Top Advertisers Global 2024
Unilever
Overall rank
#1
Points
2604.0
Awards won
165
Finalists
156
Best in Show
0
Gold
32
Silver
72
Bronze
61
Finalist
156
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Dynamic Freshness: Surf's Weather-Tuned | Surf | Unilever | Mindshare | Vietnam | Real Time Marketing | Smarties APAC | Finalist |
| Music of Forest - From Views to Trees | OMO | Unilever | Mindshare | Vietnam | Social Media Marketing | Smarties APAC | Finalist |
| OMO's #DirtDropsBeats: A Symphony of Social Impact | OMO | Unilever | Mindshare | Vietnam | Brand Purpose / Activism | Smarties APAC | Finalist |
| The Comfort Ride | Comfort | Unilever | Mindshare | Vietnam | WEB 3.0 Technologies Marketing | Smarties APAC | Finalist |
| Vaseline: Building Trust in a Data-Driven World | Vaseline | Unilever | Mindshare | Indonesia | Programmatic | Smarties APAC | Silver |
| Multi-Screen Reality drives dividend for Domex | Domex | Unilever | Mindshare | India | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| P/S turns brushing into a Metaverse journey | P/S | Unilever | Mindshare | Vietnam | Brand Experience | Gaming, Gamification & E-Sports | Smarties APAC | Silver, Bronze |
| Dove: Revolutionizing Underarm Skincare for All | Dove | Unilever | Mindshare | Philippines | Diversity? & ?Inclusion | Smarties APAC | Finalist |
| Enter Your Radiant Girl Era by Dove Deodorants | Dove | Unilever | Mindshare | Philippines | Product and / or Service Launch | Smarties APAC | Finalist |
| Cream Silk Unlocks Authentic Influence with AI | Cream Silk | Unilever | Mindshare | Philippines | Innovative Use of AI in Advertising | Smarties APAC | Finalist |
| Tapping into Influence: Dove's Creator2Cart | Dove | Unilever | Mindshare | Philippines | Short or Long Form Video | Smarties APAC | Finalist |
| How Dove Dermacare Leveraged Facebook | Dove | Unilever | Mindshare | Philippines | Small Budget, Big Impact | Smarties APAC | Finalist |
| Chat to Cart: Cream Silk Boosts Sari-Sari Sales | Cream Silk | Unilever | Mindshare | Philippines | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
| Attention is the New Currency | Dove | Unilever | Mindshare | Philippines | Data Insights / Contextual Marketing | Smarties APAC | Finalist |
| #Depmoilook - Beauty in every look | Comfort | Unilever | Mindshare | Vietnam | Personalization | Smarties X | Finalist |
| #KeepHerConfident | Dove | Unilever | Mindshare | US | Social Impact Marketing | Short or Long Form Video | Smarties X | Bronze, Finalist |
| As camera eats first Hellmanns delivers AR delight | Hellmann's | Unilever | Mindshare | India | WEB 3.0 Technologies Marketing | Smarties X | Finalist |
| Beyond the Dirt: A Tet Story of Hope | OMO | Unilever | Mindshare | Vietnam | Brand Purpose / Activism | Smarties X | Finalist |
| CIRCUIT BOLEGA TOH SUNEGA INDIA | Shikhar | Unilever | Mindshare | India | O2O / New Retail / Innovative & New Tech Sales Channels | Creator / Influencer / Celebrity Marketing | Personalization | Smarties X | Bronze, Finalist (2) |
| Comfort Baby_Finding the inner child in you | Comfort | Unilever | Mindshare | Vietnam | AI-Driven Creative Excellence | Smarties X | Finalist |
| Comfort Tet Fashion runway | Comfort | Unilever | Mindshare | Vietnam | Social Media Marketing | Short or Long Form Video | Smarties X | Silver, Finalist |
| Dove CROWN x LinkedIn: #BlackHairIsProfessional | Dove | Unilever | Mindshare | US | Diversity? & ?Inclusion | Brand Purpose / Activism | Smarties X | Gold, Bronze |
| Handwash Reminders | Lifebuoy | Unilever | Mindshare | India | Real Time Marketing | Smarties X | Finalist |
| Maa's Message - A Divine AR Intervention | Lifebuoy | Unilever | Mindshare | India | Brand Purpose / Activism | WEB 3.0 Technologies Marketing | Smarties X | Silver, Bronze |
| Multi-Screen Reality drives dividend for Domex | Domex | Unilever | Mindshare | India | Omnichannel Marketing | Smarties X | Finalist |
| P/S: Dentist Hero - Protecting 15M Vietnamese Kids | P/S | Unilever | Mindshare | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties X | Finalist |
| SME "Bebas Ngilu" Ramadan DCO, AI & AR Face Filter | Pepsodent | Unilever | AnyMind Group | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties X | Finalist |
| Targeting Diabetic One app at a time | Horlicks | Unilever | Mindshare | India | Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Silver, Bronze |
| The Comfort Ride | Comfort | Unilever | Mindshare | Vietnam | WEB 3.0 Technologies Marketing | Smarties X | Finalist |
| Tiny but Mighty - Compress the Best in 1 Toss | OMO | Unilever | Mindshare | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Finalist |
| Vaseline: AI Magic meets Celebrity Power | Vaseline | Unilever | Mindshare | Indonesia | AI-Driven Creative Excellence | Smarties X | Bronze |
| VIM - Battle of unveiling character | Vim | Unilever | Mindshare | Germany | Integrated Ecommerce Innovation & Live Streaming | Smarties X | Finalist |
| VIM - Fragrance diffused, manner disclosed | Vim | Unilever | Mindshare | Indonesia | Brand Experience | Smarties X | Finalist |
| YUMOS DETERGENT: THERE IS NOT BETTER | Yumo? | Unilever | VML | Turkey | Omnichannel Marketing | Brand Experience | Smarties X | Gold, Silver |
| Yumo? Street | Yumo? | Unilever | VML | Turkey | Connected TV | Personalization | Smarties X | Silver, Finalist |
| #KeepHerConfident | Dove | Unilever | Mindshare | US | Social Impact Marketing | Short or Long Form Video | Smarties North America | Gold (2) |
| Dove CROWN x LinkedIn: #BlackHairIsProfessional | Dove | Unilever | Mindshare | US | Brand Purpose / Activism | Diversity? & ?Inclusion | Omnichannel Marketing | Smarties North America | Silver (3) |
| Hellmann's Mayo Cat | Hellmann's | Unilever | Mindshare | US | Cross Digital Media Marketing | Omnichannel Marketing | Smarties North America | Gold, Silver |
| The Cost of Beauty | Dove | Unilever | Mindshare | US | Social Impact Marketing | Short or Long Form Video | Smarties North America | Bronze (2) |
| Fine (P)Arts | Dove | Unilever | Havas Play | Spain | Brand Purpose / Activism | Social Impact Marketing | Diversity? & ?Inclusion | Smarties Europe | Finalist (3) |
| Next Level Fresh | Yumo? | Unilever | VML | Turkey | Product and / or Service Launch | Omnichannel Marketing | Short or Long Form Video | Real Time Marketing | Smarties Europe | Silver (3), Finalist |
| #ModTheVeg | Knorr | Unilever | PHD | Germany | Social Media Marketing | Gaming, Gamification & E-Sports | Brand Purpose / Activism | Brand Experience | Smarties DACH | Silver (2), Finalist (2) |
| Maa's Message - A Divine AR Intervention | Lifebuoy | Unilever | Mindshare | India | Brand Experience | WEB 3.0 Technologies Marketing | Smarties India | Silver, Bronze |
| Multi-Screen Reality drives dividend for Domex | Domex | Unilever | Mindshare | India | Gaming, Gamification & E-Sports | Smarties India | Silver |
| Targeting Diabetic One app at a time | Horlicks | Unilever | Mindshare | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Finalist |
| #WaktunyaPepsodent: Healthier Smiles for Indonesia | Pepsodent | Unilever | Mindshare | Indonesia | Social Impact Marketing | Brand Experience | Smarties Indonesia | Finalist (2) |
| 100 Reason to shine with Sunlight | Sunlight | Unilever | Mindshare | Indonesia | AI-Driven Creative Excellence | Smarties Indonesia | Silver |
| Agen 1000 Sunlight: Empowering Indonesian Women | Sunlight | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Silver |
| Clear x GrabAds: No Time for Drama Ketombe Helm | Clear | Unilever | Mindshare | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Bronze |
| CloseUp: Breaking Barriers & Celebrating Love | Closeup | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Silver |
| Dove's Self-Love Drive: Celebrity & Influencers | Dove | Unilever | Mindshare | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Silver |
| H for Handwashing with Lifebuoy & TotallyAwesome | Lifebuoy | Unilever | Mindshare | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| Lathering Up Dove - Moisturize Every Generation | Dove | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Silver |
| Me Time to We Time: Reuniting Families in Ramadan | Bango | Unilever | Mindshare | Indonesia | Omnichannel Marketing | AI-Driven Creative Excellence | Smarties Indonesia | Bronze, Finalist |
| Pepsodent #SegarDenganHerbal: Alarm Sahur Ramadan | Pepsodent | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Bronze |
| POND'S Instant Glow, Powered by AI&AR Technology | Pond's | Unilever | AnyMind Group | Indonesia | Innovative Use of AI in Advertising | Smarties Indonesia | Finalist |
| Rexona #GlowForIt: Unleashing the Power of Bright | Rexona | Unilever | Mindshare | Indonesia | AI-Powered Audience Engagement | Brand Experience | Smarties Indonesia | Gold, Silver |
| Rexona Delights Football Fans With One Tap | Rexona | Unilever | Mindshare | Indonesia | Integrated Ecommerce Innovation & Live Streaming | Omnichannel Marketing | Smarties Indonesia | Gold, Finalist |
| Rinso #KapsulinAja: Discover Laundry Joy Everyday | Rinso | Unilever | Mindshare | Indonesia | Programmatic | Smarties Indonesia | Bronze |
| Shop the Screen: Vaseline Brings Shop Magic to You | Vaseline | Unilever | Mindshare | Indonesia | Integrated Ecommerce Innovation & Live Streaming | Smarties Indonesia | Silver |
| The AXE-perience: Cross Digital Marketing Win | AXE | Unilever | Mindshare | Indonesia | Connected TV | Cross Digital Media Marketing | Smarties Indonesia | Silver, Bronze |
| TRESemme Hairttractive: Your Personal Hair Advisor | TRESemme | Unilever | Mindshare | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Gold |
| Vaseline Launches 1st AI-powered Skin Check Tool | Vaseline | Unilever | Digital Turbine | Indonesia | Innovative Use of AI in Advertising | Smarties Indonesia | Finalist |
| Vaseline: AI Magic meets Celebrity Power | Vaseline | Unilever | Mindshare | Indonesia | Innovative Use of AI in Advertising | Smarties Indonesia | Bronze |
| Vaseline: Building Trust in a Data-Driven World | Vaseline | Unilever | Mindshare | Indonesia | Programmatic | Smarties Indonesia | Finalist |
| Wipol Brings Solution for All Weathers on Mobile | Wipol | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Finalist |
| AR-Mobile Game Enhances Closeup's Brand Visibility | Closeup | Unilever | Mindshare | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Finalist |
| Attention is the New Currency | Dove | Unilever | Mindshare | Philippines | Innovative Use of AI in Advertising | Programmatic | AI-Powered Audience Engagement | Smarties Philippines | Bronze, Finalist (2) |
| Beyond the Pageant: Cream Silk Unlocks E-Commerce | Cream Silk | Unilever | Mindshare | Philippines | Integrated Ecommerce Innovation & Live Streaming | Smarties Philippines | Silver |
| Chat to Cart: Cream Silk Boosts Sari-Sari Sales | Cream Silk | Unilever | Mindshare | Philippines | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Philippines | Bronze |
| Closeup Presents The Closeness Anthem | Closeup | Unilever | Mindshare | Philippines | Social Media Marketing | Smarties Philippines | Finalist |
| Cooking Up Success with K-Drama Magic | Unilever | Unilever | Mindshare | Philippines | Short or Long Form Video | Smarties Philippines | Gold |
| Cream Silk Welcomes its Vitamin Boost Conditioners | Cream Silk | Unilever | Mindshare | Philippines | Omnichannel Marketing | Smarties Philippines | Bronze |
| Dare to Get Closer with Closeup Love Tunes | Closeup | Unilever | Mindshare | Philippines | Innovative Use of AI in Advertising | Smarties Philippines | Finalist |
| Dove: Revolutionizing Underarm Skincare for All | Dove | Unilever | Mindshare | Philippines | Diversity? & ?Inclusion | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Finalist (2) |
| Enter Your Radiant Girl Era by Dove Deodorants | Dove | Unilever | Mindshare | Philippines | Product and / or Service Launch | Smarties Philippines | Bronze |
| Knorr Reimagines Rainy Day Comfort Food | Knorr | Unilever | Mindshare | Philippines | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Gold |
| Knorr Rekindles Home-Cooking Through Mobile | Knorr | Unilever | Mindshare | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Bronze |
| Knorr Tinolaoke Challenge with Ninong Ry | Knorr | Unilever | Mindshare | Philippines | Omnichannel Marketing | Smarties Philippines | Silver |
| Next-Level Skincare: Unlocking Skincare Expertise | Pond's | Unilever | Mindshare | Philippines | Social Media Marketing | Smarties Philippines | Silver |
| Piloting Beauty Technology with Pond’s S.A.L. | Pond's | Unilever | Mindshare | Philippines | Customer Journey Marketing - Lead Generation / CRM | Smarties Philippines | Gold |
| Pioneering AI Ad-Writing for Search Traffic | Cleanipedia | Unilever | Mindshare | Philippines | AI-Driven Creative Excellence | Smarties Philippines | Bronze |
| Pioneering Content-First Product Launches | Pond's | Unilever | Mindshare | Philippines | Cross Digital Media Marketing | Smarties Philippines | Silver |
| Tapping into Influence: Dove's Creator2Cart | Dove | Unilever | Mindshare | Philippines | Short or Long Form Video | Smarties Philippines | Finalist |
| TRESEMME WINS IN VALUE GAME ACROSS E-COMMERCE | TRESemme | Unilever | Wagawin | Philippines | Small Budget, Big Impact | Smarties Philippines | Bronze |
| Unilever E-commerce & Mobile Marketing Attribution | Unilever | Unilever | Mindshare | Philippines | Integrated Ecommerce Innovation & Live Streaming | Smarties Philippines | Finalist |
| Unlocking Confidence, One Selfie at a Time | BeautyHub PRO | Unilever | Mindshare | Philippines | AI-Powered Audience Engagement | Smarties Philippines | Gold |
| Boost Lipton Iced Tea Sales with Weather Targeting | Lipton | Unilever | OMG | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze |
| Elidor Beauty House | Elidor | Unilever | Boomads | Turkey | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist (2) |
| Elidor Keratin Launch | Elidor | Unilever | Sobraz | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| #BenimleHaz?rlan - Unilever Ki?isel Bak?m | Unilever | Unilever | PHD | Turkey | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion | Smarties Turkey | Silver, Bronze, Finalist |
| “What To Eat in Ramadan?” With Knorr | Knorr | Unilever | PHD | Turkey | Cross Digital Media Marketing | Brand Experience | Smarties Turkey | Finalist (2) |
| A Little Sweetness | Carte d'Or | Unilever | CIRCUS | Turkey | Brand Experience | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist (2) |
| A Media First from OMO Cold Power | OMO | Unilever | PHD | Turkey | Connected TV | Smarties Turkey | Silver |
| Al Bi’ Algida | Algida | Unilever | Standby Agency | Turkey | Cross Digital Media Marketing | Programmatic | Smarties Turkey | Gold, Finalist |
| Algida ?le Kazan: End to End Grow Strategy | Algida | Unilever | PHD | Turkey | Instant Impact / Promotion | Data Insights / Contextual Marketing | Smarties Turkey | Bronze, Finalist |
| Algida Mutluluk Botu | Algida | Unilever | Pixiu Digital | Turkey | Social Impact Marketing | Brand Purpose / Activism | Personalization | Smarties Turkey | Bronze, Finalist (2) |
| AXE Premium Collection Mixed Reality Experience | AXE | Unilever | RealMinds | Turkey | Instant Impact / Promotion | WEB 3.0 Technologies Marketing | Smarties Turkey | Bronze, Finalist |
| Best Friends | OMO | Unilever | MullenLowe | Turkey | Product and / or Service Launch | Short or Long Form Video | Smarties Turkey | Gold, Silver |
| Cif ?le Alt?n I??lt?s? | Cif | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties Turkey | Gold |
| Clear Bald Spots | Clear | Unilever | MullenLowe | Turkey | Small Budget, Big Impact | Smarties Turkey | Silver |
| Cornetto x SEFO | Cornetto | Unilever | MullenLowe | Turkey | Short or Long Form Video | Smarties Turkey | Finalist |
| Dove - Auto Content Recognition | Dove | Unilever | PHD | Turkey | Connected TV | Smarties Turkey | Silver |
| Dove Miracle Recipes | Dove | Unilever | PHD | Turkey | Social Media Marketing | Smarties Turkey | Silver |
| Dünya Dondurma Günü | Algida | Unilever | Pixiu Digital | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
| Golden Sparkle | Cif | Unilever | MullenLowe | Turkey | Product and / or Service Launch | Short or Long Form Video | Smarties Turkey | Gold, Finalist |
| Haaland Who Is The New Face Of Clear Men? | Clear | Unilever | MullenLowe | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
| Knorr Çabuk Gececiler ile Sabaha Kadar Burday?z! | Knorr | Unilever | PHD | Turkey | Product and / or Service Launch | Smarties Turkey | Silver |
| Magnum 5 Senses Of Pleasure | Magnum | Unilever | MullenLowe | Turkey | Customer (CX) / User Experience (UX) & Design | Brand Experience | Smarties Turkey | Gold, Silver |
| Next Level Fresh | Yumo? | Unilever | VML | Turkey | Short or Long Form Video | Brand Experience | Product and / or Service Launch | Smarties Turkey | Gold, Bronze, Finalist |
| Parfüm Kadar Çekici Kokular | Axe | Unilever | MullenLowe | Turkey | Omnichannel Marketing | Product and / or Service Launch | Smarties Turkey | Silver, Finalist |
| Plug, Twist, Shake | Cif | Unilever | MullenLowe | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| RETAIL MEDIA 2.0: FUELING ROAS WITH ADVANCED CRM | Unilever | Unilever | PHD | Turkey | Customer Journey Marketing - Lead Generation / CRM | Smarties Turkey | Finalist |
| RETAIL MEDIA 3.0: GROWTH WITH PERSONALIZATION | Unilever | Unilever | PHD | Turkey | Personalization | Smarties Turkey | Silver |
| Rexona Clinical Protection | Rexona | Unilever | PHD | Turkey | Personalization | Data Insights / Contextual Marketing | Smarties Turkey | Finalist (2) |
| Rexona Euro 2024 | Rexona | Unilever | PHD | Turkey | Social Media Marketing | Brand Experience | Smarties Turkey | Finalist (2) |
| The First Algida of The Year | Algida | Unilever | Medina Turgul DDB | Turkey | Customer Journey Marketing - Lead Generation / CRM | Real Time Marketing | Smarties Turkey | Finalist (2) |
| Until Dove Runs Out | Dove | Unilever | PHD | Turkey | Social Media Marketing | Smarties Turkey | Bronze |
| Up Your Game with Calve! | Calvé | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties Turkey | Silver |
| The Pepsodent School Tour Project | Pepsodent | Unilever | EchoHouse | Ghana | Brand Purpose / Activism | Smarties Sub-Saharan Africa | Silver |
| Geisha Mother's Day Activation | Geisha | Unilever | EchoHouse | Ghana | Social Impact Marketing | Smarties Sub-Saharan Africa | Bronze |
| AXE Fresh Neighbours - Road to Hey Neighbour | AXE | Unilever | Fresh AF | South Africa | Brand Experience | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties Sub-Saharan Africa | Bronze (2), Finalist |
| Qina Ndoda Campaign | OMO | Unilever | Naked Brain Communications | South Africa | Diversity? & ?Inclusion | Creator / Influencer / Celebrity Marketing | Smarties Sub-Saharan Africa | Silver (2) |
| ENFRENTEMOS LA IRRITACIÓN | Dove | Unilever | VML | Argentina | Diversity & Inclusion | Social Impact Marketing | Smarties Hispanic Latam | Bronze, Finalist |
| Chama no Dia do Beijo com Closeup | Closeup | Unilever | MullenLowe | Brazil | AI-Powered Audience Engagement | AI-Powered Audience Engagement | AI Driven Creative Excellence | Big ideas Innovative use of AI in Advertising | Creator / Influencer / Celebrity Marketing | Creator / Influencer / Celebrity Marketing | Smarties Brazil | Silver, Bronze, Finalist (4) |
| O Mistério de Comfort Segredos | Comfort | Unilever | Ogilvy | Brazil | Product / Service Launch | Smarties Brazil | Finalist |
| Rexona Carnaval - Bota pra Ferver | Rexona | Unilever | Initiative | Brazil | Brand Experience | Smarties Brazil | Finalist |
| Parece milagre, mas é Cif | Cif | Unilever | Soko | Brazil | Product / Service Launch | Omnichannel Marketing | Social Media Marketing | Social Media Marketing | Smarties Brazil | Silver, Finalist (3) |
| Álbum do Futuro | Rexona | Unilever | Energy BBDO | Brazil | Diversity & Inclusion | Big ideas Innovative use of AI in Advertising | Big ideas Innovative use of AI in Advertising | AI Driven Creative Excellence | AI Driven Creative Excellence | Smarties Brazil | Silver (2), Finalist (3) |
| A Virada de Omo Branco Absoluto | OMO | Unilever | MullenLowe | Brazil | Product / Service Launch | Product / Service Launch | Smarties Brazil | Bronze, Finalist |
| A Regra é Clear: Zero Caspa | Clear | Unilever | Initiative | Brazil | Omnichannel Marketing | Omnichannel Marketing | Smarties Brazil | Silver, Finalist |
| A falta que 1/3 faz | Dove | Unilever | DAVID | Brazil | Omnichannel Marketing | Smarties Brazil | Finalist |
| Cif RespOOHnding | Cif | Unilever | SOKO | Brazil | Enabling Technologies | Enabling Technologies | Smarties Brazil | Bronze, Finalist |
| Seda Juntinhos | Seda | Unilever | Initiative | Brazil | Best in Show | Brand Purpose/ Activism | Social Impact Marketing | Brand Purpose/ Activism | Social Impact Marketing | Smarties Brazil | Gold (2), Finalist (2) |
| Hellmanns Hora H da NBA | Hellmann's | Unilever | Initiative | Brazil | Brand Experience | Smarties Brazil | Finalist |
| Caso de Sucesso Rappi e Eski-bon | Eskibon | Unilever | Rappi Ads | Brazil | O2O / New Retail / Innovative & New Tech Sales Channels | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Brazil | Bronze, Finalist |
| Welcome To Womanhood | Dove | Unilever | PHD | Saudi Arabia | Brand Purpose / Activism | Diversity & Inclusion | Social Impact Marketing | Smarties KSA | Gold (2), Silver |
| Victory with Valorant | Axe | Unilever | PHD | United Arab Emirates | Gaming, Gamification & E-Sports | Co-branded Marketing | Smarties MENA | Bronze, Finalist |
| Into The Spotlight | LUX | Unilever | PHD | United Arab Emirates | Diversity & Inclusion | Customer (CX) / User Experience (UX) & Design | Smarties MENA | Bronze, Finalist |
| CLEAR X League Of Legends | Clear | Unilever | PHD | United Arab Emirates | Gaming, Gamification & E-Sports | Co-branded Marketing | Smarties MENA | Silver, Bronze |
| Comfort Comfees | Comfort | Unilever | PHD | United Arab Emirates | Product and / or Service Launch | Cross Digital Media Marketing | Smarties MENA | Bronze (2) |
| Welcome To Womanhood | Dove | Unilever | PHD | Saudi Arabia | Diversity & Inclusion | Brand Purpose / Activism | Social Impact Marketing | Smarties MENA | Bronze, Finalist (2) |
| Rexona Titan | Rexona | Unilever | PHD | United Arab Emirates | Product and / or Service Launch | Omnichannel Marketing | Instant Impact / Promotion | Smarties MENA | Gold (2), Silver |
| Confessions of uncomplicated men | Clear | Unilever | InMobi | Egypt | Personalisation | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties MENA | Finalist (3) |
| LUX FIFA | LUX | Unilever | PHD | United Arab Emirates | Co-branded Marketing | Smarties MENA | Finalist |
| GAL GOLD COIN | Glow & Lovely | Unilever | PHD | United Arab Emirates | Instant Impact / Promotion | Smarties MENA | Finalist |
| Clash Of Greens | Lipton | Unilever | PHD | Egypt | Creator / Influencer / Celebrity Marketing | Smarties MENA | Bronze |
| Ditch The Glitch | Lipton | Unilever | PHD | Egypt | Social Media Marketing | Cross Digital Media Marketing | Smarties MENA | Silver, Bronze |
| Comfort Comfees | Comfort | Unilever | PHD | United Arab Emirates | Cross Digital Media Marketing | Smarties MEA | Bronze |
| Welcome To Womanhood | Dove | Unilever | PHD | Saudi Arabia | Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism | Smarties MEA | Silver, Bronze, Finalist |
| CLEAR X League Of Legends | Clear | Unilever | PHD | United Arab Emirates | Gaming, Gamification & E-Sports | Brand Experience | Smarties MEA | Gold, Finalist |
| Rexona 72 Hours Protection | Rexona | Unilever | PHD | United Arab Emirates | Product and / or Service Launch | Instant Impact / Promotion | Smarties MEA | Silver, Finalist |
| Axe x EWC Sponsorship | Axe | Unilever | PHD | United Arab Emirates | Gaming, Gamification & E-Sports | Smarties MEA | Silver |
| Lifebuoy Ramadan | Lifebuoy | Unilever | PHD | United Arab Emirates | Brand Purpose / Activism | Smarties MEA | Finalist |
| Cornetto x SEFO | Cornetto | Unilever | MullenLowe | Turkey | Short or Long Form Video | Smarties MEA | Bronze |
| Play On | OMO | Unilever | MullenLowe | Turkey | Short or Long Form Video | Smarties MEA | Bronze |
| A Media First from OMO Cold Power | OMO | Unilever | PHD | Turkey | Connected TV | Smarties MEA | Bronze |
| Dünya Dondurma Günü | Algida | Unilever | Pixiu Digital | Turkey | Social Media Marketing | Omnichannel Marketing | Smarties MEA | Bronze, Finalist |
| Magnum 5 Senses Of Pleasure | Magnum | Unilever | MullenLowe | Turkey | Customer (CX) / User Experience (UX) & Design | Brand Experience | Smarties MEA | Gold, Silver |
| Best Friends | OMO | Unilever | MullenLowe | Turkey | Brand Experience | Product and / or Service Launch | Omnichannel Marketing | Short or Long Form Video | Smarties MEA | Gold (3), Silver |
| Clear Bald Spots | Clear | Unilever | MullenLowe | Turkey | Small Budget, Big Impact | Smarties MEA | Silver |
| AXE Premium Collection Mixed Reality Experience | Axe | Unilever | RealMinds | Turkey | WEB 3.0 Technologies Marketing | Instant Impact / Promotion | Smarties MEA | Silver, Finalist |
| Next Level Fresh | Yumo? | Unilever | VML | Turkey | Short or Long Form Video | Brand Experience | Real Time Marketing | Smarties MEA | Silver, Finalist (2) |
| Haaland Who Is The New Face Of Clear Men? | Clear | Unilever | MullenLowe | Turkey | Product and / or Service Launch | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties MEA | Finalist (3) |
| Magnum Pleasure Express | Magnum | Unilever | MullenLowe | Turkey | Short or Long Form Video | Smarties MEA | Finalist |
| Something Wrong With This Campaign | Domestos | Unilever | MullenLowe | Turkey | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties MEA | Finalist (2) |
| Clear Men Euro 2024 | Clear | Unilever | PHD | Turkey | Real Time Marketing | Smarties MEA | Finalist |
| Algida Mutluluk Botu | Algida | Unilever | Pixiu Digital | Turkey | Brand Purpose / Activism | Customer Journey Marketing - Lead Generation / CRM | Personalization | Smarties MEA | Finalist (3) |
| From The Street To TikTok With Algida | Algida | Unilever | Sharpcake | Turkey | Short or Long Form Video | Smarties MEA | Finalist |
| Unilever x Meituan 2024 Fruity Summer 1.0 Marketing Campaign | Unilever | Unilever | Kaytune | China | O2O / New Retail / Innovative Sales Channels | Smarties China | Bronze |
| Dove Men+Care RWC 2023 Trophy Tour | Dove | Unilever | OLIVER | South Africa | Impact Media : Creator / Influencer Marketing | Smarties South Africa | Finalist |
| H FOR HANDWASHING: Reimagine Hygiene through the Power of Play | Lifebuoy | Unilever | OLIVER | South Africa | Impact Media : Gaming, Gamification & E-Sports | Smarties South Africa | Bronze |
| LUX Botanicals: LUX's Geodesic Dome Revolution at Hey Neighbour Festival | LUX | Unilever | Simunye Media | South Africa | Experience Technology : Experimental, Innovative Technology and Devices | Smarties South Africa | Silver |
| Shield and Banyana Are Not Done Yet | Shield | Unilever | South Africa | Impact Media : Omnichannel Integration | Smarties South Africa | Bronze | |
| Unilever lights up the braai in partnership with Rainmaker | Unilever | Unilever | South Africa | Marketing Impact : Co-branded Marketing | Smarties South Africa | Bronze | |
| P/S turns brushing into a Metaverse journey | P/S | Unilever | MullenLowe Mishra | Vietnam | Brand Experience | Gaming, Gamification & E-Sports | Smarties APAC | Silver, Bronze |
| P/S: Dentist Hero - Protecting 15M Vietnamese Kids | P/S | Unilever | MullenLowe Mishra | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties X | Finalist |
| Vaseline: AI Magic meets Celebrity Power | Vaseline | Unilever | YMT | Indonesia | AI-Driven Creative Excellence | Smarties X | Bronze |
| #ModTheVeg | Knorr | Unilever | MullenLowe | Germany | Social Media Marketing | Gaming, Gamification & E-Sports | Brand Purpose / Activism | Brand Experience | Smarties DACH | Silver (2), Finalist (2) |
| #WaktunyaPepsodent: Healthier Smiles for Indonesia | Pepsodent | Unilever | Glance | Indonesia | Social Impact Marketing | Brand Experience | Smarties Indonesia | Finalist (2) |
| Dove's Self-Love Drive: Celebrity & Influencers | Dove | Unilever | Ogilvy | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Silver |
| H for Handwashing with Lifebuoy & TotallyAwesome | Lifebuoy | Unilever | TotallyAwesome | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| Me Time to We Time: Reuniting Families in Ramadan | Bango | Unilever | YMT | Indonesia | Omnichannel Marketing | AI-Driven Creative Excellence | Smarties Indonesia | Bronze, Finalist |
| TRESemme Hairttractive: Your Personal Hair Advisor | TRESemme | Unilever | YMT | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Gold |
| Vaseline: AI Magic meets Celebrity Power | Vaseline | Unilever | YMT | Indonesia | Innovative Use of AI in Advertising | Smarties Indonesia | Bronze |
| Wipol Brings Solution for All Weathers on Mobile | Wipol | Unilever | Glance | Indonesia | Personalization | Smarties Indonesia | Finalist |
| AR-Mobile Game Enhances Closeup's Brand Visibility | Closeup | Unilever | Digital Turbine | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Finalist |
| Knorr Rekindles Home-Cooking Through Mobile | Knorr | Unilever | InMobi | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Bronze |
| Unilever E-commerce & Mobile Marketing Attribution | Unilever | Unilever | AnyMind Group | Philippines | Integrated Ecommerce Innovation & Live Streaming | Smarties Philippines | Finalist |
| Rexona Euro 2024 | Rexona | Unilever | PunchBBDO | Turkey | Social Media Marketing | Brand Experience | Smarties Turkey | Finalist (2) |
| Álbum do Futuro | Rexona | Unilever | Initiative | Brazil | Diversity & Inclusion | Big ideas Innovative use of AI in Advertising | Big ideas Innovative use of AI in Advertising | AI Driven Creative Excellence | AI Driven Creative Excellence | Smarties Brazil | Silver (2), Finalist (3) |
| A Regra é Clear: Zero Caspa | Clear | Unilever | Speakeasy | Brazil | Omnichannel Marketing | Omnichannel Marketing | Smarties Brazil | Silver, Finalist |
| Seda Juntinhos | Seda | Unilever | SOKO | Brazil | Best in Show | Brand Purpose/ Activism | Social Impact Marketing | Brand Purpose/ Activism | Social Impact Marketing | Smarties Brazil | Gold (2), Finalist (2) |
| Confessions of uncomplicated men | Clear | Unilever | PHD | Egypt | Personalisation | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties MENA | Finalist (3) |
| #ModTheVeg | Knorr | Unilever | The Invaders | Germany | Social Media Marketing | Gaming, Gamification & E-Sports | Brand Purpose / Activism | Brand Experience | Smarties DACH | Silver (2), Finalist (2) |
| A Regra é Clear: Zero Caspa | Clear | Unilever | MField | Brazil | Omnichannel Marketing | Omnichannel Marketing | Smarties Brazil | Silver, Finalist |