Top Agency Networks Global 2024
Publicis Worldwide
Overall rank
#10
Points
669.9
Awards won
42
Finalists
34
Best in Show
0
Gold
10
Silver
21
Bronze
11
Finalist
34
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| National Library Board (NLB) - Playbrary | Playbrary | National Library Board | Le Pub | Singapore | Gaming, Gamification & E-Sports | Small Budget, Big Impact | Innovative Use of AI in Advertising | Smarties APAC | Silver (2), Bronze |
| Maggi: So Much More To Give | Maggi | Nestle | Publicis | Vietnam | Omnichannel Marketing | Smarties APAC | Bronze |
| Nescafé: The Surreal Internship | Nescafe | Nestle | Publicis | Vietnam | Cross Digital Media Marketing | Social Media Marketing | Smarties APAC | Finalist (2) |
| Supporters Who Listen, Support Better | Health Promotion Board | Government of Singapore | Publicis | Singapore | Social Impact Marketing | Smarties APAC | Bronze |
| National Library Board (NLB) - Playbrary | Playbrary | National Library Board | Le Pub | Singapore | Innovative Use of AI in Advertising | Small Budget, Big Impact | Smarties X | Gold, Silver |
| Samsung Galaxy Bundle AI Chatbot | Samsung Galaxy | Samsung | Publicis | Turkey | AI-Powered Audience Engagement | Smarties X | Finalist |
| STING NEO HUNTING ADVENTURE | Sting | PepsiCo | Publicis | Vietnam | Omnichannel Marketing | WEB 3.0 Technologies Marketing | Smarties X | Bronze (2) |
| The Refreshing Game Changer | Olips | Mondelez International | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties X | Finalist |
| Meet AI-SHU - Your New STEM Mentor | OLAY | Procter & Gamble | PG One | India | Diversity? & ?Inclusion | Brand Purpose / Activism | Short or Long Form Video | Creator / Influencer / Celebrity Marketing | Personalization | Smarties India | Gold, Silver (2), Finalist (2) |
| PediaSure Growth Tracker: Nurturing Every Moment | PediaSure | Abbott | Publicis | Indonesia | Personalization | Smarties Indonesia | Finalist |
| AFC: Launched A New Flavor Without Launching One | Kinh Do | Mondelez International | Publicis | Vietnam | Instant Impact / Promotion | Smarties Vietnam | Silver |
| Kinh Do Mooncake: One Day Off Togetherness | Kinh Do | Mondelez International | Publicis | Vietnam | Social Impact Marketing, Omnichannel Marketing | Smarties Vietnam | Silver, Finalist |
| Nescafé: The Surreal Internship | Nescafe | Nestle | Publicis | Vietnam | Social Impact Marketing | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze, Finalist (2) |
| Akbank 29 Ekim ?leti?imi | Akbank | Akbank | Publicis | Turkey | Brand Experience | Smarties Turkey | Bronze |
| Cadde’ye Bir Güzellik Geliyor | Sephora | LVMH | Publicis | Turkey | Brand Experience | Smarties Turkey | Finalist |
| Message in a Playlist | Beldent | Mondelez International | Digitas | Argentina | AI-Powered Audience Engagement | Brand Experience | Creative Excellence Powered by AI | Customer Journey Marketing - Lead Generation / CRM | Efficiency: AI-powered audience engagement | Omnichannel Marketing | Smarties Hispanic Latam | Gold, Silver (3), Finalist (2) |
| Oreo disfrutemos del juego | Oreo | Mondelez International | Digitas | Argentina | Brand Purpose / Activism | Omnichannel Marketing | Smarties Hispanic Latam | Finalist (2) |
| RecetOreo - A.R.I | Oreo | Mondelez International | Digitas | Argentina | AI-Powered Audience Engagement | Brand Experience | Efficiency: AI-powered audience engagement | Enabling Technologies | Smarties Hispanic Latam | Gold, Silver, Bronze, Finalist |
| Lanzamiento Visa NFC | VISA | Visa | Digitas | Argentina | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties Hispanic Latam | Silver, Bronze |
| La amistad no se mide la Cindor sí | Cindor | Danone | Digitas | Argentina | Creator / Influencer / Celebrity Marketing | Smarties Hispanic Latam | Finalist |
| Salve as Patinhas | Purina | Nestle | Publicis | Brazil | Omnichannel Marketing | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation/ CRM | Omnichannel Marketing | Customer Journey Marketing - Lead Generation/ CRM | Smarties Brazil | Silver, Bronze, Finalist (3) |
| The Gaming Fridge | Heineken | Heineken | Le Pub | Brazil | Enabling Technologies | Gaming Gamification & E-Sports | Smarties Brazil | Finalist (2) |
| Pessoas Trabalhando | Instituto Mulher em Construção | Instituto Mulher em Construção | Publicis | Brazil | Brand Purpose/ Activism | Smarties Brazil | Finalist |
| Respira fundo e joga! | Vicks | Procter & Gamble | Publicis | Brazil | Brand Experience | Brand Experience | Smarties Brazil | Silver, Finalist |
| #HeineQueen | Heineken | Heineken | Le Pub | Brazil | Creator / Influencer / Celebrity Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Brand Experience | Omnichannel Marketing | Smarties Brazil | Gold (2), Bronze, Finalist (3) |
| Floating Bars | Heineken | Heineken | Le Pub | Brazil | Social Impact Marketing | Smarties Brazil | Finalist |
| Out-Of-Home Matches | Heineken | Heineken | Le Pub | Brazil | Social Impact Marketing | Smarties Brazil | Finalist |
| Receitas Inesquecíveis By Receitas Nestlé | Receitas Nestlé | Nestle | Publicis | Brazil | Customer Journey Marketing - Lead Generation/ CRM | AI-Powered Audience Engagement | Customer Journey Marketing - Lead Generation/ CRM | Smarties Brazil | Gold, Finalist (2) |
| ChatGPT to ChefGPT | Philadelphia | Kraft Heinz Company | Publicis | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties KSA | Silver (2) |
| Sweet Success with TikTok Trends | Oreo | Mondelez International | Publicis | Saudi Arabia | Short or Long Form Video | Social Media Marketing | Smarties KSA | Silver (2) |
| The Art of Release | Haleon | Haleon | Digitas | United Arab Emirates | Personalisation | Smarties MENA | Gold |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Publicis | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity & Inclusion | Smarties APAC | Gold, Silver, Finalist |
| Bold Gen-Z Leads Self-Discovery with Globe Prepaid | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Instant Impact / Promotion | Smarties Philippines | Silver |
| Continuous Pursuit for Greater with Globe | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Short or Long Form Video | Smarties Philippines | Finalist |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Publicis | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties Vietnam | Gold, Silver, Finalist |