Top Holding Companies - Global 2021
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WPP
| Overall Rank: | 1 |
| Points: | 3322.7 |
| Awards Won: | 262 |
| Finalist(s) Achieved: | 205 |
| Best in Show(s) Won: | 2 |
| Gold(s) Won: | 75 |
| Silver(s) Won: | 105 |
| Bronze(s) Won: | 80 |
| Region: | Global |
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Killer recipes |
Unilever Food Solutions |
Unilever |
Mindshare |
China |
Consumer Promotions |
Smarties X |
Silver |
Yili x Xiaomi's Smart Vending Machine |
Yili |
Yili Group |
Mindshare |
China |
Connected Devices / The Internet of Things |
Smarties X |
Gold |
Nautilus: Lighting Up Guangzhou |
Lincoln |
The Ford Motor Company |
Mindshare |
China |
Digital Out-of-Home (DOOH), Connected Devices / The Internet of Things, Innovation |
Smarties X |
Gold, Silver, Finalist |
Protect the Protector |
Castrol |
BP |
Mindshare |
China |
Audio / Sonic Branding |
Smarties X |
Silver |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Innovation |
Smarties X |
Bronze |
Virtual Band Experience |
Pepsi |
PepsiCo |
Mindshare |
China |
Innovation |
Smarties X |
Silver |
#Unstoppable China |
Lux |
Unilever |
Mindshare |
Singapore |
Social Impact / Not-For-Profit |
Smarties X |
Finalist |
#Unstoppable China |
Lux |
Unilever |
Wunderman Thompson |
Singapore |
Social Impact / Not-For-Profit |
Smarties X |
Finalist |
From Battle to Bottle: Clear China's eSports Breakthrough |
Clear |
Unilever |
Mindshare |
China |
Cross Mobile Integration, Contextual / Native Advertising |
Smarties X |
Silver, Finalist |
Chinese New Year Karaoke Reunion |
KangShiFu |
Ting Hsin International Group |
Mindshare |
China |
Audio / Sonic Branding, User Generated / Influencer Marketing |
Smarties X |
Silver, Finalist |
QQ Star Milk x Discovery's Kenyan Safari |
QQ Star Milk |
Yili Group |
Mindshare |
China |
User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR) |
Smarties X |
Silver (2), Bronze |
QQ Star Milk x Discovery's Kenyan Safari |
QQ Star Milk |
Yili Group |
Neo Media World |
China |
User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR) |
Smarties X |
Silver (2), Bronze |
Be Kind to Your Mind |
Google Search |
Alphabet |
Essence |
Singapore |
Social Impact / Not-For-Profit |
Smarties X |
Finalist |
Hair Rewind Women's Day |
Dove |
Unilever |
T&A Ogilvy |
Vietnam |
Machine Learning and AI |
Smarties X |
Gold |
Headsmart: Easing Soccer Fans' Anxiety with AI |
Clear |
Unilever |
Mindshare |
Indonesia |
Social Media Marketing |
Smarties X |
Finalist |
5 Lipton Cups That Will Make Your Day |
Lipton |
Unilever |
Mindshare |
Vietnam |
Machine Learning and AI |
Smarties X |
Finalist |
Online Store - Conversational Commerce |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Machine Learning and AI, Mobile App (includes mCommerce Solutions) |
Smarties X |
Silver, Bronze |
Pepsi X Rapviet – The Hip To The Hop Launch |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Product / Service Launch |
Smarties X |
Bronze |
Cook your difference to spice up Tet |
Maggi |
Nestlé |
Ogilvy |
Vietnam |
Cross Channel Integration |
Smarties X |
Silver |
#GetTheFacts |
Alphabet |
Essence |
India |
Brand Activism |
Smarties X |
Finalist |
|
Animal Crossing |
Ally |
Ally |
MediaCom |
USA |
Best in Show, Brand Experience, Gaming / Gamification & E-Sports |
Smarties X |
Best in Show, Gold (2) |
r/bank |
Ally |
Ally |
MediaCom |
USA |
Product / Service Launch |
Smarties X |
Gold |
Move what Matters |
Uber |
Uber |
MediaCom |
USA |
Video Advertising |
Smarties X |
Gold |
At the Oscars |
M&M's |
Mars |
MediaCom |
USA |
Cross Channel Integration |
Smarties X |
Finalist |
Hijacking Live Game with Real-Time Prediction |
Clear |
Unilever |
Mindshare |
Vietnam |
Cross Mobile Integration, Contextual / Native Advertising |
Smarties X |
Silver, Finalist |
Moving business outcomes with creators on Instagram |
Meta |
Mindshare |
India |
User Generated / Influencer Marketing |
Smarties X |
Finalist |
|
Covid-19 Hyper Alert System |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Social Impact / Not-For-Profit, Brand Activism |
Smarties X |
Silver, Bronze |
Stamina Meter - A new currency in town! |
Boost |
Unilever |
Mindshare |
India |
Brand Experience |
Smarties X |
Finalist |
Every Prayer Starts with a Clean Pair of Hands |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Social Impact / Not-For-Profit |
Smarties X |
Silver |
Turn Your Guilty Pleasure Into Healthy Pleasure |
Redoxon |
Bayer Group |
MediaCom |
Vietnam |
Brand Experience |
Smarties X |
Finalist |
#CheckYourself |
Dove |
Unilever |
Mindshare |
Sweden |
XR Technology – (AR/VR/MR) |
Smarties X |
Gold |
SOS Button |
Kotex |
Kimberly-Clark |
Mindshare |
Russia |
Social Messaging / Chat Apps / Text Messaging, Brand Experience, Location Targeting, Product / Service Launch |
Smarties X |
Gold, Silver (2), Finalist |
Safety4All - Love, Like Safety, Does Not Discriminate |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Consumer Promotions, Lead Generation, Product / Service Launch |
Smarties X |
Silver (2), Bronze |
How UltraTech mirrored the success of onground activation to online |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Brand Experience |
Smarties X |
Finalist |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Cross Mobile Integration |
Smarties X |
Silver |
Disinfection Alert System |
Domex |
Unilever |
Mindshare |
India |
Location Targeting |
Smarties X |
Silver |
Verve Group Empowers Mondelēz International to Drive Strong User Engagement For NBA Campaign at Target |
Mondelēz International |
Mondelēz International |
VMLY&R Commerce |
USA |
Small Budget, Big Impact Campaign |
Smarties North America |
Finalist |
Animal Crossing |
Ally |
Ally |
MediaCom |
USA |
Gaming / Gamification & E-Sports |
Smarties North America |
Gold |
Dippable Baconator |
Pringles |
The Kellogg Company |
Grey |
USA |
Cross Channel Integration |
Smarties North America |
Gold |
Ok Google, eat a 5 Star |
Cadbury 5 Star |
Mondelēz International |
Wavemaker |
India |
Mobile Audio / Voice |
Smarties APAC |
Silver |
Ok Google, eat a 5 Star |
Cadbury 5 Star |
Mondelēz International |
Ogilvy |
India |
Mobile Audio / Voice |
Smarties APAC |
Silver |
MatchMaker |
Netflix |
Netflix |
Wavemaker |
India |
Innovation |
Smarties APAC |
Gold |
Killer recipes |
Unilever Food Solutions |
Unilever |
Mindshare |
China |
Consumer Promotions, Best in Show, Lead Generation |
Smarties APAC |
Best in Show, Gold (2) |
Yili x Xiaomi's Smart Vending Machine |
Yili |
Yili Group |
Mindshare |
China |
Connected Devices / The Internet of Things |
Smarties APAC |
Gold |
Nautilus: Lighting Up Guangzhou |
Lincoln |
The Ford Motor Company |
Mindshare |
China |
Connected Devices / The Internet of Things |
Smarties APAC |
Silver |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Gaming / Gamification & E-Sports |
Smarties APAC |
Gold |
Virtual Band Experience |
Pepsi |
PepsiCo |
Mindshare |
China |
Gaming / Gamification & E-Sports |
Smarties APAC |
Silver |
#Unstoppable China |
Lux |
Unilever |
Mindshare |
China |
Cross Channel Integration, Cross Mobile Integration |
Smarties APAC |
Bronze, Finalist |
#Unstoppable China |
Lux |
Unilever |
Wunderman Thompson |
China |
Cross Channel Integration, Cross Mobile Integration |
Smarties APAC |
Bronze, Finalist |
Developer Summit China |
Alphabet |
Essence |
China |
Innovation |
Smarties APAC |
Finalist |
|
How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart |
Head & Shoulders |
Procter & Gamble |
MediaCom |
Vietnam |
Best use of Branded Content, Video Advertising |
Smarties APAC |
Silver, Bronze |
Thermal Scan For Hidden Bacteria |
Clear |
Unilever |
Mindshare |
India |
Programmatic and Machine Learning |
Smarties APAC |
Finalist |
From Battle to Bottle: Clear China's eSports Breakthrough |
Clear |
Unilever |
Mindshare |
China |
Gaming / Gamification & E-Sports |
Smarties APAC |
Silver |
Chinese New Year Karaoke Reunion |
KangShiFu |
Ting Hsin International Group |
Mindshare |
China |
Mobile Audio / Voice |
Smarties APAC |
Gold |
QQ Star Milk x Discovery's Kenyan Safari |
QQ Star Milk |
Yili Group |
Mindshare |
China |
Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit |
Smarties APAC |
Gold, Silver, Finalist |
QQ Star Milk x Discovery's Kenyan Safari |
QQ Star Milk |
Yili Group |
Neo Media World |
China |
Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit |
Smarties APAC |
Gold, Silver, Finalist |
"Running for an EXCEPTIONAL VIETNAM" prize / The Greater Race |
Techcombank |
Techcombank |
ClickMedia |
Vietnam |
Social Impact / Not-For-Profit, Social Media Marketing |
Smarties APAC |
Finalist (2) |
Be Kind to Your Mind |
Google Search |
Alphabet |
Essence |
Singapore |
Social Impact / Not-For-Profit, Brand Awareness / Experience |
Smarties APAC |
Silver, Finalist |
Women's Day campaign |
Love Beauty and Planet |
Unilever |
T&A Ogilvy |
Vietnam |
Best Brand Experience in Mobile Rich Media, Programmatic and Machine Learning |
Smarties APAC |
Finalist (2) |
Not Just A Cadbury Ad |
Cadbury Celebrations |
Mondelēz International |
Wavemaker |
India |
Location Targeting, Video Advertising |
Smarties APAC |
Gold, Bronze |
Not Just A Cadbury Ad |
Cadbury Celebrations |
Mondelēz International |
Ogilvy |
India |
Location Targeting, Video Advertising |
Smarties APAC |
Gold, Bronze |
Making India More Generous - One Thank You At A Time |
Cadbury Dairy Milk |
Mondelēz International |
Wavemaker |
India |
Cross Channel Integration |
Smarties APAC |
Finalist |
Making India More Generous - One Thank You At A Time |
Cadbury Dairy Milk |
Mondelēz International |
Ogilvy |
India |
Cross Channel Integration |
Smarties APAC |
Finalist |
Tibay Resistensya Mobile Campaign |
Bear Brand Fortified RTD |
Nestlé |
Openmind |
Philippines |
Brand Awareness / Experience |
Smarties APAC |
Finalist |
Root Beer #เà¸à¸´à¸™à¸•à¹‰à¸²à¸™Challenge |
Mirinda |
PepsiCo |
Mindshare |
Thailand |
XR Technology – (AR/VR/MR) |
Smarties APAC |
Finalist |
Root Beer #เà¸à¸´à¸™à¸•à¹‰à¸²à¸™Challenge |
Mirinda |
PepsiCo |
Wunderman Thompson |
Thailand |
XR Technology – (AR/VR/MR) |
Smarties APAC |
Finalist |
Whitening Launching |
Closeup |
Unilever |
T&A Ogilvy |
Vietnam |
Best use of Branded Content |
Smarties APAC |
Finalist |
Whitening Launching |
Closeup |
Unilever |
Mindshare |
Vietnam |
Best use of Branded Content |
Smarties APAC |
Finalist |
Vietnam Tet Campaign |
Comfort |
Unilever |
T&A Ogilvy |
Vietnam |
Product / Service Launch |
Smarties APAC |
Finalist |
m-Select Campaign Takes Grocery Shopping from Bricks to Clicks |
Bliblimart |
Djarum |
Wavemaker |
Indonesia |
Best Brand Experience in Mobile Rich Media, Innovation |
Smarties APAC |
Silver, Finalist |
Live the Ranger life |
Ford |
The Ford Motor Company |
Mindshare |
Vietnam |
Data/Insights, Programmatic and Machine Learning |
Smarties APAC |
Bronze (2) |
#GreenBeauty |
Garnier |
L'Oréal |
Wavemaker |
Indonesia |
Cross Mobile Integration |
Smarties APAC |
Silver |
An Everest Adventure with AI |
Ford |
The Ford Motor Company |
Mindshare |
Vietnam |
Best Brand Experience in Mobile Rich Media, Data/Insights, Most Engaging Mobile Creative |
Smarties APAC |
Gold, Silver, Bronze |
Headsmart: Easing Soccer Fans' Anxiety with AI |
Clear |
Unilever |
Mindshare |
Indonesia |
Data/Insights |
Smarties APAC |
Finalist |
#StandUp against street harassment |
L'Oréal |
L'Oréal |
Wavemaker |
Indonesia |
Cross Mobile Integration |
Smarties APAC |
Bronze |
Sunyi Bersuara-Voice of the silent Campaign |
Burger King |
Restaurant Brands International |
MediaCom |
Indonesia |
Social Impact / Not-For-Profit |
Smarties APAC |
Gold |
U-Win: Connecting with consumers through unique value exchange |
Unilever |
Unilever |
Mindshare |
Philippines |
Lead Generation |
Smarties APAC |
Bronze |
Pepsi X Rapviet – The Hip To The Hop Launch |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Best use of Branded Content |
Smarties APAC |
Bronze |
Burger King hijacks BTS X McD Collaboration! |
Burger King |
Restaurant Brands International |
MediaCom |
Indonesia |
Consumer Promotions |
Smarties APAC |
Bronze |
Cook your difference to spice up Tet |
Maggi |
Nestlé |
Ogilvy |
Vietnam |
Social Media Marketing |
Smarties APAC |
Finalist |
Hijacking Live Game with Real-Time Prediction |
Clear |
Unilever |
Mindshare |
Vietnam |
Gaming / Gamification & E-Sports, Innovation |
Smarties APAC |
Finalist (2) |
Talking Man-to-Man: A Passion to Sales Story |
Clear |
Unilever |
Mindshare |
Vietnam |
Location Targeting, Mobile App (includes mCommerce Solutions) |
Smarties APAC |
Finalist (2) |
Stamina Meter - A new currency in town! |
Boost |
Unilever |
Mindshare |
India |
Best use of Branded Content, Data/Insights, Innovation |
Smarties APAC |
Silver, Bronze (2) |
Be The Star: First Ever Online Celebrity Search with Eskinol Naturals |
Eskinol |
Unilever |
Mindshare |
Philippines |
Mobile App (includes mCommerce Solutions) |
Smarties APAC |
Bronze |
#RealMomsVillage Chatbot: A Data-Driven Campaign Recognizing Moms' Needs |
Baby Dove |
Unilever |
Mindshare |
Philippines |
Lead Generation |
Smarties APAC |
Silver |
#StopTheBeautyTest |
Dove |
Unilever |
Mindshare |
India |
Cross Channel Integration |
Smarties APAC |
Finalist |
Baat Ghar Ki - The Wikipedia of home building |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Best use of Branded Content |
Smarties APAC |
Gold |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Cross Channel Integration, Cross Mobile Integration |
Smarties APAC |
Gold, Silver |
Covid-19 Hyper Alert System |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Best Data Driven Display Creative, Programmatic and Machine Learning |
Smarties APAC |
Silver, Bronze |
Every Prayer Starts with a Clean Pair of Hands |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Consumer Promotions, Social Media Marketing |
Smarties APAC |
Gold, Silver |
Claymation Superheroes |
Antibio Pro |
Bayer Group |
MediaCom |
Vietnam |
Video Advertising |
Smarties APAC |
Gold |
Turn Your Guilty Pleasure Into Healthy Pleasure |
Redoxon |
Bayer Group |
MediaCom |
Vietnam |
Brand Awareness / Experience, Product / Service Launch |
Smarties APAC |
Gold, Bronze |
How Vietnam Contained COVID-19 |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Social Impact / Not-For-Profit |
Smarties APAC |
Silver |
Safety4All - Love, Like Safety, Does Not Discriminate |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Product / Service Launch |
Smarties APAC |
Finalist |
Disinfection Alert System |
Domex |
Unilever |
Mindshare |
India |
Best Data Driven Display Creative |
Smarties APAC |
Silver |
Degree INC |
Degree |
Unilever |
Wunderman Thompson |
Argentina |
Innovation |
Smarties Hispanic LATAM |
Gold |
MAC Digital Opening |
MAC Cosmetics |
Estée Lauder Companies |
Wunderman Thompson |
Argentina |
Brand Experience, Social Media Marketing |
Smarties Hispanic LATAM |
Silver (2) |
Blind love |
Movistar |
Telefónica |
Wunderman Thompson |
Argentina |
Social Impact / Not-For-Profit |
Smarties Hispanic LATAM |
Bronze |
Blind love |
Movistar |
Telefónica |
Dhélet VMLY&R |
Argentina |
Social Impact / Not-For-Profit |
Smarties Hispanic LATAM |
Bronze |
Together to help |
RaÃzen |
Royal Dutch Shell |
Geometry |
Argentina |
Social Impact / Not-For-Profit, Social Media Marketing |
Smarties Hispanic LATAM |
Bronze, Finalist |
#AvonIsOn in Big Brother Brazil 2021 |
Avon |
Natura&Co |
Wunderman Thompson |
Brazil |
Brand Experience |
Smarties Brazil |
Gold |
The most awarded gin in the world |
Beefeater Gin |
Pernod Ricard |
Mirum |
Brazil |
Product / Service Launch |
Smarties Brazil |
Finalist |
Strada: The Legend Surpassed Itself |
Fiat |
Fiat Chrysler Automobiles |
Blinks Essence |
Brazil |
Product / Service Launch |
Smarties Brazil |
Bronze |
The Fabulous Stories of Fiat Argo |
Fiat |
Fiat Chrysler Automobiles |
Blinks Essence |
Brazil |
Innovation |
Smarties Brazil |
Bronze |
Rejected Donation |
Grupo Dignidade |
Grupo Dignidade |
Mirum |
Brazil |
Social Impact / Not-For-Profit |
Smarties Brazil |
Finalist |
Game Xperience |
Jeep |
Stellantis |
F.biz |
Brazil |
Gaming / Gamification & E-Sports |
Smarties Brazil |
Gold |
Game Xperience |
Jeep |
Stellantis |
Blinks Essence |
Brazil |
Gaming / Gamification & E-Sports |
Smarties Brazil |
Gold |
The self-examination filter |
Johnson & Johnson |
Johnson & Johnson |
Wunderman Thompson |
Brazil |
Social Impact / Not-For-Profit |
Smarties Brazil |
Silver |
The self-examination filter |
Johnson & Johnson |
Johnson & Johnson |
Studio Click |
Brazil |
Social Impact / Not-For-Profit |
Smarties Brazil |
Silver |
M&M's + QDB: M&Ms chooses my makeup |
M&M's |
Mars |
T&P powered by Mirum Agency |
Brazil |
Social Media Marketing |
Smarties Brazil |
Finalist |
Multiverse CCXPW |
Outback Steakhouse |
Bloomin' Brands |
VMLY&R |
Brazil |
Brand Experience |
Smarties Brazil |
Finalist |
#MoveaAtHome |
Rexona |
Unilever |
F.biz |
Brazil |
Social Media Marketing |
Smarties Brazil |
Finalist |
I'LL FOLLOW YOU - RIACHUELO STARTED FOLLOWING @YOU |
Riachuelo |
Grupo Guararapes |
i-Cherry |
Brazil |
Brand Experience |
Smarties Brazil |
Silver |
Marcelinho tells all |
SKY |
Grupo Werthein |
Mirum |
Brazil |
Social Media Marketing |
Smarties Brazil |
Finalist |
Release of M&Ms Crispy |
M&M's |
Mars |
T&P powered by Mirum Agency |
Brazil |
Product / Service Launch |
Smarties Brazil |
Finalist |
Release of M&Ms Crispy |
M&M's |
Mars |
Ogilvy |
Brazil |
Product / Service Launch |
Smarties Brazil |
Finalist |
IT2 Stories Game |
Warner Bros |
AT&T |
Mirum |
Brazil |
Gaming / Gamification & E-Sports |
Smarties Brazil |
Finalist |
Besiktas Fantography |
adidas |
adidas |
Wunderman Thompson |
Turkey |
Customer Experience, Inclusivity (during the pandemic) |
Smarties EMEA |
Bronze, Finalist |
Algida'yla Tatlıya BaÄŸla! - End It Up with Algida! |
Algida |
Unilever |
Mindshare |
Turkey |
Data/Insights, Lead Generation / Direct Response / Conversions, Video Advertising |
Smarties EMEA |
Silver, Bronze (2) |
Most Beautiful Story |
ARZUM |
ARZUM |
Wavemaker |
Turkey |
Social Responsibility |
Smarties EMEA |
Bronze |
Performance Booster |
AXA |
AXA |
Wavemaker |
Turkey |
Lead Generation / Direct Response / Conversions |
Smarties EMEA |
Gold |
360 |
Bulldog |
Lagfin |
Mindshare |
Turkey |
Social Media Marketing |
Smarties EMEA |
Finalist |
Brand Purpose in Action |
Canesten |
Bayer Group |
MediaCom |
UK |
Brand Experience |
Smarties EMEA |
Finalist |
Canescool-it Influencer Campaign |
Canesten |
Bayer Group |
MediaCom |
UK |
User Generated / Influencer Marketing |
Smarties EMEA |
Gold |
#CheckYourself |
Dove |
Unilever |
Mindshare |
Sweden |
Social Media Marketing, Brand Experience |
Smarties EMEA |
Gold, Finalist |
LVP GAMING |
Fast & Furious 9 |
Universal Studios |
m/SIX |
Spain |
Gaming / Gamification & E-Sports |
Smarties EMEA |
Bronze |
NERF ELITE + NERF ULTRA |
Hasbro |
Hasbro |
MediaCom |
Denmark |
Video Advertising |
Smarties EMEA |
Finalist |
HOW WAS HUAWEI ABLE TO TURN THE TIME SPENT AT HOME INTO AN OPPORTUNITY? |
Huawei |
Huawei |
Wavemaker |
Turkey |
eCommerce (pivoting during the pandemic) |
Smarties EMEA |
Bronze |
SOS Button |
Kotex |
Kimberly-Clark |
Mindshare |
Russia |
Brand Experience, Location Based Services or Targeting, Mobile App, Product / Services Launch, Social Media Marketing, Social Messaging / Chat Apps / Text Messaging |
Smarties EMEA |
Gold (5), Silver |
40th Month of dental prevention by Mentadent – Mentadent Hub |
Mentadent |
Unilever |
Mindshare |
Italy |
Social Media Marketing |
Smarties EMEA |
Finalist |
Facebook Target Tracking AR Ad |
Migros |
Migros |
Ingage |
Turkey |
Social Media Marketing |
Smarties EMEA |
Finalist |
High-impact what else? The mobile campaign of Nespresso Vertuo Next |
Nespresso |
Nestlé |
PATH GmbH |
Germany |
Innovation |
Smarties EMEA |
Finalist |
#DahaFazlaSen |
Pharmaton |
Sanofi |
Mindshare |
Turkey |
Data/Insights |
Smarties EMEA |
Finalist |
Skechers x JGOLDCROWN |
Skechers |
Skechers |
Mindshare |
Spain |
Gaming / Gamification & E-Sports |
Smarties EMEA |
Finalist |
Teleport- Coca-Cola Summer, Break your slumps with AR |
Coca-Cola |
The Coca-Cola Company |
Ogilvy |
Turkey |
Data/Insights |
Smarties EMEA |
Silver |
Spotify- Coca-Cola Summer, Absconders’ Playlist |
Coca-Cola |
The Coca-Cola Company |
Ogilvy |
Turkey |
Location Based Services or Targeting |
Smarties EMEA |
Finalist |
More More - Coca-Cola |
Coca-Cola |
The Coca-Cola Company |
Wunderman Thompson |
Turkey |
Mobile App, Inclusivity (during the pandemic) |
Smarties EMEA |
Finalist (2) |
Maxi New Year Drawing Campaign |
İşbank |
İşbank |
VMLY&R |
Turkey |
Consumer Promotions |
Smarties EMEA |
Finalist |
Maxi-Click to WhatsApp Ad Model |
İşbank |
İşbank |
VMLY&R |
Turkey |
Social Messaging / Chat Apps / Text Messaging |
Smarties EMEA |
Silver |
Go Big or Go Home |
Big Bold |
Unilever |
Mindshare |
Turkey |
User Generated / Influencer Marketing |
Smarties EMEA |
Finalist |
Boom Mate |
Boom Boom |
Unilever |
Mindshare |
Turkey |
Gaming / Gamification & E-Sports, User Generated / Influencer Marketing, Technology Innovation |
Smarties EMEA |
Finalist (3) |
Survivor |
Yumoş |
Unilever |
Wunderman Thompson |
Turkey |
Consumer Promotions, Customer Experience, Gaming / Gamification & E-Sports, Innovation, Brand Experience, Technology Innovation |
Smarties EMEA |
Silver (3), Bronze, Finalist (2) |
Building |
Yumoş |
Unilever |
Wunderman Thompson |
Turkey |
Brand Experience, User Generated / Influencer Marketing, Inclusivity (during the pandemic) |
Smarties EMEA |
Silver, Bronze, Finalist |
Detergent Integrated Campaign |
Yumoş |
Unilever |
Wunderman Thompson |
Turkey |
Brand Experience |
Smarties EMEA |
Finalist |
My India |
MakeMyTrip |
MakeMyTrip |
Glitch |
India |
Best Use of User Generated Content for Advertising |
Smarties India |
Gold |
Unleash The Power Campaign |
Dell Technologies |
Dell Technologies |
MediaCom |
India |
Gaming / Gamification & E-Sports |
Smarties India |
Bronze |
Make it Large with Royal Stag |
Royal Stag |
Pernod Ricard |
Wavemaker |
India |
Video Advertising |
Smarties India |
Finalist |
FIK Mobile Campaign Packs a Mean Punch |
HIT |
Godrej Group |
Mindshare |
India |
Product / Service Launch |
Smarties India |
Finalist |
Be Kind to Your Mind |
Google Search |
Alphabet |
Essence |
India |
Social Impact / Not-For-Profit |
Smarties India |
Silver |
Save Our Restaurants |
Pepsi |
PepsiCo |
Mindshare |
India |
Social Impact / Not-For-Profit |
Smarties India |
Gold |
101 of Launching a Car without a Car |
PCA Automobiles |
Citroen |
MediaCom |
India |
Brand Awareness / Experience |
Smarties India |
Finalist |
Baat Ghar Ki - The Wikipedia of home building |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Video Advertising, Best use of Branded Content |
Smarties India |
Gold (2) |
#ALotCanHappenInside |
Sunfeast Dark Fantasy |
ITC |
Wavemaker |
India |
Video Advertising |
Smarties India |
Bronze |
Creating a community as a the voice of the brand |
ITC Masterchef |
ITC |
Wavemaker |
India |
Best Use of User Generated Content for Advertising |
Smarties India |
Bronze |
Stay home and Chill with Bingo! |
Bingo! |
ITC |
Wavemaker |
India |
Consumer Promotions |
Smarties India |
Finalist |
#ForceForGood |
P&G Shiksha |
Procter & Gamble |
MediaCom |
India |
Social Impact / Not-For-Profit |
Smarties India |
Finalist |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Best use of vernacular language in mobile advertising, Cross Channel Integration |
Smarties India |
Gold, Silver |
How UltraTech contextually established the campaign messaging of Chance Na Lo |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Contextual / Native Advertising |
Smarties India |
Silver |
Keep It Fresh |
Center Fresh |
Perfetti Van Melle |
Ogilvy |
India |
Best use of Branded Content |
Smarties India |
Finalist |
Break the ice with Mentos Say Hello |
Mentos |
Perfetti Van Melle |
Wavemaker |
India |
Consumer Promotions, Product / Service Launch |
Smarties India |
Silver, Finalist |
Nurturing Bollywood Badshahs In Every Lane |
MX TakaTak |
ShareChat |
GroupM |
India |
Cross Mobile Integration, Best use of Branded Content, Best use of vernacular language in mobile advertising |
Smarties India |
Gold, Finalist (2) |
#FeedTheStray |
Pedigree |
Mars |
MediaCom |
India |
Social Impact / Not-For-Profit |
Smarties India |
Bronze |
Thank You Campaign |
Snickers |
Mars |
MediaCom |
India |
Lead Generation |
Smarties India |
Finalist |
The Right Click |
Axe |
Unilever |
Mindshare |
India |
Best use of Branded Content |
Smarties India |
Silver |
The Cost of Smoking |
Aditya Birla Capital |
Aditya Birla Group |
Autumn Worldwide |
India |
Contextual / Native Advertising |
Smarties India |
Finalist |
Stamina Meter - A new currency in town! |
Boost |
Unilever |
Mindshare |
India |
Contextual / Native Advertising, Best use of Branded Content, Brand Awareness / Experience, Best Data Driven Display Creative |
Smarties India |
Gold (2), Silver, Finalist |
Essentials On Wheels |
Unilever |
Unilever |
Mindshare |
India |
Mobile App (includes mCommerce Solutions) |
Smarties India |
Finalist |
#StopTheBeautyTest |
Dove |
Unilever |
Mindshare |
India |
Cross Channel Integration |
Smarties India |
Gold |
Disinfection Alert System |
Domex |
Unilever |
Mindshare |
India |
Best Brand Experience in Mobile Rich Media |
Smarties India |
Silver |
Beat The Bacteria |
Vim |
Unilever |
Mindshare |
India |
Most Engaging Mobile Creative |
Smarties India |
Silver |
Be Kind to Your Mind |
Google Search |
Alphabet |
Essence |
Indonesia |
Social Impact / Not-For-Profit |
Smarties Indonesia |
Gold |
Make Valentine’s Day Great Again |
Durex |
Reckitt |
VMLY&R |
Indonesia |
Brand Awareness / Experience |
Smarties Indonesia |
Gold |
Fun Progressive Learning With Augmented Reality |
Wyeth Gold |
Nestlé |
Mindshare |
Indonesia |
Most Engaging Mobile Creative |
Smarties Indonesia |
Gold |
Bringing Offline Dental Care to Users on Mobile |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Location Targeting, Seamless Consumer Experience |
Smarties Indonesia |
Finalist (2) |
Lifebuoy arms Indonesians against COVID with the power of real-time data |
Lifebuoy |
Unilever |
Mindshare |
Indonesia |
Video Advertising, Best Data Driven Display Creative |
Smarties Indonesia |
Silver, Finalist |
Mobile Campaign Wakes Up Indonesia’s WOW Generation |
Smartfren |
Sinar Mas |
MediaCom |
Indonesia |
Best Brand Experience in Mobile Rich Media, Banners & Rich Media Advertising |
Smarties Indonesia |
Gold, Silver |
These Are Not Sounds of Sprite |
Sprite |
The Coca-Cola Company |
MediaCom |
Indonesia |
Mobile Audio / Voice |
Smarties Indonesia |
Gold |
Delivers Beauty With a Boost |
Pond's |
Unilever |
Mindshare |
Indonesia |
Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Best Data Driven Display Creative |
Smarties Indonesia |
Finalist (3) |
Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign |
Royco |
Unilever |
Mindshare |
Indonesia |
Lead Generation, Most Engaging Mobile Creative |
Smarties Indonesia |
Finalist (2) |
Indonesian Street Flavours Come Online with Festival Jajanan Bango |
Bango |
Unilever |
Mindshare |
Indonesia |
Brand Awareness / Experience |
Smarties Indonesia |
Finalist |
Age Miracle #SekarangUntukNanti |
Pond's |
Unilever |
Ogilvy |
Indonesia |
Video Advertising |
Smarties Indonesia |
Bronze |
Age Miracle #SekarangUntukNanti |
Pond's |
Unilever |
Mindshare |
Indonesia |
Video Advertising |
Smarties Indonesia |
Bronze |
DANCOW FortiGro fosters the spirit of Ramadhan |
DANCOW FortiGro |
Nestlé |
Mindshare |
Indonesia |
Best Brand Experience in Mobile Rich Media |
Smarties Indonesia |
Finalist |
Philosophy |
Kopi Negeri |
Unilever |
Mindshare |
Indonesia |
Product / Service Launch, Cross Channel Integration |
Smarties Indonesia |
Silver, Bronze |
Happiness delivered home |
Walls |
Unilever |
Mindshare |
Indonesia |
Lead Generation, Cross Mobile Integration |
Smarties Indonesia |
Silver, Bronze |
Let Children Play |
Paddle Pop |
Unilever |
Mindshare |
Indonesia |
Consumer Promotions |
Smarties Indonesia |
Silver |
InDEOnesia |
Rexona |
Unilever |
Mindshare |
Indonesia |
Lead Generation, Consumer Promotions |
Smarties Indonesia |
Finalist (2) |
Celebrating Moms on Mother's Day with DANCOW |
DANCOW FortiGro |
Nestlé |
Mindshare |
Indonesia |
Mobile Audio / Voice, Brand Awareness / Experience |
Smarties Indonesia |
Finalist (2) |
Celebrating Moms on Mother's Day with DANCOW |
DANCOW FortiGro |
Nestlé |
Wunderman Thompson |
Indonesia |
Mobile Audio / Voice, Brand Awareness / Experience |
Smarties Indonesia |
Finalist (2) |
Inspires Indonesia with Inspigo |
Bear Brand |
Nestlé |
Mindshare |
Indonesia |
Mobile Audio / Voice |
Smarties Indonesia |
Finalist |
#StandUp against street harassment |
L'Oréal |
L'Oréal |
Wavemaker |
Indonesia |
Most Engaging Mobile Creative, Social Impact / Not-For-Profit, Purposeful Marketing |
Smarties Indonesia |
Silver (2), Finalist |
m-Select Campaign Takes Grocery Shopping from Bricks to Clicks |
Bliblimart |
Djarum |
Wavemaker |
Indonesia |
Lead Generation, Seamless Consumer Experience, Brand Awareness / Experience, Innovation, Most Engaging Mobile Creative |
Smarties Indonesia |
Silver (2), Finalist (3) |
#BundaBangga Campaign |
DANCOW Nutritods |
Nestlé |
Wunderman Thompson |
Indonesia |
Seamless Consumer Experience, Best Brand Experience in Mobile Rich Media |
Smarties Indonesia |
Bronze, Finalist |
#BundaBangga Campaign |
DANCOW Nutritods |
Nestlé |
Mindshare |
Indonesia |
Seamless Consumer Experience, Best Brand Experience in Mobile Rich Media |
Smarties Indonesia |
Bronze, Finalist |
The Science behind Exceptional #DariBelajarJadiHebat |
S-26 Procal Gold |
Nestlé |
Ogilvy |
Indonesia |
Cross Channel Integration, Consumer Promotions |
Smarties Indonesia |
Bronze, Finalist |
The Science behind Exceptional #DariBelajarJadiHebat |
S-26 Procal Gold |
Nestlé |
Mindshare |
Indonesia |
Cross Channel Integration, Consumer Promotions |
Smarties Indonesia |
Bronze, Finalist |
DREAM BIG Grow Happy Campaign |
Lactogrow |
Nestlé |
Mindshare |
Indonesia |
Best Brand Experience in Mobile Rich Media |
Smarties Indonesia |
Bronze |
DREAM BIG Grow Happy Campaign |
Lactogrow |
Nestlé |
Wunderman Thompson |
Indonesia |
Best Brand Experience in Mobile Rich Media |
Smarties Indonesia |
Bronze |
World Oral Health Day Campaign |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Cross Mobile Integration |
Smarties Indonesia |
Finalist |
Dongeng Aku dan Kau Festival |
DANCOW Nutritods |
Nestlé |
Wunderman Thompson |
Indonesia |
Consumer Promotions |
Smarties Indonesia |
Finalist |
Dongeng Aku dan Kau Festival |
DANCOW Nutritods |
Nestlé |
Mindshare |
Indonesia |
Consumer Promotions |
Smarties Indonesia |
Finalist |
Learning Expert Series: Building The Brand Credibility |
S-26 Procal Gold |
Nestlé |
Ogilvy |
Indonesia |
Banners & Rich Media Advertising |
Smarties Indonesia |
Finalist |
Learning Expert Series: Building The Brand Credibility |
S-26 Procal Gold |
Nestlé |
Mindshare |
Indonesia |
Banners & Rich Media Advertising |
Smarties Indonesia |
Finalist |
Super Hair Super Day |
Dove |
Unilever |
Mindshare |
Indonesia |
Product / Service Launch |
Smarties Indonesia |
Finalist |
SIAP JADI JAGOAN PUASA (Ramadan 2021) |
DANCOW FortiGro |
Nestlé |
Mindshare |
Indonesia |
Banners & Rich Media Advertising |
Smarties Indonesia |
Finalist |
SIAP JADI JAGOAN PUASA (Ramadan 2021) |
DANCOW FortiGro |
Nestlé |
Wunderman Thompson |
Indonesia |
Banners & Rich Media Advertising |
Smarties Indonesia |
Finalist |
#GreenBeauty |
Garnier |
L'Oréal |
Wavemaker |
Indonesia |
Social Impact / Not-For-Profit, Purposeful Marketing |
Smarties Indonesia |
Bronze (2) |
Brightest Squad Hunt |
Rexona |
Unilever |
Mindshare |
Indonesia |
Cross Mobile Integration |
Smarties Indonesia |
Finalist |
#SiapkanSekarang 2.0 |
Nankid |
Nestlé |
Mindshare |
Indonesia |
Banners & Rich Media Advertising |
Smarties Indonesia |
Bronze |
#SiapkanSekarang 2.0 |
Nankid |
Nestlé |
Wunderman Thompson |
Indonesia |
Banners & Rich Media Advertising |
Smarties Indonesia |
Bronze |
Get Well Soon Campaign |
Pocari Sweat |
Otsuka Pharmaceutical |
m/SIX |
Indonesia |
Programmatic and Machine Learning, Video Advertising |
Smarties Indonesia |
Gold, Finalist |
Seamless Cross Channel Integration on "Smart Play & Learn" as proven moms' smart ways from S-26 Procal Nutrissentials |
S-26 Procal Nutrissentials |
Nestlé |
Ogilvy |
Indonesia |
Social Media Marketing |
Smarties Indonesia |
Finalist |
Seamless Cross Channel Integration on "Smart Play & Learn" as proven moms' smart ways from S-26 Procal Nutrissentials |
S-26 Procal Nutrissentials |
Nestlé |
Mindshare |
Indonesia |
Social Media Marketing |
Smarties Indonesia |
Finalist |
Next Dalgona Hunt |
Nescafe |
Nestlé |
Mindshare |
Indonesia |
Consumer Promotions |
Smarties Indonesia |
Bronze |
"Rethinking Luxury business Transformation from Offline to Online" |
Kiehl’s |
L'Oréal |
Wavemaker |
Indonesia |
Product / Service Launch |
Smarties Indonesia |
Finalist |
Personalized "Learning thru Play" Digital Experience drives appreciation to moms' best smart ways movement |
S-26 Procal Nutrissentials |
Nestlé |
Ogilvy |
Indonesia |
Consumer Promotions |
Smarties Indonesia |
Finalist |
Personalized "Learning thru Play" Digital Experience drives appreciation to moms' best smart ways movement |
S-26 Procal Nutrissentials |
Nestlé |
Mindshare |
Indonesia |
Consumer Promotions |
Smarties Indonesia |
Finalist |
Smart Matic |
Stella |
Godrej Group |
m/SIX |
Indonesia |
Connected Devices / The Internet of Things |
Smarties Indonesia |
Finalist |
#GrowHappyDirumahAja |
Lactogrow |
Nestlé |
Mindshare |
Indonesia |
Mobile Audio / Voice |
Smarties Indonesia |
Finalist |
Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table) |
Sariwangi / Buavita / Bango / Royco / Jawara |
Unilever |
Mindshare |
Indonesia |
Social Impact / Not-For-Profit, Programmatic and Machine Learning |
Smarties Indonesia |
Finalist (2) |
Midnight Magic (Ramadan Sahur Call) |
Smartfren |
Sinar Mas |
MediaCom |
Indonesia |
Cross Mobile Integration |
Smarties Indonesia |
Finalist |
Jeju Rose "Mendadak K-Drama" |
Rejoice |
Procter & Gamble |
MediaCom |
Indonesia |
Cross Mobile Integration, Programmatic and Machine Learning |
Smarties Indonesia |
Bronze, Finalist |
Rejeki WOW |
Smartfren |
Sinar Mas |
MediaCom |
Indonesia |
Product / Service Launch |
Smarties Indonesia |
Finalist |
Be New Normal Ready: #CesBeforeCus |
Redoxon |
Bayer Group |
MediaCom |
Indonesia |
Cross Mobile Integration |
Smarties Indonesia |
Silver |
#PlayCleanPlaySmart |
Gillette |
Procter & Gamble |
MediaCom |
Indonesia |
Gaming / Gamification & E-Sports |
Smarties Indonesia |
Gold |
BK wants you to order from McD |
Burger King |
Restaurant Brands International |
MediaCom |
Indonesia |
Purposeful Marketing |
Smarties Indonesia |
Silver |
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart |
Head & Shoulders |
Procter & Gamble |
MediaCom |
Vietnam |
Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration |
Smarties Vietnam |
Gold, Bronze, Finalist |
"Running for an EXCEPTIONAL VIETNAM" prize / The Greater Race |
Techcombank |
Techcombank |
ClickMedia |
Vietnam |
Social Impact / Not-For-Profit, Social Media Marketing |
Smarties Vietnam |
Finalist (2) |
Be Kind to Your Mind |
Google Search |
Alphabet |
Essence |
Vietnam |
Social Impact / Not-For-Profit |
Smarties Vietnam |
Gold |
Outride Anything -"Brand That Genuinely Cares" |
Shell Advance |
Royal Dutch Shell |
MediaCom |
Vietnam |
Lead Generation |
Smarties Vietnam |
Finalist |
TikTok Awards Vietnam 2020 - Awarding the celebration in "YOU" |
TikTok |
ByteDance |
T&A Ogilvy |
Vietnam |
Social Impact / Not-For-Profit |
Smarties Vietnam |
Finalist |
Successful launch of NAN Optiro Kid RTD based on data signals & contextual creatives approach |
Nan Optipro Kid |
Nestlé |
BatesCHI & Partners |
Vietnam |
Best Data Driven Display Creative |
Smarties Vietnam |
Bronze |
Live the Ranger life |
Ford |
The Ford Motor Company |
Mindshare |
Vietnam |
Innovation, Programmatic and Machine Learning |
Smarties Vietnam |
Silver, Finalist |
Calcium Corbiere unites pregnant TikTokers |
Calcium Corbiere |
Sanofi |
Mindshare |
Vietnam |
Social Media Marketing |
Smarties Vietnam |
Gold |
An Everest Adventure with AI |
Ford |
The Ford Motor Company |
Mindshare |
Vietnam |
Lead Generation, Most Engaging Mobile Creative, Programmatic and Machine Learning |
Smarties Vietnam |
Gold, Finalist (2) |
Cook your Difference to Spice up TET |
Maggi |
Nestlé |
Ogilvy |
Vietnam |
Best Brand Experience in Mobile Rich Media, Cross Channel Integration |
Smarties Vietnam |
Finalist (2) |
Get Your Head Back Into The Game |
Warrior Energy Drink |
TCP Group |
Ogilvy |
Vietnam |
Product / Service Launch, User Generated / Influencer Marketing |
Smarties Vietnam |
Finalist (2) |
Ultimate Victory in eSports |
Castrol |
BP |
Mindshare |
Vietnam |
Consumer Promotions, Gaming / Gamification & E-Sports |
Smarties Vietnam |
Silver, Finalist |
Live Life Exhilarated |
Castrol |
BP |
Mindshare |
Vietnam |
Video Advertising |
Smarties Vietnam |
Silver |
Live Life Exhilarated |
Castrol |
BP |
Ogilvy |
Vietnam |
Video Advertising |
Smarties Vietnam |
Silver |
The ULTIMATE Launch |
Castrol |
BP |
Mindshare |
Vietnam |
Brand Awareness / Experience, Product / Service Launch, Cross Channel Integration, Digital Out-of-Home (DOOH) |
Smarties Vietnam |
Bronze, Finalist (3) |
“Share a Coke, Share a Lyric†|
Coca-Cola |
The Coca-Cola Company |
MediaCom |
Vietnam |
Cross Mobile Integration, Mobile Audio / Voice |
Smarties Vietnam |
Bronze, Finalist |
The Razor of Champion Pro-league Club |
Gillette |
Procter & Gamble |
MediaCom |
Vietnam |
Gaming / Gamification & E-Sports |
Smarties Vietnam |
Finalist |
Digital Transformation with Pampers |
Pampers |
Procter & Gamble |
MediaCom |
Vietnam |
Best Data Driven Display Creative |
Smarties Vietnam |
Bronze |
Turn your Guilty Pleasure into Healthy Pleasure |
Redoxon |
Bayer Group |
MediaCom |
Vietnam |
Cross Mobile Integration, Brand Awareness / Experience, Innovation |
Smarties Vietnam |
Silver, Finalist (2) |
Embracing Vietnamese Youth Distinctiveness |
La Vie |
Nestlé |
MediaCom |
Vietnam |
Mobile Audio / Voice |
Smarties Vietnam |
Finalist |
Claymation Superheroes |
Antibio Pro |
Bayer Group |
MediaCom |
Vietnam |
Video Advertising, Most Engaging Mobile Creative |
Smarties Vietnam |
Silver, Bronze |
Eco-Marathon - Pitch The Future |
Shell |
Royal Dutch Shell |
MediaCom |
Vietnam |
Programmatic and Machine Learning |
Smarties Vietnam |
Finalist |
Seamless mobile experience boosted lead quality |
Grab |
Grab |
Mindshare |
Vietnam |
Consumer Promotions |
Smarties Vietnam |
Finalist |
GrabMart Wet market_Digitalize the least digital |
Grab |
Grab |
Mindshare |
Vietnam |
Social Impact / Not-For-Profit |
Smarties Vietnam |
Silver |
How was Huawei able to turn the Time spent at Home into an Opportunity? |
Huawei |
Huawei |
Wavemaker |
Turkey |
Lead Generation / Direct Response / Conversions, eCommerce (pivoting during the pandemic) |
Smarties Turkey |
Finalist (2) |
Dream Long Frizz Killer Serum Launch – Bridge Project |
L’Oréal |
L'Oréal |
Wavemaker |
Turkey |
Data/Insights |
Smarties Turkey |
Bronze |
Survivor |
Yumoş |
Unilever |
Wunderman Thompson |
Turkey |
Consumer Promotions, Cross Channel Integration, Gaming / Gamification & E-Sports, Technology Innovation, Brand Experience, Innovation |
Smarties Turkey |
Silver (2), Bronze (2), Finalist (2) |
Building |
Yumoş |
Unilever |
Wunderman Thompson |
Turkey |
Brand Experience, Cross Channel Integration, User Generated / Influencer Marketing, Inclusivity (during the pandemic) |
Smarties Turkey |
Gold, Silver, Bronze, Finalist |
Detergent Integrated Campaign |
Yumoş |
Unilever |
Wunderman Thompson |
Turkey |
Brand Experience |
Smarties Turkey |
Finalist |
Besiktas Fantography |
adidas |
adidas |
Wunderman Thompson |
Turkey |
Customer Experience |
Smarties Turkey |
Silver |
Performance Booster |
AXA |
AXA |
Wavemaker |
Turkey |
Lead Generation / Direct Response / Conversions |
Smarties Turkey |
Finalist |
MOST BEAUTIFUL STORY |
ARZUM |
ARZUM |
Wavemaker |
Turkey |
Social Responsibility |
Smarties Turkey |
Finalist |
Maxi New Year Drawing Campaign |
İşbank |
İşbank |
VMLY&R |
Turkey |
Consumer Promotions |
Smarties Turkey |
Finalist |
Maxi-Click to WhatsApp Ad Model |
İşbank |
İşbank |
VMLY&R |
Turkey |
Social Messaging / Chat Apps / Text Messaging |
Smarties Turkey |
Finalist |
Gaming Arena |
Olips |
Mondelēz International |
Wavemaker |
Turkey |
Gaming / Gamification & E-Sports |
Smarties Turkey |
Finalist |
Football Campaign |
First |
Mondelēz International |
Wavemaker |
Turkey |
User Generated / Influencer Marketing |
Smarties Turkey |
Finalist |
Calculating Hope |
Mastercard |
Mastercard |
4129Grey |
Turkey |
Brand Experience |
Smarties Turkey |
Finalist |
Summer Music Uplifting Breaks |
Coca-Cola |
The Coca-Cola Company |
Ogilvy |
Turkey |
Brand Experience, Cross Channel Integration |
Smarties Turkey |
Silver, Bronze |
Spotify- Coca-Cola Summer, Absconders’ Playlist |
Coca-Cola |
The Coca-Cola Company |
Ogilvy |
Turkey |
Location Based Services or Targeting |
Smarties Turkey |
Finalist |
I'm in |
Vodafone |
Vodafone |
VMLY&R |
Turkey |
Gender Equality in Advertising |
Smarties Turkey |
Gold |
A Million More Lives - Safety Belt Warning Stopper |
Volvo |
Geely |
Mindshare |
Turkey |
Contextual / Native Advertising |
Smarties Turkey |
Silver |
More More - Coca-Cola |
Coca-Cola |
The Coca-Cola Company |
Wunderman Thompson |
Turkey |
Mobile App |
Smarties Turkey |
Bronze |
Big Bold - Go Big or Go Home |
Algida |
Unilever |
Mindshare |
Turkey |
Brand Experience |
Smarties Turkey |
Finalist |
Boom Mate |
Boom Boom |
Unilever |
Mindshare |
Turkey |
Gaming / Gamification & E-Sports, Contextual / Native Advertising, User Generated / Influencer Marketing |
Smarties Turkey |
Finalist (3) |
TV+ Content for You |
Turkcell |
Turkcell Holding |
Mindshare |
Turkey |
Inclusivity (during the pandemic) |
Smarties Turkey |
Bronze |
Advertiser |
Migros |
Migros |
Ingage |
Turkey |
Social Media Marketing |
Smarties Turkey |
Finalist |
Win with Algida |
Algida |
Unilever |
Mindshare |
Turkey |
Customer Experience, Innovation, Technology Innovation |
Smarties Turkey |
Silver, Finalist (2) |
Algida'yla Tatlıya BaÄŸla! - End It Up with Algida! |
Algida |
Unilever |
Mindshare |
Turkey |
Data/Insights, Lead Generation / Direct Response / Conversions |
Smarties Turkey |
Silver (2), Bronze |
E-gaming Activation |
Supradyn |
Bayer Group |
MediaCom |
Turkey |
Gaming / Gamification & E-Sports |
Smarties Turkey |
Finalist |
Offline OOH Measurement & Optimization |
Akbank |
Sabancı Holding |
MediaCom |
Turkey |
Innovation, Location Based Services or Targeting, Product / Services Launch, Cross Channel Integration, Data/Insights, Technology Innovation |
Smarties Turkey |
Gold, Bronze, Finalist (4) |
Hands Hands |
Bepanthol |
Bayer Group |
MediaCom |
Turkey |
Cross Channel Integration, Social Media Marketing, User Generated / Influencer Marketing, Video Advertising |
Smarties Turkey |
Gold, Silver (3) |
Developer Summit China |
Alphabet |
Essence |
China |
Innovation |
Smarties China |
Gold |
|
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications |
Smarties China |
Gold (3), Silver (2), Bronze |
Killer recipes |
Unilever Food Solutions |
Unilever |
Mindshare |
China |
Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Data/Insights |
Smarties China |
Gold (3) |
QQ Star Milk x Discovery's Kenyan Safari |
QQ Star Milk |
Yili Group |
Mindshare |
China |
Cross Media / Cross Mobile Integration, Mobile Social, VR/AR/MR, Best Brand Experience in Mobile App/Website, Best Use of User Generated Content for Communications |
Smarties China |
Silver (5) |
Chinese New Year Karaoke Reunion |
KangShiFu |
Ting Hsin International Group |
Mindshare |
China |
Cross Media / Cross Mobile Integration, Joint Marketing with Hero App |
Smarties China |
Silver, Bronze |
Virtual Band Experience |
Pepsi |
PepsiCo |
Mindshare |
China |
Mobile Gaming, Gamification & E-Sports |
Smarties China |
Silver |
From Battle to Bottle: Clear China's eSports Breakthrough |
Clear |
Unilever |
Mindshare |
China |
Mobile Gaming, Gamification & E-Sports |
Smarties China |
Bronze |
Give a Thumbs Up |
Lay’s |
PepsiCo |
Mindshare |
China |
Mobile Social, Joint Marketing with Hero App |
Smarties China |
Gold, Bronze |
Yili x Xiaomi's Smart Vending Machine |
Yili |
Yili Group |
Mindshare |
China |
Data/Insights, The Internet of Things |
Smarties China |
Silver (2) |
Uniqlo x QQ Music |
Uniqlo |
Fast Retailing |
Mindshare |
China |
Joint Marketing with Hero App |
Smarties China |
Bronze |
Protect the Protector |
Castrol |
BP |
Mindshare |
China |
Voice/Mobile Audio, Best Use of User Generated Content for Communications |
Smarties China |
Gold, Silver |
Brand renewal: a feast of breaking the circle of black technology + top-notch |
M-zone |
China Mobile |
Wavemaker |
China |
Cross Media / Cross Mobile Integration |
Smarties China |
Bronze |
Voice of The People |
Nando's |
Nando's |
VMLY&R |
South Africa |
Promotion, Pendoring |
Smarties South Africa |
Gold, Finalist |
PEP Kids - Wishing the World Well |
PEP Stores |
Pepkor |
Ogilvy |
South Africa |
Brand Purpose, Brand Purpose |
Smarties South Africa |
Gold, Finalist |
Born This Way |
Lux |
Unilever |
Wunderman Thompson |
South Africa |
Brand Awareness, Social Media Marketing, MobileSearch |
Smarties South Africa |
Silver, Finalist (2) |
The Last of Us Part II |
PlayStation |
Sony |
Wunderman Thompson |
South Africa |
Innovation, Innovation |
Smarties South Africa |
Bronze, Finalist |
The Gift of 2020 |
Vodacom |
Vodafone |
Wunderman Thompson |
South Africa |
Brand Awareness, Social Media Marketing, Mobile Video |
Smarties South Africa |
Finalist (3) |
It can be only in SA |
Standard Bank |
Standard Bank Group |
Wunderman Thompson |
South Africa |
Brand Awareness, Social Media Marketing, Influencer Marketing |
Smarties South Africa |
Finalist (3) |
Be the Light |
Vodacom |
Vodafone |
Wunderman Thompson |
South Africa |
Social Media Marketing, Brand Awareness, Mobile Video |
Smarties South Africa |
Silver, Finalist (2) |
Snickers // MENA // AdColony |
Snickers |
Mars |
MediaCom |
United Arab Emirates |
Technology Innovation, Customer Experience |
Smarties MENA |
Finalist (2) |
InMobi Boosts Awareness For The Launch of the All-New F-150 in the Middle East |
Ford |
The Ford Motor Company |
GTB |
United Arab Emirates |
Product / Services Launch, Video Advertising |
Smarties MENA |
Finalist (2) |
F-150 // MENA // AdColony |
Ford |
The Ford Motor Company |
GTB |
United Arab Emirates |
Product / Services Launch, Innovation |
Smarties MENA |
Bronze, Finalist |
47 Seconds (World Pneumonia Day) |
GlaxoSmithKline |
GlaxoSmithKline |
TANK Worldwide |
South Africa |
User Generated / Influencer Marketing |
Smarties MENA |
Finalist |