Top Advertisers Global 2024
Sony
Overall rank
#38
Points
113.4
Awards won
9
Finalists
11
Best in Show
0
Gold
2
Silver
7
Bronze
0
Finalist
11
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Supply Chain Hurdles to Record Sales: PS5's Secret Formula! | PlayStation | Sony | Smartifai | Saudi Arabia | Contextual and Geo Targeting | Data Insights / Contextual Marketing | Gaming, Gamification & E-Sports | Product and / or Service Launch | Real Time Marketing | Smarties KSA | Gold (2), Silver (3) |
| Sony’s White Friday Strategy: A Digital Marketing Success Story | Sony Corporation | Sony | UM | United Arab Emirates | Performance Marketing | Smarties MENA | Silver |
| Supply Chain Hurdles to Record Sales: PS5's Secret Formula! | PlayStation | Sony | EssenceMediacom | Saudi Arabia | Product and / or Service Launch | Real Time Marketing | Gaming, Gamification & E-Sports | Data Insights / Contextual Marketing | Experimental / Innovation Technology | Smarties MENA | Finalist (5) |
| PLAYSTATION 5 PROMO SUMMER CAMPAIGN | PlayStation | Sony | FutureTech Media | United Arab Emirates | Gaming, Gamification & E-Sports | Smarties MENA | Finalist |
| Sony // PlayStation 5 // Feel It Now // MENA // Digital Turbine | PlayStation | Sony | Digital Turbine | Turkey | Customer (CX) / User Experience (UX) & Design | Smarties MENA | Silver |
| PlayStation Playmakers Gathering Stars to Play the Next Generation | PlayStation | Sony | EssenceMediacom | China | Gaming, Gamification & E-Sports | Smarties China | Silver |
| Supply Chain Hurdles to Record Sales: PS5's Secret Formula! | PlayStation | Sony | Smartifai | Saudi Arabia | Product and / or Service Launch | Real Time Marketing | Gaming, Gamification & E-Sports | Data Insights / Contextual Marketing | Experimental / Innovation Technology | Smarties MENA | Finalist (5) |
| PlayStation Playmakers Gathering Stars to Play the Next Generation | PlayStation | Sony | GroupM | China | Gaming, Gamification & E-Sports | Smarties China | Silver |