MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands Global 2021

UltraTech Cement

Overall rank

#4

Points

175.7

Awards won

9

Finalists

1

Region
Global
Best in Show 0
Gold 5
Silver 4
Bronze 0
Finalist 1

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
How UltraTech mirrored the success of onground activation to online UltraTech Cement Aditya Birla Group Mindshare India Brand Experience Smarties X Finalist
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion UltraTech Cement Aditya Birla Group Mindshare India Cross Mobile Integration Smarties X Silver
Baat Ghar Ki - The Wikipedia of home building UltraTech Cement Aditya Birla Group Mindshare India Best use of Branded Content Smarties APAC Gold
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion UltraTech Cement Aditya Birla Group Mindshare India Cross Channel Integration, Cross Mobile Integration Smarties APAC Gold, Silver
Baat Ghar Ki - The Wikipedia of home building UltraTech Cement Aditya Birla Group Mindshare India Video Advertising, Best use of Branded Content Smarties India Gold (2)
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion UltraTech Cement Aditya Birla Group Mindshare India Best use of vernacular language in mobile advertising, Cross Channel Integration Smarties India Gold, Silver
How UltraTech contextually established the campaign messaging of Chance Na Lo UltraTech Cement Aditya Birla Group Mindshare India Contextual / Native Advertising Smarties India Silver