MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks - Global 2023

VMLY&R


Overall Rank: 12
Points: 240.1
Awards Won: 25
Finalist(s) Achieved: 19

Best in Show(s) Won: 0
Gold(s) Won: 12
Silver(s) Won: 5
Bronze(s) Won: 8
Region: Global
Network: WPP

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Techcombank Marathon 2022

Techcombank

Techcombank

CLICKMEDIA

Vietnam

Social Impact Marketing

Smarties Vietnam

Finalist

Bright Sides

Nando's

Nando's

VMLY&R

South Africa

Cross Digital Media Marketing, Brand Experience, Real Time Marketing

Smarties EMEA

Gold (2), Silver

25th November, I Exist

Vodafone

Vodafone

VMLY&R

Turkey

Social Impact Marketing, Data Insights / Contextual Marketing, Data Insights / Contextual Marketing, Cross Digital Media Marketing

Smarties Turkey

Silver, Bronze, Finalist (2)

H?Y Relaunch / Dropping the link

Vodafone

Vodafone

VMLY&R

Turkey

Integrated Ecommerce Innovation, Product and / or Service Launch

Smarties Turkey

Bronze, Finalist

Stay in the Moment with Okey Rotar!

Okey

Eczac?ba?? Group

VMLY&R

Turkey

Product and / or Service Launch, Omnichannel Marketing

Smarties Turkey

Gold, Finalist

PUBG Mobile King Menu

Burger King

Restaurant Brands International

VMLY&R

Turkey

Product and / or Service Launch, Co-branded Marketing, Co-branded Marketing, Short or Long Form Video

Smarties Turkey

Gold (3), Finalist

World Cup Special with Tuki

Burger King

Restaurant Brands International

VMLY&R

Turkey

Social Media Marketing

Smarties Turkey

Finalist

Whopper Delivery Points

Burger King

Restaurant Brands International

VMLY&R

Turkey

Integrated Ecommerce Innovation, Small Budget, Big Impact

Smarties Turkey

Silver, Finalist

We Stand By You

Vodafone

Vodafone

VMLY&R

Turkey

Brand Purpose / Activism

Smarties Turkey

Finalist

Redefining Convenience: QuikTrip's In-Game Advertising Journey

QuikTrip

QuikTrip

VMLY&R

USA

Gaming, Gamification & E-Sports

Smarties North America

Finalist

Serenito without stamps: The end of the debate between parents and children

Serenito

Danone

VMLY&R

Argentina

Lanzamiento de Producto/Servicio (Product/Service Launch)

Smarties Hispanic LATAM

Gold

Shell in New Generations

Shell

Shell

VMLY&R Commerce

Argentina

Juegos / Gamificación y E-Sports (Gaming, Gamification & E-Sports)

Smarties Hispanic LATAM

Finalist

Your Music ft. YOY

YOY

Industrial and Commercial Bank of China 

VMLY&R

Argentina

Experiencia de Marca (Brand Experience)

Smarties Hispanic LATAM

Finalist

YOY and Nadie Dice Nada, an action that speaks volumes.

YOY

Industrial and Commercial Bank of China 

VMLY&R

Argentina

Marketing de influenciadores y Creadores (Creadores/ Influence Marketing)

Smarties Hispanic LATAM

Silver

The free app to get to your next plan.

YOY

Industrial and Commercial Bank of China 

VMLY&R

Argentina

Impacto Inmediato/ Promociones (Instant Impact), Lanzamiento de Producto/Servicio (Product/Service Launch)

Smarties Hispanic LATAM

Bronze (2)

The re-Z of happiness.

YOY

Industrial and Commercial Bank of China 

VMLY&R

Argentina

Marketing de influenciadores y Creadores (Creadores/ Influence Marketing), Generación de Leads/CRM (Lead Generation/CRM)

Smarties Hispanic LATAM

Bronze, Finalist

What The Fanta

Fanta

The Coca-Cola Company

VMLY&R

Turkey

Product and / or Service Launch

Smarties EMEA

Gold

What The Fanta

Fanta

The Coca-Cola Company

VMLY&R

Turkey

Instant Impact / Promotion, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch, Product and / or Service Launch

Smarties Turkey

Bronze, Finalist (3)

What The Fanta

Fanta

The Coca-Cola Company

VMLY&R

Turkey

Product and / or Service Launch

Smarties X

Finalist

Con Todo

Movistar

Telefónica

VMLY&R

Argentina

Experiencia de Marca (Brand Experience), Integración de Plataformas & DOOH (Cross Platform & DOOH), Marketing en Redes Sociales (Social Media Marketing), Marketing de influenciadores y Creadores (Creadores/ Influence Marketing)

Smarties Hispanic LATAM

Bronze (2), Finalist (2)

Bright Sides

Nando's

Nando's

VMLY&R

South Africa

Brand Experience, Cross Platform - Digital only, Integrated Ecommerce Innovation, Real Time Marketing, Instant Impact

Smarties South Africa

Gold (4), Silver