Top Media Agencies - Global 2022
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UM
| Overall Rank: | 6 |
| Points: | 235.4 |
| Awards Won: | 26 |
| Finalist(s) Achieved: | 23 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 6 |
| Silver(s) Won: | 12 |
| Bronze(s) Won: | 8 |
| Region: | Global |
| Network: | Interpublic Group |
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Upping the game for Spiderman: No Way Home |
Sony Pictures |
Sony |
UM |
Indonesia |
Gaming, Gamification & E-Sports, Spatial Technology |
Smarties Indonesia |
Finalist (2) |
Order Ahead |
McDonald's |
McDonald's |
UM |
United Arab Emirates |
Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting |
Smarties MENA |
Silver (2), Bronze, Finalist (2) |
Rani // MENA // Digital Turbine |
Rani |
Aujan Group |
UM |
Turkey |
Customer Experience (CX) |
Smarties MENA |
Finalist |
Comfortable with Vos |
Carefree |
Johnson & Johnson |
UM |
Argentina |
Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing) |
Smarties Hispanic LATAM |
Finalist (2) |
For an Always Free Menstruation |
Siempre Libre |
Johnson & Johnson |
UM |
Argentina |
Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR) |
Smarties Hispanic LATAM |
Finalist (2) |
NCT 127 presents Sticker, the Enhanced Album |
Spotify |
Spotify |
UM |
Indonesia |
Product / Service Launch |
Smarties Indonesia |
Finalist |
COTY: Gucci Flora Gorgeous Gardenia Consumer Experience, Bronze |
Gucci |
Kering |
UM |
China |
Consumer Experience |
Smarties China |
Bronze |
Mobil Super x LPL Activation |
Mobil |
ExxonMobil |
UM |
China |
Mobile Game / E-sports Marketing |
Smarties China |
Bronze |
Chatbots, dynamic creatives, and media innovation |
Jawwy |
STC Group |
UM |
Saudi Arabia |
Programmatic, Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights |
Smarties MENA |
Gold, Silver, Finalist (2) |
Your partner for a healthy and protected Hajj. |
Dettol |
Reckitt |
UM |
United Arab Emirates |
Product / Service Launch |
Smarties MENA |
Finalist |
Beat the Heat and feel the Zing. |
Dettol |
Reckitt |
UM |
United Arab Emirates |
Cross Platform - Digital Only |
Smarties MENA |
Finalist |
Empowering Saudi Youth to Harness their Self-Expression. |
Durex |
Reckitt |
UM |
United Arab Emirates |
Partnerships Marketing |
Smarties MENA |
Gold |
Hijacking the 2022 World Cup |
stc |
STC Group |
UM |
Kuwait |
Audio / Voice / Sonic Branding , Small Business / Big Impact |
Smarties MENA |
Bronze (2) |
How a showstopping sale transformed RAKBANK’s fortunes |
RAKBANK |
RAKBANK |
UM |
United Arab Emirates |
Brand Experience, Small Business / Big Impact |
Smarties MENA |
Finalist (2) |
How Men Increased L’Oréal’s Sales During A Crisis |
L'Oréal |
L'Oréal |
UM |
United Arab Emirates |
Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing |
Smarties MENA |
Silver (2), Finalist |
Kickstarting a mass customer migration |
McDonald's |
McDonald's |
UM |
Saudi Arabia |
Cross Platform - Digital Only, Data Insights, Small Business / Big Impact |
Smarties MENA |
Silver, Finalist (2) |
Leading a Manga revolution in KSA |
Manga Arabia |
SRMG |
UM |
Saudi Arabia |
Product / Service Launch, Cross Platform - Digital Only |
Smarties MENA |
Gold, Finalist |
Order Ahead |
McDonald's |
McDonald's |
UM |
United Arab Emirates |
Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting |
Smarties MENA |
Silver (2), Bronze, Finalist (2) |
User acquisition campaign yields staggering app usage, retention and transaction rates |
stc pay |
STC Group |
UM |
United Arab Emirates |
Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing |
Smarties MENA |
Gold, Silver (2) |
Strength of 5G in the deepest parts of Saudi Arabia |
stc |
STC Group |
UM |
Saudi Arabia |
XR Technology – (AR/VR/MR), Small Business / Big Impact, Brand Experience |
Smarties MENA |
Gold, Silver, Bronze |
Taking the gaming world by storm! |
stc play |
STC Group |
UM |
Saudi Arabia |
Cross Platform - Digital Only, Product / Service Launch, Gaming, Gamification & E-Sports |
Smarties MENA |
Gold, Silver, Bronze |
Barbie Shoppable Media |
Mattel |
Mattel |
UM |
South Africa |
Real Time Marketing |
Smarties South Africa |
Finalist |