! Brands | POKKT | Thailand | Gaming, Gamification & E-Sports | Product and / or Service Launch | Smarties Thailand | Silver, Finalist |
| KFC The Social Petition | KFC | Yum! Brands | Brilliant & Million | Thailand | Instant Impact / Promotion | Smarties Thailand | Gold |
| Revolutionizing Performance: 50% Conversion Rate Surge powered by our Data-Powered P.A.N Strategy | Pizza Hut | Yum! Brands | Promofix | United Arab Emirates | Data Insights / Contextual Marketing | Real Time Marketing | Performance Marketing | Personalisation | Smarties MENA | Gold, Bronze, Finalist (2) |
| Up with KFC Crazy Thursdays! | KFC | Yum! Brands | Dentsu Creative | China | Brand Experience | Cross Platform - All media | Instant Impact | Smarties China | Gold (2), Silver |
| The Restaurant of Silence | KFC | Yum! Brands | Dentsu Creative | China | Brand Purpose/Activism | Smarties China | Bronze |
| Launching KFC Pictures! | KFC | Yum! Brands | Dentsu Creative | China | Creator/ Influencer Marketing | Social Impact Marketing | Smarties China | Gold, Bronze |
| KFC Chicken for Breakfast | KFC | Yum! Brands | Mindshare | South Africa | E-commerce marketing : Social / Influencer Commerce | Impact Media : Omnichannel Integration | Marketing Impact : Product / Service Launch | Smarties South Africa | Gold, Silver, Bronze |
| KFC HACK THE STREETS WITH VICINITY’S INTERACTIVE MAP (BURGER FINDER EDITION) | KFC | Yum! Brands | Vicinity Media | South Africa | Experience Technology : Contextual Targeting | Experience Technology : Real Time Marketing | Smarties South Africa | Bronze (2) |
| KFC Kentucky Town Pretoria | KFC | Yum! Brands | Mindshare | South Africa | Impact Media : Omnichannel Integration | Marketing Impact : Promotional Instant Impact | Smarties South Africa | Silver, Finalist |
| KFC Uncle Waffles Burger | KFC | Yum! Brands | Hearts & Science | South Africa | Experience Technology : Experimental, Innovative Technology and Devices | Experience Technology : Contextual Targeting | Marketing Impact : Data Insights Marketing | Smarties South Africa | Bronze (2), Finalist |