MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Creative Agencies South Africa 2025

VML

Overall rank

#3

Points

128.1

Awards won

10

Finalists

2

Region
South Africa
Best in Show 0
Gold 5
Silver 2
Bronze 3
Finalist 2

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Fraud is no Fairytale Standard Bank Standard Bank Group VML South Africa Brand Purpose / Activism | Cross Digital Media Marketing | Customer (CX) / User Experience (UX) & Design | Social Media Marketing Smarties South Africa Bronze (3), Finalist
How a UFO Cover-Up Sold Millions of Lunch Bars Cadbury Mondelez International VML South Africa Creator / Influencer / Celebrity Marketing | Brand Experience | Social Media Marketing Smarties South Africa Gold (3)
Push Notification Strategy Nando's Nando's VML South Africa Customer Journey Marketing - Lead Generation / CRM Smarties South Africa Silver
Real Beauty Generation Dove Unilever VML South Africa Innovative Use of AI in Advertising | Brand Purpose / Activism | Diversity  &  Inclusion Smarties South Africa Gold (2), Silver
What would your money say about you? Standard Bank Standard Bank Group VML South Africa Social Impact Marketing Smarties South Africa Finalist