Top Agency Networks Global 2022
Wavemaker
Overall rank
#9
Points
422.7
Awards won
52
Finalists
21
Best in Show
0
Gold
20
Silver
20
Bronze
12
Finalist
21
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| #AQUADulu | AQUA | Danone | Wavemaker | Indonesia | Instant Impact | Smarties APAC | Finalist |
| How Maybelline turns audience into consumers through videos on TikTok | Maybelline | L'Oréal | Wavemaker | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
| #AQUADulu | AQUA | Danone | Wavemaker | Indonesia | Brand Purpose/Activism | Smarties Indonesia | Finalist |
| Colgate // Meridol // MENA // Digital Turbine | Meridol | Colgate-Palmolive Company | Wavemaker | Turkey | User Experience (UX) & Design | Smarties MENA | Finalist |
| How Maybelline turns audience into consumers through videos on TikTok | Maybelline | L'Oréal | Wavemaker | Indonesia | Short or Long Form Video | Smarties X | Bronze |
| Time for Tinkies Challenge | Tinkies | Tiger Brands | Wavemaker | South Africa | Gaming, Gamification & E-Sports | Smarties South Africa | Silver |
| Stadium For Us | FİRST | Mondelēz International | Wavemaker | Turkey | Cross Platform - All Media | Smarties Turkey | Bronze |
| #GoodLuckGirls | Cadbury | Mondelēz International | Wavemaker | India | Diversity & Inclusion | Smarties APAC | Bronze |
| Cookieclipse | Cadbury | Mondelēz International | Wavemaker | India | Cross Platform - Digital Only | Smarties APAC | Bronze |
| My First Rakhi | Cadbury | Mondelēz International | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties APAC | Bronze |
| Nothing Coin - World's first currency mined by DOING NOTHING! | Cadbury | Mondelēz International | Wavemaker | India | Data Insights | Smarties APAC | Finalist |
| Perk Disclaimers | Cadbury | Mondelēz International | Wavemaker | India | Short or Long Form Video, Programmatic | Smarties APAC | Gold, Silver |
| Say it with Oreo | Cadbury | Mondelēz International | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
| Shah Rukh Khan My Ad | Cadbury | Mondelēz International | Wavemaker | India | Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization | Smarties APAC | Gold (6) |
| Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | Wavemaker | India | Customer Experience (CX), Personalization, Integrated Ecommerce Innovation | Smarties APAC | Gold, Silver, Finalist |
| Siri-ously in need of a holiday? | Tourism Whitsundays | Government of Australia | Wavemaker | Australia | Lead Generation, Audio / Voice / Sonic Branding | Smarties APAC | Gold (2) |
| Strengthening brand's unique value using karaoke ad units | Bilibili | Bilibili | Wavemaker | Indonesia | Audio / Voice / Sonic Branding | Smarties APAC | Silver |
| Xiaohongshu, your personal lifestyle guide | Xiaohongshu | Xiaohongshu | Wavemaker | China | Lead Generation, Social Media Marketing, Social / Influencer Commerce | Smarties APAC | Finalist (3) |
| ITC Masterchef Launch | ITC Masterchef | ITC Limited | Wavemaker | India | Best Use of Indigenous Language in Mobile Advertising | Smarties India | Finalist |
| Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | Wavemaker | India | Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact | Smarties India | Gold, Bronze (2), Finalist |
| My First Rakhi | Cadbury | Mondelēz International | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties India | Gold |
| Shah Rukh Khan My Ad | Cadbury | Mondelēz International | Wavemaker | India | Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization | Smarties India | Gold (5) |
| Growing one scan at a time | Cadbury PlayPad | Mondelēz International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Silver |
| Perk Disclaimers | Cadbury | Mondelēz International | Wavemaker | India | Short or Long Form Video, Social Media Marketing, Programmatic | Smarties India | Gold, Silver (2) |
| Nothing Coin - World's first currency mined by DOING NOTHING! | Cadbury | Mondelēz International | Wavemaker | India | Cross Platform - All Media, Data Insights, Customer Experience (CX) | Smarties India | Silver (2), Finalist |
| Bringing families closer through Web 3 | Alpenliebe | Perfetti Van Melle | Wavemaker | India | Metaverse | Smarties India | Bronze |
| #GoodLuckGirls | Cadbury | Mondelēz International | Wavemaker | India | Diversity & Inclusion | Smarties India | Bronze |
| Valentine's Day Alibi | Cadbury | Mondelēz International | Wavemaker | India | Customer Experience (CX), Cross Platform - All Media | Smarties India | Silver, Finalist |
| Upping the Cool Quotient through Gaming and AR | Chupa Chups | Perfetti Van Melle | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| Delivering E-commerce results with CPAS | L'Oréal | L'Oréal | Wavemaker | India | O2O / New Retail / Innovative Sales Channels | Smarties India | Silver |
| Wakeup Makeup | Maybelline | L'Oréal | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties India | Finalist |
| Bijli Gul Campaign | Luminous | Luminous | Wavemaker | India | Real Time Marketing | Smarties India | Silver |
| Social Commerce | L'Oréal | L'Oréal | Wavemaker | India | Social / Influencer Commerce, Social Impact Marketing | Smarties India | Silver, Finalist |
| World’s largest professional hairdressing connect with more than 200,000 Hairdressers engaged and educated via O+O | Matrix | L'Oréal | Wavemaker | India | Customer Experience (CX) | Smarties India | Bronze |
| Chroma Absolu VR Activation | Kérastase | L'Oréal | Wavemaker | India | Spatial Technology | Smarties India | Silver |
| Strengthening brand's value using karaoke ad units | Bilibili | Bilibili | Wavemaker | Indonesia | Audio / Voice / Sonic Branding | Smarties Indonesia | Gold |
| How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce | Maybelline | L'Oréal | Wavemaker | Indonesia | Instant Impact | Smarties Indonesia | Finalist |
| Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads | Maybelline | L'Oréal | Wavemaker | Indonesia | Instant Impact, Creator / Influencer Marketing | Smarties Indonesia | Silver, Finalist |
| Saving salon community while driving growth in salon business | L'Oréal | L'Oréal | Wavemaker | Indonesia | Brand Experience, Integrated Ecommerce Innovation, Cross Platform - All Media, O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Gold, Silver (2), Bronze |
| Undercover Hydration Reminders with Aqua | Danone | Danone | Wavemaker | Indonesia | Social Media Marketing, Creator / Influencer Marketing | Smarties Indonesia | Silver, Finalist |
| Blibli’s AI visual search banners let people buy what they see | Bilibili | Bilibili | Wavemaker | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Silver |
| Wavemaker China FRONT Model Helped Philips Win New Consumers as a Heritage Brand | Philips | Philips | Wavemaker | China | Data/Insight | Smarties China | Bronze |
| Digital Turbine Showcases Ford F-150's Power Through Mobile Advertising | Ford | The Ford Motor Company | Wavemaker | United Arab Emirates | Product / Service Launch | Smarties X | Finalist |
| Strengthening brand's value using karaoke ad units | Blibli | Blibli | Wavemaker | Indonesia | Audio / Voice / Sonic Branding | Smarties X | Silver |