Top Advertisers Global 2024
The Coca-Cola Company
Overall rank
#5
Points
681.3
Awards won
62
Finalists
28
Best in Show
2
Gold
23
Silver
23
Bronze
14
Finalist
28
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Nostalgia & Newness at The Wonderful Grocery Store | Minute Maid | The Coca-Cola Company | EssenceMediacom | China | Omnichannel Marketing | Smarties APAC | Gold |
| Asking China to Slow Down and Taste the Sweetness | Authentic Tea House | The Coca-Cola Company | EssenceMediacom | China | Real Time Marketing | Smarties APAC | Silver |
| Coca-Cola No Sugar – Diehards Assemble! | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | Cross Digital Media Marketing | Smarties APAC | Gold |
| Taste the Future with Coca-Cola Creations Y3000 | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | Brand Experience | AI-Driven Creative Excellence | Smarties APAC | Gold, Bronze |
| 1982 Sprite: A Meme Come True | Sprite | The Coca-Cola Company | EssenceMediacom | China | Social Media Marketing | Integrated Ecommerce Innovation & Live Streaming | Smarties APAC | Gold (2) |
| Coca-Cola Foodmarks | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Best in Show, Gold (2) |
| Elevating Connections: The Daha Daha Journey | Daha Daha | The Coca-Cola Company | EssenceMediacom | Turkey | Data Insights / Contextual Marketing | Smarties X | Finalist |
| Fan, Fanta, Fantastic | Fanta | The Coca-Cola Company | EssenceMediacom | Germany | Creator / Influencer / Celebrity Marketing | Smarties X | Finalist |
| Gold Peak Tea Lens | Gold Peak | The Coca-Cola Company | EssenceMediacom | US | Social Media Marketing | Smarties X | Bronze |
| Gold Peak Tea Lens | Gold Peak | The Coca-Cola Company | EssenceMediacom | US | Brand Experience | Social Media Marketing | Smarties North America | Finalist (2) |
| Elevating Connections: The Daha Daha Journey | Daha Daha | The Coca-Cola Company | Essencemediacom | Turkey | Instant Impact / Promotion | Data Insights / Contextual Marketing | Smarties Europe | Gold, Finalist |
| Coca-Cola AI Dall-E collab -Diwali/Christmas | Coca-Cola | The Coca-Cola Company | EssenceMediacom | India | AI-Powered Audience Engagement | Smarties India | Finalist |
| Thums Up Toofani Biryani Hunt on Disney+ Hotstar | Thums Up | The Coca-Cola Company | Disney+ Hotstar | India | Short or Long Form Video | Smarties India | Finalist |
| ThumsUp World Cup Tour Campaign | Xapads Media | Thums Up | The Coca-Cola Company | Xapads Media | India | Real Time Marketing | Smarties India | Finalist |
| Thums Up Utha Apni Side Bata | Thums Up | The Coca-Cola Company | EssenceMediacom | India | Real Time Marketing | Smarties India | Silver |
| Your Stage; Your Story | Coke Studio | The Coca-Cola Company | EssenceMediacom | India | Omnichannel Marketing | Cross Digital Media Marketing | Smarties India | Silver, Finalist |
| Ahhhraoke - Gamifying The Master Channel | Coca-Cola | The Coca-Cola Company | T&A Ogilvy | Vietnam | Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports | Smarties Vietnam | Silver, Finalist (2) |
| Tet: From Family Trial to Family Bonding | Coca-Cola | The Coca-Cola Company | T&A Ogilvy | Vietnam | Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing | Smarties Vietnam | Bronze (2), Finalist |
| Coca-Cola 4 Million Fomotion | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Silver |
| Coca-Cola Foodmarks | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video | Smarties Vietnam | Gold, Silver (3), Bronze, Finalist (2) |
| Nutriboost: New Flavors for the GenZ Curious | Nutriboost | The Coca-Cola Company | EssenceMediacom | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Silver |
| Coca-Cola MadeinMadeby Campaign | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | Data Insights / Contextual Marketing | Smarties Turkey | Finalist |
| Fanta Fest 2024 | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Instant Impact / Promotion | Smarties Turkey | Finalist |
| Coca-Cola Creations Wozzaah | Coca-Cola | The Coca-Cola Company | EssenceMediacom | South Africa | Social Impact Marketing | Creator / Influencer / Celebrity Marketing | Smarties Sub-Saharan Africa | Gold, Finalist |
| Coca-Cola Food Festival | Coca-Cola | The Coca-Cola Company | Moris Pub Ogilvy | Mauritius | Brand Experience | Smarties Sub-Saharan Africa | Gold |
| I See Coke | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Saudi Arabia | Experimental / Innovation Technology | Smarties KSA | Gold |
| Stalk & Pop- Action Based Audiences | Coca-Cola | The Coca-Cola Company | EssenceMediacom | United Arab Emirates | Contextual and Geo Targeting | Smarties MENA | Finalist |
| Coca-Cola's Cheat meals campaign powered by ABA | Coca-Cola | The Coca-Cola Company | EssenceMediacom | United Arab Emirates | Data Insights / Contextual Marketing | Smarties MEA | Finalist |
| Elevating Connections: The Daha Daha Journey | Daha Daha | The Coca-Cola Company | EssenceMediacom | Turkey | Instant Impact / Promotion | Smarties MEA | Finalist |
| Fanta Fest 2024 | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Instant Impact / Promotion | Smarties MEA | Finalist |
| Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | AI Marketing | Brand Experience | Smarties China | Gold, Bronze |
| Coca-Cola's incredible summer release event | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | Creator/ Influencer Marketing | Smarties China | Silver |
| Data Fusion Brings Actual Business Results to Brands | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | Data Insights | Smarties China | Gold |
| Chunyue Soda: Add a Little Balance After Meals | Ice Dew | The Coca-Cola Company | EssenceMediacom | China | Data Insights | Smarties China | Bronze |
| Drink Minute Maid during the Chinese New Year, every village loves this flavor | Minute Maid | The Coca-Cola Company | EssenceMediacom | China | Cultural Innovation/Innovation/Brand Crossover | Smarties China | Silver |
| Sprite Summer Limited Music Label, Young Only Cool Voice | Sprite | The Coca-Cola Company | Tencent Advertising | China | Brand Experience | Smarties China | Bronze |
| A bottle of 82-year-old Sprite is no longer a joke | Sprite | The Coca-Cola Company | EssenceMediacom | China | CX Marketing | Product / Service Launch | Social Impact Marketing | Smarties China | Gold (2), Silver |
| What the Fanta 2.0 – The Fabulous Flavour NFT Hunt | Fanta | The Coca-Cola Company | YONDER | South Africa | Experience Technology : Spatial Technology, Metaverse & AR/VR | Experience Technology : Blockchain & NFT ( Non Fungible Token ) | Smarties South Africa | Silver, Bronze |
| Coca-Cola Foodmarks | Coca-Cola | The Coca-Cola Company | T&A Ogilvy | Vietnam | Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Best in Show, Gold (2) |
| Ahhhraoke - Gamifying The Master Channel | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports | Smarties Vietnam | Silver, Finalist (2) |
| Tet: From Family Trial to Family Bonding | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing | Smarties Vietnam | Bronze (2), Finalist |
| Coca-Cola 4 Million Fomotion | Coca-Cola | The Coca-Cola Company | T&A Ogilvy | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Silver |
| Coca-Cola Foodmarks | Coca-Cola | The Coca-Cola Company | T&A Ogilvy | Vietnam | Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video | Smarties Vietnam | Gold, Silver (3), Bronze, Finalist (2) |
| Nutriboost: New Flavors for the GenZ Curious | Nutriboost | The Coca-Cola Company | T&A Ogilvy | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Silver |
| Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries | Coca-Cola | The Coca-Cola Company | GroupM | China | AI Marketing | Brand Experience | Smarties China | Gold, Bronze |
| Coca-Cola's incredible summer release event | Coca-Cola | The Coca-Cola Company | GroupM | China | Creator/ Influencer Marketing | Smarties China | Silver |
| Data Fusion Brings Actual Business Results to Brands | Coca-Cola | The Coca-Cola Company | GroupM | China | Data Insights | Smarties China | Gold |
| Chunyue Soda: Add a Little Balance After Meals | Ice Dew | The Coca-Cola Company | GroupM | China | Data Insights | Smarties China | Bronze |
| Drink Minute Maid during the Chinese New Year, every village loves this flavor | Minute Maid | The Coca-Cola Company | GroupM | China | Cultural Innovation/Innovation/Brand Crossover | Smarties China | Silver |
| A bottle of 82-year-old Sprite is no longer a joke | Sprite | The Coca-Cola Company | GroupM | China | CX Marketing | Product / Service Launch | Social Impact Marketing | Smarties China | Gold (2), Silver |
| Ahhhraoke - Gamifying The Master Channel | Coca-Cola | The Coca-Cola Company | The Master Channel | Vietnam | Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports | Smarties Vietnam | Silver, Finalist (2) |