Top Holding Companies Global 2023
WPP
Overall rank
#1
Points
3700.1
Awards won
325
Finalists
216
Best in Show
0
Gold
113
Silver
98
Bronze
114
Finalist
216
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| "Quiet" Nature Regenerates Your "Loud" Life | La Vie | Nestlé | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties APAC | Finalist |
| 100 Girls, 100 Kinds of Beauty | Dove | Unilever | Mindshare | China (Mainland) | Short or Long Form Video, Omnichannel Marketing | Smarties APAC | Silver, Bronze |
| 5 Star Mush Detector | Cadbury | Mondelēz International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Bronze |
| 5 Stars Everywhere | Cadbury | Mondelēz International | Wavemaker | India | Short or Long Form Video | Smarties APAC | Silver |
| BringBack2011 | Oreo | Mondelēz International | Wavemaker | India | Cross Digital Media Marketing, Social Media Marketing | Smarties APAC | Finalist (2) |
| BUILD GRIT FOR THE BRAND BY BUILDING GRIT FOR VIETNAMESE YOUNG GENERATION | Milo | Nestlé | Ogilvy | Vietnam | Omnichannel Marketing | Smarties APAC | Finalist |
| Proud Sponsors of Groundstaff | Cadbury | Mondelēz International | Wavemaker | India | Brand Purpose / Activism | Smarties APAC | Finalist |
| #CheerForAllSports | Cadbury | Mondelēz International | Wavemaker | India | Real Time Marketing | Smarties APAC | Finalist |
| Amateur Esports League: Leveling Up the Customer Relationship | Castrol | BP | Mindshare | China (Mainland) | Integrated Ecommerce Innovation | Smarties APAC | Finalist |
| KPL Player Cards Launch | Clear | Unilever | Mindshare | China (Mainland) | Integrated Ecommerce Innovation | Smarties APAC | Gold |
| ConFUSEing Controller | Cadbury | Mondelēz International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| Discover China's Endemic Species | Qualcomm | Qualcomm | Mindshare | China (Mainland) | Omnichannel Marketing | Smarties APAC | Bronze |
| Do the #RexonaFirstDayVibe | Rexona | Unilever | Mindshare | Philippines | Instant Impact / Promotion | Smarties APAC | Finalist |
| Don't lose your focus - Else miscount the words | Milo | Nestlé | Mindshare | Vietnam | Personalisation | Smarties APAC | Finalist |
| Harumkan Indonesia: Hijacking Indonesia Independence Day with Cross Digital Media | Downy | Procter & Gamble | EssenceMediacom | Indonesia | Cross Digital Media Marketing | Smarties APAC | Bronze |
| First ever reusable & sustainable platform | Volvo | Geely | Mindshare | India | Spatial / AR / VR / NFT / Metaverse Tech | Smarties APAC | Finalist |
| HeartSpeak: Voice of the Voiceless | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Social Impact Marketing, Experimental / Innovation Technology | Smarties APAC | Silver (2) |
| How La Vie 19 Liters Transforms Its Business Model | La Vie | Nestlé | Mindshare | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Gold |
| Kotex Fights Back Period Stigma - Bloody Awesome Series | Kotex | Kimberly-Clark | Mindshare | Vietnam | Brand Purpose / Activism, Brand Experience | Smarties APAC | Silver, Bronze |
| Banh Mi Takeover | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact Marketing | Smarties APAC | Finalist |
| Lighting up your world with Sunlight enabled by Grivy x Mindshare | Sunlight | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
| Destination Aranya | Louis Vuitton | LVMH | Mindshare | China (Mainland) | Product and / or Service Launch | Smarties APAC | Silver |
| Collectible Cards - Rewards for Everyone | Milo | Nestlé | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties APAC | Finalist |
| Noah X Tommy Hilfiger | Tommy Hilfiger | PVH | Wavemaker | China (Mainland) | Spatial / AR / VR / NFT / Metaverse Tech, Live (Streaming) E-commerce | Smarties APAC | Silver (2) |
| Miracles Conditioner – No More Setengah-setengah | Pantene | Procter & Gamble | EssenceMediacom | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties APAC | Silver |
| Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance | Pepsodent | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties APAC | Finalist |
| Propelling Restaurants to Stardom | KangShiFu | Master Kong | Mindshare | China (Mainland) | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold |
| Virtual World | Samsung | Samsung | Mindshare | Indonesia | Spatial / AR / VR / NFT / Metaverse Tech | Smarties APAC | Finalist |
| Secret Messages | Cadbury | Mondelēz International | Wavemaker | India | Brand Experience, Omnichannel Marketing, Spatial / AR / VR / NFT / Metaverse Tech, Social Media Marketing | Smarties APAC | Gold (3), Silver |
| The Power of Authenticity | Simple | Unilever | Mindshare | Vietnam | Instant Impact / Promotion | Smarties APAC | Finalist |
| A New Skipper in the Market | Skipper Limited | S K Bansal Group | Mindshare | India | Creator / Influencer / Celebrity Marketing | Smarties APAC | Bronze |
| Smile to Unlock: E-commerce Discounts Meet Joyful Engagement | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech, Integrated Ecommerce Innovation | Smarties APAC | Bronze (3) |
| Stop The Beauty Test | Dove | Unilever | Mindshare | India | Diversity & Inclusion | Smarties APAC | Silver |
| Women are made for more | Sunlight | Unilever | Mindshare | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Finalist |
| THE NET PRACTICE OF STOCK TRADING | Upstox | Upstox | Mindshare | India | Gaming, Gamification & E-Sports, Data Insights / Contextual Marketing, Real Time Marketing | Smarties APAC | Silver, Bronze (2) |
| The UV Alarmer | Vaseline | Unilever | Mindshare | Vietnam | Data Insights / Contextual Marketing | Smarties APAC | Silver |
| Thumbstopping Beauty Biases | Dove | Unilever | Mindshare | India | Social Impact Marketing, Real Time Marketing, Personalisation | Smarties APAC | Gold (2), Finalist |
| Trixy CineGame - 3 Layers of Fun | Kwality Wall's | Unilever | Mindshare | India | Experimental / Innovation Technology | Smarties APAC | Finalist |
| Dynamic Audio Campaign | CreamSilk | Unilever | Mindshare | Philippines | Audio / Voice / Sonic Branding | Smarties APAC | Finalist |
| Sales Rep of the Year! | Shikhar | Unilever | Mindshare | India | Live (Streaming) E-commerce | Smarties APAC | Gold |
| WHEN WAS THE LAST TIME YOU MET A DENTIST? | P/S | Unilever | Mindshare | Vietnam | Social Media Marketing, Brand Purpose / Activism, Customer Journey Marketing - Lead Generation / CRM, Product and / or Service Launch, Programmatic | Smarties APAC | Silver (2), Finalist (3) |
| Winning football fans over during the FIFA World Cup season with Coca-Cola | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
| Football Farewell: Letters to Our Legends | Yili | Yili Group | Mindshare | China (Mainland) | Creator / Influencer / Celebrity Marketing | Smarties APAC | Gold |
| #FaithNotForce | Bournvita | Mondelēz International | Wavemaker | India | Social Impact Marketing, Short or Long Form Video | Smarties India | Finalist (2) |
| #FridayRelease | Sprite | The Coca-Cola Company | EssenceMediacom | India | Social Media Marketing, Omnichannel Marketing | Smarties India | Bronze, Finalist |
| #SmileOutLoud | Colgate | Colgate-Palmolive Company | Wavemaker | India | Social Impact Marketing | Smarties India | Finalist |
| 5 Star Mush Detector | Cadbury | Mondelēz International | Wavemaker | India | Social Media Marketing | Smarties India | Gold |
| Xstream Fiber AR -Superfast speed for everyone’s needs | Bharti Airtel | Bharti Airtel | EssenceMediacom | India | Spatial / AR / VR / NFT / Metaverse Tech | Smarties India | Silver |
| Bijli Gul 2.0 - Power Off, Luminous On | Luminous Power Technologies | Luminous Power Technologies | Wavemaker | India | Cross Digital Media Marketing, Personalisation | Smarties India | Gold, Bronze |
| BringBack2011 | Oreo | Mondelēz International | Wavemaker | India | Cross Digital Media Marketing | Smarties India | Gold |
| Coffee Ka Better Half | BisCafe | Britannia Industries | Mindshare | India | Product and / or Service Launch | Smarties India | Gold |
| Connected Rakhi | Cadbury | Mondelēz International | Wavemaker | India | Experimental / Innovation Technology | Smarties India | Finalist |
| Proud Sponsors of Groundstaff | Cadbury | Mondelēz International | Wavemaker | India | Brand Purpose / Activism | Smarties India | Silver |
| #CheerForAllSports | Cadbury | Mondelēz International | Wavemaker | India | Diversity & Inclusion, Real Time Marketing, Customer (CX) / User Experience (UX) & Design | Smarties India | Bronze, Finalist (2) |
| Valentine's Day 2023 Gamified Engagement campaign | Cadbury | Mondelēz International | Wavemaker | India | Integrated Ecommerce Innovation | Smarties India | Finalist |
| Valentine's Day Unforgettable Love Tips | Cadbury | Mondelēz International | Wavemaker | India | Personalisation | Smarties India | Silver |
| Halloween Campaign 2022 | Chupa Chups | Perfetti Van Melle | Ogilvy | India | Experimental / Innovation Technology | Smarties India | Silver |
| ConFUSEing Controller | Cadbury | Mondelēz International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| Driving high ROI campaigns via Service Commerce for L'Oreal Professional Division | L'Oréal | L'Oréal | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Silver |
| First ever reusable & sustainable platform | Volvo | Geely | Mindshare | India | Spatial / AR / VR / NFT / Metaverse Tech | Smarties India | Gold |
| Halloween Treasure Hunt | Alpenliebe Juzt Jelly | Perfetti Van Melle | Wavemaker | India | Audio / Voice / Sonic Branding | Smarties India | Gold |
| How we hacked India's biggest reality show to drive performance goals. | Vodafone Idea Limited | Vodafone Idea Limited | Wavemaker | India | Omnichannel Marketing | Smarties India | Silver |
| India unites together to co-create next favorite Cadbury flavor | Cadbury | Mondelēz International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Smarties India | Bronze |
| Jeetega Bhai Jeetega Swadeshi Hi Jeetega | National Payments Corporation Of India | Government of India | EssenceMediacom | India | Product and / or Service Launch | Smarties India | Finalist |
| JioSaavn X Center Fresh Valentine's Day | JioSaavn | Jio Platforms | Wavemaker | India | Audio / Voice / Sonic Branding, Personalisation | Smarties India | Bronze, Finalist |
| JioSaavn X Limca Sportz | JioSaavn | Jio Platforms | EssenceMediacom | India | Audio / Voice / Sonic Branding | Smarties India | Finalist |
| Lets not just greet but meet this Diwali | Coca-Cola | The Coca-Cola Company | EssenceMediacom | India | Social Media Marketing | Smarties India | Silver |
| World Diabetes Day | Nutrichoice | Britannia Industries | Mindshare | India | Programmatic | Smarties India | Gold |
| One Home One Chance | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Digital Media Marketing, Experimental / Innovation Technology | Smarties India | Silver, Bronze |
| Oreo Recipes - Baker's republic of Oreo | Oreo | Mondelēz International | Wavemaker | India | Data Insights / Contextual Marketing | Smarties India | Finalist |
| Perk Chaapless Champion | Peek Freans | Mondelēz International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Smarties India | Finalist |
| Perk Disclaimers | Peek Freans | Mondelēz International | Wavemaker | India | Personalisation, Real Time Marketing | Smarties India | Gold, Bronze |
| SaveThe20Coin | Oreo | Mondelēz International | Wavemaker | India | Instant Impact / Promotion | Smarties India | Gold |
| Search for Change | Alphabet | EssenceMediacom | India | Brand Purpose / Activism, Diversity & Inclusion, Omnichannel Marketing | Smarties India | Gold, Silver, Finalist | |
| Shush The Hush - Bleed Shamelessly | Bill & Melinda Gates Foundation | Bill & Melinda Gates Foundation | Organic by MSL | India | Social Impact Marketing | Smarties India | Finalist |
| Secret Messages | Cadbury | Mondelēz International | Wavemaker | India | India Best in Show, Omnichannel Marketing, Brand Experience, Social Media Marketing, Customer (CX) / User Experience (UX) & Design | Smarties India | Gold, Silver, Finalist (2) |
| Stop The Beauty Test | Dove | Unilever | Mindshare | India | Diversity & Inclusion | Smarties India | Gold |
| Taking the Omnichannel Route: Dell Hyperlocal Campaign | Dell | Dell Technologies | EssenceMediacom | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Finalist |
| The Missing Chapter | Whisper | Procter & Gamble | EssenceMediacom | India | Social Impact Marketing | Smarties India | Gold |
| THE NET PRACTICE OF STOCK TRADING | Upstox | Upstox | Mindshare | India | Gaming, Gamification & E-Sports | Smarties India | Gold |
| The World's Biggest Football Party Ever | JioCinema | Network18 Group | Wavemaker | India | Cross Digital Media Marketing | Smarties India | Bronze |
| Thumbstopping Beauty Biases | Dove | Unilever | Mindshare | India | Real Time Marketing, Social Impact Marketing, Brand Experience | Smarties India | Silver, Finalist (2) |
| Gamified Audio Engagement Campaign-T20 WC’2022 | Thums Up | The Coca-Cola Company | EssenceMediacom | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| Transforming YouTube from view-only to a mobile-first creation destination | YouTube | Alphabet | EssenceMediacom | India | Cross Digital Media Marketing | Smarties India | Finalist |
| UNCUT with PRIDE | Livon | Marico Limited | Ogilvy | India | Diversity & Inclusion | Smarties India | Finalist |
| Sales Rep of the Year! | Shikhar | Unilever | Mindshare | India | Live (Streaming) E-commerce | Smarties India | Gold |
| Unveil Your Big Year Through Music | Aditya Birla Group | Aditya Birla Group | Mindshare | India | Customer (CX) / User Experience (UX) & Design | Smarties India | Finalist |
| When Lakme 'winged it' with Ankush | Lakmé | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing | Smarties India | Bronze |
| World’s first multiplex in Metaverse powered by WEB 3.0 technologies | Bharti Airtel | Bharti Airtel | EssenceMediacom | India | Experimental / Innovation Technology | Smarties India | Gold |
| #MoltoPemersatuPasutri | Molto | Unilever | Mindshare | Indonesia | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Silver, Finalist |
| Awal Semua Kebaikan | Bebelac | Danone | Wavemaker | Indonesia | Social Impact Marketing | Smarties Indonesia | Finalist |
| Bango x Love Caca - Indonesia's First Virtual Influencer | Bango | Unilever | Mindshare | Indonesia | Spatial / AR / VR / NFT / Metaverse Tech | Smarties Indonesia | Finalist |
| Unleash Greatness | Vuse | British American Tobacco | EssenceMediacom | Indonesia | Real Time Marketing, Programmatic | Smarties Indonesia | Bronze, Finalist |
| The Dawn Of A New Era in Remarketing with Personalisation | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Personalisation | Smarties Indonesia | Bronze |
| Breaking Barriers for Movement | Rexona | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Finalist |
| Bruntusan Gone, Hijab On | Pond's | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Gold |
| Building Stronger roots in the Holy Month | Lifebuoy | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties Indonesia | Gold |
| Empowering Movement Through Inclusion | Rexona | Unilever | Mindshare | Indonesia | Diversity & Inclusion | Smarties Indonesia | Finalist |
| Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang | Pepsodent | Unilever | Mindshare | Indonesia | Social Impact Marketing, Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Gold, Silver |
| Energy Nusantara, Celebrating & Preserving Traditional Indonesian Sports | Milo | Nestlé | Wunderman Thompson | Indonesia | Social Impact Marketing | Smarties Indonesia | Bronze |
| EUDG #SetiapUBeriKebaikan Campaign | Unilever | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Bronze |
| Feast Pop Hijacks the World Cup | Wall's | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Bronze |
| From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Spatial / AR / VR / NFT / Metaverse Tech, Customer (CX) / User Experience (UX) & Design, Programmatic | Smarties Indonesia | Silver, Bronze, Finalist |
| Bright Complete Anti Acne - Drawat Masteclass | Garnier | L'Oréal | Wavemaker | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
| Amplifying Product Unique Selling Point through Gamification | Garnier | L'Oréal | Wavemaker | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| HeartSpeak: Voice of the Voiceless | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Brand Experience, Experimental / Innovation Technology | Smarties Indonesia | Gold, Finalist |
| Taking a stand against bad breath | Listerine | Johnson & Johnson | Wunderman Thompson | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Finalist |
| Sense of Purpose – Catalyze the Indonesian consumer consciousness towards sustainability | L'Oréal | L'Oréal | Wavemaker | Indonesia | Social Impact Marketing | Smarties Indonesia | Finalist |
| Magnum Opus | Magnum | Unilever | Mindshare | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
| Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women | Vaseline | Unilever | Mindshare | Indonesia | Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video | Smarties Indonesia | Finalist (2) |
| Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress | Clear | Unilever | Mindshare | Indonesia | Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing | Smarties Indonesia | Bronze (2), Finalist |
| No Stress when it's CLEAR | Clear | Unilever | Mindshare | Indonesia | Omnichannel Marketing | Smarties Indonesia | Finalist |
| Owning micro-moments with #AQUADULU | AQUA | Danone | Wavemaker | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
| Miracles Conditioner – No More Setengah-setengah | Pantene | Procter & Gamble | EssenceMediacom | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Silver |
| Pretz Captivated Indonesian Gen Z with Online-to-Offline experience | Pretz | Mondelēz International | Wavemaker | Indonesia | Data Insights / Contextual Marketing, O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Finalist (2) |
| Rock The Shopping Cart: Lazada Karaoke Art Builds Connections – Essencemediacom/ YMT | Lazada | Alibaba Group | EssenceMediacom | Indonesia | Experimental / Innovation Technology, Audio / Voice / Sonic Branding | Smarties Indonesia | Silver, Finalist |
| Royco Nutrimenu : Eat for Good | Royco | Unilever | Mindshare | Indonesia | Programmatic | Smarties Indonesia | Finalist |
| Samsung and Telkomsel DigiAds Collaboration Bringing Digital Access To All | Samsung | Samsung | Mindshare | Indonesia | Diversity & Inclusion | Smarties Indonesia | Gold |
| Multi-Player Battle: Raja Galaxy | Samsung Galaxy | Samsung | Mindshare | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
| Smelling Good vs. Looking Good: AXE's Mini Market Promotions | AXE | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Silver |
| Smile to Unlock: E-commerce Discounts Meet Joyful Engagement | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Programmatic, Spatial / AR / VR / NFT / Metaverse Tech, Personalisation | Smarties Indonesia | Silver, Bronze, Finalist |
| Spreading Love, Creating Impact: The 'Speak Up for Love' Story | Closeup | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Gold |
| Conditioning the Nation | Sunsilk | Unilever | Mindshare | Indonesia | Omnichannel Marketing | Smarties Indonesia | Finalist |
| The Unequal Dinner | Durex | Reckitt | EssenceMediacom | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
| The WOW Launch 2023 | Samsung | Samsung | Mindshare | Indonesia | Product and / or Service Launch | Smarties Indonesia | Finalist |
| Take the wrinkles out of your life | Molto | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Gold |
| Voice to CLEAR Your Head | Clear | Unilever | Mindshare | Indonesia | Audio / Voice / Sonic Branding | Smarties Indonesia | Finalist |
| 30th Anniversary - #Wall'sHappyJingle | Wall's | Unilever | Mindshare | Indonesia | Audio / Voice / Sonic Branding | Smarties Indonesia | Silver |
| We Skincare About You: Bringing New York to Jakarta | Kiehl's | L'Oréal | Wavemaker | Indonesia | Brand Experience | Smarties Indonesia | Bronze |
| Winning football fans over during the FIFA World Cup season with Coca-Cola | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Silver |
| Winning Local Battle in Central Java Region | AQUA | Danone | Wavemaker | Indonesia | Omnichannel Marketing | Smarties Indonesia | Bronze |
| Worth It Squad: Putting the Spotlight on Diverse Indonesian Beauty | L'Oréal | L'Oréal | Wavemaker | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
| KOL-Powered Immersive Shopping Experience | Tresemme | Unilever | Mindshare | Philippines | Philippines Best in Show, Cross Digital Media Marketing, Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Philippines | Gold, Silver, Finalist |
| Accelerating the Next-Generation Ford Territory Launch Through Navigational Data | Ford | The Ford Motor Company | Mindshare | Philippines | Product and / or Service Launch | Smarties Philippines | Finalist |
| Man at His Best | AXE | Unilever | Mindshare | Philippines | Brand Experience | Smarties Philippines | Finalist |
| Best-Ever Summer: making Revenge Travel possible through social entertainment | Sunsilk | Unilever | Mindshare | Philippines | Social Media Marketing | Smarties Philippines | Finalist |
| Do the #RexonaFirstDayVibe | Rexona | Unilever | Mindshare | Philippines | Short or Long Form Video, Instant Impact / Promotion | Smarties Philippines | Silver, Finalist |
| Empowering Young Filipino Changemakers to Get Dirty for Good | Breeze | Unilever | Mindshare | Philippines | Brand Purpose / Activism | Smarties Philippines | Bronze |
| Empowers Modern Filipinas to be their Best | CreamSilk | Unilever | Mindshare | Philippines | Instant Impact / Promotion, Product and / or Service Launch | Smarties Philippines | Silver, Bronze |
| Everest - Maximizing Household Data to Capture High-Value Consumers | Ford | The Ford Motor Company | Mindshare | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Silver |
| How AI helped Rebisco Sandwich's Growth in the Category | Rebisco | Rebisco | Mindshare | Philippines | Programmatic | Smarties Philippines | Bronze |
| Create Your Own Tinola Adventure | Knorr | Unilever | Mindshare | Philippines | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Silver |
| Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills | Knorr | Unilever | Mindshare | Philippines | Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design | Smarties Philippines | Gold, Silver |
| RECIPE DCO CAMPAIGN | Maggi | Nestlé | OpenMind | Philippines | Personalisation | Smarties Philippines | Gold |
| #BringYourClayGame from Gaming to Grooming | Master | Unilever | Mindshare | Philippines | Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Philippines | Bronze (2), Finalist |
| Have the Courage to Stand Up | Nescafé | Nestlé | OpenMind | Philippines | Short or Long Form Video | Smarties Philippines | Gold |
| Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign | KFC | Yum! Brands | Wavemaker | Philippines | Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports | Smarties Philippines | Gold, Finalist |
| Nurture a Gifted Brain with Promil® | Promil | Nestlé | OpenMind | Philippines | Cross Digital Media Marketing | Smarties Philippines | Finalist |
| Panacea Red AR Filter | Pond's | Unilever | Mindshare | Philippines | Programmatic, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Philippines | Finalist (2) |
| Personalization with Pond's | Pond's | Unilever | Mindshare | Philippines | Cross Digital Media Marketing | Smarties Philippines | Finalist |
| Kada Spin, Sure Win (Win for Every Spin): Engaging Filipino Consumers with prizes and rewards | Surf | Unilever | Mindshare | Philippines | Instant Impact / Promotion | Smarties Philippines | Silver |
| Live Streamer Collaboration: “From One Wise Mom to Another | Surf | Unilever | Mindshare | Philippines | Brand Experience | Smarties Philippines | Gold |
| Survival of the Freshest | Rexona | Unilever | Mindshare | Philippines | Brand Experience | Smarties Philippines | Finalist |
| The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic | Selecta | Unilever | Mindshare | Philippines | Brand Purpose / Activism | Smarties Philippines | Bronze |
| Dynamic Audio Campaign | CreamSilk | Unilever | Mindshare | Philippines | Personalisation | Smarties Philippines | Silver |
| You Are My #1 Mom | Nido | Nestlé | OpenMind | Philippines | Short or Long Form Video, Cross Digital Media Marketing | Smarties Philippines | Gold, Silver |
| #Lethergrow | Dove | Unilever | Mindshare | Thailand | Brand Purpose / Activism, Social Impact Marketing | Smarties Thailand | Gold, Silver |
| Dirt Run Battle | Breeze | Unilever | Mindshare | Thailand | Brand Experience, Brand Purpose / Activism | Smarties Thailand | Finalist (2) |
| Live Your Way | Boonthavorn | Boonthavorn | Wavemaker | Thailand | Personalisation | Smarties Thailand | Bronze |
| Triple Gluta Serum x Miss Grand Thailand | Pond's | Unilever | Mindshare | Thailand | Brand Experience, Creator / Influencer / Celebrity Marketing | Smarties Thailand | Gold, Silver |
| "Quiet" Nature Regenerates Your "Loud" Life | La Vie | Nestlé | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Gold |
| 2PM Positive Ride | Berocca | Bayer Group | EssenceMediacom | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Gold |
| Powderfilled campaign | Alpenliebe | Perfetti Van Melle | Wavemaker | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech, Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Bronze, Finalist (2) |
| From PROMO to FOMO | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Bronze (2) |
| Beating the Heat with Context and Content | Sprite | The Coca-Cola Company | EssenceMediacom | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech, Data Insights / Contextual Marketing | Smarties Vietnam | Gold, Silver |
| Bia Saigon Masterbrand Tet 2023 - 63 is 1 | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Omnichannel Marketing, Cross Digital Media Marketing, Programmatic | Smarties Vietnam | Gold (2), Finalist |
| Connecting with Nature, Regenerating the Youth - LaVie's success story | La Vie | Nestlé | Mindshare | Vietnam | Social Media Marketing | Smarties Vietnam | Silver |
| DATA – NEXT-GEN ENGINE | Ford | The Ford Motor Company | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Finalist |
| Kotex Fights Back Period Stigma - Bloody Awesome Series | Kotex | Kimberly-Clark | Mindshare | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Gold |
| Weather Rescue - A Novo “Skincare” Solution For This Summer | Grab | Grab | Mindshare | Vietnam | Brand Experience, Real Time Marketing | Smarties Vietnam | Finalist (2) |
| How A Value Of Sport Broke A Traditional Vietnamese Prejudice About Success | Milo | Nestlé | Ogilvy | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Finalist |
| How La Vie 19 Liters Transforms Its Business Model | La Vie | Nestlé | Mindshare | Vietnam | Data Insights / Contextual Marketing, Integrated Ecommerce Innovation | Smarties Vietnam | Silver, Finalist |
| How Maggi Preserves the Cultural Heritage Of Vietnam Through Local Ingredients Across 63 Provinces | Maggi | Nestlé | Ogilvy | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Finalist |
| Mentos Fanta Limited Edition Launch - The Most Unexpected Collaboration Ever | Mentos | Perfetti Van Melle | Wavemaker | Vietnam | Product and / or Service Launch | Smarties Vietnam | Bronze |
| Nutifood GrowPLUS+ Super Mom | Nutifood GrowPLUS+ | NutiFood | Mindshare | Vietnam | Instant Impact / Promotion | Smarties Vietnam | Finalist |
| Ride On Father, Ride On Children | Shell | Shell | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design, Experimental / Innovation Technology | Smarties Vietnam | Silver (2) |
| 150th Anniversary campaign on Lazada | Shiseido | Shiseido | Wavemaker | Vietnam | Integrated Ecommerce Innovation | Smarties Vietnam | Finalist |
| TECHCOMBANK CASA | Techcombank | Techcombank | Mindshare | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties Vietnam | Bronze |
| Techcombank Marathon 2022 | Techcombank | Techcombank | CLICKMEDIA | Vietnam | Social Impact Marketing | Smarties Vietnam | Finalist |
| Turning Around A Beer Brand By Not Acting Like A Beer Brand | Bia Saigon | ThaiBev | Ogilvy | Vietnam | Product and / or Service Launch, Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Silver, Finalist |
| A SuperFresh Journey with Refika Birgül | SuperFresh | Y?ld?z Holding | Wunderman Thompson | Turkey | Short or Long Form Video, Omnichannel Marketing | Smarties EMEA | Gold, Finalist |
| ASPIRIN´S DOOH CAMPAIGN: THE POWER OF DATA-DRIVEN TARGETING | Bayer | Bayer Group | EssenceMediacom | Austria | Data Insights / Contextual Marketing, Digital Out-of-Home (DOOH) | Smarties EMEA | Gold (2) |
| Consideration Uplift | Beko | Koç Holding | Ingage | France | Performance Marketing | Smarties EMEA | Bronze |
| Sustainability Communication | Beko | Koç Holding | Ingage | Turkey | Sustainability | Smarties EMEA | Finalist |
| Breaking Barriers: e.l.f. Cosmetics' Inclusive Advertising Campaign Powered by AI | e.l.f. Cosmetics | e.l.f. Cosmetics | Wavemaker | UK | Diversity & Inclusion | Smarties EMEA | Silver |
| Bright Sides | Nando's | Nando's | VMLY&R | South Africa | Cross Digital Media Marketing, Brand Experience, Real Time Marketing | Smarties EMEA | Gold (2), Silver |
| Ecosystem | Turkcell | Turkcell | Mindshare | Turkey | Product and / or Service Launch | Smarties EMEA | Finalist |
| First Party Data Project | Arçelik | Koç Holding | Ingage | Turkey | Performance Marketing | Smarties EMEA | Finalist |
| F-MAX Germany | Ford | The Ford Motor Company | Ingage | Germany | Gaming, Gamification & E-Sports, Customer (CX) / User Experience (UX) & Design | Smarties EMEA | Finalist (2) |
| EcoAnxiety | Grundig | Koç Holding | Ingage | Germany | Sustainability | Smarties EMEA | Bronze |
| Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder | South Africa | Experimental / Innovation Technology | Smarties EMEA | Bronze |
| Make Permanent Peony Scent Last | Yumo? | Unilever | Wunderman Thompson | Turkey | Contextual and Geo Targeting, Digital Out-of-Home (DOOH) | Smarties EMEA | Finalist (2) |
| Soul Satisfaction Chatbot | Grundig | Koç Holding | Ingage | Turkey | Experimental / Innovation Technology, Sustainability, Social Messaging / Chat Apps / Text Messaging | Smarties EMEA | Gold, Silver, Finalist |
| Solo YTM | Solo | Eczac?ba?? Group | Ingage | Turkey | Creator / Influencer / Celebrity Marketing, Integrated Ecommerce Innovation | Smarties EMEA | Gold, Finalist |
| Today's Bread Forever | Brennans Bread | Brennans Bakeries | Mindshare | Ireland | Social Media Marketing, Spatial / AR / VR / NFT / Metaverse Tech | Smarties EMEA | Finalist (2) |
| What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Product and / or Service Launch | Smarties EMEA | Gold |
| There is No Better | Yumo? | Unilever | Wunderman Thompson | Turkey | Omnichannel Marketing, Personalisation, Real Time Marketing, Digital Out-of-Home (DOOH), Experimental / Innovation Technology | Smarties EMEA | Gold (2), Bronze (2), Finalist |
| CTV meets DCO: Bringing Personalisation to the big Screen | KFC | Yum! Brands | Wavemaker | Germany | Personalisation | Smarties Germany | Bronze |
| Dt. Telekom and partners are utilizing the power of media to generate donations for the earthquake victims in Turkey & Syria | Deutsche Telekom | Deutsche Telekom | Mindshare | Germany | Social Impact Marketing | Smarties Germany | Bronze |
| F-MAX Germany | Ford | The Ford Motor Company | Ingage | Germany | Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports | Smarties Germany | Finalist (2) |
| Golden X-Mas with ANNEMARIE BÖRLIND x NOVALANALOVE | Annemarie Börlind | Annemarie Börlind | Wavemaker | Germany | Creator / Influencer / Celebrity Marketing | Smarties Germany | Bronze |
| EcoAnxiety | Grundig | Koç Holding | Ingage | Germany | Sustainability | Smarties Germany | Bronze |
| How L’Oréal Paris Revitalift won the Vitamin C game with Advocacy | L'Oréal | L'Oréal | Wavemaker | Germany | Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing | Smarties Germany | Bronze (2) |
| Pioneering a high-value customers targeting approach using AI driven technologies | Bayer Vital GmbH | Bayer Group | EssenceMediacom | Germany | Experimental / Innovation Technology | Smarties Germany | Bronze |
| You're the Voice! Your voice, your power against hate speech | Deutsche Telekom | Deutsche Telekom | Mindshare | Germany | Brand Purpose / Activism, Diversity & Inclusion | Smarties Germany | Bronze (2) |
| 25th November, I Exist | Vodafone | Vodafone | VMLY&R | Turkey | Social Impact Marketing, Data Insights / Contextual Marketing, Data Insights / Contextual Marketing, Cross Digital Media Marketing | Smarties Turkey | Silver, Bronze, Finalist (2) |
| A SuperFresh Journey with Refika Birgül | SuperFresh | Y?ld?z Holding | Wunderman Thompson | Turkey | Creator / Influencer / Celebrity Marketing, Short or Long Form Video, Cross Digital Media Marketing, Omnichannel Marketing | Smarties Turkey | Finalist (4) |
| UCL Pro Ball CGI | adidas | adidas | EssenceMediacom | Turkey | Spatial / AR / VR / NFT / Metaverse Tech | Smarties Turkey | Finalist |
| Didn't See That Coming | adidas | adidas | EssenceMediacom | Turkey | Gaming, Gamification & E-Sports, Brand Experience | Smarties Turkey | Gold, Silver |
| UCLF Ticket Raffle | adidas | adidas | EssenceMediacom | Turkey | Instant Impact / Promotion, Brand Experience | Smarties Turkey | Finalist (2) |
| Podcast Hack | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | Audio / Voice / Sonic Branding | Smarties Turkey | Bronze |
| Coke Studio | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
| Daha Daha Loyalty | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | Performance Marketing, Customer Journey Marketing - Lead Generation / CRM | Smarties Turkey | Silver, Finalist |
| Dynavit Precision Marketing | Dynavit | Eczac?ba?? Group | Ingage | Turkey | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Finalist |
| Double Up | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Co-branded Marketing, Brand Purpose / Activism | Smarties Turkey | Bronze, Finalist |
| Fanta Fest | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Brand Experience, Contextual and Geo Targeting, Data Insights / Contextual Marketing, Personalisation | Smarties Turkey | Finalist (4) |
| The Most Beautiful Transformation | Filli Boya | Nippon Paint Holdings Co. Ltd | Mindshare | Turkey | Brand Purpose / Activism, Diversity & Inclusion | Smarties Turkey | Finalist (2) |
| Seo&Content Strategy For Organic Growth | Filli Boya | Nippon Paint Holdings Co. Ltd | Mindshare | Turkey | Customer (CX) / User Experience (UX) & Design, Data Insights / Contextual Marketing, Personalisation | Smarties Turkey | Finalist (3) |
| First Party Data Project | Arçelik | Koç Holding | Ingage | Turkey | Performance Marketing | Smarties Turkey | Silver |
| Soul Satisfaction Chatbot | Grundig | Koç Holding | Ingage | Turkey | Social Media Marketing, Sustainability, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging | Smarties Turkey | Gold, Silver (2), Finalist |
| H?Y Relaunch / Dropping the link | Vodafone | Vodafone | VMLY&R | Turkey | Integrated Ecommerce Innovation, Product and / or Service Launch | Smarties Turkey | Bronze, Finalist |
| Odea Cash Reward Campaign | Odeabank | Bank Audi | Wavemaker | Turkey | Customer Journey Marketing - Lead Generation / CRM, Performance Marketing | Smarties Turkey | Finalist (2) |
| Okey Rotar | Okey | Eczac?ba?? Group | Ingage | Turkey | Brand Experience, Cross Digital Media Marketing | Smarties Turkey | Finalist (2) |
| Stay in the Moment with Okey Rotar! | Okey | Eczac?ba?? Group | VMLY&R | Turkey | Product and / or Service Launch, Omnichannel Marketing | Smarties Turkey | Gold, Finalist |
| PUBG Mobile King Menu | Burger King | Restaurant Brands International | VMLY&R | Turkey | Product and / or Service Launch, Co-branded Marketing, Co-branded Marketing, Short or Long Form Video | Smarties Turkey | Gold (3), Finalist |
| Real people, Real videos, a Real partnership | Lipton | PepsiCo | Mindshare | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Bronze |
| Bamboo TK Communication | Solo | Eczac?ba?? Group | Ingage | Turkey | Omnichannel Marketing | Smarties Turkey | Bronze |
| Solo YTM | Solo | Eczac?ba?? Group | Ingage | Turkey | Performance Marketing, Social Media Marketing, Integrated Ecommerce Innovation | Smarties Turkey | Silver, Bronze, Finalist |
| World Cup Special with Tuki | Burger King | Restaurant Brands International | VMLY&R | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
| Create Your Own Friday | Turkcell | Turkcell | Mindshare | Turkey | Contextual and Geo Targeting, Performance Marketing | Smarties Turkey | Finalist (2) |
| Twittburcc | Turkcell | Turkcell | Mindshare | Turkey | Social / Influencer Commerce | Smarties Turkey | Finalist |
| Uni Baby Mobile PN Integrated 3D Effect Programmatic Outdoor | Uni Baby | Eczac?ba?? Group | Mindshare | Turkey | Contextual and Geo Targeting | Smarties Turkey | Finalist |
| Uni Baby Refill | Uni Baby | Eczac?ba?? Group | Ingage | Turkey | Sustainability | Smarties Turkey | Finalist |
| What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Instant Impact / Promotion, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch, Product and / or Service Launch | Smarties Turkey | Bronze, Finalist (3) |
| Whopper Delivery Points | Burger King | Restaurant Brands International | VMLY&R | Turkey | Integrated Ecommerce Innovation, Small Budget, Big Impact | Smarties Turkey | Silver, Finalist |
| World Animal Day %40 Promotion Campaign | CarrefourSA | Sabanc? Holding | EssenceMediacom | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
| We Stand By You | Vodafone | Vodafone | VMLY&R | Turkey | Brand Purpose / Activism | Smarties Turkey | Finalist |
| There is No Better | Yumo? | Unilever | Wunderman Thompson | Turkey | Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing | Smarties Turkey | Gold (4), Bronze, Finalist (3) |
| #StandUpToJewishHate | Foundation to Combat Antisemitism | Foundation to Combat Antisemitism | Mindshare | USA | Omnichannel Marketing, Social Impact Marketing | Smarties X | Gold, Silver |
| #TurnYourBack | Dove | Unilever | Mindshare | USA | Brand Purpose / Activism, Social Impact Marketing | Smarties X | Gold (2) |
| 100 Girls, 100 Kinds of Beauty | Dove | Unilever | Mindshare | China (Mainland) | Short or Long Form Video, Omnichannel Marketing | Smarties X | Gold (2) |
| Beating the Heat with Context and Content | Sprite | The Coca-Cola Company | EssenceMediacom | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech | Smarties X | Silver |
| Amateur Esports League: Leveling Up the Customer Relationship | Castrol | BP | Mindshare | China (Mainland) | Instant Impact / Promotion | Smarties X | Gold |
| Choose La Vie - Your 30 years of Natural Goodness and more | La Vie | Nestlé | OpenMind | Vietnam | Short or Long Form Video | Smarties X | Finalist |
| Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress | Clear | Unilever | Mindshare | Indonesia | Digital Out-of-Home (DOOH) | Smarties X | Silver |
| KPL Player Cards Launch | Clear | Unilever | Mindshare | China (Mainland) | Creator / Influencer / Celebrity Marketing, Gaming, Gamification & E-Sports, Product and / or Service Launch, Live (Streaming) E-commerce | Smarties X | Gold, Silver, Bronze, Finalist |
| Discover China's Endemic Species | Qualcomm | Qualcomm | Mindshare | China (Mainland) | Short or Long Form Video | Smarties X | Bronze |
| From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Personalisation | Smarties X | Gold |
| How La Vie 19 Liters Transforms Its Business Model | La Vie | Nestlé | OpenMind | Vietnam | Integrated Ecommerce Innovation | Smarties X | Gold |
| Impact Index | Tyson | Tyson Foods | Mindshare | USA | Diversity & Inclusion | Smarties X | Bronze |
| Indeed Rising Voices Season 2 | Indeed | Recruit Holdings | EssenceMediacom | USA | Brand Purpose / Activism | Smarties X | Bronze |
| Let Your Sole Out | Gushers | General Mills | Mindshare | USA | Spatial / AR / VR / NFT / Metaverse Tech | Smarties X | Bronze |
| Pride - The Discrimination Removal | Lifebuoy | Unilever | Mindshare | Vietnam | Data Insights / Contextual Marketing | Smarties X | Bronze |
| Tet 2022 - The Safe Ticket Home | Lifebuoy | Unilever | Mindshare | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Contextual Targeting | Smarties X | Silver, Bronze |
| L'Occitane's Programmatic Flank Maneuver | L'Occitane | L'Occitane | Mindshare | China (Mainland) | Data Insights / Contextual Marketing | Smarties X | Finalist |
| Destination Aranya | Louis Vuitton | LVMH | Mindshare | China (Mainland) | Best in Show, Brand Experience, Customer (CX) / User Experience (UX) & Design, Product and / or Service Launch | Smarties X | Gold, Silver (2) |
| Moça - Better Together | Leite Moça | Nestlé | Ogilvy | Brazil | Co-branded Marketing, Diversity & Inclusion, Small Budget, Big Impact | Smarties X | Finalist (3) |
| Propelling Restaurants to Stardom | KangShiFu | Master Kong | Mindshare | China (Mainland) | Cross Digital Media Marketing, Social Media Marketing | Smarties X | Gold, Silver |
| Ride On Father, Ride On Children | Shell | Shell | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties X | Bronze |
| Running While Black | adidas | adidas | EssenceMediacom | USA | Diversity & Inclusion | Smarties X | Finalist |
| See My Skin | Vaseline | Unilever | Mindshare | USA | Brand Purpose / Activism, Social Impact Marketing | Smarties X | Bronze, Finalist |
| Shoppable Walmart Hub | Castrol | BP | Mindshare | USA | Integrated Ecommerce Innovation | Smarties X | Gold |
| Smile to Unlock: E-commerce Discounts Meet Joyful Engagement | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Spatial / AR / VR / NFT / Metaverse Tech | Smarties X | Gold |
| Floorcare – Sorry for your inconvenience | Sunlight | Unilever | Mindshare | Vietnam | Social Media Marketing | Smarties X | Bronze |
| Sunquick FoodPanda Mixologists | Sunquick | CO-RO | Mindshare | Malaysia | Small Budget, Big Impact | Smarties X | Gold |
| Surf Sisters - Unlocking Mekong Delta | Surf | Unilever | Mindshare | Vietnam | Social Messaging / Chat Apps / Text Messaging | Smarties X | Bronze |
| The Best Pink Care Reminder | Dove | Unilever | Mindshare | Vietnam | Contextual Targeting, Social Impact Marketing | Smarties X | Gold, Finalist |
| The Milestone Initiative | Ally | Ally | EssenceMediacom | USA | Co-branded Marketing, Short or Long Form Video, Social Impact Marketing | Smarties X | Bronze (3) |
| The Power of Authenticity | Simple | Unilever | Mindshare | Vietnam | Performance Marketing | Smarties X | Finalist |
| The UV Alarmer | Vaseline | Unilever | Mindshare | Vietnam | Digital Out-of-Home (DOOH) | Smarties X | Gold |
| What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Product and / or Service Launch | Smarties X | Finalist |
| WHEN WAS THE LAST TIME YOU MET A DENTIST? | P/S | Unilever | Mindshare | Vietnam | Programmatic, Real Time Marketing, Social Messaging / Chat Apps / Text Messaging | Smarties X | Silver (3) |
| Football Farewell: Letters to Our Legends | Yili | Yili Group | Mindshare | China (Mainland) | Cross Digital Media Marketing | Smarties X | Finalist |
| #StandUpToJewishHate | Foundation to Combat Antisemitism | Foundation to Combat Antisemitism | Mindshare | USA | North America Best in Show, Brand Purpose / Activism, Social Impact Marketing, Omnichannel Marketing | Smarties North America | Gold (3) |
| #TurnYourBack | Dove | Unilever | Mindshare | USA | Brand Purpose / Activism, Social Impact Marketing, Social Media Marketing | Smarties North America | Silver, Bronze (2) |
| “Mess Free Hero” | Old El Paso | General Mills | Mindshare | USA | Product and / or Service Launch | Smarties North America | Gold |
| Impact Index | Tyson | Tyson Foods | Mindshare | USA | Data Insights / Contextual Marketing | Smarties North America | Bronze |
| Indeed Rising Voices Season 2 | Indeed | Recruit Holdings | EssenceMediacom | USA | Short or Long Form Video, Social Impact Marketing | Smarties North America | Silver, Bronze |
| Let Your Sole Out | Gushers | General Mills | Mindshare | USA | Spatial / AR / VR / NFT / Metaverse Tech | Smarties North America | Silver |
| ReTok Shop | Nature Valley | General Mills | Mindshare | USA | Social Media Marketing | Smarties North America | Bronze |
| Redefining Convenience: QuikTrip's In-Game Advertising Journey | QuikTrip | QuikTrip | VMLY&R | USA | Gaming, Gamification & E-Sports | Smarties North America | Finalist |
| Shoppable Walmart Hub | Castrol | BP | Mindshare | USA | Integrated Ecommerce Innovation | Smarties North America | Gold |
| The Milestone Initiative | Ally | Ally | EssenceMediacom | USA | Co-branded Marketing, Diversity & Inclusion | Smarties North America | Gold, Silver |
| Words + Music | Audible | Amazon | Wavemaker | USA | Creator / Influencer / Celebrity Marketing, Brand Experience | Smarties North America | Bronze, Finalist |
| Con Todo | Movistar | Telefónica | Wunderman Thompson | Argentina | Experiencia de Marca (Brand Experience), Integración de Plataformas & DOOH (Cross Platform & DOOH), Marketing en Redes Sociales (Social Media Marketing), Marketing de influenciadores y Creadores (Creadores/ Influence Marketing) | Smarties Hispanic LATAM | Bronze (2), Finalist (2) |
| Serenito without stamps: The end of the debate between parents and children | Serenito | Danone | VMLY&R | Argentina | Lanzamiento de Producto/Servicio (Product/Service Launch) | Smarties Hispanic LATAM | Gold |
| Shell in New Generations | Shell | Shell | VMLY&R Commerce | Argentina | Juegos / Gamificación y E-Sports (Gaming, Gamification & E-Sports) | Smarties Hispanic LATAM | Finalist |
| Your Music ft. YOY | YOY | Industrial and Commercial Bank of China | VMLY&R | Argentina | Experiencia de Marca (Brand Experience) | Smarties Hispanic LATAM | Finalist |
| YOY and Nadie Dice Nada, an action that speaks volumes. | YOY | Industrial and Commercial Bank of China | VMLY&R | Argentina | Marketing de influenciadores y Creadores (Creadores/ Influence Marketing) | Smarties Hispanic LATAM | Silver |
| The free app to get to your next plan. | YOY | Industrial and Commercial Bank of China | VMLY&R | Argentina | Impacto Inmediato/ Promociones (Instant Impact), Lanzamiento de Producto/Servicio (Product/Service Launch) | Smarties Hispanic LATAM | Bronze (2) |
| The re-Z of happiness. | YOY | Industrial and Commercial Bank of China | VMLY&R | Argentina | Marketing de influenciadores y Creadores (Creadores/ Influence Marketing), Generación de Leads/CRM (Lead Generation/CRM) | Smarties Hispanic LATAM | Bronze, Finalist |
| Bafocalipse | Listerine | Johnson & Johnson | Wunderman Thompson | Brazil | Best in Show, Experiência de Marca (Brand Experience), Geração de Leads/ CRM (Lead Generation/CRM) | Smarties Brazil | Gold (2) |
| A-Bis-tinência | BIS | Mondelēz International | DAVID | Brazil | Vídeo (Video/ Short Video/ Long Video/AR/ VR) | Smarties Brazil | Finalist |
| Amstel Libertadores - The Biggest Stadium in the World is the Bar with Amstel | Amstel | Heineken | HNK Lab | Brazil | Integração de Plataformas & DOOH (Cross Platform & DOOH), Marketing de influenciadores e criadores (Creators/ Influence Marketing) | Smarties Brazil | Bronze, Finalist |
| Magic Audios | Coca-Cola | The Coca-Cola Company | Ogilvy | Brazil | Impacto Instantâneo/ Promoção (Instant Impact), Inovação (Innovation), Tecnologias Facilitadoras (Enabling Technologies), CX/ UX (Customer Experience/ User Experience) | Smarties Brazil | Gold (3), Finalist |
| Bisinho: The Hottest Meme of Generation Z | BIS | Mondelēz International | DAVID | Brazil | Marketing de Mídia Social (Social Media Marketing) | Smarties Brazil | Finalist |
| Game Time | Coca-Cola | The Coca-Cola Company | Ogilvy | Brazil | E-commerce/ Retail Media, Impacto Instantâneo/ Promoção (Instant Impact) | Smarties Brazil | Silver (2) |
| Inedible FlipFlop | Brizza Arezzo | Arezzo | Mirum | Brazil | Tecnologias Facilitadoras (Enabling Technologies) | Smarties Brazil | Silver |
| Our Year in a Zap | Lacta | Mondelēz International | DAVID | Brazil | Experiência de Marca (Brand Experience), Inovação (Innovation) | Smarties Brazil | Finalist (2) |
| Promotion - It's Good For You | Nestlé | Nestlé | Ogilvy | Brazil | Geração de Leads/ CRM (Lead Generation/CRM), Impacto Instantâneo/ Promoção (Instant Impact) | Smarties Brazil | Bronze, Finalist |
| Surreal Burgers | Coca-Cola | The Coca-Cola Company | Ogilvy | Brazil | Impacto Instantâneo/ Promoção (Instant Impact) | Smarties Brazil | Finalist |
| OZWORLD | adidas | adidas | EssenceMediacom | China (Mainland) | Metaverse Technology landing | Smarties China | Gold |
| Clear x Su Yiming’s “Fearless 1980” Digital Collectibles | Clear | Unilever | Mindshare | China (Mainland) | Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Silver, Bronze |
| Colonel KI’s Collector Cards | KFC | Yum! Brands | Mindshare | China (Mainland) | Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Silver, Bronze (2) |
| Dirt For Good (China) | OMO | Unilever | Mindshare | China (Mainland) | Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Silver, Bronze |
| Find Your Flavour | Lay's | PepsiCo | Mindshare | China (Mainland) | Social E-commerce, Brand Awareness/Experience Improvement/Product or Service Launch, Brand Creative Content | Smarties China | Gold, Silver, Bronze |
| Powerful without Sugar | KangShiFu | Master Kong | Mindshare | China (Mainland) | Brand Awareness/Experience Improvement/Product or Service Launch, 'Consumer Experience, 'Social E-commerce | Smarties China | Silver, Bronze (2) |
| The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China (Mainland) | Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold (2) |
| Tokyo Olympics Project | Dell | Dell Technologies | EssenceMediacom | China (Mainland) | Other Artificial Intelligence Technology | Smarties China | Silver |
| FRONT Model Helped Philips Win New Consumers as a Heritage Brand | Philips | Philips | Wavemaker | China (Mainland) | Data/Insight | Smarties China | Bronze |
| Rural Revitalization Campaign | Yili Guliduo | Yili Group | Mindshare | China (Mainland) | Sustainable marketing | Smarties China | Gold |
| Vim Black for Men | Vim | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding | Smarties APAC | Silver, Finalist |
| Vim Black for Men | Vim | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing | Smarties India | Silver, Bronze, Finalist |
| Amplifying Product Unique Selling Point through Gamification | Garnier | L'Oréal | Wavemaker | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| TRANSCEND THE POSITIVE ENERGY | Berocca | Bayer Group | EssenceMediacom | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Gold |
| Dynamic Audio Campaign | CreamSilk | Unilever | Wunderman Thompson | Philippines | Audio / Voice / Sonic Branding | Smarties APAC | Finalist |
| Charged - Interactive Gaming Video | Thums Up | The Coca-Cola Company | EssenceMediacom | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| Ramadan - Playable Ad | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Bronze |
| Take the wrinkles out of your life | Molto | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Gold |
| Feast Pop - A.R. Mouth Detection Game | Wall's | Unilever | Mindshare | Indonesia | Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Indonesia | Bronze, Finalist |
| Dynamic Audio Campaign | CreamSilk | Unilever | Wunderman Thompson | Philippines | Personalisation | Smarties Philippines | Silver |
| What The Fanta | Fanta | The Coca-Cola Company | VMLY&R | Turkey | Product and / or Service Launch | Smarties EMEA | Gold |
| Coke Studio | Coca-Cola | The Coca-Cola Company | 4129Grey | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
| Fanta Fest | Fanta | The Coca-Cola Company | 4129Grey | Turkey | Brand Experience, Contextual and Geo Targeting, Data Insights / Contextual Marketing, Personalisation | Smarties Turkey | Finalist (4) |
| What The Fanta | Fanta | The Coca-Cola Company | VMLY&R | Turkey | Instant Impact / Promotion, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch, Product and / or Service Launch | Smarties Turkey | Bronze, Finalist (3) |
| What The Fanta | Fanta | The Coca-Cola Company | VMLY&R | Turkey | Product and / or Service Launch | Smarties X | Finalist |
| Con Todo | Movistar | Telefónica | VMLY&R | Argentina | Experiencia de Marca (Brand Experience), Integración de Plataformas & DOOH (Cross Platform & DOOH), Marketing en Redes Sociales (Social Media Marketing), Marketing de influenciadores y Creadores (Creadores/ Influence Marketing) | Smarties Hispanic LATAM | Bronze (2), Finalist (2) |
| Clear x Su Yiming’s “Fearless 1980” Digital Collectibles | Clear | Unilever | GroupM Circle | China (Mainland) | Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Silver, Bronze |
| GOATs Smart NFT Campaign (Proof of Concept) | MultiChoice | MultiChoice | Yonder Media | South Africa | Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR) | Smarties South Africa | Bronze, Finalist |
| Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |
| Time for Tinkies Challenge | Tinkies | Tiger Brands | Wavemaker | South Africa | Gaming, Gamification & E-Sports | Smarties South Africa | Silver |
| #WhatTheFanta Social Media & Influencer Campaign | Fanta | The Coca-Cola Company | Wunderman Thompson | South Africa | Influencer Marketing, Creator Economy (partnership with brands and creators) | Smarties South Africa | Gold, Bronze |
| #XibelaniMoves | South African Tourism | Government of South Africa | Wunderman Thompson | South Africa | Social Media Marketing, Brand Experience | Smarties South Africa | Bronze, Finalist |
| Comedy Bar NFT | Savanna | Distell | Grey | South Africa | Blockchain & NFT (Non Fungible Token) | Smarties South Africa | Gold |
| GOATs Smart NFT Campaign (Proof of Concept) | MultiChoice | MultiChoice | Yonder Media | South Africa | Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR) | Smarties South Africa | Bronze, Finalist |
| GUGU | Savanna | Distell | Grey | South Africa | Intelligent Devices | Smarties South Africa | Gold |
| Kentucky Town Cape Town | KFC | Yum! Brands | Mindshare | South Africa | Geo Targeting | Smarties South Africa | Finalist |
| Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |
| Bright Sides | Nando's | Nando's | VMLY&R | South Africa | Brand Experience, Cross Platform - Digital only, Integrated Ecommerce Innovation, Real Time Marketing, Instant Impact | Smarties South Africa | Gold (4), Silver |
| Shyft Global Money App | Standard Bank | Standard Bank | Mindshare | South Africa | Lead Generation | Smarties South Africa | Silver |
| Uz'bheke - Check Yourself | Coca-Cola | The Coca-Cola Company | Wunderman Thompson | South Africa | Influencer Marketing | Smarties South Africa | Finalist |
| Colgate // Meridol // MENA // Digital Turbine | Meridol | Colgate-Palmolive Company | Wavemaker | Turkey | User Experience (UX) & Design | Smarties MENA | Finalist |