MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks India 2022

Wavemaker

Overall rank

#2

Points

196.9

Awards won

23

Finalists

7

Region
India
Network
WPP
Best in Show 0
Gold 8
Silver 10
Bronze 5
Finalist 7

Campaigns and Awards 2022

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
ITC Masterchef Launch ITC Masterchef ITC Limited Wavemaker India Best Use of Indigenous Language in Mobile Advertising Smarties India Finalist
Valentine's Day 2022 multi-sensory campaign Cadbury Mondelēz International Wavemaker India Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact Smarties India Gold, Bronze (2), Finalist
My First Rakhi Cadbury Mondelēz International Wavemaker India XR Technology – (AR/VR/MR) Smarties India Gold
Shah Rukh Khan My Ad Cadbury Mondelēz International Wavemaker India Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization Smarties India Gold (5)
Growing one scan at a time Cadbury PlayPad Mondelēz International Wavemaker India Gaming, Gamification & E-Sports Smarties India Silver
Perk Disclaimers Cadbury Mondelēz International Wavemaker India Short or Long Form Video, Social Media Marketing, Programmatic Smarties India Gold, Silver (2)
Nothing Coin - World's first currency mined by DOING NOTHING! Cadbury Mondelēz International Wavemaker India Cross Platform - All Media, Data Insights, Customer Experience (CX) Smarties India Silver (2), Finalist
Bringing families closer through Web 3 Alpenliebe Perfetti Van Melle Wavemaker India Metaverse Smarties India Bronze
#GoodLuckGirls Cadbury Mondelēz International Wavemaker India Diversity  &  Inclusion Smarties India Bronze
Valentine's Day Alibi Cadbury Mondelēz International Wavemaker India Customer Experience (CX), Cross Platform - All Media Smarties India Silver, Finalist
Upping the Cool Quotient through Gaming and AR Chupa Chups Perfetti Van Melle Wavemaker India Gaming, Gamification & E-Sports Smarties India Finalist
Delivering E-commerce results with CPAS L'Oréal L'Oréal Wavemaker India O2O / New Retail / Innovative Sales Channels Smarties India Silver
Wakeup Makeup Maybelline L'Oréal Wavemaker India XR Technology – (AR/VR/MR) Smarties India Finalist
Bijli Gul Campaign Luminous Luminous Wavemaker India Real Time Marketing Smarties India Silver
Social Commerce L'Oréal L'Oréal Wavemaker India Social / Influencer Commerce, Social Impact Marketing Smarties India Silver, Finalist
World’s largest professional hairdressing connect with more than 200,000 Hairdressers engaged and educated via O+O Matrix L'Oréal Wavemaker India Customer Experience (CX) Smarties India Bronze
Chroma Absolu VR Activation Kérastase L'Oréal Wavemaker India Spatial Technology Smarties India Silver