Top Holding Companies Global 2024
WPP
Overall rank
#1
Points
5797.7
Awards won
446
Finalists
314
Best in Show
5
Gold
136
Silver
171
Bronze
134
Finalist
314
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Gravity in the kitchen, Success on FOTILE | FOTILE | FOTILE | Wavemaker | China | Data Insights / Contextual Marketing | Personalization | Smarties APAC | Bronze (2) |
| Kotex fights back period and blood stigmas | Kotex | Kimberly-Clark | Mindshare | Vietnam | Brand Purpose / Activism | Creator/ Influencer/ Celebrity | Smarties APAC | Gold, Silver |
| Crossing the "T's" in CTV | JioCinema | Network18 | GroupM | India | Connected TV | Smarties APAC | Gold |
| Cadbury Silk Story of Us | Cadbury | Mondelez International | Wavemaker | India | Short or Long Form Video | AI-Powered Audience Engagement | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties APAC | Silver, Bronze, Finalist (2) |
| Personalizing Celebrations with AI #MyBirthdaySong | Cadbury | Mondelez International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Personalization | Innovative Use of AI in Advertising | Smarties APAC | Gold (3) |
| A surprise for 8 Billion People - #MyBirthdaySong | Cadbury | Mondelez International | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Omnichannel Marketing | Smarties APAC | Finalist (2) |
| #MyBirthdaySong a Personalized AI Symphony | Cadbury | Mondelez International | Wavemaker | India | WEB 3.0 Technologies Marketing | Smarties APAC | Gold |
| Oreo Bola Mat Bol (Oreo says don't jinx it) | Oreo | Mondelez International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Smarties APAC | Gold |
| SIWO: Turning Speechless India into Playful India | Oreo | Mondelez International | Wavemaker | India | Best In Show | Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Customer Journey Marketing - Lead Generation / CRM | Brand Experience | Omnichannel Marketing | Social Media Marketing | Smarties APAC | Best in Show, Gold (3), Silver (2), Bronze (2), Finalist |
| #ItAllStartsWithAName | Tata Starbucks | Starbucks | Wavemaker | India | Social Impact Marketing | Diversity? & ?Inclusion | Smarties APAC | Finalist (2) |
| How Cadbury 5 Star 'Erased' Valentine's day | Cadbury | Mondelez International | Wavemaker | India | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Real Time Marketing | Short or Long Form Video | Smarties APAC | Bronze (2), Finalist (2) |
| Dynamic Freshness: Surf's Weather-Tuned | Surf | Unilever | Mindshare | Vietnam | Real Time Marketing | Smarties APAC | Finalist |
| Castrol Pragati Ki Paathshaala | Castrol | BP | Mindshare | India | Brand Purpose / Activism | Social Impact Marketing | Social Impact Marketing | Smarties APAC | Gold (2), Bronze |
| Skittles Thematic Campaign: Jump into the Rainbow | Skittles | Mars | EssenceMediacom | China | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Bronze |
| Huggies Skin Perfect: Growth in a Declining Market | Huggies | Kimberly-Clark | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties APAC | Bronze |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Wavemaker | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity & Inclusion | Smarties APAC | Gold, Silver, Finalist |
| World's first Ultraman-themed Gaokao experience | Snickers | Mars | EssenceMediacom | China | Brand Experience | Smarties APAC | Finalist |
| TATA Children’s Day Relaunch | Tata | Tata Group | EssenceMediacom | China | Creator / Influencer / Celebrity Marketing | Smarties APAC | Finalist |
| Turning Gameplay into Foreplay | Durex | Reckitt | Mindshare | China | Gaming, Gamification & E-Sports | Smarties APAC | Silver |
| Music of Forest - From Views to Trees | OMO | Unilever | Mindshare | Vietnam | Social Media Marketing | Smarties APAC | Finalist |
| OMO's #DirtDropsBeats: A Symphony of Social Impact | OMO | Unilever | Mindshare | Vietnam | Brand Purpose / Activism | Smarties APAC | Finalist |
| The Comfort Ride | Comfort | Unilever | Mindshare | Vietnam | WEB 3.0 Technologies Marketing | Smarties APAC | Finalist |
| Once drink then Grab-Revitalize nightlife economy | Grab | Grab | Mindshare | Vietnam | Short or Long Form Video | Smarties APAC | Finalist |
| Shell's AI-Driven Campaign to Eco-Mobility | Shell | Shell | EssenceMediacom | China | AI-Driven Creative Excellence | Smarties APAC | Finalist |
| Dulux’s Dual IPs & Idols Amid Economic Slowdown | Dulux | AkzoNobel | EssenceMediacom | China | Creator / Influencer / Celebrity Marketing | Smarties APAC | Silver |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | OpenMind | Vietnam | Innovative Use of AI in Advertising | Smarties APAC | Bronze |
| La Vie’s Journey to Regeneration Partner | La Vie Water | Nestle | OpenMind | Vietnam | Data Insights / Contextual Marketing | Data Insights / Contextual Marketing | Smarties APAC | Gold, Finalist |
| Landing MILO's Endurance Story Thru AI Power | MILO | Nestle | OpenMind | Vietnam | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Smarties APAC | Finalist (2) |
| VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream | VinFast | Vingroup | Ogilvy | Vietnam | Instant Impact / Promotion | Smarties APAC | Gold |
| La Vie: AI-Powered Growth Beyond Brand Love | La Vie Water | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| Every cricket enthusiast will play on Dream11 | Dream11 | Dream Sports | Wavemaker | India | Product and / or Service Launch | Smarties APAC | Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Wavemaker | Indonesia | Cross Digital Media Marketing | Smarties APAC | Gold |
| Vaseline: Building Trust in a Data-Driven World | Vaseline | Unilever | Mindshare | Indonesia | Programmatic | Smarties APAC | Silver |
| Multi-Screen Reality drives dividend for Domex | Domex | Unilever | Mindshare | India | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| Ghar Ek Mauka Ek | UltraTech Cement | Aditya Birla Group | Mindshare | India | Real Time Marketing | Real Time Marketing | Smarties APAC | Finalist (2) |
| Nostalgia & Newness at The Wonderful Grocery Store | Minute Maid | The Coca-Cola Company | EssenceMediacom | China | Omnichannel Marketing | Smarties APAC | Gold |
| Asking China to Slow Down and Taste the Sweetness | Authentic Tea House | The Coca-Cola Company | EssenceMediacom | China | Real Time Marketing | Smarties APAC | Silver |
| Coca-Cola No Sugar – Diehards Assemble! | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | Cross Digital Media Marketing | Smarties APAC | Gold |
| Taste the Future with Coca-Cola Creations Y3000 | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | Brand Experience | AI-Driven Creative Excellence | Smarties APAC | Gold, Bronze |
| 1982 Sprite: A Meme Come True | Sprite | The Coca-Cola Company | EssenceMediacom | China | Social Media Marketing | Integrated Ecommerce Innovation & Live Streaming | Smarties APAC | Gold (2) |
| P/S turns brushing into a Metaverse journey | P/S | Unilever | Mindshare | Vietnam | Brand Experience | Gaming, Gamification & E-Sports | Smarties APAC | Silver, Bronze |
| Dove: Revolutionizing Underarm Skincare for All | Dove | Unilever | Mindshare | Philippines | Diversity? & ?Inclusion | Smarties APAC | Finalist |
| Enter Your Radiant Girl Era by Dove Deodorants | Dove | Unilever | Mindshare | Philippines | Product and / or Service Launch | Smarties APAC | Finalist |
| Cream Silk Unlocks Authentic Influence with AI | Cream Silk | Unilever | Mindshare | Philippines | Innovative Use of AI in Advertising | Smarties APAC | Finalist |
| Tapping into Influence: Dove's Creator2Cart | Dove | Unilever | Mindshare | Philippines | Short or Long Form Video | Smarties APAC | Finalist |
| How Dove Dermacare Leveraged Facebook | Dove | Unilever | Mindshare | Philippines | Small Budget, Big Impact | Smarties APAC | Finalist |
| Chat to Cart: Cream Silk Boosts Sari-Sari Sales | Cream Silk | Unilever | Mindshare | Philippines | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
| Attention is the New Currency | Dove | Unilever | Mindshare | Philippines | Data Insights / Contextual Marketing | Smarties APAC | Finalist |
| Select Your Solo, Wipe and Pass | Solo | Eczacibasi Holding | Ingage | Turkey | Programmatic | Social Media Marketing | Smarties X | Finalist (2) |
| #AutisticOutLoud | Hiki | Hiki | Mindshare | US | Brand Purpose / Activism | Smarties X | Silver |
| #Depmoilook - Beauty in every look | Comfort | Unilever | Mindshare | Vietnam | Personalization | Smarties X | Finalist |
| #KeepHerConfident | Dove | Unilever | Mindshare | US | Social Impact Marketing | Short or Long Form Video | Smarties X | Bronze, Finalist |
| As camera eats first Hellmanns delivers AR delight | Hellmann's | Unilever | Mindshare | India | WEB 3.0 Technologies Marketing | Smarties X | Finalist |
| Beyond the Dirt: A Tet Story of Hope | OMO | Unilever | Mindshare | Vietnam | Brand Purpose / Activism | Smarties X | Finalist |
| Bia SaiGon - Catch the dragon, Unleash the Fortune | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Gaming, Gamification & E-Sports | Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing | Smarties X | Gold, Bronze (2) |
| Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi | Castrol | BP | Mindshare | India | Cross Digital Media Marketing | Connected TV | Programmatic | Smarties X | Gold, Bronze (2) |
| Castrol MAGNATEC - The Bombay Journey | Castrol | BP | Mindshare | India | Short or Long Form Video | Smarties X | Bronze |
| Castrol Pragati Ki Paathshaala | Castrol | BP | Mindshare | India | Social Impact Marketing | Smarties X | Bronze |
| Cementing Democracy - Banega Toh Badhega India | UltraTech Cement | Aditya Birla Group | Mindshare | India | Small Budget, Big Impact | Smarties X | Finalist |
| CIRCUIT BOLEGA TOH SUNEGA INDIA | Shikhar | Unilever | Mindshare | India | O2O / New Retail / Innovative & New Tech Sales Channels | Creator / Influencer / Celebrity Marketing | Personalization | Smarties X | Bronze, Finalist (2) |
| Coca-Cola Foodmarks | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Best in Show, Gold (2) |
| Comfort Baby_Finding the inner child in you | Comfort | Unilever | Mindshare | Vietnam | AI-Driven Creative Excellence | Smarties X | Finalist |
| Comfort Tet Fashion runway | Comfort | Unilever | Mindshare | Vietnam | Social Media Marketing | Short or Long Form Video | Smarties X | Silver, Finalist |
| Dove CROWN x LinkedIn: #BlackHairIsProfessional | Dove | Unilever | Mindshare | US | Diversity? & ?Inclusion | Brand Purpose / Activism | Smarties X | Gold, Bronze |
| Elevating Connections: The Daha Daha Journey | Daha Daha | The Coca-Cola Company | EssenceMediacom | Turkey | Data Insights / Contextual Marketing | Smarties X | Finalist |
| Fan, Fanta, Fantastic | Fanta | The Coca-Cola Company | EssenceMediacom | Germany | Creator / Influencer / Celebrity Marketing | Smarties X | Finalist |
| Ghar Ek Mauka Ek | Ultratech Cement | Aditya Birla Group | Mindshare | India | Real Time Marketing | Smarties X | Finalist |
| Gold Peak Tea Lens | Gold Peak | The Coca-Cola Company | EssenceMediacom | US | Social Media Marketing | Smarties X | Bronze |
| Google Play Game Awards | Alphabet | EssenceMediacom | US | Gaming, Gamification & E-Sports | Smarties X | Finalist | |
| Late-Night Encore | Haidilao | Haidilao | Mindshare | China | Instant Impact / Promotion | Omnichannel Marketing | Smarties X | Silver, Bronze |
| Handwash Reminders | Lifebuoy | Unilever | Mindshare | India | Real Time Marketing | Smarties X | Finalist |
| I am Carnaval | Amstel | Heineken | HNK Lab | Indonesia | Social Impact Marketing | Smarties X | Finalist |
| La Vie Light – EGO DOWN to GROW UP from critics | La Vie Water | Nestle | OpenMind | Vietnam | Product and / or Service Launch | Smarties X | Silver |
| La Vie: Hydration to Nature Regeneration for Youth | La Vie Water | Nestle | OpenMind | Vietnam | Customer (CX) / User Experience (UX) & Design | Integrated Ecommerce Innovation & Live Streaming | Smarties X | Silver |
| Landing MILO's Endurance Story Thru AI Power | MILO | Nestle | OpenMind | Vietnam | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Smarties X | Finalist (2) |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | OpenMind | Vietnam | Innovative Use of AI in Advertising | Smarties X | Finalist |
| La Vie’s Journey to Regeneration Partner | La Vie Water | Nestle | OpenMind | Vietnam | Data Insights / Contextual Marketing | Smarties X | Finalist |
| Maa's Message - A Divine AR Intervention | Lifebuoy | Unilever | Mindshare | India | Brand Purpose / Activism | WEB 3.0 Technologies Marketing | Smarties X | Silver, Bronze |
| MILO-Hijack Mum’s all day for Kid’s Endurance need | MILO | Nestle | Ogilvy | Vietnam | Cross Digital Media Marketing | Smarties X | Finalist |
| Multi-Screen Reality drives dividend for Domex | Domex | Unilever | Mindshare | India | Omnichannel Marketing | Smarties X | Finalist |
| Music Break | KitKat | Nestle | Ogilvy | Brazil | Omnichannel Marketing | Social Media Marketing | Smarties X | Silver, Bronze |
| Não dê bombom hoje | KitKat | Nestle | Ogilvy | Brazil | Diversity? & ?Inclusion | Brand Purpose / Activism | Social Media Marketing | Smarties X | Bronze, Finalist (2) |
| Nutrichoice: The 30Sec Poster | NutriChoice | Britannia Industries | Mindshare | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Finalist |
| OKEY December 21st | OKEY | Eczacibasi Holding | VML | Turkey | Customer Journey Marketing - Lead Generation / CRM | Integrated Ecommerce Innovation & Live Streaming | Smarties X | Finalist (2) |
| OKEY Feel Present O.K.? | Okey | Eczacibasi Holding | VML | Turkey | Product and / or Service Launch | Personalization | Smarties X | Gold, Finalist |
| Okey Rötar - Stay in The Moment | Okey | Eczacibasi Holding | Ingage | Turkey | Cross Digital Media Marketing | Smarties X | Silver |
| Once drink then Grab-Revitalize nightlife economy | Grab | Grab | Mindshare | Vietnam | Social Impact Marketing | Real Time Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Finalist (3) |
| P/S: Dentist Hero - Protecting 15M Vietnamese Kids | P/S | Unilever | Mindshare | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties X | Finalist |
| Pixel Represents | Alphabet | EssenceMediacom | US | Diversity? & ?Inclusion | Brand Purpose / Activism | Smarties X | Silver, Finalist | |
| Snapdragon: Hear the Difference | Snapdragon | Qualcomm | Mindshare | China | Innovative Use of AI in Advertising | AI-Powered Audience Engagement | Smarties X | Silver, Bronze |
| Lullaby Podcast Series | SOFY | Unicharm | Mindshare | China | Creator / Influencer / Celebrity Marketing | Brand Experience | Smarties X | Silver, Finalist |
| Swishy Time | Therabreath | Church & Dwight | Wavemaker | US | Product and / or Service Launch | Smarties X | Bronze |
| Targeting Diabetic One app at a time | Horlicks | Unilever | Mindshare | India | Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Silver, Bronze |
| The Comfort Ride | Comfort | Unilever | Mindshare | Vietnam | WEB 3.0 Technologies Marketing | Smarties X | Finalist |
| The Language of Love | Ninho | Nestle | Ogilvy | Brazil | Diversity? & ?Inclusion | Smarties X | Finalist |
| Tiny but Mighty - Compress the Best in 1 Toss | OMO | Unilever | Mindshare | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Finalist |
| Turning Gameplay into Foreplay | Durex | Reckitt | Mindshare | China | Brand Experience | Gaming, Gamification & E-Sports | Smarties X | Gold, Bronze |
| Twiggy Full Circle | eBay | eBay | EssenceMediacom | US | Creator / Influencer / Celebrity Marketing | Smarties X | Gold |
| Vaseline: AI Magic meets Celebrity Power | Vaseline | Unilever | Mindshare | Indonesia | AI-Driven Creative Excellence | Smarties X | Bronze |
| Vestel x Asl? Filinta Attention | Vestel | Zorlu Holding | EssenceMediacom | Turkey | Programmatic | Smarties X | Silver |
| VIM - Battle of unveiling character | Vim | Unilever | Mindshare | Germany | Integrated Ecommerce Innovation & Live Streaming | Smarties X | Finalist |
| VIM - Fragrance diffused, manner disclosed | Vim | Unilever | Mindshare | Indonesia | Brand Experience | Smarties X | Finalist |
| VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream | VinFast | Vingroup | Ogilvy | Vietnam | Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming | Smarties X | Gold (2) |
| YUMOS DETERGENT: THERE IS NOT BETTER | Yumo? | Unilever | VML | Turkey | Omnichannel Marketing | Brand Experience | Smarties X | Gold, Silver |
| Yumo? Street | Yumo? | Unilever | VML | Turkey | Connected TV | Personalization | Smarties X | Silver, Finalist |
| #AutisticOutLoud | Hiki | Hiki | Mindshare | US | Brand Purpose / Activism | Smarties North America | Finalist |
| #KeepHerConfident | Dove | Unilever | Mindshare | US | Social Impact Marketing | Short or Long Form Video | Smarties North America | Gold (2) |
| Aspirin, The Official Sponsor of Fans' Hearts | Aspirin | Bayer Group | EssenceMediacom | US | Brand Experience | Smarties North America | Silver |
| Chrome Speed Challenge | Alphabet | EssenceMediacom | US | Creator / Influencer / Celebrity Marketing | Social Media Marketing | Smarties North America | Silver, Finalist | |
| Dove CROWN x LinkedIn: #BlackHairIsProfessional | Dove | Unilever | Mindshare | US | Brand Purpose / Activism | Diversity? & ?Inclusion | Omnichannel Marketing | Smarties North America | Silver (3) |
| Gold Peak Tea Lens | Gold Peak | The Coca-Cola Company | EssenceMediacom | US | Brand Experience | Social Media Marketing | Smarties North America | Finalist (2) |
| Google Play Game Awards | Alphabet | EssenceMediacom | US | Gaming, Gamification & E-Sports | Smarties North America | Silver | |
| Gushers’ Black Voices Create: Fashioning Change | Gushers | General Mills | Mindshare | US | Creator / Influencer / Celebrity Marketing | Diversity? & ?Inclusion | Social Impact Marketing | Smarties North America | Finalist (3) |
| Hellmann's Mayo Cat | Hellmann's | Unilever | Mindshare | US | Cross Digital Media Marketing | Omnichannel Marketing | Smarties North America | Gold, Silver |
| Met Gala Debut | eBay | eBay | EssenceMediacom | US | Social Media Marketing | Smarties North America | Silver |
| Pixel Represents | Alphabet | EssenceMediacom | US | Diversity? & ?Inclusion | Brand Purpose / Activism | Social Impact Marketing | Smarties North America | Bronze, Finalist (2) | |
| Side HUnited Statestlers | Ally Financial | Ally Financial | EssenceMediacom | US | Short or Long Form Video | Smarties North America | Silver |
| Swishy Time | Therabreath | Church & Dwight | Wavemaker | US | Product and / or Service Launch | Social Media Marketing | Smarties North America | Silver, Bronze |
| The Cost of Beauty | Dove | Unilever | Mindshare | US | Social Impact Marketing | Short or Long Form Video | Smarties North America | Bronze (2) |
| Twiggy Full Circle | eBay | eBay | EssenceMediacom | US | Creator / Influencer / Celebrity Marketing | Smarties North America | Gold |
| Beko Inheritance | Beko | Koç Holding | Ingage | Turkey | Cross Digital Media Marketing | Smarties Europe | Gold |
| Elevating Connections: The Daha Daha Journey | Daha Daha | The Coca-Cola Company | Essencemediacom | Turkey | Instant Impact / Promotion | Data Insights / Contextual Marketing | Smarties Europe | Gold, Finalist |
| Hopi Seni Cok Degistirdi | Hopi | Boyner Holding | VML | Turkey | Short or Long Form Video | Smarties Europe | Finalist |
| Mixed Reality für Alle | Meta | Meta | Media Impact | Germany | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Cross Digital Media Marketing | Smarties Europe | Bronze, Finalist (2) |
| Next Level Fresh | Yumo? | Unilever | VML | Turkey | Product and / or Service Launch | Omnichannel Marketing | Short or Long Form Video | Real Time Marketing | Smarties Europe | Silver (3), Finalist |
| Rhythm of Colors | Betek Boya | Nippon Paint | Mindshare | Turkey | Personalization | Smarties Europe | Gold |
| #MyScarMyStory #HealingTattoos - Choose your story | Bepanthen | Bayer Group | EssenceMediacom | Germany | Brand Purpose / Activism | Social Impact Marketing | Diversity? & ?Inclusion | Smarties DACH | Silver (2), Finalist |
| Crossmedia Data use at its Best | Deutsche Telekom | Deutsche Telekom | Mindshare | Germany | Cross Digital Media Marketing | Smarties DACH | Finalist |
| Every internet needs a home | congstar | Deutsche Telekom | Mindshare | Germany | Instant Impact / Promotion | Smarties DACH | Finalist |
| #ShareWithCare – A message from Ella | Deutsche Telekom | Deutsche Telekom | Mindshare | Germany | Brand Purpose / Activism | Innovative Use of AI in Advertising | Smarties DACH | Gold (2) |
| Against hate speech 3.0 – Power of a comment | Deutsche Telekom | Deutsche Telekom | Mindshare | Germany | Social Impact Marketing | Smarties DACH | Gold |
| EURO 2024 AI Goal Alert: Instant Updates for Fans! | Deutsche Telekom | Deutsche Telekom | Mindshare | Germany | Innovative Use of AI in Advertising | Smarties DACH | Gold |
| Heide Park Resort takes over Twitch | Heide Park Resort | Merlin Entertainments | Wavemaker | Germany | Creator / Influencer / Celebrity Marketing | Smarties DACH | Silver |
| From Gaps to Growth: Geo-Targeting for Alpro | Alpro | Danone | Wavemaker | Germany | Instant Impact / Promotion | Smarties DACH | Silver |
| Quimbo's precision-powered leap from Rx to OTC | InfectoPharm | InfectoPharm | Wavemaker | Germany | Product and / or Service Launch | Smarties DACH | Finalist |
| The Probiotic Pivot: Yakult’s recipe for growth | Yakult | Yakult Honsha | Wavemaker | Germany | Data Insights / Contextual Marketing | Smarties DACH | Finalist |
| #AbsolutAllies for Love | Absolut | Pernod Ricard | Wavemaker | India | Brand Purpose / Activism | Smarties India | Finalist |
| #ItAllStartsWithAName | Tata Starbucks | Starbucks | Wavemaker | India | Diversity? & ?Inclusion | Smarties India | Bronze |
| #MomWaaliDiwali with Harpic Bathroom Cleaner | Harpic | Reckitt | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Smarties India | Finalist |
| #MyBirthdaySong a Personalized AI Symphony | Cadbury | Mondelez International | Wavemaker | India | WEB 3.0 Technologies Marketing | Smarties India | Gold |
| #ThisAdIsMyStore Lights Up Diwali for Homepreneurs | Cadbury | Mondelez International | Wavemaker | India | Omnichannel Marketing | Smarties India | Bronze |
| A surprise for 8 Billion People - #MyBirthdaySong | Cadbury | Mondelez International | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Gold |
| Banega Toh Badhega India - AsIndiaBuildsIndiaGrows | UltraTech Cement | Aditya Birla Group | Mindshare | India | Connected TV | Smarties India | Silver |
| Blinkit Single Mode x Erase Valentine's Day | Cadbury | Mondelez International | Wavemaker | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Silver |
| Cadbury 5Star Nothing University | Cadbury | Mondelez International | Wavemaker | India | Cross Digital Media Marketing | Smarties India | Gold |
| Cadbury Chocobakes Cakes-Are you related to Santa? | Cadbury | Mondelez International | Wavemaker | India | Small Budget, Big Impact | Smarties India | Finalist |
| Cadbury Dairy Milk #SitTogether | Cadbury | Mondelez International | Wavemaker | India | Social Impact Marketing | Diversity? & ?Inclusion | Smarties India | Finalist (2) |
| Cadbury Dairy Milk #ThankYouFirstCoach | Cadbury | Mondelez International | Wavemaker | India | Social Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Finalist (2) |
| Cadbury Dairy Milk CheerForAllSports | Cadbury | Mondelez International | Wavemaker | India | Brand Experience | Smarties India | Finalist |
| Cadbury Silk Story of Us | Cadbury | Mondelez International | Wavemaker | India | Brand Experience | Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Smarties India | Gold (2), Silver (2) |
| Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi | Castrol | BP | Mindshare | India | Data Insights / Contextual Marketing | Programmatic | Connected TV | Smarties India | Gold (2), Bronze |
| Castrol MAGNATEC - The Bombay Journey | Castrol | BP | Mindshare | India | Short or Long Form Video | Smarties India | Bronze |
| Castrol Pragati Ki Paathshaala | Castrol | BP | Mindshare | India | Social Impact Marketing | Smarties India | Silver |
| Cementing A Better India, Banega Toh Badhega India | UltraTech Cement | Aditya Birla Group | Mindshare | India | Social Media Marketing | Smarties India | Finalist |
| Cementing Democracy - Banega Toh Badhega India | UltraTech Cement | Aditya Birla Group | Mindshare | India | Small Budget, Big Impact | Smarties India | Finalist |
| Coca-Cola AI Dall-E collab -Diwali/Christmas | Coca-Cola | The Coca-Cola Company | EssenceMediacom | India | AI-Powered Audience Engagement | Smarties India | Finalist |
| Co-creating festive campaigns on Quick Commerce | Cadbury | Mondelez International | Wavemaker | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Gold |
| ConFUSEing Controller -Game On, Parents Off: The S | Cadbury | Mondelez International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Bronze |
| Crossing the "T's" in CTV | JioCinema | Network18 | GroupM | India | Connected TV | Smarties India | Finalist |
| Doctors Day - Hopes restored, heroes honoured | Sun Pharma | Sun Pharma | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Smarties India | Silver |
| Ek Aur Pehchaan | Cargill | Cargill | GroupM | India | Brand Purpose / Activism | Smarties India | Finalist |
| Every cricket enthusiast will play on Dream11 | Dream11 | Dream Sports | Wavemaker | India | Product and / or Service Launch | Creator / Influencer / Celebrity Marketing | Smarties India | Gold (2) |
| Fire TV Drives Brand Uplift for a L'Oréal Launch | L'Oréal | L'Oréal | Wavemaker | India | Connected TV | Smarties India | Bronze |
| Ghar Ek Mauka Ek | UltraTech Cement | Aditya Birla Group | Mindshare | India | Real Time Marketing | Cross Digital Media Marketing | Smarties India | Gold, Finalist |
| Google Search - "Bolne Se Sab Hoga" | Alphabet | EssenceMediacom | India | Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism | Smarties India | Bronze (2), Finalist | |
| Google Search with your voice, eyes and fingertips | Alphabet | EssenceMediacom | India | Brand Experience | Product and / or Service Launch | Smarties India | Finalist (2) | |
| Halloween Hacks | Chupa Chups | Perfetti Van Melle | Wavemaker | India | Instant Impact / Promotion | Smarties India | Silver |
| How Cadbury 5 Star 'Erased' Valentine's day | Cadbury | Mondelez International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties India | Gold, Bronze |
| HP's Creative Edge: Leveraging AI to Drive Premium | HP | HP Inc. | Grey | India | Innovative Use of AI in Advertising | Smarties India | Finalist |
| India’s 1st Voice Enabled brand experience on OTT | Alphabet | EssenceMediacom | India | Data Insights / Contextual Marketing | Personalization | Smarties India | Silver, Finalist | |
| Kellogg's Muesli 12in1 - Power Breakfast | Kellogg's | Kellanova | Mindshare | India | Instant Impact / Promotion | Smarties India | Finalist |
| Maa's Message - A Divine AR Intervention | Lifebuoy | Unilever | Mindshare | India | Brand Experience | WEB 3.0 Technologies Marketing | Smarties India | Silver, Bronze |
| Media Innovation with Serie Expert DCO Activation | L'Oréal | L'Oréal | Wavemaker | India | Programmatic | Smarties India | Finalist |
| Multi-Screen Reality drives dividend for Domex | Domex | Unilever | Mindshare | India | Gaming, Gamification & E-Sports | Smarties India | Silver |
| Offline (OOH) to Online (Social) Search Movement | Alphabet | EssenceMediacom | India | Social Media Marketing | Smarties India | Silver | |
| Oreo Bola Mat Bol (Oreo says don't jinx it) | Oreo | Mondelez International | Wavemaker | India | Omnichannel Marketing | Smarties India | Gold |
| Personalizing Celebrations with AI #MyBirthdaySong | Cadbury | Mondelez International | Wavemaker | India | AI-Driven Creative Excellence | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties India | Gold, Silver (2) |
| Royal Stag: A Billion Films for a Billion Fans | Royal Stag Barrel Select | Pernod Ricard | Wavemaker | India | Personalization | Smarties India | Gold |
| SIWO: Turning Speechless India into Playful India | Oreo | Mondelez International | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | AI-Driven Creative Excellence | Cross Digital Media Marketing | Personalization | WEB 3.0 Technologies Marketing | Smarties India | Silver (2), Bronze (2), Finalist |
| Stay at the latest addition to MMT Homestays – Big | MakeMyTrip | MakeMyTrip | EssenceMediacom | India | Brand Experience | Smarties India | Finalist |
| Targeting Diabetic One app at a time | Horlicks | Unilever | Mindshare | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Finalist |
| Thums Up Utha Apni Side Bata | Thums Up | The Coca-Cola Company | EssenceMediacom | India | Real Time Marketing | Smarties India | Silver |
| Unity in Diversity: Imperial Blue Super Hit Nights | Imperial Blue | Pernod Ricard | Wavemaker | India | Personalization | Smarties India | Finalist |
| Unveiling the Future of Possibilities with Pixel 8 | Alphabet | EssenceMediacom | India | Omnichannel Marketing | Smarties India | Finalist | |
| Your Stage; Your Story | Coke Studio | The Coca-Cola Company | EssenceMediacom | India | Omnichannel Marketing | Cross Digital Media Marketing | Smarties India | Silver, Finalist |
| #WaktunyaPepsodent: Healthier Smiles for Indonesia | Pepsodent | Unilever | Mindshare | Indonesia | Social Impact Marketing | Brand Experience | Smarties Indonesia | Finalist (2) |
| 100 Reason to shine with Sunlight | Sunlight | Unilever | Mindshare | Indonesia | AI-Driven Creative Excellence | Smarties Indonesia | Silver |
| 32% Sales Boost: Pocky Almond's Personalized Ads | Pocky | Ezaki Glico | Wavemaker | Indonesia | Personalization | Smarties Indonesia | Finalist |
| Addressing The Generation Gap with Sasa Santan | PT Sasa Inti | PT Sasa Inti | VML | Indonesia | Social Media Marketing | Smarties Indonesia | Gold |
| Agen 1000 Sunlight: Empowering Indonesian Women | Sunlight | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Silver |
| AQUA: Better Commuter Experience for Jakartans | Aqua | Sofina | Wavemaker | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Bronze |
| AQUA: Purity Begins at Home | Aqua | Sofina | Wavemaker | Indonesia | Connected TV | Smarties Indonesia | Finalist |
| AQUAxGoogle: Deliver better time signals using AI | Aqua | Sofina | Wavemaker | Indonesia | AI-Powered Audience Engagement | Smarties Indonesia | Finalist |
| AXIS #WaktuBisaDibeli: From more data to more time | Axis Bank | Axis Bank | Wavemaker | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Finalist |
| Bank Jago:VEVE OEM Ads Fuel Sign-Ups, Transactions | Bank Jago | Bank Jago | Mindshare | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Silver |
| Bear Brand Health Trendjacking | Bear Brand | Nestle | Ogilvy | Indonesia | Real Time Marketing | Data Insights / Contextual Marketing | Smarties Indonesia | Silver (2) |
| Clear x GrabAds: No Time for Drama Ketombe Helm | Clear | Unilever | Mindshare | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Bronze |
| CloseUp: Breaking Barriers & Celebrating Love | Closeup | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Silver |
| Dove's Self-Love Drive: Celebrity & Influencers | Dove | Unilever | Mindshare | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Silver |
| Enfagrow Essential Unlocks Relevance In One Tap | Enfamil | Reckitt | EssenceMediacom | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Finalist |
| Flipping the Script of MSG’s Bad Reputation | PT Sasa Inti | PT Sasa Inti | VML | Indonesia | Small Budget, Big Impact | Customer (CX) / User Experience (UX) & Design | Real Time Marketing | Smarties Indonesia | Gold, Silver, Finalist |
| Frisian Flag Korean Strawberry: Berrylicious Bliss | Frisian Flag | FrieslandCampina | T&P | Indonesia | Small Budget, Big Impact | Smarties Indonesia | Finalist |
| Frisian Flag Recipe Bot: Nutrition Made Simple | Frisian Flag | FrieslandCampina | T&P | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Bronze |
| H for Handwashing with Lifebuoy & TotallyAwesome | Lifebuoy | Unilever | Mindshare | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| How Pocky converted 1 mil Commoners to Celebrities | Pocky | Ezaki Glico | Wavemaker | Indonesia | Innovative Use of AI in Advertising | Smarties Indonesia | Gold |
| INDONESIA vs DENGUE 1:0 WITH HIT DENGUE ALERT | Godrej | Godrej Group | T&P | Indonesia | Real Time Marketing | Smarties Indonesia | Gold |
| KONSER HAPPY STELLALU WANGI | Godrej | Godrej Group | T&P | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
| Lathering Up Dove - Moisturize Every Generation | Dove | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Silver |
| Me Time to We Time: Reuniting Families in Ramadan | Bango | Unilever | Mindshare | Indonesia | Omnichannel Marketing | AI-Driven Creative Excellence | Smarties Indonesia | Bronze, Finalist |
| MILO 50 Years "Once A MILO Kid Always A MILO Kid" | MILO | Nestle | VML | Indonesia | Short or Long Form Video | Smarties Indonesia | Silver |
| Molto Creates Fresh Contextualization on Mobile | Molto | Edita Food Industries | Mindshare | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Finalist |
| Molto Takes Clothes from Preloved to Reloved | Molto | Edita Food Industries | Mindshare | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist |
| Outsmart scams with Blibli Dunia #TanpaTipuTipu | Bliblimart | Djarum | Wavemaker | Indonesia | Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | Smarties Indonesia | Bronze, Finalist |
| Pantene Pinky Promise: Sekarang untuk Selamanya | Pantene | Procter & Gamble | EssenceMediacom | Indonesia | Short or Long Form Video | Instant Impact / Promotion | Smarties Indonesia | Silver, Bronze |
| Pocari Sweat: Winning Ramadan with #IonTahanBocor | Pocari Sweat | Otsuka Holdings | T&P | Indonesia | Omnichannel Marketing | Brand Experience | Cross Digital Media Marketing | Programmatic | Smarties Indonesia | Gold (2), Silver, Bronze |
| POCARI SWEAT Sport Tourism : Sweat to Discover | Pocari Sweat | Otsuka Holdings | T&P | Indonesia | Small Budget, Big Impact | Brand Purpose / Activism | Smarties Indonesia | Bronze, Finalist |
| Pepsodent #SegarDenganHerbal: Alarm Sahur Ramadan | Pepsodent | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Bronze |
| POP MIE ISEKAI JOURNEY: LEAPING INTO A NEW REALM | Pop Mie | Salim Group | Ogilvy | Indonesia | Brand Experience | Smarties Indonesia | Bronze |
| Rexona #GlowForIt: Unleashing the Power of Bright | Rexona | Unilever | Mindshare | Indonesia | AI-Powered Audience Engagement | Brand Experience | Smarties Indonesia | Gold, Silver |
| Rexona Delights Football Fans With One Tap | Rexona | Unilever | Mindshare | Indonesia | Integrated Ecommerce Innovation & Live Streaming | Omnichannel Marketing | Smarties Indonesia | Gold, Finalist |
| Rinso #KapsulinAja: Discover Laundry Joy Everyday | Rinso | Unilever | Mindshare | Indonesia | Programmatic | Smarties Indonesia | Bronze |
| S-26 GOLD Exceptional Child Now And In The Future | Wyeth Nutrition | Nestle | Ogilvy | Indonesia | Brand Experience | Instant Impact / Promotion | Smarties Indonesia | Finalist (2) |
| Shop the Screen: Vaseline Brings Shop Magic to You | Vaseline | Unilever | Mindshare | Indonesia | Integrated Ecommerce Innovation & Live Streaming | Smarties Indonesia | Silver |
| The AXE-perience: Cross Digital Marketing Win | AXE | Unilever | Mindshare | Indonesia | Connected TV | Cross Digital Media Marketing | Smarties Indonesia | Silver, Bronze |
| The Oreo Pokemon Hunting Game | Oreo | Mondelez International | Wavemaker | Indonesia | Omnichannel Marketing | Smarties Indonesia | Gold |
| TRESemme Hairttractive: Your Personal Hair Advisor | TRESemme | Unilever | Mindshare | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Gold |
| Vaseline: AI Magic meets Celebrity Power | Vaseline | Unilever | Mindshare | Indonesia | Innovative Use of AI in Advertising | Smarties Indonesia | Bronze |
| Vaseline: Building Trust in a Data-Driven World | Vaseline | Unilever | Mindshare | Indonesia | Programmatic | Smarties Indonesia | Finalist |
| Wipol Brings Solution for All Weathers on Mobile | Wipol | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Finalist |
| AR-Mobile Game Enhances Closeup's Brand Visibility | Closeup | Unilever | Mindshare | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Finalist |
| Attention is the New Currency | Dove | Unilever | Mindshare | Philippines | Innovative Use of AI in Advertising | Programmatic | AI-Powered Audience Engagement | Smarties Philippines | Bronze, Finalist (2) |
| Bear Brand Purpose Campaign | Bear Brand | Nestle | Openmind | Philippines | Short or Long Form Video | Brand Purpose / Activism | Smarties Philippines | Silver, Bronze |
| Beyond the Pageant: Cream Silk Unlocks E-Commerce | Cream Silk | Unilever | Mindshare | Philippines | Integrated Ecommerce Innovation & Live Streaming | Smarties Philippines | Silver |
| Bold Gen-Z Leads Self-Discovery with Globe Prepaid | Globe Telecom | Globe Telecom | EssenceMediacom | Philippines | Instant Impact / Promotion | Smarties Philippines | Silver |
| Bonakid Pre-School 3+ Laban Para sa Paglaki | Bonakid | Nestle | Openmind | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Finalist |
| Chat to Cart: Cream Silk Boosts Sari-Sari Sales | Cream Silk | Unilever | Mindshare | Philippines | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Philippines | Bronze |
| Closeup Presents The Closeness Anthem | Closeup | Unilever | Mindshare | Philippines | Social Media Marketing | Smarties Philippines | Finalist |
| Continuous Pursuit for Greater with Globe | Globe Telecom | Globe Telecom | EssenceMediacom | Philippines | Short or Long Form Video | Smarties Philippines | Finalist |
| Cooking Up Success with K-Drama Magic | Unilever | Unilever | Mindshare | Philippines | Short or Long Form Video | Smarties Philippines | Gold |
| Cream Silk Welcomes its Vitamin Boost Conditioners | Cream Silk | Unilever | Mindshare | Philippines | Omnichannel Marketing | Smarties Philippines | Bronze |
| Creating Moments In Gen Zs Everyday Life | Globe Telecom | Globe Telecom | EssenceMediacom | Philippines | Brand Experience | Gaming, Gamification & E-Sports | Smarties Philippines | Finalist (2) |
| Dare to Get Closer with Closeup Love Tunes | Closeup | Unilever | Mindshare | Philippines | Innovative Use of AI in Advertising | Smarties Philippines | Finalist |
| Dove: Revolutionizing Underarm Skincare for All | Dove | Unilever | Mindshare | Philippines | Diversity? & ?Inclusion | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Finalist (2) |
| Enter Your Radiant Girl Era by Dove Deodorants | Dove | Unilever | Mindshare | Philippines | Product and / or Service Launch | Smarties Philippines | Bronze |
| Ford Truck Month - Copilot AI | Ford | The Ford Motor Company | Mindshare | Philippines | Innovative Use of AI in Advertising | Smarties Philippines | Gold |
| Globe Team Tayo Voice Activation | Globe Telecom | Globe Telecom | EssenceMediacom | Philippines | Product and / or Service Launch | Smarties Philippines | Finalist |
| Globe, A Greater Life Together | Globe Telecom | Globe Telecom | EssenceMediacom | Philippines | Cross Digital Media Marketing | Smarties Philippines | Bronze |
| Hershey’s White Creation - Own the Moment | Hershey's | The Hershey Company | VML | Philippines | Brand Experience | Smarties Philippines | Finalist |
| Kenny Rogers Roasters: Solo Love Club | Kenny Rogers Roasters | Berjaya Corporation | Mindshare | Philippines | Omnichannel Marketing | Instant Impact / Promotion | Smarties Philippines | Gold, Bronze |
| Knorr Reimagines Rainy Day Comfort Food | Knorr | Unilever | Mindshare | Philippines | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Gold |
| Knorr Rekindles Home-Cooking Through Mobile | Knorr | Unilever | Mindshare | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Bronze |
| Knorr Tinolaoke Challenge with Ninong Ry | Knorr | Unilever | Mindshare | Philippines | Omnichannel Marketing | Smarties Philippines | Silver |
| Leveling Up Our Gen Z Targeting Game with Go+99 | Globe Telecom | Globe Telecom | EssenceMediacom | Philippines | Programmatic | Smarties Philippines | Gold |
| L'Oréal Digital Beauty Academy | L'Oréal | L'Oréal | Wavemaker | Philippines | Diversity? & ?Inclusion | Smarties Philippines | Finalist |
| MAC COSMETICS: Maximizing ROI with Precision CRM | MAC Cosmetics | Estee Lauder Companies | T&P | Philippines | Customer Journey Marketing - Lead Generation / CRM | Smarties Philippines | Bronze |
| Maggi Trendspotting Campaign | Maggi | Nestle | OpenMind | Philippines | Innovative Use of AI in Advertising | AI-Powered Audience Engagement | Smarties Philippines | Silver, Finalist |
| May Tapang Para Bumangon (Strength to Rise) | Nescafe | Nestle | Mindshare | Philippines | AI-Driven Creative Excellence | Smarties Philippines | Finalist |
| Missing Smiles Campaign | Colgate | Colgate-Palmolive Company | Wavemaker | Philippines | Brand Purpose / Activism | Smarties Philippines | Gold |
| Nescafé Kape’t Bisig | Nescafe | Nestle | Mindshare | Philippines | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Finalist (2) |
| Next-Level Skincare: Unlocking Skincare Expertise | Pond's | Unilever | Mindshare | Philippines | Social Media Marketing | Smarties Philippines | Silver |
| NIDO 3+5+ - Love Is Not A Word, It's An Act | Nido | Nestle | OpenMind | Philippines | Social Media Marketing | Short or Long Form Video | Smarties Philippines | Bronze, Finalist |
| Parenteam Redefines Customer Engagement | Wyeth Nutrition | Nestle | OpenMind | Philippines | Customer Journey Marketing - Lead Generation / CRM | Smarties Philippines | Finalist |
| Piloting Beauty Technology with Pond’s S.A.L. | Pond's | Unilever | Mindshare | Philippines | Customer Journey Marketing - Lead Generation / CRM | Smarties Philippines | Gold |
| Pioneering AI Ad-Writing for Search Traffic | Cleanipedia | Unilever | Mindshare | Philippines | AI-Driven Creative Excellence | Smarties Philippines | Bronze |
| Pioneering Content-First Product Launches | Pond's | Unilever | Mindshare | Philippines | Cross Digital Media Marketing | Smarties Philippines | Silver |
| Promil Revolutionizes Brain Development | Wyeth Nutrition | Nestle | Openmind | Philippines | Brand Experience | Smarties Philippines | Bronze |
| Rebisco Amplifying Merienda Moments with AI | Rebisco | Rebisco | Mindshare | Philippines | Programmatic | Smarties Philippines | Finalist |
| Sayang? No, #ImWorthIt | L'Oréal | L'Oréal | Wavemaker | Philippines | Diversity? & ?Inclusion | Smarties Philippines | Bronze |
| Tapping into Influence: Dove's Creator2Cart | Dove | Unilever | Mindshare | Philippines | Short or Long Form Video | Smarties Philippines | Finalist |
| The Avon Effect: Influencing a Nation's Beauty | Avon | Natura &Co | GroupM | Philippines | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Finalist |
| The Great Garlic Roast Holiday Scratch & Reveal | Kenny Rogers Roasters | Berjaya Corporation | Mindshare | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Silver |
| TM Drives App Interest With Gamification on Mobile | TM | Globe Telecom | EssenceMediacom | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Bronze |
| TNT Petmaloop | TNT | AT&T | Wavemaker | Philippines | Social Media Marketing | Smarties Philippines | Gold |
| Unilever E-commerce & Mobile Marketing Attribution | Unilever | Unilever | Mindshare | Philippines | Integrated Ecommerce Innovation & Live Streaming | Smarties Philippines | Finalist |
| Unlocking Confidence, One Selfie at a Time | BeautyHub PRO | Unilever | Mindshare | Philippines | AI-Powered Audience Engagement | Smarties Philippines | Gold |
| Wyeth Grows Awareness With Interactivity on Mobile | Wyeth Nutrition | Nestle | OpenMind | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Finalist |
| Garnier AI Synthetic Voice Addressable Campaign | Garnier | L'Oréal | Wavemaker | Thailand | Innovative Use of AI in Advertising | Smarties Thailand | Finalist |
| Have it very very very your way | Burger King | Restaurant Brands International | Ogilvy | Thailand | Small Budget, Big Impact | Smarties Thailand | Gold |
| MILO Determination Makes You | MILO | Nestle | Ogilvy | Thailand | Creator / Influencer / Celebrity Marketing | Smarties Thailand | Bronze |
| Dunk Your Doubts | Oreo | Mondelez International | Wavemaker | Thailand | Personalization | Smarties Thailand | Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Wavemaker | Indonesia | Omnichannel Marketing | Cross Digital Media Marketing | Best in Show | Experience | Product and / or Service Launch | Social Media Marketing | Smarties Thailand | Best in Show, Gold (2), Silver (2), Finalist |
| The Boxer | Colgate | Colgate-Palmolive Company | Soho Square | Thailand | Brand Purpose / Activism | Smarties Thailand | Finalist |
| Under My Skin | Thai Life Insurance | Thai Life Insurance | Ogilvy | Thailand | Diversity? & ?Inclusion | Smarties Thailand | Gold |
| Vibe It All Up! | Vitamilk | Green Spot Company | T&P | Thailand | Product and / or Service Launch | Smarties Thailand | Bronze |
| BIA SAI GON: EPIC DRAGON BRINGS EPIC PROSPERITY | Bia Saigon | ThaiBev | T&A Ogilvy | Vietnam | Social Media Marketing | Smarties Vietnam | Silver |
| Bia SaiGon - Catch the dragon, Unleash the Fortune | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | WEB 3.0 Technologies Marketing | Smarties Vietnam | Silver |
| Chupa Chups Brings Christmas Cheer to GenZ & Teens | Chupa Chups | Perfetti Van Melle | Wavemaker | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Bronze |
| Ahhhraoke - Gamifying The Master Channel | Coca-Cola | The Coca-Cola Company | T&A Ogilvy | Vietnam | Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports | Smarties Vietnam | Silver, Finalist (2) |
| Tet: From Family Trial to Family Bonding | Coca-Cola | The Coca-Cola Company | T&A Ogilvy | Vietnam | Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing | Smarties Vietnam | Bronze (2), Finalist |
| Coca-Cola 4 Million Fomotion | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Silver |
| Coca-Cola Foodmarks | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video | Smarties Vietnam | Gold, Silver (3), Bronze, Finalist (2) |
| Friso Momo Partnership | Friso | FrieslandCampina | Mindshare | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Finalist |
| Grab: Breath Tet into cities' veins | Grab | Grab | Mindshare | Vietnam | Diversity? & ?Inclusion | Smarties Vietnam | Finalist |
| Green Farm - Sustainability as differentiator | Vinamilk | Vinamilk | EssenceMediacom | Vietnam | Social Impact Marketing | Smarties Vietnam | Finalist |
| Huggies Skin Perfect: Growth in a Declining Market | Huggies | Kimberly-Clark | Mindshare | Vietnam | Cross Digital Media Marketing | Product and / or Service Launch | Smarties Vietnam | Gold, Finalist |
| Huggies Skin Perfect: No.1 Diaper Social Buzz | Huggies | Kimberly-Clark | Mindshare | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Finalist |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Wavemaker | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties Vietnam | Gold, Silver, Finalist |
| Kotex - No Compromise, Just Total Control | Kotex | Kimberly-Clark | Ogilvy | Vietnam | Product and / or Service Launch | Smarties Vietnam | Finalist |
| La Vie Light – EGO DOWN to GROW UP from critics | La Vie Water | Nestle | OpenMind | Vietnam | Product and / or Service Launch | Smarties Vietnam | Silver |
| La Vie Light Launch: A METICULOUS JOURNEY | La Vie Water | Nestle | OpenMind | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Silver |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | OpenMind | Vietnam | AI-Driven Creative Excellence | Smarties Vietnam | Gold |
| La Vie: AI-Powered Growth Beyond Brand Love | La Vie Water | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Bronze |
| Landing MILO's Endurance Story Thru AI Power | Milo | Nestle | OpenMind | Vietnam | Innovative Use of AI in Advertising | Smarties Vietnam | Silver |
| Local Dragon Rises Above Global Giants | Bia Saigon | ThaiBev | Ogilvy | Vietnam | Brand Experience | Smarties Vietnam | Finalist |
| MILO’s “With Grit Comes Glory” through sports | MILO | Nestle | Ogilvy | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Finalist |
| NAN OPTIPRO PLUS PROUD TO BE NUMBER 2 | Nestlé NAN | Nestle | Ogilvy | Vietnam | Product and / or Service Launch | Smarties Vietnam | Gold |
| NESTLÉ'S AI-DRIVEN TET: PERSONALIZED SUCCESS | Nestle | Nestle | Ogilvy | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Silver |
| Nutriboost: New Flavors for the GenZ Curious | Nutriboost | The Coca-Cola Company | EssenceMediacom | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Silver |
| Once drink then Grab-Revitalize nightlife economy | Grab | Grab | Mindshare | Vietnam | Instant Impact / Promotion | Real Time Marketing | Data Insights / Contextual Marketing | Smarties Vietnam | Finalist (3) |
| Ông Th? Childhood Museum - Nostalgia marketing | Vinamilk | Vinamilk | EssenceMediacom | Vietnam | Short or Long Form Video | Social Media Marketing | Smarties Vietnam | Bronze, Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Wavemaker | Indonesia | Omnichannel Marketing | Smarties Vietnam | Bronze |
| P&G: GenZ in Charge - Unmissable Shopportunity | Procter & Gamble | Procter & Gamble | EssenceMediacom | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Instant Impact / Promotion | Smarties Vietnam | Silver, Bronze |
| VF3 - THE 1ST INFLUENCER-LED PRE-ORDER CAR LAUNCH | VinFast | Vingroup | Ogilvy | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Gold |
| VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream | VinFast | Vingroup | Ogilvy | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Smarties Vietnam | Gold |
| WINK Away the Rules: Redefining Hotel Stays | Wink Hotels | Indochina Capital | Ogilvy | Vietnam | Short or Long Form Video | Smarties Vietnam | Gold |
| Durma Devam Et Melissa Vargas Kampanyas? | Supradyn | Bayer Group | EssenceMediacom | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist |
| Eczac?ba?? Dynavit Next Gen Website Powered by AI | Eczac?basi ?lac Pazarlama | Eczacibasi Holding | Ingage | Turkey | AI-Powered Audience Engagement | Smarties Turkey | Finalist |
| En Büyük Arma?an | Teknosa | Sabanc? Holding | Ogilvy 4129 | Turkey | WEB 3.0 Technologies Marketing | AI-Driven Creative Excellence | Cross Digital Media Marketing | Smarties Turkey | Gold, Silver, Finalist |
| Eve Teslim Reklamlar | Burger King | Restaurant Brands International | VML | Turkey | Small Budget, Big Impact | Social Impact Marketing | Smarties Turkey | Gold, Finalist |
| 8 Mart AI Manifesto | Vodafone | Vodafone | VML | Turkey | AI-Driven Creative Excellence | Smarties Turkey | Bronze |
| adidas ile Spotify'da 3D Originals Deneyimi | adidas | adidas | Essencemediacom | Turkey | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Finalist |
| Arçelik x Kenan Do?ulu Gel Bir Kahve ?çelim | Arçelik | Koç Holding | Ingage | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist |
| Bahar & Kad?n?n ??i Gücü | BEKO | Koç Holding | Mindshare | Turkey | Best in Show | Diversity? & ?Inclusion | Brand Purpose / Activism | Social Impact Marketing | Smarties Turkey | Best in Show, Gold, Silver (2) |
| Black Everyday | Vodafone | Vodafone | VML | Turkey | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties Turkey | Bronze (2) |
| BÖRGIR | Burger King | Restaurant Brands International | VML | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
| Bu Y?l?n En Az Dinlenenleri | Vodafone | Vodafone | VML | Turkey | Real Time Marketing | Smarties Turkey | Bronze |
| Coca-Cola MadeinMadeby Campaign | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | Data Insights / Contextual Marketing | Smarties Turkey | Finalist |
| Dünya Duysun Biz Buraday?z | Vodafone | Vodafone | VML | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
| Fanta Fest 2024 | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Instant Impact / Promotion | Smarties Turkey | Finalist |
| Ford SSH 365 Garanti ?leti?imi / Greenbids | Ford | The Ford Motor Company | Ingage | Turkey | Programmatic | Smarties Turkey | Bronze |
| Hopi Seni Cok Degistirdi | Hopi | Boyner Holding | VML | Turkey | Short or Long Form Video | Product and / or Service Launch | Social Media Marketing | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Bronze, Finalist (4) |
| It's the Right Time for Gaming and Fun with S?rma | S?rma | Danone | Wavemaker | Turkey | Integrated Ecommerce Innovation & Live Streaming | Gaming, Gamification & E-Sports | Smarties Turkey | Silver, Bronze |
| Karaca Oscar | Karaca | Karaca | Mindshare | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Kim Tutar Seni Kazan! | Nescafe | Nestle | Mindshare | Turkey | Cross Digital Media Marketing | Connected TV | Smarties Turkey | Finalist (2) |
| Kral Fiyatlar | Burger King | Restaurant Brands International | VML | Turkey | Instant Impact / Promotion | Real Time Marketing | Smarties Turkey | Gold (2) |
| Nespresso - 2024 Creator & Celebrity ??birli?i | Nespresso | Nestle | Wavemaker | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist |
| Next Level Fresh | Yumo? | Unilever | VML | Turkey | Short or Long Form Video | Brand Experience | Product and / or Service Launch | Smarties Turkey | Gold, Bronze, Finalist |
| Odeabank Cash Reward CTV Campaign | Odeabank | Bank Audi | Wavemaker | Turkey | Connected TV | Smarties Turkey | Finalist |
| OKEY 1 Aral?k AIDS Günü Bize Hepsi OK | OKEY | Eczacibasi Holding | VML | Turkey | Brand Purpose / Activism | Smarties Turkey | Finalist |
| Okey 21 Aral?k - Sabaha Kadar A????z | OKEY | Eczacibasi Holding | ingage | Turkey | Small Budget, Big Impact | Real Time Marketing | Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming | Smarties Turkey | Gold, Silver (2), Bronze |
| Okey Rötar 31 Aral?k Y?lba?? ?leti?imi | OKEY | Eczacibasi Holding | Mindshare | Turkey | Real Time Marketing | Smarties Turkey | Finalist |
| Price Visibility Booster | Arçelik | Koç Holding | Ingage | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
| Rhythm of Colors | Betek Boya | Nippon Paint | Mindshare | Turkey | Personalization | Smarties Turkey | Finalist |
| Solo Bamboo Toilet Paper Launch | Solo | Eczacibasi Holding | Ingage | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
| Tarifeki | Vodafone | Vodafone | VML | Turkey | Real Time Marketing | Smarties Turkey | Finalist |
| Vestel Retro Serisi Asl? Filinta Attention Case | Vestel | Zorlu Holding | EssenceMediacom | Turkey | Programmatic | Smarties Turkey | Silver |
| Virtual Alin | Ford | The Ford Motor Company | VML | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist |
| Coca-Cola Creations Wozzaah | Coca-Cola | The Coca-Cola Company | EssenceMediacom | South Africa | Social Impact Marketing | Creator / Influencer / Celebrity Marketing | Smarties Sub-Saharan Africa | Gold, Finalist |
| Coca-Cola Food Festival | Coca-Cola | The Coca-Cola Company | Moris Pub Ogilvy | Mauritius | Brand Experience | Smarties Sub-Saharan Africa | Gold |
| #PEPFinds | PEP | Pepkor | Ogilvy | South Africa | Small Budget, Big Impact | Small Budget, Big Impact | Social Media Marketing | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Creator / Influencer / Celebrity Marketing | Smarties Sub-Saharan Africa | Gold, Silver (2), Finalist (3) |
| Standard Bank BeatTheScam | Standard Bank | Standard Bank Group | VML | South Africa | Social Impact Marketing | Social Media Marketing | Short or Long Form Video | Smarties Sub-Saharan Africa | Silver, Bronze, Finalist |
| Savings month | Standard Bank | Standard Bank Group | VML | South Africa | Omnichannel Marketing | Social Media Marketing | Smarties Sub-Saharan Africa | Bronze, Finalist |
| Succession | HSBC | HSBC | DAVID | Argentina | Brand Purpose / Activism | Social Impact Marketing | Smarties Hispanic Latam | Bronze, Finalist |
| ENFRENTEMOS LA IRRITACIÓN | Dove | Unilever | VML | Argentina | Diversity & Inclusion | Social Impact Marketing | Smarties Hispanic Latam | Bronze, Finalist |
| Promesas Absurdas | ASDRA | ASDRA | VML | Argentina | Best in Show | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties Hispanic Latam | Gold (2) |
| Sharenting, el musical | Movistar | Telefonica | VML | Argentina | Brand Purpose / Activism | Social Impact Marketing | Smarties Hispanic Latam | Gold (2) |
| La Tercera de Movistar | Movistar | Telefonica | VML | Argentina | Brand Experience | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Smarties Hispanic Latam | Finalist (3) |
| Anti Lag Squad | Movistar | Telefonica | VML | Argentina | Brand Experience | Gaming, Gamification & E-Sports | Smarties Hispanic Latam | Bronze, Finalist |
| Chipeados Distintos | Tuenti | Telefonica | VML | Argentina | Creative Excellence Powered by AI | Smarties Hispanic Latam | Finalist |
| Estoy acá | La Serenísima Clásico | Danone | VML | Argentina | Immediate Impact / Promotions | Smarties Hispanic Latam | Finalist |
| BONAFONT AGUAS FRESCAS | BONAFONT | Danone | Mirum | Mexico | Product / Service Launch | Product and / or Service Launch | Smarties Hispanic Latam | Bronze, Finalist |
| Com Listerine, é Game Over para o Bafo | Listerine | Kenvue | VML | Brazil | Gaming Gamification & E-Sports | Smarties Brazil | Finalist |
| O Mistério de Comfort Segredos | Comfort | Unilever | Ogilvy | Brazil | Product / Service Launch | Smarties Brazil | Finalist |
| AS PROMOÇÕES COM MENOS CARA DE PROMOÇÃO DO BRASIL | Nestle | Nestle | Ogilvy | Brazil | Customer Journey Marketing - Lead Generation/ CRM | Instant Impact | Customer Journey Marketing - Lead Generation/ CRM | Smarties Brazil | Bronze, Finalist (2) |
| RisOAT: a receita revolucionária | Nestlé Aveia | Nestle | VML | Brazil | Omnichannel Marketing | Smarties Brazil | Finalist |
| Libertadores Feminina | Amstel | Heineken | HNK LAB | Brazil | Marketing Omnichannel (Omnichannel Marketing) | Smarties Brazil | Finalist |
| Tudo Nosso | Devassa | Heineken | HNK LAB | Brazil | Brand Purpose/ Activism | Smarties Brazil | Finalist |
| Alexa - Modo OFF! | OFF! | SC Johnson & Son | Ogilvy | Brazil | Enabling Technologies | Product / Service Launch | Smarties Brazil | Finalist (2) |
| MorumBIS: o menor trocadilho da história | BIS | Mondelez International | DAVID | Brazil | Brand Experience | Brand Experience | Smarties Brazil | Bronze, Finalist |
| Hotel Bubbaloo | Bubbaloo | Mondelez International | DAVID | Brazil | Brand Experience | Social Media Marketing | Smarties Brazil | Finalist (2) |
| Além da Praia: o Novo Ritmo do Verão | Neutrogena | Kenvue | VML | Brazil | Customer (CX) / User Experience (UX) & Design | Smarties Brazil | Finalist |
| A Casa Mais Hidratada do Brasil | Neutrogena | Kenvue | VML | Brazil | Social Media Marketing | Social Media Marketing | Smarties Brazil | Bronze, Finalist |
| Bubba Lab | Bubbaloo | Mondelez International | DAVID | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
| A falta que 1/3 faz | Dove | Unilever | DAVID | Brazil | Omnichannel Marketing | Smarties Brazil | Finalist |
| Páscoa "Retail Media First" | Lacta | Mondelez International | Jüssi | Brazil | O2O / New Retail / Innovative & New Tech Sales Channels | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Brazil | Silver, Finalist |
| Oreo: Estratégia full funnel no Retail Media | Oreo | Mondelez International | Jüssi | Brazil | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Brazil | Finalist |
| Snickers Missprompting | Snickers | Mars | T&P | Brazil | AI Driven Creative Excellence | Big ideas Innovative use of AI in Advertising | Smarties Brazil | Finalist (2) |
| Não dê bombom hoje | KitKat | Nestle | Ogilvy | Brazil | Diversity & Inclusion | Smarties Brazil | Finalist |
| O trio elétrico mais delicioso do Brasil | Nestle | Nestle | Ogilvy | Brazil | Product / Service Launch | Smarties Brazil | Finalist |
| Music Break | KitKat | Nestle | Ogilvy | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
| Qiddiya Global Launch | Qiddiya | Government of Saudi Arabia | EssenceMediacom | Saudi Arabia | Omnichannel Marketing | Cross Digital Media Marketing | Digital Out-of-Home (DOOH) | Omnichannel Marketing | Brand Experience | Data Insights / Contextual Marketing | Smarties KSA | Gold (3), Silver (2) |
| I See Coke | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Saudi Arabia | Experimental / Innovation Technology | Smarties KSA | Gold |
| Supply Chain Hurdles to Record Sales: PS5's Secret Formula! | PlayStation | Sony | EssenceMediacom | Saudi Arabia | Product and / or Service Launch | Real Time Marketing | Gaming, Gamification & E-Sports | Data Insights / Contextual Marketing | Experimental / Innovation Technology | Smarties MENA | Finalist (5) |
| Stalk & Pop- Action Based Audiences | Coca-Cola | The Coca-Cola Company | EssenceMediacom | United Arab Emirates | Contextual and Geo Targeting | Smarties MENA | Finalist |
| Qiddiya Global Launch | Qiddiya | Government of Saudi Arabia | EssenceMediacom | Saudi Arabia | Brand Experience | Digital Out-of-Home (DOOH) | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties MENA | Bronze (2), Finalist (2) |
| Coca-Cola's Cheat meals campaign powered by ABA | Coca-Cola | The Coca-Cola Company | EssenceMediacom | United Arab Emirates | Data Insights / Contextual Marketing | Smarties MEA | Finalist |
| World's First City Built for Play | Qiddiya | Government of Saudi Arabia | EssenceMediacom | Saudi Arabia | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Brand Experience | Social Media Marketing | Short or Long Form Video | Innovative Use of AI in Advertising | Smarties MEA | Silver (2), Finalist (4) |
| Hopi Seni Cok Degistirdi | Hopi | Boyner Holding | VML | Turkey | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Product and / or Service Launch | Social Media Marketing | Short or Long Form Video | Smarties MEA | Gold, Bronze, Finalist (3) |
| Okey 21 Aral?k - Sabaha Kadar A????z | OKEY | Eczacibasi Holding | VML | Turkey | Integrated Ecommerce Innovation & Live Streaming | Smarties MEA | Bronze |
| Ford Tourneo Courier Not A New Model, A Role Model | Ford | The Ford Motor Company | VML | Turkey | Short or Long Form Video | Product and / or Service Launch | Smarties MEA | Gold, Silver |
| Virtual Alin | Ford | The Ford Motor Company | VML | Turkey | Short or Long Form Video | Smarties MEA | Gold |
| Kim Tutar Seni Kazan! | Nescafe | Nestle | Mindshare | Turkey | Omnichannel Marketing | Cross Digital Media Marketing | Instant Impact / Promotion | Short or Long Form Video | Smarties MEA | Silver (2), Finalist (2) |
| Beko Weather Condition - Air Conditioner Campaign | Beko | Koç Holding | Ingage | Turkey | Real Time Marketing | Smarties MEA | Silver |
| Next Level Fresh | Yumo? | Unilever | VML | Turkey | Short or Long Form Video | Brand Experience | Real Time Marketing | Smarties MEA | Silver, Finalist (2) |
| Rhythm of Colors | Betek Boya | Nippon Paint | Mindshare | Turkey | Personalization | Smarties MEA | Finalist |
| Karaca Oscar | Karaca | Karaca | Mindshare | Turkey | Product and / or Service Launch | Smarties MEA | Finalist |
| Elevating Connections: The Daha Daha Journey | Daha Daha | The Coca-Cola Company | EssenceMediacom | Turkey | Instant Impact / Promotion | Smarties MEA | Finalist |
| Fanta Fest 2024 | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Instant Impact / Promotion | Smarties MEA | Finalist |
| Harnessing First-Party Data for Market Leadership | Arçelik | Koç Holding | Ingage | Turkey | Data Insights / Contextual Marketing | Smarties MEA | Finalist |
| Price Visibility Booster | Arçelik | Koç Holding | Ingage | Turkey | Small Budget, Big Impact | Smarties MEA | Finalist |
| Solo Bamboo Tiktok TTCX Collab Ads | Solo | Eczacibasi Holding | Ingage | Turkey | Social Media Marketing | Smarties MEA | Finalist |
| Türkiye'yi Etin ?yisiyle Bulu?turuyoruz | Migros | Anadolu Grubu | VML | Turkey | Product and / or Service Launch | Smarties MEA | Finalist |
| adidas Originals Trefoil A pair of classics with a thousand echoes | adidas Originals | adidas | EssenceMediacom | China | Cross Platform - All media | Smarties China | Bronze |
| Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | AI Marketing | Brand Experience | Smarties China | Gold, Bronze |
| Coca-Cola's incredible summer release event | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | Creator/ Influencer Marketing | Smarties China | Silver |
| Data Fusion Brings Actual Business Results to Brands | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | Data Insights | Smarties China | Gold |
| Turning Gameplay into Foreplay | Durex | Reckitt | Mindshare | China | Gaming, Gamification & E-Sports | Social Impact Marketing | Smarties China | Gold, Bronze |
| FOTILE Customized Data and AI Empowerment, Scientifically Creates New Tactics for Low-frequency Durable Products | FOTILE | FOTILE | Wavemaker | China | Data Insights | Smarties China | Silver |
| Chunyue Soda: Add a Little Balance After Meals | Ice Dew | The Coca-Cola Company | EssenceMediacom | China | Data Insights | Smarties China | Bronze |
| Drink Minute Maid during the Chinese New Year, every village loves this flavor | Minute Maid | The Coca-Cola Company | EssenceMediacom | China | Cultural Innovation/Innovation/Brand Crossover | Smarties China | Silver |
| All Roads Lead to Nike Sportchella | Nike | Nike | Mindshare | China | Cross Platform - Digital only | CX Marketing | Smarties China | Silver (2) |
| PlayStation Playmakers Gathering Stars to Play the Next Generation | PlayStation | Sony | EssenceMediacom | China | Gaming, Gamification & E-Sports | Smarties China | Silver |
| Late-Night Encore | Haidilao | Haidilao | Mindshare | China | Brand Experience | Smarties China | Silver |
| Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow | Skittles | Mars | EssenceMediacom | China | Brand Experience | O2O / New Retail / Innovative Sales Channels | Smarties China | Silver, Bronze |
| Snapdragon: Hear the Difference | Snapdragon | Qualcomm | Mindshare | China | AI Marketing | Experimental / Innovation Technology | Smarties China | Silver (2) |
| Lullaby Podcast Series | Sofy | Unicharm | Mindshare | China | Social Impact Marketing | Smarties China | Bronze |
| A bottle of 82-year-old Sprite is no longer a joke | Sprite | The Coca-Cola Company | EssenceMediacom | China | CX Marketing | Product / Service Launch | Social Impact Marketing | Smarties China | Gold (2), Silver |
| Absa Card Quest | Absa Bank | Absa Group | YONDER | South Africa | Impact Media : Gaming, Gamification & E-Sports | Marketing Impact : Lead Generation | Smarties South Africa | Silver, Finalist |
| Checkers Sixty60 RUGBY WORLD CUP SCRATCH & WIN COMPETITION | Checkers | Shoprite Holdings | YONDER | South Africa | Experience Technology : Experimental, Innovative Technology and Devices | Impact Media : Social Messaging / Chat Apps / Text Messaging | Marketing Impact : Promotional Instant Impact | Smarties South Africa | Gold (2), Silver |
| Colgate Bright Smiles Bright Future | Colgate | Colgate-Palmolive Company | YONDER | South Africa | Purpose Driven Marketing : Multilingual Marketing Efficiency Award | Purpose Driven Marketing : Brand Purpose / Activism | Smarties South Africa | Bronze, Finalist |
| Dry Goods | Savanna | Heineken | Grey | South Africa | Impact Media : Cross Platform Digital Only | Experience Technology : Blockchain & NFT ( Non Fungible Token ) | Smarties South Africa | Gold, Silver |
| How Do You Eat a KitKat? | KitKat | Nestle | VML | South Africa | E-commerce marketing : Social / Influencer Commerce | Impact Media : Creator / Influencer Marketing | Smarties South Africa | Gold, Finalist |
| KFC Chicken for Breakfast | KFC | Yum! Brands | Mindshare | South Africa | E-commerce marketing : Social / Influencer Commerce | Impact Media : Omnichannel Integration | Marketing Impact : Product / Service Launch | Smarties South Africa | Gold, Silver, Bronze |
| KFC Kentucky Town Pretoria | KFC | Yum! Brands | Mindshare | South Africa | Impact Media : Omnichannel Integration | Marketing Impact : Promotional Instant Impact | Smarties South Africa | Silver, Finalist |
| Nando's X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the stick out | Nando's | Nando's | VML | South Africa | E-commerce marketing : Social / Influencer Commerce | Impact Media : Creator Economy | Impact Media : Creator / Influencer Marketing | Smarties South Africa | Silver (3) |
| PlatAfrica Metaverse Experience by Anglo American | Anglo American / Sasol / BMW | BMW | YONDER | South Africa | Experience Technology : Spatial Technology, Metaverse & AR/VR | Marketing Impact : Co-branded Marketing | Smarties South Africa | Silver, Finalist |
| Spotify Africa Greasy Tunes | Spotify | Spotify | VML | South Africa | Marketing Impact : Community Building | Smarties South Africa | Finalist |
| Stream-EE: WPP Stream Africa’s AI Concierge | WPP Stream | WPP | YONDER | South Africa | Experience Technology : Artificial Intelligence | Smarties South Africa | Finalist |
| Vodacom Hearing Challenge | Vodacom | Vodafone | VML | South Africa | Impact Media : Social Media Marketing | Marketing Impact : Co-branded Marketing | Smarties South Africa | Silver, Finalist |
| Vodacom World of Collectibles | Vodacom | Vodafone | YONDER | South Africa | Experience Technology : Experimental, Innovative Technology and Devices | Experience Technology : Spatial Technology, Metaverse & AR/VR | Experience Technology : Blockchain & NFT ( Non Fungible Token ) | Smarties South Africa | Gold (2), Silver |
| What the Fanta 2.0 – The Fabulous Flavour NFT Hunt | Fanta | The Coca-Cola Company | YONDER | South Africa | Experience Technology : Spatial Technology, Metaverse & AR/VR | Experience Technology : Blockchain & NFT ( Non Fungible Token ) | Smarties South Africa | Silver, Bronze |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | Ogilvy | Vietnam | Innovative Use of AI in Advertising | Smarties APAC | Bronze |
| La Vie’s Journey to Regeneration Partner | La Vie Water | Nestle | Ogilvy | Vietnam | Data Insights / Contextual Marketing | Data Insights / Contextual Marketing | Smarties APAC | Gold, Finalist |
| La Vie: AI-Powered Growth Beyond Brand Love | La Vie Water | Nestle | Ogilvy | Vietnam | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| Nescafé: The Surreal Internship | Nescafe | Nestle | OpenMind | Vietnam | Cross Digital Media Marketing | Social Media Marketing | Smarties APAC | Finalist (2) |
| Coca-Cola Foodmarks | Coca-Cola | The Coca-Cola Company | T&A Ogilvy | Vietnam | Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Best in Show, Gold (2) |
| La Vie Light – EGO DOWN to GROW UP from critics | La Vie Water | Nestle | Ogilvy | Vietnam | Product and / or Service Launch | Smarties X | Silver |
| La Vie: Hydration to Nature Regeneration for Youth | La Vie Water | Nestle | Ogilvy | Vietnam | Customer (CX) / User Experience (UX) & Design | Integrated Ecommerce Innovation & Live Streaming | Smarties X | Silver |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | Ogilvy | Vietnam | Innovative Use of AI in Advertising | Smarties X | Finalist |
| La Vie’s Journey to Regeneration Partner | La Vie Water | Nestle | Ogilvy | Vietnam | Data Insights / Contextual Marketing | Smarties X | Finalist |
| Solo Bamboo Toilet Paper Launch | Solo | Eczacibasi Holding | Ingage | Turkey | Product and / or Service Launch | Omnichannel Marketing | Smarties X | Finalist (2) |
| Dove's Self-Love Drive: Celebrity & Influencers | Dove | Unilever | Ogilvy | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Silver |
| Enfagrow A+: Unlocking Relevance via KOLs | Enfamil | Reckitt | EssenceMediacom | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist |
| Gentle Care - Brilliant Digestion Educator | Enfamil | Reckitt | EssenceMediacom | Indonesia | Small Budget, Big Impact | Data Insights / Contextual Marketing | Smarties Indonesia | Silver (2) |
| May Tapang Para Bumangon (Strength to Rise) | Nescafe | Nestle | OpenMind | Philippines | AI-Driven Creative Excellence | Smarties Philippines | Finalist |
| Nescafé Kape’t Bisig | Nescafe | Nestle | OpenMind | Philippines | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Finalist (2) |
| Turning "Glass Generation" to #GritGenerati?on | Milo | Nestle | Ogilvy | Vietnam | Social Media Marketing | Brand Purpose / Activism | Social Impact Marketing | Smarties Vietnam | Silver (2), Bronze |
| BIA SAI GON: EPIC DRAGON BRINGS EPIC PROSPERITY | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Social Media Marketing | Smarties Vietnam | Silver |
| Ahhhraoke - Gamifying The Master Channel | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports | Smarties Vietnam | Silver, Finalist (2) |
| Tet: From Family Trial to Family Bonding | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing | Smarties Vietnam | Bronze (2), Finalist |
| Coca-Cola 4 Million Fomotion | Coca-Cola | The Coca-Cola Company | T&A Ogilvy | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Silver |
| Coca-Cola Foodmarks | Coca-Cola | The Coca-Cola Company | T&A Ogilvy | Vietnam | Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video | Smarties Vietnam | Gold, Silver (3), Bronze, Finalist (2) |
| Kinh Do Mooncake: One Day Off Togetherness | Kinh Do | Mondelez International | Wavemaker | Vietnam | Social Impact Marketing, Omnichannel Marketing | Smarties Vietnam | Silver, Finalist |
| La Vie: AI-Powered Growth Beyond Brand Love | La Vie Water | Nestle | Ogilvy | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Bronze |
| Local Dragon Rises Above Global Giants | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Brand Experience | Smarties Vietnam | Finalist |
| NAN OPTIPRO PLUS PROUD TO BE NUMBER 2 | Nestlé NAN | Nestle | OpenMind | Vietnam | Product and / or Service Launch | Smarties Vietnam | Gold |
| Nescafé: The Surreal Internship | Nescafe | Nestle | OpenMind | Vietnam | Social Impact Marketing | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze, Finalist (2) |
| NESTLÉ'S AI-DRIVEN TET: PERSONALIZED SUCCESS | Nestle | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Silver |
| Nutriboost: New Flavors for the GenZ Curious | Nutriboost | The Coca-Cola Company | T&A Ogilvy | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Silver |
| Lucky Twist | Oreo | Mondelez International | Wavemaker | Vietnam | AI-Driven Creative Excellence | Smarties Vietnam | Bronze |
| Ford Bayileri Ödüllü Video Yar??mas? | Ford | The Ford Motor Company | Ingage | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
| Freezon'da Ya?a Tak?lanlar | Vodafone | Vodafone | VML | Turkey | Cross Digital Media Marketing | Instant Impact / Promotion | Smarties Turkey | Gold, Bronze |
| Okey 21 Aral?k - Sabaha Kadar A????z | OKEY | Eczacibasi Holding | VML | Turkey | Small Budget, Big Impact | Real Time Marketing | Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming | Smarties Turkey | Gold, Silver (2), Bronze |
| BONAFONT AGUAS FRESCAS | BONAFONT | Danone | GroupM | Mexico | Product / Service Launch | Product and / or Service Launch | Smarties Hispanic Latam | Bronze, Finalist |
| Snickers Missprompting | Snickers | Mars | Mirum | Brazil | AI Driven Creative Excellence | Big ideas Innovative use of AI in Advertising | Smarties Brazil | Finalist (2) |
| adidas Originals Trefoil A pair of classics with a thousand echoes | adidas Originals | adidas | GroupM | China | Cross Platform - All media | Smarties China | Bronze |
| Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries | Coca-Cola | The Coca-Cola Company | GroupM | China | AI Marketing | Brand Experience | Smarties China | Gold, Bronze |
| Coca-Cola's incredible summer release event | Coca-Cola | The Coca-Cola Company | GroupM | China | Creator/ Influencer Marketing | Smarties China | Silver |
| Data Fusion Brings Actual Business Results to Brands | Coca-Cola | The Coca-Cola Company | GroupM | China | Data Insights | Smarties China | Gold |
| Turning Gameplay into Foreplay | Durex | Reckitt | GroupM | China | Gaming, Gamification & E-Sports | Social Impact Marketing | Smarties China | Gold, Bronze |
| FOTILE Customized Data and AI Empowerment, Scientifically Creates New Tactics for Low-frequency Durable Products | FOTILE | FOTILE | GroupM | China | Data Insights | Smarties China | Silver |
| Chunyue Soda: Add a Little Balance After Meals | Ice Dew | The Coca-Cola Company | GroupM | China | Data Insights | Smarties China | Bronze |
| Drink Minute Maid during the Chinese New Year, every village loves this flavor | Minute Maid | The Coca-Cola Company | GroupM | China | Cultural Innovation/Innovation/Brand Crossover | Smarties China | Silver |
| All Roads Lead to Nike Sportchella | Nike | Nike | GroupM | China | Cross Platform - Digital only | CX Marketing | Smarties China | Silver (2) |
| PlayStation Playmakers Gathering Stars to Play the Next Generation | PlayStation | Sony | GroupM | China | Gaming, Gamification & E-Sports | Smarties China | Silver |
| Late-Night Encore | Haidilao | Haidilao | GroupM | China | Brand Experience | Smarties China | Silver |
| Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow | Skittles | Mars | GroupM | China | Brand Experience | O2O / New Retail / Innovative Sales Channels | Smarties China | Silver, Bronze |
| Snapdragon: Hear the Difference | Snapdragon | Qualcomm | GroupM | China | AI Marketing | Experimental / Innovation Technology | Smarties China | Silver (2) |
| Lullaby Podcast Series | Sofy | Unicharm | GroupM | China | Social Impact Marketing | Smarties China | Bronze |
| A bottle of 82-year-old Sprite is no longer a joke | Sprite | The Coca-Cola Company | GroupM | China | CX Marketing | Product / Service Launch | Social Impact Marketing | Smarties China | Gold (2), Silver |
| Vodacom World of Collectibles | Vodacom | Vodafone | VML | South Africa | Experience Technology : Experimental, Innovative Technology and Devices | Experience Technology : Spatial Technology, Metaverse & AR/VR | Experience Technology : Blockchain & NFT ( Non Fungible Token ) | Smarties South Africa | Gold (2), Silver |