MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Solution Providers Global 2023

Tencent

Overall rank

#1

Points

188.4

Awards won

13

Finalists

0

Region
Global
Best in Show 0
Gold 2
Silver 5
Bronze 6
Finalist 0

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Funny universe directly strikes young people with laughter and conveys "funny" farewell anxiety Quduoduo Mondelēz International Tencent China (Mainland) Creative/ Innovation Based on Specific Media platforms Smarties China Silver
HEYTEA x "MengHua Lu" cross-border cooperation HEYTEA HEYTEA Tencent China (Mainland) Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture), 'O2O/New Retail / Innovative Sales Channels Smarties China Silver, Bronze
IP attack in full state! Hero League helps OPPO compete for young E-sports OPPO OPPO Tencent China (Mainland) Cross Chanel Integration Smarties China Gold
Jointly ignite the universe of China-made cartoon, and Vivo gets through the full-link closed loop marketing of Guoman content IP vivo vivo Tencent China (Mainland) Metaverse Technology landing Smarties China Bronze
Move Live into the press conference to release the potential of music Live with goods Longines Swatch Group Tencent China (Mainland) Live E-commerce Smarties China Bronze
New Dimension Universe Fried Chicken Store KFC Yum! Brands Tencent China (Mainland) Consumer Experience, 'Metaverse Technology landing Smarties China Gold, Silver
Gold Tiger breaks the frame Nongfu Spring Nongfu Spring Tencent China (Mainland) Social Media Smarties China Bronze
PepsiCo set off a blue music storm to love breaking the situation and young marketing PepsiCo PepsiCo Tencent China (Mainland) Metaverse Technology landing Smarties China Silver
The magic mirror takes you home fiture fiture Tencent China (Mainland) Social E-commerce, O2O/New Retail / Innovative Sales Channels, 'Customer Relationship Building and Management Smarties China Silver, Bronze (2)