MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers Sub-Saharan Africa 2021

Tiger Brands

Overall rank

#2

Points

142.6

Awards won

7

Finalists

14

Region
Africa
Best in Show 0
Gold 3
Silver 2
Bronze 2
Finalist 14

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Facebook Flavoured Tinkies Tinkies Tiger Brands Hellosquare South Africa Lead Generation / Direct Response / Conversions, Product / Services Launch, Data/Insights Smarties EMEA Gold, Bronze, Finalist
Facebook Flavoured Tinkies Tinkies Tiger Brands Hellosquare South Africa Lead Generation / Direct Response / Conversions, Product / Services Launch, Data/Insights, Lead Generation / Direct Response / Conversions, Product / Services Launch, Data/Insights, Smarties South Africa Gold (2), Silver, Finalist (3)
Celebrate Together Albany Tiger Brands Hellosquare South Africa Product Services Launch, Promotion, Social Media Marketing Smarties South Africa Finalist (3)
Do Not Miss the Drama KOO Tiger Brands Hellosquare South Africa Brand Awareness, Social Media Marketing, Innovation Smarties South Africa Finalist (3)
A Fresh Start Albany Tiger Brands Hellosquare South Africa Social Messaging / Chat Apps / Text Messaging, Lead Generation/DirectResponse/Conversions, Promotion Smarties South Africa Silver, Finalist (2)
Fruit Forecast KOO Tiger Brands Hellosquare South Africa Location Based Targeting, Brand Awareness, Data Insights Smarties South Africa Bronze, Finalist (2)