Top Advertisers Global 2024
Samsung
Overall rank
#17
Points
210.5
Awards won
16
Finalists
10
Best in Show
0
Gold
4
Silver
3
Bronze
9
Finalist
10
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Galaxy Tab S9: Saving Tranh Hang Trong Art | Samsung Galaxy | Samsung | Leo Burnett | Vietnam | Brand Purpose / Activism | AI-Driven Creative Excellence | Smarties APAC | Bronze, Finalist |
| Samsung Unites CRM and Media Drove Sales Growth | Samsung | Samsung | Starcom | Singapore | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Bronze |
| SAMSUNG GALAXY Z5 | Samsung Galaxy | Samsung | Starcom | Vietnam | Omnichannel Marketing | Smarties APAC | Gold |
| SAMSUNG GALAXY S24 – Galaxy AI is here | Samsung Galaxy | Samsung | Starcom | Vietnam | Instant Impact / Promotion | Smarties APAC | Finalist |
| Samsung Galaxy Bundle AI Chatbot | Samsung Galaxy | Samsung | Publicis | Turkey | AI-Powered Audience Engagement | Smarties X | Finalist |
| Unlocking the future of innovation on Big Savings | Samsung | Samsung | Flipkart Ads | India | Product and / or Service Launch | Omnichannel Marketing | Smarties India | Finalist (2) |
| Samsung Omnichannel Conversions Pilot | Samsung | Samsung | Starcom | Philippines | Customer Journey Marketing - Lead Generation / CRM | Smarties Philippines | Silver |
| Samsung x Abenson Co-Op | Samsung | Samsung | Starcom | Philippines | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Philippines | Silver |
| Samsung Galaxy S23 | Samsung Galaxy | Samsung | Starcom | Thailand | Data Insights / Contextual Marketing | Smarties Thailand | Gold |
| EMPOWER GEN Z, FUEL BRAND LOVE | Samsung | Samsung | AnyMind Group | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Finalist |
| Galaxy Tab S9: Saving Tranh Hang Trong Art | Samsung Galaxy | Samsung | Leo Burnett | Vietnam | Creator / Influencer / Celebrity Marketing | AI-Driven Creative Excellence | Smarties Vietnam | Silver, Finalist |
| Samsung Bespoke AI: One Touch To Green Life | Samsung | Samsung | Leo Burnett | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Finalist |
| SAMSUNG GALAXY S24 – Galaxy AI is here | Samsung Galaxy | Samsung | Starcom | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Integrated Ecommerce Innovation & Live Streaming | Smarties Vietnam | Bronze, Finalist |
| SAMSUNG GALAXY Z: Join the Flip Side | Samsung Galaxy | Samsung | Cheil | Vietnam | Social Media Marketing | Personalization | Omnichannel Marketing | Smarties Vietnam | Gold, Bronze (2) |
| Samsung Galaxy S24 | Samsung Galaxy | Samsung | Turkey | Innovative Use of AI in Advertising | Smarties Turkey | Bronze | |
| SAMSUNG GALAXY S24 – Galaxy AI is here | Samsung Galaxy | Samsung | Cheil | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Integrated Ecommerce Innovation & Live Streaming | Smarties Vietnam | Bronze, Finalist |
| SAMSUNG GALAXY Z: Join the Flip Side | Samsung Galaxy | Samsung | Starcom | Vietnam | Social Media Marketing | Personalization | Omnichannel Marketing | Smarties Vietnam | Gold, Bronze (2) |