Top Holding Companies - Global 2020
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WPP
| Overall Rank: | 1 |
| Points: | 2795.3 |
| Awards Won: | 234 |
| Finalist(s) Achieved: | 121 |
| Best in Show(s) Won: | 7 |
| Gold(s) Won: | 83 |
| Silver(s) Won: | 67 |
| Bronze(s) Won: | 77 |
| Region: | Global |
Campaigns and Awards 2020
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
#GrowHappyDiRumahAja with Spotify |
Lactogrow |
Nestlé |
Mindshare |
Indonesia |
Cross Mobile Integration |
Smarties APAC |
Finalist |
#GrowHappyDiRumahAja with Spotify |
Lactogrow |
Nestlé |
Xaxis |
Indonesia |
Cross Mobile Integration |
Smarties APAC |
Finalist |
#SafeInTheRain |
Provincial Electricity Authority |
Provincial Electricity Authority |
Mindshare |
Thailand |
Social Impact / Not for Profit |
Smarties APAC |
Bronze |
#SentuhanIbu World of Imagination |
Nivea |
Beiersdorf |
VMLY&R |
Indonesia |
Lead Generation / Direct Response / Conversions, Mobile Gaming Gamification & E-Sports |
Smarties APAC |
Finalist (2) |
#SpicyJumpChallenge |
Mie Sedaap |
Wings |
Wavemaker |
Indonesia |
Most Engaging Mobile Creative |
Smarties APAC |
Finalist |
A cup from home |
Nescafé |
Nestlé |
Mindshare |
Indonesia |
Home Production |
Smarties APAC |
Gold |
Champions Across Leaderboards With Lazada Super Brand Day Campaign |
Friso |
FrieslandCampina |
Click Media |
Vietnam |
Seamless Consumer Experience, Innovation & Creativity |
Smarties APAC |
Finalist (2) |
Chatbot to the Rescue! |
Bebelac |
Danone |
Wavemaker |
Indonesia |
Programmatic and Machine Learning |
Smarties APAC |
Finalist |
Cook to Connect – Bridging social distancing during Covid19 |
Maggi |
Nestlé |
Ogilvy |
Vietnam |
Purposeful Marketing |
Smarties APAC |
Finalist |
Deo Dry Serum Mobile Campaign |
Dove |
Unilever |
Mindshare |
Philippines |
Brand awareness, mobile video |
Smarties APAC |
Bronze (2) |
F1 Special Edition – Mood Lifting Squad |
X-Men |
Marico |
Ogilvy |
Vietnam |
Mobile Social, Product / Services Launch, Cross Mobile Integration |
Smarties APAC |
Silver (2), Bronze |
For the human race, for the act, not ad |
Coca-Cola |
Coca-Cola Company, The |
MediaCom |
Vietnam |
Purposeful Marketing, Brand Awareness |
Smarties APAC |
Gold, Finalist |
Get Supercharged At 2pm |
Berocca |
Bayer Group |
MediaCom |
Vietnam |
Cross Mobile Integration |
Smarties APAC |
Gold |
Get your head back into the game |
Warrior Energy Drink |
TCP Group |
Ogilvy |
Vietnam |
Mobile Gaming Gamification & E-Sports |
Smarties APAC |
Gold |
Get your head back into the game |
Warrior Energy Drink |
TCP Group |
Click Media |
Vietnam |
Mobile Gaming Gamification & E-Sports |
Smarties APAC |
Gold |
Intelligence That Inspires |
Proton |
Etika Strategi |
m/SIX |
Malaysia |
Best Use of Mobile To Drive Sales, Purposeful Marketing, Programmatic and Machine Learning |
Smarties APAC |
Finalist (3) |
Keep a CLEAR Head (Hand free gaming Experience) |
Clear |
Unilever |
Mindshare |
Thailand |
Innovation |
Smarties APAC |
Finalist |
Lane - Embrace The Soul Of North Social Life Culture |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Product / Services Launch, Brand Awareness |
Smarties APAC |
Bronze, Finalist |
Lime Flavour |
Pepsi |
PepsiCo |
Mindshare |
Thailand |
Mobile Social, Innovation & Creativity |
Smarties APAC |
Finalist (2) |
Nutritods 2020 |
Dancow |
Nestlé |
Mindshare |
Indonesia |
Product / Services Launch |
Smarties APAC |
Bronze |
Nutritods 2020 |
Dancow |
Nestlé |
Wunderman Thompson |
Indonesia |
Product / Services Launch |
Smarties APAC |
Bronze |
Pemilan Mobile Campaign |
Wall's |
Unilever |
Mindshare |
Indonesia |
Best Data Driven Display Creative |
Smarties APAC |
Silver |
Play Your Way, Win Like A King |
Burger King |
Restaurant Brands International |
MediaCom |
Indonesia |
Mobile Gaming Gamification & E-Sports |
Smarties APAC |
Finalist |
Pond’s Men x Star Wars Dirt Fader Mobile Campaign |
Pond's |
Unilever |
Mindshare |
Indonesia |
Product / Services Launch |
Smarties APAC |
Silver |
Really Can |
Bear Brand |
Nestlé |
Mindshare |
Indonesia |
Cross Media |
Smarties APAC |
Silver |
Really Can |
Bear Brand |
Nestlé |
Ogilvy |
Indonesia |
Cross Media |
Smarties APAC |
Silver |
Revealing the ‘Sweet Secret’ of Cadbury Chocobakes |
Cadbury |
Mondelez International |
Wavemaker |
India |
Seamless Consumer Experience |
Smarties APAC |
Finalist |
S26 AR Book |
Wyeth Nutrition |
Nestlé |
Mindshare |
Indonesia |
Best Brand Experience in Mobile Rich Media |
Smarties APAC |
Silver |
S26 AR Book |
Wyeth Nutrition |
Nestlé |
Ogilvy |
Indonesia |
Best Brand Experience in Mobile Rich Media |
Smarties APAC |
Silver |
Sonic the Hedgehog, Catch Him If You Can |
United International Pictures |
Paramount Pictures |
Mindshare |
Philippines |
Mobile Gaming Gamification & E-Sports |
Smarties APAC |
Bronze |
Tet 2020 |
ZaloPay |
VNG Corporation |
T&A Ogilvy |
Vietnam |
Lead Generation / Direct Response / Conversions, Mobile Social |
Smarties APAC |
Gold, Silver |
Toc Tien AI Influencer |
Clear |
Unilever |
T&A Ogilvy |
Vietnam |
Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity |
Smarties APAC |
Gold, Finalist (3) |
Toc Tien AI Influencer |
Clear |
Unilever |
Mindshare |
Vietnam |
Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity |
Smarties APAC |
Gold, Finalist (3) |
Unilever Leverages First-Party Data to Drive Insights and Personalization at Scale |
Breeze |
Unilever |
Mindshare |
Philippines |
Best Data Driven Display Creative |
Smarties APAC |
Bronze |
Unlimited Moves |
Rexona |
Unilever |
Mindshare |
Indonesia |
Social Impact / Not for Profit |
Smarties APAC |
Silver |
Virtual Foodfest |
Coca-Cola |
Coca-Cola Company, The |
MediaCom |
Vietnam |
Seamless Consumer Experience |
Smarties APAC |
Gold |
We will smile again |
Perfetti Van Melle |
Perfetti Van Melle |
Ogilvy |
India |
Social Impact / Not for Profit |
Smarties APAC |
Finalist |
With You On The Road Ahead |
Castrol |
BP |
Mindshare |
Vietnam |
Relationship Building / CRM |
Smarties APAC |
Silver |
#Babil'sNumber |
Bepanthol |
Bayer Group |
Wunderman Thompson |
Turkey |
Mobile Social, Innovation |
Smarties EMEA |
Gold (2) |
#Babil'sNumber |
Bepanthol |
Bayer Group |
MediaCom |
Turkey |
Mobile Social, Innovation |
Smarties EMEA |
Gold (2) |
Chain Interactive Stories |
Ford |
The Ford Motor Company |
Ingage |
Turkey |
Mobile Native |
Smarties EMEA |
Bronze |
Digital Vault |
İşbank |
İşbank |
VMLY&R |
Turkey |
Innovation |
Smarties EMEA |
Finalist |
Do Something Sweet at Home |
Carte d'Or |
Unilever |
Mindshare |
Turkey |
Inclusivity (during the pandemic) |
Smarties EMEA |
Silver |
Elidor X Udemy |
Elidor |
Unilever |
Mindshare |
Turkey |
Lead Generation / Direct Response / Conversions |
Smarties EMEA |
Silver |
Good Loop Donation |
Love Beauty and Planet |
Unilever |
Mindshare |
Turkey |
Mobile Video |
Smarties EMEA |
Gold |
İşCep Marketplace |
İşbank |
İşbank |
VMLY&R |
Turkey |
mCommerce |
Smarties EMEA |
Gold |
Legendary Crack Sound x Spotify 3d Audio |
Magnum |
Unilever |
Mindshare |
Turkey |
Mobile Audio / Voice |
Smarties EMEA |
Silver |
MB Campaign #PleasureAtHome |
Magnum |
Unilever |
Mindshare |
Turkey |
Customer Experience |
Smarties EMEA |
Finalist |
Music Is Ours |
Fanta |
Coca-Cola Company, The |
VMLY&R |
Turkey |
Product / Services Launch, Mobile Social |
Smarties EMEA |
Bronze (2) |
Pay to the Future |
İşbank |
İşbank |
VMLY&R |
Turkey |
Technology Innovation |
Smarties EMEA |
Silver |
Screen Time Discount |
Yapı Kredi |
Yapı Kredi |
4129Grey |
Turkey |
Promotion, Mobile Native, Data/Insights |
Smarties EMEA |
Gold (2), Finalist |
SUV Word AR Filter Game |
Ford |
The Ford Motor Company |
Ingage |
Turkey |
Mobile Social |
Smarties EMEA |
Finalist |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Mindshare |
Turkey |
Gender Equality in Advertising, Product / Services Launch |
Smarties EMEA |
Silver, Finalist |
Unicornetto Lovers Fountain |
Cornetto |
Unilever |
Mindshare |
Turkey |
Promotion |
Smarties EMEA |
Finalist |
World Mobile Launch |
Yapı Kredi |
Yapı Kredi |
Mindshare |
Turkey |
Brand Awareness |
Smarties EMEA |
Finalist |
World Mobile Launch |
Yapı Kredi |
Yapı Kredi |
Ingage |
Turkey |
Brand Awareness |
Smarties EMEA |
Finalist |
World Mobile Launch |
Yapı Kredi |
Yapı Kredi |
4129Grey |
Turkey |
Brand Awareness |
Smarties EMEA |
Finalist |
#StayAtHome |
Kingfisher |
United Breweries Group |
Mindshare |
India |
Most Engaging Mobile Creative |
Smarties India |
Silver |
A lot can happen inside |
Sunfeast Dark Fantasy |
ITC |
Wavemaker |
India |
Cross Mobile Integration, Mobile Video, Home Production |
Smarties India |
Silver, Finalist (2) |
Creating a new Advice touchpoint |
Aditya Birla Capital |
Aditya Birla Capital |
Mindshare |
India |
Mobile Audio / Voice |
Smarties India |
Finalist |
Gobbler game |
Sunfeast Wonderzmilk |
ITC |
Wavemaker |
India |
Mobile Social, Innovation |
Smarties India |
Finalist (2) |
Madbury |
Cadbury |
Mondelez International |
Wavemaker |
India |
Mobile Gaming Gamification & E-Sports |
Smarties India |
Silver |
Making India Engage with the #ABCofBudget2020 |
Aditya Birla Capital |
Aditya Birla Capital |
Mindshare |
India |
Most Engaging Mobile Creative |
Smarties India |
Silver |
No1YaariJam |
McDowell’s No1 Soda |
Diageo |
The Glitch |
India |
Cross Media |
Smarties India |
Bronze |
Play to Learn the #ABCofTaxes |
Aditya Birla Capital |
Aditya Birla Capital |
Mindshare |
India |
Mobile Gaming Gamification & E-Sports |
Smarties India |
Finalist |
Revealing the ‘Sweet Secret’ of Cadbury Chocobakes |
Cadbury |
Mondelez International |
Wavemaker |
India |
Seamless Consumer Experience |
Smarties India |
Finalist |
Say It With Silk |
Cadbury |
Mondelez International |
Wavemaker |
India |
Mobile Audio / Voice, Best Brand Experience in Mobile Rich Media, Seamless Consumer Experience |
Smarties India |
Gold, Silver, Bronze |
Something For Everyone |
Netflix |
Netflix |
Wavemaker |
India |
Innovation, Mobile Audio / Voice, Most Engaging Mobile Creative |
Smarties India |
Gold (2), Silver |
The ABC of Money Advice |
Aditya Birla Capital |
Aditya Birla Capital |
Mindshare |
India |
Mobile Video, Seamless Consumer Experience, Home Production |
Smarties India |
Silver, Bronze, Finalist |
Unlocking the confectionery potential in young adults |
Chupa Chups |
Perfetti Van Melle |
Ogilvy |
India |
Mobile Social |
Smarties India |
Silver |
We will smile again |
Perfetti Van Melle |
Perfetti Van Melle |
Ogilvy |
India |
Social Impact / Not For Profit |
Smarties India |
Finalist |
What if you could #InteractWithTheFuture ? |
Aditya Birla Capital |
Aditya Birla Capital |
Mindshare |
India |
Brand Awareness, Mobile Gaming Gamification & E-Sports, Mobile Social, Mobile Video, Best in Show |
Smarties India |
Best in Show, Gold (2), Silver, Bronze |
2020 |
Dancow Nutritods |
Nestlé |
Mindshare |
Indonesia |
Product / Services Launch, Seamless Consumer Experience, Brand Awareness |
Smarties Indonesia |
Gold, Silver, Finalist |
2020 |
Dancow Nutritods |
Nestlé |
Wunderman Thompson |
Indonesia |
Product / Services Launch, Seamless Consumer Experience, Brand Awareness |
Smarties Indonesia |
Gold, Silver, Finalist |
#CuciTanganmuCuciMukamu |
Pond's |
Unilever |
Mindshare |
Indonesia |
Innovation & Creativity |
Smarties Indonesia |
Finalist |
#GrowHappyDiRumahAja with Spotify |
Lactogrow |
Nestlé |
Mindshare |
Indonesia |
Cross Mobile Integration |
Smarties Indonesia |
Finalist |
#GrowHappyDiRumahAja with Spotify |
Lactogrow |
Nestlé |
Xaxis |
Indonesia |
Cross Mobile Integration |
Smarties Indonesia |
Finalist |
#SentuhanIbu World of Imagination |
Nivea |
Beiersdorf |
VMLY&R |
Indonesia |
Mobile Gaming Gamification & E-Sports, Most Engaging Mobile Creative |
Smarties Indonesia |
Gold, Silver |
A cup from home |
Nescafé |
Nestlé |
Mindshare |
Indonesia |
Home Production |
Smarties Indonesia |
Gold |
Biggest Break-Fasting Ritual with The Whopper |
Burger King |
Restaurant Brands International |
MediaCom |
Indonesia |
Mobile Video |
Smarties Indonesia |
Finalist |
Connecting People to Spread Kindness with Lifebuoy #KuatkanKebaikan |
Lifebuoy |
Unilever |
Mindshare |
Indonesia |
Purposeful Marketing |
Smarties Indonesia |
Bronze |
Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign |
Citra |
Unilever |
Mindshare |
Indonesia |
Purposeful Marketing |
Smarties Indonesia |
Finalist |
Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign |
Citra |
Unilever |
Wunderman Thompson |
Indonesia |
Purposeful Marketing |
Smarties Indonesia |
Finalist |
KitKat4Takjil Ramadan |
KitKat |
Nestlé |
Wunderman Thompson |
Indonesia |
Mobile Social |
Smarties Indonesia |
Gold |
KitKat4Takjil Ramadan |
KitKat |
Nestlé |
Mindshare |
Indonesia |
Mobile Social |
Smarties Indonesia |
Gold |
Launch Raih Lebih Game |
Milo NutriUp |
Nestlé |
Ogilvy |
Indonesia |
Brand Awareness, Mobile Video |
Smarties Indonesia |
Bronze (2) |
Launch Raih Lebih Game |
Milo NutriUp |
Nestlé |
Wunderman Thompson |
Indonesia |
Brand Awareness, Mobile Video |
Smarties Indonesia |
Bronze (2) |
Let's move Indonesia |
Anlene |
Fonterra Co-operative Group |
MediaCom |
Indonesia |
Lead Generation / Direct Response / Conversions, Mobile Social, Purposeful Marketing |
Smarties Indonesia |
Bronze, Finalist (2) |
My Story and You 2019 |
Dancow Excelnutri+ |
Nestlé |
Mindshare |
Indonesia |
Best Brand Experience in Mobile Rich Media |
Smarties Indonesia |
Finalist |
Parent Fest |
Dancow |
Nestlé |
Mindshare |
Indonesia |
Cross Media, Seamless Consumer Experience |
Smarties Indonesia |
Bronze, Finalist |
Pemilan Mobile Campaign |
Wall's |
Unilever |
Mindshare |
Indonesia |
Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Best Data Driven Display Creative |
Smarties Indonesia |
Silver, Bronze, Finalist |
Play Your Way, Win Like A King |
Burger King |
Restaurant Brands International |
MediaCom |
Indonesia |
Mobile Gaming Gamification & E-Sports |
Smarties Indonesia |
Finalist |
Pond’s Men x Star Wars Dirt Fader Mobile Campaign |
Pond's |
Unilever |
Mindshare |
Indonesia |
Location Based Services or Targeting |
Smarties Indonesia |
Finalist |
Ramadan 2020 |
Bear Brand |
Nestlé |
Mindshare |
Indonesia |
Cross Media |
Smarties Indonesia |
Bronze |
Ramadan 2020 |
Bear Brand |
Nestlé |
Ogilvy |
Indonesia |
Cross Media |
Smarties Indonesia |
Bronze |
Really Can |
Bear Brand |
Nestlé |
Mindshare |
Indonesia |
Lead Generation / Direct Response / Conversions, Cross Mobile Integration |
Smarties Indonesia |
Gold, Bronze |
Really Can |
Bear Brand |
Nestlé |
Ogilvy |
Indonesia |
Lead Generation / Direct Response / Conversions, Cross Mobile Integration |
Smarties Indonesia |
Gold, Bronze |
S26 "Yuma" From Learning To Be Great |
Wyeth Nutrition |
Nestlé |
Ogilvy |
Indonesia |
Mobile Video, Best Use of Mobile To Drive Sales |
Smarties Indonesia |
Finalist (2) |
S26 "Yuma" From Learning To Be Great |
Wyeth Nutrition |
Nestlé |
Mindshare |
Indonesia |
Mobile Video, Best Use of Mobile To Drive Sales |
Smarties Indonesia |
Finalist (2) |
S26 #CaraPintarMam Ini Hasilnya |
Wyeth Nutrition |
Nestlé |
Ogilvy |
Indonesia |
Promotion, Most Engaging Mobile Creative, Mobile Gaming Gamification & E-Sports, Best in Show |
Smarties Indonesia |
Best in Show, Bronze (2), Finalist |
S26 #CaraPintarMam Ini Hasilnya |
Wyeth Nutrition |
Nestlé |
Mindshare |
Indonesia |
Promotion, Most Engaging Mobile Creative, Mobile Gaming Gamification & E-Sports, Best in Show |
Smarties Indonesia |
Best in Show, Bronze (2), Finalist |
S26 AR Book |
Wyeth Nutrition |
Nestlé |
Mindshare |
Indonesia |
Promotion, Innovation, Mobile Video, Best Brand Experience in Mobile Rich Media, Best Use of Mobile To Drive Sales |
Smarties Indonesia |
Gold (3), Silver, Finalist |
S26 AR Book |
Wyeth Nutrition |
Nestlé |
Ogilvy |
Indonesia |
Promotion, Innovation, Mobile Video, Best Brand Experience in Mobile Rich Media, Best Use of Mobile To Drive Sales |
Smarties Indonesia |
Gold (3), Silver, Finalist |
Soccer Star Challenge |
Rexona |
Unilever |
Mindshare |
Indonesia |
Mobile Gaming Gamification & E-Sports, Home Production |
Smarties Indonesia |
Silver, Bronze |
Spreads Happiness and Cheer During a COVID-stricken Ramadan |
Wall's |
Unilever |
Mindshare |
Indonesia |
Best Brand Experience in Mobile Rich Media |
Smarties Indonesia |
Finalist |
Unlimited Moves |
Rexona |
Unilever |
Mindshare |
Indonesia |
Social Impact / Not For Profit, Product / Services Launch, Cross Media |
Smarties Indonesia |
Gold, Silver, Bronze |
Best Taurus Ever Campaign |
Ford |
The Ford Motor Company |
GTB |
MENA |
Brand Awareness, Lead Generation / Direct Response / Conversions |
Smarties MENA |
Finalist (2) |
Dates Ramadan |
Galaxy |
Mars |
MediaCom |
MENA |
Mobile Gaming Gamification & E-Sports, Brand Awareness, Innovation |
Smarties MENA |
Bronze, Finalist (2) |
Give back |
Whiskas |
Mars |
MediaCom |
MENA |
Innovation |
Smarties MENA |
Finalist |
Hunger Support Campaign |
Snickers |
Mars |
MediaCom |
MENA |
Best in show, Innovation, Machine Learning and AI, Customer Experience, Brand Awareness |
Smarties MENA |
Best in Show, Gold (2), Silver, Finalist |
Hunger Support Campaign |
Snickers |
Mars |
Xaxis |
MENA |
Best in show, Innovation, Machine Learning and AI, Customer Experience, Brand Awareness |
Smarties MENA |
Best in Show, Gold (2), Silver, Finalist |
Kotex |
Kotex |
Kimberly-Clark |
Mindshare |
MENA |
Mobile Video |
Smarties MENA |
Silver |
Minis are Back |
M&M's |
Mars |
MediaCom |
MENA |
Product / Services Launch, Innovation, Mobile Video, Brand Awareness |
Smarties MENA |
Gold, Bronze (2), Finalist |
PlayStation / Marvel Iron Man VR |
Playstation |
Sony |
MediaCom |
MENA |
Brand Awareness, Product / Service Launch, Innovation |
Smarties MENA |
Gold, Bronze, Finalist |
Qatar 5G Launch Campaign - Red Velvet and Stop the Clock |
Vodafone |
Vodafone |
Wavemaker |
MENA |
Brand Awareness, Product / Services Launch |
Smarties MENA |
Silver (2) |
Vodafone |
Vodafone |
Vodafone |
Wavemaker |
MENA |
Brand Awareness |
Smarties MENA |
Finalist |
Whiskas |
Whiskas |
Mars |
MediaCom |
MENA |
Brand Awareness, Data/Insights, Product / Services Launch |
Smarties MENA |
Bronze (2), Finalist |
#BlackVoicesCreate |
Gushers / Fruit by the Foot |
General Mills |
Mindshare |
USA |
Mobile Social, Multicultural, Social Good |
Smarties North America |
Silver (2), Bronze |
Back There Care Campaign |
Preparation H |
GlaxoSmithKline |
Grey |
USA |
Brand Awareness, Cross Media, Mobile Video, Mobile Social, Best in Show |
Smarties North America |
Best in Show, Gold (3), Silver |
Black Community PMP |
Kotex |
Kimberly-Clark |
Mindshare |
USA |
Multicultural |
Smarties North America |
Bronze |
Emerge your best |
Emergen-C |
GlaxoSmithKline |
Grey |
USA |
Brand Awareness |
Smarties North America |
Silver |
Emerge your best |
Emergen-C |
GlaxoSmithKline |
Grey |
USA |
Cross Media |
Smarties North America |
Bronze |
Game Better With Butterfinger |
Butterfinger |
Ferrero International |
Mindshare |
USA |
Mobile Gaming Gamification & E-Sports |
Smarties North America |
Finalist |
Game Better With Butterfinger |
Butterfinger |
Ferrero International |
Geometry |
USA |
Mobile Gaming Gamification & E-Sports |
Smarties North America |
Finalist |
Sonic the Hedgehog Speeds to Mobile Success |
Paramount |
Paramount Pictures |
Wavemaker |
USA |
Mobile Gaming Gamification & E-Sports |
Smarties North America |
Bronze |
#PEPcares |
PEP |
Pepkor |
Mindshare |
South Africa |
Media : Mobile Social |
Smarties South Africa |
Bronze |
Bright Smiles Bright Future Campaign - Phase 1 |
Colgate |
Colgate-Palmolive Company |
Yonder Media |
South Africa |
Technology : Data / Insights |
Smarties South Africa |
Silver |
Toastie - Find Your Sarmie Soulmate |
Marmite / Bovril / Redro / Pecks Anchovette |
Unilever |
Yonder Media |
South Africa |
Media : Mobile Gaming Gamification & E-Sports |
Smarties South Africa |
Gold |
#Babil'sNumber |
Bepanthol |
Bayer Group |
Wunderman Thompson |
Turkey |
Mobile Social, Innovation |
Smarties Turkey |
Gold (2) |
#Babil'sNumber |
Bepanthol |
Bayer Group |
MediaCom |
Turkey |
Mobile Social, Innovation |
Smarties Turkey |
Gold (2) |
BuMamaBenden |
Vodafone |
Vodafone |
VMLY&R |
Turkey |
Social Responsibility, Mobile Social |
Smarties Turkey |
Gold, Bronze |
Clear Stay At Home |
Clear |
Unilever |
Mindshare |
Turkey |
Location Based Services or Targeting |
Smarties Turkey |
Finalist |
Do Something Sweet at Home |
Carte d'Or |
Unilever |
Mindshare |
Turkey |
Inclusivity (during the pandemic), Customer Experience |
Smarties Turkey |
Bronze, Finalist |
Good Loop Donation |
Love Beauty and Planet |
Unilever |
Mindshare |
Turkey |
Mobile Video |
Smarties Turkey |
Finalist |
Gurme Şef Launch |
Arçelik |
Arcelik Pazarlama |
Ingage |
Turkey |
Brand Awareness |
Smarties Turkey |
Finalist |
International Women's Day - Afife Jale |
Yapı Kredi |
Yapı Kredi |
Mindshare |
Turkey |
Gender Equality in Advertising |
Smarties Turkey |
Bronze |
İşCep Marketplace |
İşbank |
İşbank |
VMLY&R |
Turkey |
mCommerce |
Smarties Turkey |
Bronze |
Keyf-i Turk Faladdin Integration |
Nescafé |
Nestlé |
Mindshare |
Turkey |
Innovation, Customer Experience, Lead Generation / Direct Response / Conversions, Promotion, Mobile Native |
Smarties Turkey |
Silver (2), Bronze (2), Finalist |
Keyf-i Turk Ignation Labs |
Nescafé |
Nestlé |
Mindshare |
Turkey |
Mobile Native, Mobile Video, Mobile Search |
Smarties Turkey |
Bronze (2), Finalist |
Legendary Crack Sound x Spotify 3d Audio |
Magnum |
Unilever |
Mindshare |
Turkey |
Mobile Audio / Voice |
Smarties Turkey |
Gold |
Lock Down Campaign |
Ford |
The Ford Motor Company |
Mindshare |
Turkey |
Social Responsibility |
Smarties Turkey |
Finalist |
Lock Down Campaign |
Ford |
The Ford Motor Company |
Ingage |
Turkey |
Social Responsibility |
Smarties Turkey |
Finalist |
Maximum Genç |
İşbank |
İşbank |
VMLY&R |
Turkey |
Product / Services Launch |
Smarties Turkey |
Finalist |
Music Is Ours |
Fanta |
Coca-Cola Company, The |
VMLY&R |
Turkey |
Product / Services Launch, Mobile Social |
Smarties Turkey |
Silver, Bronze |
Pay to the Future |
İşbank |
İşbank |
VMLY&R |
Turkey |
Technology Innovation |
Smarties Turkey |
Finalist |
Red Light |
Vodafone |
Vodafone |
VMLY&R |
Turkey |
Inclusivity (during the pandemic), Mobile App, App |
Smarties Turkey |
Silver (2), Bronze |
Screen Time Discount |
Yapı Kredi |
Yapı Kredi |
4129Grey |
Turkey |
Promotion, Mobile Native, Data/Insights |
Smarties Turkey |
Silver, Finalist (2) |
Summer Refreshment |
Sprite |
Coca-Cola Company, The |
VMLY&R |
Turkey |
Lead Generation / Direct Response / Conversions |
Smarties Turkey |
Bronze |
SUV Word AR Filter Game |
Ford |
The Ford Motor Company |
Ingage |
Turkey |
Mobile Social |
Smarties Turkey |
Finalist |
The Uncancelled Cup |
adidas |
adidas |
Wunderman Thompson |
Turkey |
Mobile Gaming Gamification & E-Sports, Innovation, Technology Innovation |
Smarties Turkey |
Gold, Silver, Finalist |
The Uncancelled Cup |
adidas |
adidas |
MediaCom |
Turkey |
Mobile Gaming Gamification & E-Sports, Innovation, Technology Innovation |
Smarties Turkey |
Gold, Silver, Finalist |
Turkey Very Attractive |
Turkcell |
Turkcell Holding |
Mindshare |
Turkey |
Brand Awareness |
Smarties Turkey |
Finalist |
TV Summer School |
Max Ice Cream |
Unilever |
Mindshare |
Turkey |
Social Responsibility |
Smarties Turkey |
Finalist |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Mindshare |
Turkey |
Gender Equality in Advertising |
Smarties Turkey |
Finalist |
Unicornetto Lovers Fountain |
Cornetto |
Unilever |
Mindshare |
Turkey |
Promotion |
Smarties Turkey |
Bronze |
World Mobile Launch |
Yapı Kredi |
Yapı Kredi |
Mindshare |
Turkey |
Brand Awareness |
Smarties Turkey |
Bronze |
World Mobile Launch |
Yapı Kredi |
Yapı Kredi |
Ingage |
Turkey |
Brand Awareness |
Smarties Turkey |
Bronze |
World Mobile Launch |
Yapı Kredi |
Yapı Kredi |
4129Grey |
Turkey |
Brand Awareness |
Smarties Turkey |
Bronze |
Yandex Navi & Yapı Kredi Media First |
Yapı Kredi |
Yapı Kredi |
Ingage |
Turkey |
Mobile Native |
Smarties Turkey |
Bronze |
52 Week Non-Tv Engagement To Build ‘Coca-Cola With Food’ Habit |
Coca-Cola |
Coca-Cola Company, The |
MediaCom |
Vietnam |
Cross Mobile Integration |
Smarties Vietnam |
Gold |
Champions Across Leaderboards With Lazada Super Brand Day Campaign |
Friso |
FrieslandCampina |
Click Media |
Vietnam |
Seamless Consumer Experience |
Smarties Vietnam |
Finalist |
Conversational Commerce |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Lead Generation / Direct Response / Conversions |
Smarties Vietnam |
Finalist |
Cook to Connect – Bridging social distancing during Covid19 |
Maggi |
Nestlé |
Ogilvy |
Vietnam |
Mobile Social |
Smarties Vietnam |
Bronze |
Delightful Summer Melodies |
Tea+ |
PepsiCo |
Mindshare |
Vietnam |
Mobile Audio / Voice |
Smarties Vietnam |
Bronze |
Follow Me Don’t Cha |
Tea+ |
PepsiCo |
Mindshare |
Vietnam |
Most Engaging Mobile Creative |
Smarties Vietnam |
Finalist |
For the human race, for the act, not ad |
Coca-Cola |
Coca-Cola Company, The |
MediaCom |
Vietnam |
Purposeful Marketing |
Smarties Vietnam |
Gold |
Get Supercharged At 2pm |
Berocca |
Bayer Group |
MediaCom |
Vietnam |
Cross Mobile Integration, Best Brand Experience in Mobile Rich Media, Best Use of Mobile To Drive Sales |
Smarties Vietnam |
Bronze (3) |
Heat shock or Chi shock? |
Tea+ |
PepsiCo |
Mindshare |
Vietnam |
Most Engaging Mobile Creative |
Smarties Vietnam |
Finalist |
Lane - Embrace The Soul Of North Social Life Culture |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Brand Awareness |
Smarties Vietnam |
Finalist |
Magically turn your kids’ doodles into food orders |
GrabFood |
Grab |
Mindshare |
Vietnam |
Innovation, Purposeful Marketing, Seamless Consumer Experience |
Smarties Vietnam |
Gold, Silver, Finalist |
Sell Away Your Grudges For Tet |
Mirinda |
PepsiCo |
Mindshare |
Vietnam |
Cross Media, Best Data Driven Display Creative |
Smarties Vietnam |
Gold, Finalist |
Shoo Away The Heat |
7 Up |
PepsiCo |
Mindshare |
Vietnam |
Promotion, Seamless Consumer Experience |
Smarties Vietnam |
Finalist (2) |
Stay Fit @Home – The New Norm in Social Distancing |
Revive |
PepsiCo |
Mindshare |
Vietnam |
Mobile Video |
Smarties Vietnam |
Bronze |
Tet 2020 |
ZaloPay |
VNG Corporation |
T&A Ogilvy |
Vietnam |
Lead Generation / Direct Response / Conversions, Mobile Social |
Smarties Vietnam |
Gold, Finalist |
Uplifting Positivity Into The Asia Record Book |
Red Bull |
Red Bull |
Ogilvy |
Vietnam |
Social Impact / Not For Profit |
Smarties Vietnam |
Finalist |
Uplifting Positivity Into The Asia Record Book |
Red Bull |
Red Bull |
Click Media |
Vietnam |
Social Impact / Not For Profit |
Smarties Vietnam |
Finalist |
Virtual Foodfest |
Coca-Cola |
Coca-Cola Company, The |
MediaCom |
Vietnam |
Seamless Consumer Experience |
Smarties Vietnam |
Gold |
With You On The Road Ahead |
Castrol |
BP |
Mindshare |
Vietnam |
Relationship Building / CRM |
Smarties Vietnam |
Gold |
X-Men F1 Special Edition – Mood Lifting Squad |
X-Men |
Marico |
Ogilvy |
Vietnam |
Mobile Social |
Smarties Vietnam |
Gold |
Your Everyday Life Is A Sport |
Revive |
PepsiCo |
Mindshare |
Vietnam |
Product / Services Launch |
Smarties Vietnam |
Bronze |
#BlackVoicesCreate |
Gushers / Fruit by the Foot |
General Mills |
Mindshare |
USA |
Multicultural |
Smarties X |
Bronze |
#ShowUs Russia |
Dove |
Unilever |
POSSIBLE |
Russia |
Cross Media |
Smarties X |
Finalist |
A fund raising Initiative to provide 2.5 million meals In India |
Pepsi |
PepsiCo |
Mindshare |
India |
Social Good |
Smarties X |
Gold |
A fund raising Initiative to provide 2.5 million meals In India |
Pepsi |
PepsiCo |
Wunderman Thompson |
India |
Social Good |
Smarties X |
Gold |
Black Community PMP |
Kotex |
Kimberly-Clark |
Mindshare |
USA |
Multicultural |
Smarties X |
Finalist |
COVID-19: How Vietnam Beat Rest of the World |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Social Impact / Not For Profit, User Generated, mCommerce |
Smarties X |
Bronze (3) |
Creating a trusted service for girls and overcoming taboos |
Kotex |
Kimberly-Clark |
Mindshare |
Russia |
mCommerce, Relationship Building / CRM, Promotion, Mobile Social |
Smarties X |
Gold, Silver (2), Bronze |
Delivering hygiene one meal at a time |
Lifebuoy |
Unilever |
Mindshare |
India |
Lead Generation / Direct Response / Conversions, Cross Media |
Smarties X |
Gold, Silver |
Deo Dry Serum Mobile Campaign |
Dove |
Unilever |
Mindshare |
Philippines |
Mobile Video |
Smarties X |
Bronze |
Elidor X Udemy |
Elidor |
Unilever |
Mindshare |
Turkey |
Social Distancing |
Smarties X |
Finalist |
Essentials on Wheels |
Unilever |
Unilever |
Mindshare |
India |
mCommerce |
Smarties X |
Bronze |
Face Your Hesitations and #SeeWhatHappens |
Pond's |
Unilever |
Mindshare |
Philippines |
Cross Mobile Integration, Innovation |
Smarties X |
Silver, Bronze |
From Tianyi with Love |
Nescafé |
Nestlé |
Mindshare |
China |
Innovation, VR/AR/MR |
Smarties X |
Gold, Silver |
Get Supercharged At 2pm |
Berocca |
Bayer Group |
MediaCom |
Vietnam |
Cross Mobile Integration |
Smarties X |
Silver |
Infallible Hotpot Challenge |
L'Oréal |
L'Oréal |
Mindshare |
China |
Promotion |
Smarties X |
Gold |
Joyride: Getting Reluctant Runners Running |
Nike |
Nike |
Mindshare |
China |
Mobile Gaming Gamification & E-Sports, Cross Mobile Integration |
Smarties X |
Gold, Silver |
Live Just Don't Quit |
Nike |
Nike |
Mindshare |
China |
Social Distancing, Social Good |
Smarties X |
Gold, Silver |
Men Swipes All: Hijacking League of Legends |
Clear |
Unilever |
Mindshare |
Vietnam |
Mobile Gaming Gamification & E-Sports, Brand Awareness |
Smarties X |
Silver, Finalist |
Music is Ours |
Fanta |
Coca-Cola Company, The |
VMLY&R |
Turkey |
Product / Services Launch |
Smarties X |
Gold |
Next%: Speed is Your Currency |
Nike |
Nike |
Mindshare |
China |
mCommerce, Relationship Building / CRM |
Smarties X |
Gold, Silver |
Next%: Speed is Your Currency |
Nike |
Nike |
AKQA |
China |
mCommerce, Relationship Building / CRM |
Smarties X |
Gold, Silver |
Pollution Alert System |
Blueair |
Unilever |
Mindshare |
India |
Location Based Services or Targeting |
Smarties X |
Gold |
Pray for Kay |
OMO |
Unilever |
Mindshare |
Vietnam |
Mobile Social, Social Impact / Not For Profit |
Smarties X |
Finalist (2) |
Pray for Kay |
OMO |
Unilever |
VMLY&R |
Vietnam |
Mobile Social, Social Impact / Not For Profit |
Smarties X |
Finalist (2) |
Real-Time Infection Alert System |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Location Based Services or Targeting, Data/Insights |
Smarties X |
Gold (2) |
S60 Concept Store |
Volvo |
Geely |
Grey |
Brazil |
Digital Out-of-Home (DOOH) |
Smarties X |
Silver |
Sonic the Hedgehog Speeds to Mobile Success |
Paramount |
Paramount Pictures |
Wavemaker |
USA |
Innovation |
Smarties X |
Bronze |
Super Relatable |
SuperNAN |
Nestlé |
Mindshare |
China |
Data/Insights |
Smarties X |
Silver |
Tet 2020 |
ZaloPay |
VNG Corporation |
T&A Ogilvy |
Vietnam |
Lead Generation / Direct Response / Conversions, Mobile Social |
Smarties X |
Gold, Finalist |
The Worlds Most Travelled Billboard |
Johnnie Walker |
Diageo |
The Glitch |
India |
Brand Awareness, Best in Show |
Smarties X |
Best in Show, Gold |
Toc Tien AI Influencer |
Clear |
Unilever |
T&A Ogilvy |
Vietnam |
Machine Learning and AI |
Smarties X |
Silver |
Toc Tien AI Influencer |
Clear |
Unilever |
Mindshare |
Vietnam |
Machine Learning and AI |
Smarties X |
Silver |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Mindshare |
Turkey |
Product / Services Launch |
Smarties X |
Finalist |
When Indian Youth practiced The New Normal With Swag |
Pepsi |
PepsiCo |
Mindshare |
India |
Social Distancing, User Generated |
Smarties X |
Gold (2) |
When Indian Youth practiced The New Normal With Swag |
Pepsi |
PepsiCo |
Autumn Worldwide |
India |
Social Distancing, User Generated |
Smarties X |
Gold (2) |