Top Advertisers Global 2024
Reckitt
Overall rank
#9
Points
338.2
Awards won
26
Finalists
18
Best in Show
0
Gold
5
Silver
13
Bronze
8
Finalist
18
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Turning Gameplay into Foreplay | Durex | Reckitt | Mindshare | China | Gaming, Gamification & E-Sports | Smarties APAC | Silver |
| Turning Gameplay into Foreplay | Durex | Reckitt | Mindshare | China | Brand Experience | Gaming, Gamification & E-Sports | Smarties X | Gold, Bronze |
| Combining Digital Targeting and Offline Sales | Finish | Reckitt | Havas Media | Turkey | Small Budget, Big Impact | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Europe | Silver, Finalist |
| Finish Fusion Project | Finish | Reckitt | Havas Media | Turkey | Programmatic | Smarties Europe | Silver |
| #MomWaaliDiwali with Harpic Bathroom Cleaner | Harpic | Reckitt | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Smarties India | Finalist |
| Enfagrow A+: Unlocking Relevance via KOLs | Enfamil | Reckitt | McCann | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist |
| Enfagrow Essential Unlocks Relevance In One Tap | Enfamil | Reckitt | EssenceMediacom | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Finalist |
| Gentle Care - Brilliant Digestion Educator | Enfamil | Reckitt | McCann | Indonesia | Small Budget, Big Impact | Data Insights / Contextual Marketing | Smarties Indonesia | Silver (2) |
| Durex The Pleasure of Play | Durex | Reckitt | Starcom | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Gold |
| Combining Digital Targeting and Offline Sales | Finish | Reckitt | Havas Media | Turkey | Data Insights / Contextual Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Small Budget, Big Impact | Smarties Turkey | Gold, Silver, Finalist |
| Express Your Love | Durex | Reckitt | CIRCUS | Turkey | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Diversity? & ?Inclusion | Social Impact Marketing | Brand Purpose / Activism | Smarties Turkey | Silver (2), Bronze (2), Finalist |
| Finish Fusion Project | Finish | Reckitt | Havas Media | Turkey | Programmatic | Connected TV | Smarties Turkey | Finalist (2) |
| Veja Pisadinha | Veja | Reckitt | BETC | Brazil | Instant Impact | Social Media Marketing | Instant Impact | Smarties Brazil | Bronze, Finalist (2) |
| Amar é proteger. E proteger é SBP. | SBP | Reckitt | BETC | Brazil | Social Impact Marketing | Smarties Brazil | Finalist |
| e-Scents | Bom Ar | Reckitt | BETC | Brazil | Customer (CX) / User Experience (UX) & Design | Smarties Brazil | Finalist |
| Dettol uses weather detection technology for its hottest campaign yet | Dettol | Reckitt | InMobi | United Arab Emirates | Personalisation | Brand Experience | Smarties MENA | Silver, Finalist |
| Dettol - DDS - TikTok Influencers Campaign | Dettol | Reckitt | UM | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Smarties MENA | Finalist |
| Dishwashing Redefined: From Manual to Automatic | Finish | Reckitt | UM | United Arab Emirates | Co-branded Marketing | Smarties MENA | Finalist |
| Turning Gameplay into Foreplay | Durex | Reckitt | Mindshare | China | Gaming, Gamification & E-Sports | Social Impact Marketing | Smarties China | Gold, Bronze |
| Enfagrow A+: Unlocking Relevance via KOLs | Enfamil | Reckitt | EssenceMediacom | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist |
| Gentle Care - Brilliant Digestion Educator | Enfamil | Reckitt | EssenceMediacom | Indonesia | Small Budget, Big Impact | Data Insights / Contextual Marketing | Smarties Indonesia | Silver (2) |
| Express Your Love | Durex | Reckitt | Havas Media | Turkey | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Diversity? & ?Inclusion | Social Impact Marketing | Brand Purpose / Activism | Smarties Turkey | Silver (2), Bronze (2), Finalist |
| Turning Gameplay into Foreplay | Durex | Reckitt | GroupM | China | Gaming, Gamification & E-Sports | Social Impact Marketing | Smarties China | Gold, Bronze |
| Enfagrow A+: Unlocking Relevance via KOLs | Enfamil | Reckitt | FCB | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist |