MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks - Global 2024

Spark Foundry


Overall Rank: 13
Points: 456.5
Awards Won: 32
Finalist(s) Achieved: 13

Best in Show(s) Won: 1
Gold(s) Won: 10
Silver(s) Won: 10
Bronze(s) Won: 11
Region: Global
Network: Publicis Groupe

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Almarai - Non Sponsorship Sponsorship

Almarai

Almarai

Spark Foundry

Saudi Arabia

Real Time Marketing | Data Insights / Contextual Marketing | Personalization

Smarties X

Bronze (3)

Mama Sara & Sara

Almarai

Almarai

Spark Foundry

Saudi Arabia

Short or Long Form Video

Smarties X

Silver

Holiday comfort from Campbell's "Joy Nights In"

Campbell's

Campbell Soup Company

Spark Foundry

US

Brand Experience | Short or Long Form Video

Smarties North America

Bronze, Finalist

#Riseupfrombeingfriendzoned with Pepsi

Pepsi

PepsiCo

Spark Foundry

India

AI-Powered Audience Engagement | Real Time Marketing | Innovative Use of AI in Advertising

Smarties India

Bronze, Finalist (2)

Dar Nu Darra ft Guru Randhawa

Mountain Dew

PepsiCo

Spark Foundry

India

Omnichannel Marketing

Smarties India

Finalist

No Lay's No Game Ft Ms Dhoni

Lay's

PepsiCo

Spark Foundry

India

Creator / Influencer / Celebrity Marketing

Smarties India

Finalist

Bringing URC to Life with Dead-Selling on TikTok

Universal Robina

JG Summit Holdings

Spark Foundry

Philippines

Integrated Ecommerce Innovation & Live Streaming

Smarties Philippines

Gold

Ensuring Strength with the Success of Ensure Gold

Ensure

Abbott

Spark Foundry

Philippines

Customer Journey Marketing - Lead Generation / CRM

Smarties Philippines

Finalist

NIPS: Playtime in Full Color Campaign

Universal Robina

JG Summit Holdings

Spark Foundry

Philippines

Brand Experience

Smarties Philippines

Gold

Ensure: How Personalization Boosted Lifetime Value

Ensure

Abbott

Spark Foundry

Vietnam

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Vietnam

Gold

Acortá distancias

Milka

Mondelez International

Spark Foundry

Argentina

Instant Impact / Promotion | Retail Media

Smarties Hispanic Latam

Finalist (2)

Mama Sara & Sara

Almarai

Almarai

Spark Foundry

Saudi Arabia

Brand Experience | Short or Long Form Video

Smarties KSA

Gold (2)

The Non-Sponsored Sponsorship of Ramadan

Almarai

Almarai

Spark Foundry

Saudi Arabia

Data Insights / Contextual Marketing | Brand Experience | Real Time Marketing

Smarties KSA

Gold, Silver (2)

L'usine Brownie Leaves You Speechless!

L'usine

Almarai

Spark Foundry

Saudi Arabia

Gaming, Gamification & E-Sports | Audio / Voice / Sonic Branding | Personalisation

Smarties KSA

Silver (2), Bronze

Cadbury AI: Texts, Tech, and Tradition

Cadbury

Mondelez International

Spark Foundry

United Arab Emirates

Experimental / Innovation Technology | Personalisation

Smarties MENA

Bronze, Finalist

ChatGPT to ChefGPT

Philadelphia

Kraft Heinz Company

Spark Foundry

Saudi Arabia

Creator / Influencer / Celebrity Marketing

Smarties MENA

Silver

Immersive Playfulness with Outdoor

Oreo

Mondelez International

Spark Foundry

United Arab Emirates

Digital Out-of-Home (DOOH)

Smarties MENA

Silver

Sweet Success with TikTok Trends

Oreo

Mondelez International

Spark Foundry

Saudi Arabia

Social Media Marketing | Short or Long Form Video

Smarties MENA

Silver, Finalist

L'usine Brownie Leaves You Speechless!

L'usine

Almarai

Spark Foundry

Saudi Arabia

Audio / Voice / Sonic Branding

Smarties MENA

Silver

Mama Sara & Sara

Almarai

Almarai

Spark Foundry

Saudi Arabia

Short or Long Form Video | Brand Experience

Smarties MENA

Bronze, Finalist

The Non-Sponsored Sponsorship of Ramadan

Almarai

Almarai

Spark Foundry

Saudi Arabia

Real Time Marketing | Brand Experience | Data Insights / Contextual Marketing

Smarties MENA

Silver, Finalist (2)

Turf Finder

Gatorade

PepsiCo

Spark Foundry

India

Best In Show | Social Impact Marketing | Brand Purpose / Activism | Brand Experience | Data Insights / Contextual Marketing | Real Time Marketing | Small Budget, Big Impact

Smarties India

Best in Show, Gold (4), Bronze (2)

Lucky Twist

Oreo

Mondelez International

Spark Foundry

Vietnam

AI-Driven Creative Excellence

Smarties Vietnam

Bronze