Top Media Agencies Global 2022
UM
Overall rank
#6
Points
235.4
Awards won
26
Finalists
23
Best in Show
0
Gold
6
Silver
12
Bronze
8
Finalist
23
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Upping the game for Spiderman: No Way Home | Sony Pictures | Sony | UM | Indonesia | Gaming, Gamification & E-Sports, Spatial Technology | Smarties Indonesia | Finalist (2) |
| Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Rani // MENA // Digital Turbine | Rani | Aujan Group | UM | Turkey | Customer Experience (CX) | Smarties MENA | Finalist |
| Comfortable with Vos | Carefree | Johnson & Johnson | UM | Argentina | Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Hispanic LATAM | Finalist (2) |
| For an Always Free Menstruation | Siempre Libre | Johnson & Johnson | UM | Argentina | Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR) | Smarties Hispanic LATAM | Finalist (2) |
| NCT 127 presents Sticker, the Enhanced Album | Spotify | Spotify | UM | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
| COTY: Gucci Flora Gorgeous Gardenia Consumer Experience, Bronze | Gucci | Kering | UM | China | Consumer Experience | Smarties China | Bronze |
| Mobil Super x LPL Activation | Mobil | ExxonMobil | UM | China | Mobile Game / E-sports Marketing | Smarties China | Bronze |
| Chatbots, dynamic creatives, and media innovation | Jawwy | STC Group | UM | Saudi Arabia | Programmatic, Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights | Smarties MENA | Gold, Silver, Finalist (2) |
| Your partner for a healthy and protected Hajj. | Dettol | Reckitt | UM | United Arab Emirates | Product / Service Launch | Smarties MENA | Finalist |
| Beat the Heat and feel the Zing. | Dettol | Reckitt | UM | United Arab Emirates | Cross Platform - Digital Only | Smarties MENA | Finalist |
| Empowering Saudi Youth to Harness their Self-Expression. | Durex | Reckitt | UM | United Arab Emirates | Partnerships Marketing | Smarties MENA | Gold |
| Hijacking the 2022 World Cup | stc | STC Group | UM | Kuwait | Audio / Voice / Sonic Branding , Small Business / Big Impact | Smarties MENA | Bronze (2) |
| How a showstopping sale transformed RAKBANK’s fortunes | RAKBANK | RAKBANK | UM | United Arab Emirates | Brand Experience, Small Business / Big Impact | Smarties MENA | Finalist (2) |
| How Men Increased L’Oréal’s Sales During A Crisis | L'Oréal | L'Oréal | UM | United Arab Emirates | Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing | Smarties MENA | Silver (2), Finalist |
| Kickstarting a mass customer migration | McDonald's | McDonald's | UM | Saudi Arabia | Cross Platform - Digital Only, Data Insights, Small Business / Big Impact | Smarties MENA | Silver, Finalist (2) |
| Leading a Manga revolution in KSA | Manga Arabia | SRMG | UM | Saudi Arabia | Product / Service Launch, Cross Platform - Digital Only | Smarties MENA | Gold, Finalist |
| Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| User acquisition campaign yields staggering app usage, retention and transaction rates | stc pay | STC Group | UM | United Arab Emirates | Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing | Smarties MENA | Gold, Silver (2) |
| Strength of 5G in the deepest parts of Saudi Arabia | stc | STC Group | UM | Saudi Arabia | XR Technology – (AR/VR/MR), Small Business / Big Impact, Brand Experience | Smarties MENA | Gold, Silver, Bronze |
| Taking the gaming world by storm! | stc play | STC Group | UM | Saudi Arabia | Cross Platform - Digital Only, Product / Service Launch, Gaming, Gamification & E-Sports | Smarties MENA | Gold, Silver, Bronze |
| Barbie Shoppable Media | Mattel | Mattel | UM | South Africa | Real Time Marketing | Smarties South Africa | Finalist |