Top Advertisers China 2022
Yum! Brands
Overall rank
#2
Points
167.9
Awards won
13
Finalists
0
Best in Show
0
Gold
6
Silver
1
Bronze
6
Finalist
0
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Gold, Bronze (2) |
| 400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China | Customer Relationship Building and Management, Social Media, Best Social Communication（UGC/IKGC） | Smarties China | Gold (2), Bronze |
| Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China | Lead Generation/ Direct Response / Conversion / Promotion, Best Social Communication（UGC/IKGC）, O2O/New Retail / Innovative Sales Channels | Smarties China | Gold, Bronze (2) |
| New Dimension Universe Fried Chicken Store | KFC | Yum! Brands | Tencent | China | Consumer Experience, Metaverse Technology landing | Smarties China | Gold, Bronze |
| The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold, Silver |