MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Media Agencies Global 2025

WPP Media

Overall rank

#16

Points

100.2

Awards won

8

Finalists

9

Region
Global
Best in Show 0
Gold 1
Silver 3
Bronze 4
Finalist 9

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
WYETH S-26: #SemuaBisaJadiHebat Wyeth Nutrition Nestle WPP Media Indonesia Omnichannel Marketing Smarties Indonesia Finalist
WYETH S-26: Hacking Double Dates Wyeth Nutrition Nestle WPP Media Indonesia Small Budget, Big Impact Smarties Indonesia Finalist
Terra Pizza Interactive CTV Campaign Terra Pizza Terra Pizza WPP Media Turkey Connected TV Smarties Turkey Bronze
BP Rewards: Fueling SA's Loyalty Revolution BP BP WPP Media South Africa Product and / or Service Launch | Instant Impact / Promotion | Omnichannel Marketing Smarties Sub-Saharan Africa Bronze, Finalist (2)
Coca- Cola: Project 2035 Coca-Cola The Coca-Cola Company WPP Media South Africa Data Insights / Contextual Marketing | Programmatic Smarties Sub-Saharan Africa Finalist (2)
Share a Coke South Africa Coca-Cola The Coca-Cola Company WPP Media South Africa Integrated E-commerce Innovation & Live Streaming | Creator / Influencer / Celebrity Marketing Smarties Sub-Saharan Africa Bronze, Finalist
Coca-Cola: Christmas Coca-Cola The Coca-Cola Company WPP Media South Africa AI-Powered Audience Engagement Smarties Sub-Saharan Africa Finalist
Gillette Venus: My Skin, My Way Gillette Procter & Gamble WPP Media South Africa Personalization | Creator / Influencer / Celebrity Marketing | Brand Purpose / Activism | Social Impact Marketing | Instant Impact / Promotion Smarties Sub-Saharan Africa Gold, Silver (3), Bronze
KFC's KAIIA: AI-Powered Gen Z Icon KFC Yum! Brands WPP Media South Africa Creator / Influencer / Celebrity Marketing Smarties Sub-Saharan Africa Finalist