Top Advertisers Global 2023
Samsung
Overall rank
#8
Points
316.0
Awards won
24
Finalists
23
Best in Show
0
Gold
8
Silver
10
Bronze
6
Finalist
23
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| 8KING Tournament | Samsung | Samsung | Circus Digital | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| Virtual World | Samsung | Samsung | Mindshare | Indonesia | Spatial / AR / VR / NFT / Metaverse Tech | Smarties APAC | Finalist |
| Make Your Epic Moments More Desirable | Samsung Galaxy | Samsung | Cheil | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Omnichannel Marketing, Live (Streaming) E-commerce | Smarties APAC | Finalist (2) |
| Curate Your Flex Mode | Samsung Galaxy | Samsung | Starcom | Vietnam | Programmatic, Personalisation | Smarties APAC | Bronze, Finalist |
| Z Flip4 & Fold4 Smartphone launch | Samsung Galaxy | Samsung | Cheil | India | Integrated Ecommerce Innovation, Product and / or Service Launch | Smarties APAC | Silver, Finalist |
| Z Flip4 & Fold4 Smartphone launch | Samsung Galaxy | Samsung | Cheil | India | Integrated Ecommerce Innovation | Smarties India | Silver |
| Samsung and Telkomsel DigiAds Collaboration Bringing Digital Access To All | Samsung | Samsung | Mindshare | Indonesia | Diversity & Inclusion | Smarties Indonesia | Gold |
| Multi-Player Battle: Raja Galaxy | Samsung Galaxy | Samsung | Mindshare | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
| The WOW Launch 2023 | Samsung | Samsung | Mindshare | Indonesia | Product and / or Service Launch | Smarties Indonesia | Finalist |
| The Clack Flex Challenge | Samsung Galaxy | Samsung | Starcom | Philippines | Product and / or Service Launch, Brand Experience | Smarties Philippines | Gold, Silver |
| 8KING Tournament | Samsung | Samsung | Circus Digital | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Finalist |
| A The Ungaming Gaming Campaign | Samsung Galaxy | Samsung | Leo Burnett | Vietnam | Gaming, Gamification & E-Sports, Brand Experience | Smarties Vietnam | Bronze, Finalist |
| Make Your Epic Moments More Desirable | Samsung Galaxy | Samsung | Starcom | Vietnam | Live (Streaming) E-commerce, Integrated Ecommerce Innovation, Creator / Influencer / Celebrity Marketing, Data Insights / Contextual Marketing | Smarties Vietnam | Bronze, Finalist (3) |
| Curate Your Flex Mode | Samsung Galaxy | Samsung | Starcom | Vietnam | Programmatic, Instant Impact / Promotion, Personalisation | Smarties Vietnam | Gold (2), Silver |
| QLED Work Cup | Samsung | Samsung | Leo Burnett | Vietnam | Social Impact Marketing, Diversity & Inclusion | Smarties Vietnam | Finalist (2) |
| Sustainability Campaign 2023 | Samsung | Samsung | Asatsu-DK Vietnam | Vietnam | Social Impact Marketing | Smarties Vietnam | Finalist |
| CGI | Samsung Galaxy | Samsung | Publicis | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Spotify 8D Audio | Samsung Galaxy | Samsung | Publicis | Turkey | Audio / Voice / Sonic Branding | Smarties Turkey | Finalist |
| Strike Tournament | Samsung Galaxy | Samsung | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Gold |
| Subway Pacers | Samsung Galaxy | Samsung | Publicis | Turkey | Small Budget, Big Impact | Smarties Turkey | Bronze |
| JBL Peaks on Peaks “Shred the Runway” | JBL | Samsung | Havas Media | USA | Brand Experience | Smarties North America | Gold |
| From Premium TV to Gaming TV | Samsung | Samsung | DRUID Creative Gaming | Brazil | Lançamento de Produto ou Serviço (Product/ Service Launch) | Smarties Brazil | Bronze |
| Make Your Epic Moments More Desirable | Samsung Galaxy | Samsung | Starcom | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Omnichannel Marketing, Live (Streaming) E-commerce | Smarties APAC | Finalist (2) |
| Curate Your Flex Mode | Samsung Galaxy | Samsung | Cheil | Vietnam | Programmatic, Personalisation | Smarties APAC | Bronze, Finalist |
| Z Flip4 & Fold4 Smartphone launch | Samsung Galaxy | Samsung | Amazon Ads | India | Integrated Ecommerce Innovation, Product and / or Service Launch | Smarties APAC | Silver, Finalist |
| Z Flip4 & Fold4 Smartphone launch | Samsung Galaxy | Samsung | Amazon Ads | India | Integrated Ecommerce Innovation | Smarties India | Silver |
| Curate Your Flex Mode | Samsung Galaxy | Samsung | Cheil | Vietnam | Programmatic, Instant Impact / Promotion, Personalisation | Smarties Vietnam | Gold (2), Silver |
| 4 Features. 4 Films. 4 Genres. | Samsung | Samsung | Leo Burnett | United Arab Emirates | Cross Platform - Digital Only, Creator / Influencer Marketing | Smarties MENA | Silver, Finalist |
| 4 Features. 4 Films. 4 Genres. | Samsung | Samsung | Starcom | United Arab Emirates | Cross Platform - Digital Only, Creator / Influencer Marketing | Smarties MENA | Silver, Finalist |