MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks - Global 2024

Publicis Worldwide


Overall Rank: 10
Points: 669.9
Awards Won: 42
Finalist(s) Achieved: 34

Best in Show(s) Won: 0
Gold(s) Won: 10
Silver(s) Won: 21
Bronze(s) Won: 11
Region: Global
Network: Publicis Groupe

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

National Library Board (NLB) - Playbrary

Playbrary

National Library Board

Le Pub

Singapore

Gaming, Gamification & E-Sports | Small Budget, Big Impact | Innovative Use of AI in Advertising

Smarties APAC

Silver (2), Bronze

Maggi: So Much More To Give

Maggi

Nestle

Publicis

Vietnam

Omnichannel Marketing

Smarties APAC

Bronze

Nescafé: The Surreal Internship

Nescafe

Nestle

Publicis

Vietnam

Cross Digital Media Marketing | Social Media Marketing

Smarties APAC

Finalist (2)

Supporters Who Listen, Support Better

Health Promotion Board

Government of Singapore

Publicis

Singapore

Social Impact Marketing

Smarties APAC

Bronze

National Library Board (NLB) - Playbrary

Playbrary

National Library Board

Le Pub

Singapore

Innovative Use of AI in Advertising | Small Budget, Big Impact

Smarties X

Gold, Silver

Samsung Galaxy Bundle AI Chatbot

Samsung Galaxy

Samsung

Publicis

Turkey

AI-Powered Audience Engagement

Smarties X

Finalist

STING NEO HUNTING ADVENTURE

Sting

PepsiCo

Publicis

Vietnam

Omnichannel Marketing | WEB 3.0 Technologies Marketing

Smarties X

Bronze (2)

The Refreshing Game Changer

Olips

Mondelez International

Publicis

Turkey

Gaming, Gamification & E-Sports

Smarties X

Finalist

Meet AI-SHU - Your New STEM Mentor

OLAY

Procter & Gamble

PG One

India

Diversity? & ?Inclusion | Brand Purpose / Activism | Short or Long Form Video | Creator / Influencer / Celebrity Marketing | Personalization

Smarties India

Gold, Silver (2), Finalist (2)

PediaSure Growth Tracker: Nurturing Every Moment

PediaSure

Abbott

Publicis

Indonesia

Personalization

Smarties Indonesia

Finalist

AFC: Launched A New Flavor Without Launching One

Kinh Do

Mondelez International

Publicis

Vietnam

Instant Impact / Promotion

Smarties Vietnam

Silver

Kinh Do Mooncake: One Day Off Togetherness

Kinh Do

Mondelez International

Publicis

Vietnam

Social Impact Marketing, Omnichannel Marketing

Smarties Vietnam

Silver, Finalist

Nescafé: The Surreal Internship

Nescafe

Nestle

Publicis

Vietnam

Social Impact Marketing | Cross Digital Media Marketing | Data Insights / Contextual Marketing

Smarties Vietnam

Bronze, Finalist (2)

Akbank 29 Ekim ?leti?imi

Akbank

Akbank

Publicis

Turkey

Brand Experience

Smarties Turkey

Bronze

Cadde’ye Bir Güzellik Geliyor

Sephora

LVMH

Publicis

Turkey

Brand Experience

Smarties Turkey

Finalist

Message in a Playlist

Beldent

Mondelez International

Digitas

Argentina

AI-Powered Audience Engagement | Brand Experience | Creative Excellence Powered by AI | Customer Journey Marketing - Lead Generation / CRM | Efficiency: AI-powered audience engagement | Omnichannel Marketing

Smarties Hispanic Latam

Gold, Silver (3), Finalist (2)

Oreo disfrutemos del juego

Oreo

Mondelez International

Digitas

Argentina

Brand Purpose / Activism | Omnichannel Marketing

Smarties Hispanic Latam

Finalist (2)

RecetOreo - A.R.I

Oreo

Mondelez International

Digitas

Argentina

AI-Powered Audience Engagement | Brand Experience | Efficiency: AI-powered audience engagement | Enabling Technologies

Smarties Hispanic Latam

Gold, Silver, Bronze, Finalist

Lanzamiento Visa NFC

VISA

Visa

Digitas

Argentina

Creator / Influencer / Celebrity Marketing | Product and / or Service Launch

Smarties Hispanic Latam

Silver, Bronze

La amistad no se mide la Cindor sí

Cindor

Danone

Digitas

Argentina

Creator / Influencer / Celebrity Marketing

Smarties Hispanic Latam

Finalist

Salve as Patinhas

Purina

Nestle

Publicis

Brazil

Omnichannel Marketing | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation/ CRM | Omnichannel Marketing | Customer Journey Marketing - Lead Generation/ CRM

Smarties Brazil

Silver, Bronze, Finalist (3)

The Gaming Fridge

Heineken

Heineken

Le Pub

Brazil

Enabling Technologies | Gaming Gamification & E-Sports

Smarties Brazil

Finalist (2)

Pessoas Trabalhando

Instituto Mulher em Construção

Instituto Mulher em Construção

Publicis

Brazil

Brand Purpose/ Activism

Smarties Brazil

Finalist

Respira fundo e joga!

Vicks

Procter & Gamble

Publicis

Brazil

Brand Experience | Brand Experience

Smarties Brazil

Silver, Finalist

#HeineQueen

Heineken

Heineken

Le Pub

Brazil

Creator / Influencer / Celebrity Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Brand Experience | Omnichannel Marketing

Smarties Brazil

Gold (2), Bronze, Finalist (3)

Floating Bars

Heineken

Heineken

Le Pub

Brazil

Social Impact Marketing

Smarties Brazil

Finalist

Out-Of-Home Matches

Heineken

Heineken

Le Pub

Brazil

Social Impact Marketing

Smarties Brazil

Finalist

Receitas Inesquecíveis By Receitas Nestlé

Receitas Nestlé

Nestle

Publicis

Brazil

Customer Journey Marketing - Lead Generation/ CRM | AI-Powered Audience Engagement | Customer Journey Marketing - Lead Generation/ CRM

Smarties Brazil

Gold, Finalist (2)

ChatGPT to ChefGPT

Philadelphia

Kraft Heinz Company

Publicis

Saudi Arabia

Creator / Influencer / Celebrity Marketing | Short or Long Form Video

Smarties KSA

Silver (2)

Sweet Success with TikTok Trends

Oreo

Mondelez International

Publicis

Saudi Arabia

Short or Long Form Video | Social Media Marketing

Smarties KSA

Silver (2)

The Art of Release

Haleon

Haleon

Digitas

United Arab Emirates

Personalisation

Smarties MENA

Gold

Kinh Do: One Extra Seat this Tet

Kinh Do

Mondelez International

Publicis

Vietnam

Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity & Inclusion

Smarties APAC

Gold, Silver, Finalist

Bold Gen-Z Leads Self-Discovery with Globe Prepaid

Globe Telecom

Globe Telecom

Publicis JimenezBasic

Philippines

Instant Impact / Promotion

Smarties Philippines

Silver

Continuous Pursuit for Greater with Globe

Globe Telecom

Globe Telecom

Publicis JimenezBasic

Philippines

Short or Long Form Video

Smarties Philippines

Finalist

Kinh Do: One Extra Seat this Tet

Kinh Do

Mondelez International

Publicis

Vietnam

Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion

Smarties Vietnam

Gold, Silver, Finalist