Top Media Agencies Global 2023
UM
Overall rank
#8
Points
171.7
Awards won
41
Finalists
23
Best in Show
0
Gold
9
Silver
16
Bronze
16
Finalist
23
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Hershey's International Women's Day | Hershey's | The Hershey Company | UM | Thailand | Social Impact Marketing, Diversity & Inclusion, Social Media Marketing | Smarties Philippines | Bronze (3) |
| Hershey's International Women's Day | Hershey's | The Hershey Company | UM | Thailand | Diversity & Inclusion, Social Impact Marketing, Social Media Marketing | Smarties Thailand | Silver, Bronze, Finalist |
| 360° ARTE: Holistic Approach to Growth Against the Trend | ARTE | ARTE | UM | Germany | Brand Experience, Cross Digital Media Marketing | Smarties Germany | Bronze (2) |
| Opt.Ink. Get Inked. Give Life. The organ donation tattoo. | Junge Helden e.V. | Junge Helden e.V. | UM | Germany | Social Impact Marketing, Brand Purpose / Activism | Smarties Germany | Gold, Silver |
| Spotify takes over TikTok | Spotify | Spotify | UM | Germany | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Germany | Bronze (2) |
| Backpack | Dyson | Dyson | UM | Turkey | Omnichannel Marketing, Contextual and Geo Targeting, Contextual and Geo Targeting | Smarties Turkey | Gold, Silver, Finalist |
| Mother Ai | MediaMarkt | Ceconomy AG | UM | Turkey | Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech, Social Messaging / Chat Apps / Text Messaging | Smarties Turkey | Silver, Finalist (2) |
| Mother Ai | MediaMarkt | Ceconomy AG | UM | Turkey | Social Messaging / Chat Apps / Text Messaging, Spatial / AR / VR / NFT / Metaverse Tech | Smarties X | Gold, Finalist |
| Neutrogena Serum Launch | Neutrogena | Kenvue | UM | Argentina | Lanzamiento de Producto/Servicio (Product/Service Launch) | Smarties Hispanic LATAM | Finalist |
| Maternity Coaching | Kenvue | Kenvue | UM | Argentina | Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro) | Smarties Hispanic LATAM | Finalist |
| ExxonMobil: Mobil Super x LPL Activation Mobile Games & e-Sports Marketing, Bronze | Mobil | ExxonMobil | UM | China (Mainland) | Mobile Game / E-sports Marketing | Smarties China | Bronze |
| Gucci Flora Gorgeous Gardenia Consumer Experience, Bronze | Gucci | Kering | UM | China (Mainland) | Consumer Experience | Smarties China | Bronze |
| Barbie Shoppable Media | Mattel | Mattel | UM | South Africa | Real Time Marketing | Smarties South Africa | Finalist |
| Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Rani // MENA // Digital Turbine | Rani | Aujan Group | UM | Turkey | Customer Experience (CX) | Smarties MENA | Finalist |
| Chatbots, dynamic creatives, and media innovation | Jawwy | STC Group | UM | Saudi Arabia | Programmatic, Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights | Smarties MENA | Gold, Silver, Finalist (2) |
| Your partner for a healthy and protected Hajj. | Dettol | Reckitt | UM | United Arab Emirates | Product / Service Launch | Smarties MENA | Finalist |
| Beat the Heat and feel the Zing. | Dettol | Reckitt | UM | United Arab Emirates | Cross Platform - Digital Only | Smarties MENA | Finalist |
| Empowering Saudi Youth to Harness their Self-Expression. | Durex | Reckitt | UM | United Arab Emirates | Partnerships Marketing | Smarties MENA | Gold |
| Hijacking the 2022 World Cup | stc | STC Group | UM | Kuwait | Audio / Voice / Sonic Branding , Small Business / Big Impact | Smarties MENA | Bronze (2) |
| How a showstopping sale transformed RAKBANK’s fortunes | RAKBANK | RAKBANK | UM | United Arab Emirates | Brand Experience, Small Business / Big Impact | Smarties MENA | Finalist (2) |
| How Men Increased L’Oréal’s Sales During A Crisis | L'Oréal | L'Oréal | UM | United Arab Emirates | Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing | Smarties MENA | Silver (2), Finalist |
| Kickstarting a mass customer migration | McDonald's | McDonald's | UM | Saudi Arabia | Cross Platform - Digital Only, Data Insights, Small Business / Big Impact | Smarties MENA | Silver, Finalist (2) |
| Leading a Manga revolution in KSA | Manga Arabia | SRMG | UM | Saudi Arabia | Product / Service Launch, Cross Platform - Digital Only | Smarties MENA | Gold, Finalist |
| Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| User acquisition campaign yields staggering app usage, retention and transaction rates | stc pay | STC Group | UM | United Arab Emirates | Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing | Smarties MENA | Gold, Silver (2) |
| Strength of 5G in the deepest parts of Saudi Arabia | stc | STC Group | UM | Saudi Arabia | XR Technology – (AR/VR/MR), Small Business / Big Impact, Brand Experience | Smarties MENA | Gold, Silver, Bronze |
| Taking the gaming world by storm! | stc play | STC Group | UM | Saudi Arabia | Cross Platform - Digital Only, Product / Service Launch, Gaming, Gamification & E-Sports | Smarties MENA | Gold, Silver, Bronze |