MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks - Global 2024

VML


Overall Rank: 7
Points: 728.8
Awards Won: 53
Finalist(s) Achieved: 44

Best in Show(s) Won: 0
Gold(s) Won: 20
Silver(s) Won: 17
Bronze(s) Won: 16
Region: Global
Network: WPP

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

OKEY December 21st

OKEY

Eczacibasi Holding

VML

Turkey

Customer Journey Marketing - Lead Generation / CRM | Integrated Ecommerce Innovation & Live Streaming

Smarties X

Finalist (2)

OKEY Feel Present O.K.?

Okey

Eczacibasi Holding

VML

Turkey

Product and / or Service Launch | Personalization

Smarties X

Gold, Finalist

YUMOS DETERGENT: THERE IS NOT BETTER

Yumo?

Unilever

VML

Turkey

Omnichannel Marketing | Brand Experience

Smarties X

Gold, Silver

Yumo? Street

Yumo?

Unilever

VML

Turkey

Connected TV | Personalization

Smarties X

Silver, Finalist

Hopi Seni Cok Degistirdi

Hopi

Boyner Holding

VML

Turkey

Short or Long Form Video

Smarties Europe

Finalist

Next Level Fresh

Yumo?

Unilever

VML

Turkey

Product and / or Service Launch | Omnichannel Marketing | Short or Long Form Video | Real Time Marketing

Smarties Europe

Silver (3), Finalist

Addressing The Generation Gap with Sasa Santan

PT Sasa Inti

PT Sasa Inti

VML

Indonesia

Social Media Marketing

Smarties Indonesia

Gold

Flipping the Script of MSG’s Bad Reputation

PT Sasa Inti

PT Sasa Inti

VML

Indonesia

Small Budget, Big Impact | Customer (CX) / User Experience (UX) & Design | Real Time Marketing

Smarties Indonesia

Gold, Silver, Finalist

MILO 50 Years "Once A MILO Kid Always A MILO Kid"

MILO

Nestle

VML

Indonesia

Short or Long Form Video

Smarties Indonesia

Silver

Hershey’s White Creation - Own the Moment

Hershey's

The Hershey Company

VML

Philippines

Brand Experience

Smarties Philippines

Finalist

Eve Teslim Reklamlar

Burger King

Restaurant Brands International

VML

Turkey

Small Budget, Big Impact | Social Impact Marketing

Smarties Turkey

Gold, Finalist

8 Mart AI Manifesto

Vodafone

Vodafone

VML

Turkey

AI-Driven Creative Excellence

Smarties Turkey

Bronze

Black Everyday

Vodafone

Vodafone

VML

Turkey

Brand Purpose / Activism | Diversity? & ?Inclusion

Smarties Turkey

Bronze (2)

BÖRGIR

Burger King

Restaurant Brands International

VML

Turkey

Omnichannel Marketing

Smarties Turkey

Finalist

Bu Y?l?n En Az Dinlenenleri

Vodafone

Vodafone

VML

Turkey

Real Time Marketing

Smarties Turkey

Bronze

Dünya Duysun Biz Buraday?z

Vodafone

Vodafone

VML

Turkey

Social Media Marketing

Smarties Turkey

Finalist

Hopi Seni Cok Degistirdi

Hopi

Boyner Holding

VML

Turkey

Short or Long Form Video | Product and / or Service Launch | Social Media Marketing | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing

Smarties Turkey

Bronze, Finalist (4)

Kral Fiyatlar

Burger King

Restaurant Brands International

VML

Turkey

Instant Impact / Promotion | Real Time Marketing

Smarties Turkey

Gold (2)

Next Level Fresh

Yumo?

Unilever

VML

Turkey

Short or Long Form Video | Brand Experience | Product and / or Service Launch

Smarties Turkey

Gold, Bronze, Finalist

OKEY 1 Aral?k AIDS Günü Bize Hepsi OK

OKEY

Eczacibasi Holding

VML

Turkey

Brand Purpose / Activism

Smarties Turkey

Finalist

Tarifeki

Vodafone

Vodafone

VML

Turkey

Real Time Marketing

Smarties Turkey

Finalist

Virtual Alin

Ford

The Ford Motor Company

VML

Turkey

Creator / Influencer / Celebrity Marketing

Smarties Turkey

Finalist

Standard Bank BeatTheScam

Standard Bank

Standard Bank Group

VML

South Africa

Social Impact Marketing | Social Media Marketing | Short or Long Form Video

Smarties Sub-Saharan Africa

Silver, Bronze, Finalist

Savings month

Standard Bank

Standard Bank Group

VML

South Africa

Omnichannel Marketing | Social Media Marketing

Smarties Sub-Saharan Africa

Bronze, Finalist

ENFRENTEMOS LA IRRITACIÓN

Dove

Unilever

VML

Argentina

Diversity & Inclusion | Social Impact Marketing

Smarties Hispanic Latam

Bronze, Finalist

Promesas Absurdas

ASDRA

ASDRA

VML

Argentina

Best in Show | Brand Purpose / Activism | Diversity? & ?Inclusion

Smarties Hispanic Latam

Gold (2)

Sharenting, el musical

Movistar

Telefonica

VML

Argentina

Brand Purpose / Activism | Social Impact Marketing

Smarties Hispanic Latam

Gold (2)

La Tercera de Movistar

Movistar

Telefonica

VML

Argentina

Brand Experience | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing

Smarties Hispanic Latam

Finalist (3)

Anti Lag Squad

Movistar

Telefonica

VML

Argentina

Brand Experience | Gaming, Gamification & E-Sports

Smarties Hispanic Latam

Bronze, Finalist

Chipeados Distintos

Tuenti

Telefonica

VML

Argentina

Creative Excellence Powered by AI

Smarties Hispanic Latam

Finalist

Estoy acá

La Serenísima Clásico

Danone

VML

Argentina

Immediate Impact / Promotions

Smarties Hispanic Latam

Finalist

BONAFONT AGUAS FRESCAS

BONAFONT

Danone

Mirum

Mexico

Product / Service Launch | Product and / or Service Launch

Smarties Hispanic Latam

Bronze, Finalist

Com Listerine, é Game Over para o Bafo

Listerine

Kenvue

VML

Brazil

Gaming Gamification & E-Sports

Smarties Brazil

Finalist

RisOAT: a receita revolucionária

Nestlé Aveia

Nestle

VML

Brazil

Omnichannel Marketing

Smarties Brazil

Finalist

Além da Praia: o Novo Ritmo do Verão

Neutrogena

Kenvue

VML

Brazil

Customer (CX) / User Experience (UX) & Design

Smarties Brazil

Finalist

A Casa Mais Hidratada do Brasil

Neutrogena

Kenvue

VML

Brazil

Social Media Marketing | Social Media Marketing

Smarties Brazil

Bronze, Finalist

Hopi Seni Cok Degistirdi

Hopi

Boyner Holding

VML

Turkey

Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Product and / or Service Launch | Social Media Marketing | Short or Long Form Video

Smarties MEA

Gold, Bronze, Finalist (3)

Okey 21 Aral?k - Sabaha Kadar A????z

OKEY

Eczacibasi Holding

VML

Turkey

Integrated Ecommerce Innovation & Live Streaming

Smarties MEA

Bronze

Ford Tourneo Courier Not A New Model, A Role Model

Ford

The Ford Motor Company

VML

Turkey

Short or Long Form Video | Product and / or Service Launch

Smarties MEA

Gold, Silver

Virtual Alin

Ford

The Ford Motor Company

VML

Turkey

Short or Long Form Video

Smarties MEA

Gold

Next Level Fresh

Yumo?

Unilever

VML

Turkey

Short or Long Form Video | Brand Experience | Real Time Marketing

Smarties MEA

Silver, Finalist (2)

Türkiye'yi Etin ?yisiyle Bulu?turuyoruz

Migros

Anadolu Grubu

VML

Turkey

Product and / or Service Launch

Smarties MEA

Finalist

How Do You Eat a KitKat?

KitKat

Nestle

VML

South Africa

E-commerce marketing : Social / Influencer Commerce | Impact Media : Creator / Influencer Marketing

Smarties South Africa

Gold, Finalist

Nando's X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the stick out

Nando's

Nando's

VML

South Africa

E-commerce marketing : Social / Influencer Commerce | Impact Media : Creator Economy | Impact Media : Creator / Influencer Marketing

Smarties South Africa

Silver (3)

Spotify Africa Greasy Tunes

Spotify

Spotify

VML

South Africa

Marketing Impact : Community Building

Smarties South Africa

Finalist

Vodacom Hearing Challenge

Vodacom

Vodafone

VML

South Africa

Impact Media : Social Media Marketing | Marketing Impact : Co-branded Marketing

Smarties South Africa

Silver, Finalist

Freezon'da Ya?a Tak?lanlar

Vodafone

Vodafone

VML

Turkey

Cross Digital Media Marketing | Instant Impact / Promotion

Smarties Turkey

Gold, Bronze

Okey 21 Aral?k - Sabaha Kadar A????z

OKEY

Eczacibasi Holding

VML

Turkey

Small Budget, Big Impact | Real Time Marketing | Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming

Smarties Turkey

Gold, Silver (2), Bronze

Snickers Missprompting

Snickers

Mars

Mirum

Brazil

AI Driven Creative Excellence | Big ideas Innovative use of AI in Advertising

Smarties Brazil

Finalist (2)

Vodacom World of Collectibles

Vodacom

Vodafone

VML

South Africa

Experience Technology : Experimental, Innovative Technology and Devices | Experience Technology : Spatial Technology, Metaverse & AR/VR | Experience Technology : Blockchain & NFT ( Non Fungible Token )

Smarties South Africa

Gold (2), Silver